{"id":1013207,"date":"2025-09-30T08:34:10","date_gmt":"2025-09-30T07:34:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=1013207"},"modified":"2025-09-30T08:34:10","modified_gmt":"2025-09-30T07:34:10","slug":"septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/es\/ressource-document\/septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage\/","title":{"rendered":"Noticias de septiembre | El marketing en la era de AI | Gu\u00eda para directivos sobre la medici\u00f3n del marketing | C\u00f3mo los motores conversacionales redefinen la visibilidad, las transacciones y la confianza | Adopt AI, 25-26 de noviembre: \u00a1Numerosos directores generales en el escenario!"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Para los altos directivos, la presi\u00f3n nunca ha sido tan grande: los directores de marketing deben demostrar el valor de cada euro invertido, incluso ahora que la inteligencia artificial est\u00e1 redefiniendo las reglas del marketing. Desde las salas de juntas hasta los equipos de marca, los l\u00edderes est\u00e1n replante\u00e1ndose tanto c\u00f3mo se mide el impacto como c\u00f3mo se consigue visibilidad.<\/p>","protected":false},"featured_media":1013208,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-1013207","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/ressource-document\/1013207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/1013208"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=1013207"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/ressource-category?post=1013207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}