Webinar | Integrating Margin into Google Analytics and optimisations.
Webinar | Integrating Margin into Google Analytics and optimisations
As we know, the ultimate goal for all organisations is profitability. In this webinar we’ll show you how to move away from revenue-based reporting to make use of the rich margin data from your BI systems for analysis and marketing optimisation purposes.
We’ll explain how to:
-Capture the data and ingest into BigQuery for transformation.
-Transform the data ready for ingestion into GA.
-Push the data to GA automatically.
-Run analysis on the data to identify the most profitable activities.
-Begin using this data for optimisation purposes.