{"id":88602,"date":"2023-12-21T08:09:52","date_gmt":"2023-12-21T08:09:52","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=88602"},"modified":"2025-04-24T14:41:52","modified_gmt":"2025-04-24T13:41:52","slug":"december-news-our-mroi-offer-is-the-winning-combination-of-3-marketing-mix-modeling-incrementality-experiments-attribution-the-key-to-maximizing-marketing-strategy-and-unlocking-roi-growth","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/es\/ressource-document\/december-news-our-mroi-offer-is-the-winning-combination-of-3-marketing-mix-modeling-incrementality-experiments-attribution-the-key-to-maximizing-marketing-strategy-and-unlocking-roi-growth\/","title":{"rendered":"Noticias de diciembre | Nuestra oferta MROI es la combinaci\u00f3n ganadora de 3 (MMM, Experimentos de Incrementalidad, Atribuci\u00f3n) | La clave para maximizar la estrategia de marketing y desbloquear el crecimiento del ROI"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo pueden las empresas distribuir los presupuestos de marketing y medios entre zonas geogr\u00e1ficas, marcas y canales? \u00bfDefinir la combinaci\u00f3n adecuada entre canales digitales y offline? \u00bfEscalar los presupuestos de las campa\u00f1as de forma continua?<\/p>","protected":false},"featured_media":88603,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-88602","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/ressource-document\/88602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media\/88603"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/media?parent=88602"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/es\/wp-json\/wp\/v2\/ressource-category?post=88602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}