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Getting More Value and Business Impact on (Alibaba) Databank


Ecommerce challenges brands are currently facing:

  • Cost of new customer acquisition in China is getting higher YoY in ecommerce platforms.
  • Optimizing acquisitions and conversions on Tmall are becoming more and more complex.
  • More brands are getting clueless on their Tmall performance, by not having visibility of what’s working and not working, and what’s really bringing in business impact.

Databank is a tool provided by Alibaba, empowered by the consumer behavior data in Alibaba ecosystem (not only on Tmall & Tabao, but also the behavior in media Apps like Youku & lifestyle Apps like Alipay or Gaode Map, etc.)

Now, more than 20 thousand brands are using Databank to empower their Tmall business in China. Are you ready to drive your business? Join us in our upcoming event

Venue: THE ROOF 2F, D-458, Madang Road, Huangpu, Shanghai

About the speaker:

Yvonne Feng – E-Commerce Consulting Director

Yvonne, has 12 years e-commerce experience and Ali/Tmall data tools expertise. Before joining Artefact China, she worked for the top TP in FMCG industry, focusing on ISV and providing data consultancy. She is also a former educator at Taobao University.