Webinar | Integrating Margin into Google Analytics and optimisations

AGENDA:

As we know, the ultimate goal for all organisations is profitability. In this webinar we’ll show you how to move away from revenue-based reporting to make use of the rich margin data from your BI systems for analysis and marketing optimisation purposes.

We’ll explain how to:

-Capture the data and ingest into BigQuery for transformation.

-Transform the data ready for ingestion into GA.

-Push the data to GA automatically.

-Run analysis on the data to identify the most profitable activities.

-Begin using this data for optimisation purposes.

SPEAKER: