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Webinar | Debunking the myths about iOS14

Description:

Whether you work in the digital marketing space or not, you will likely have heard whispers of systemic changes occurring in the realm of data privacy. These include changes from tech giants like Facebook, Google, and Apple, and talk of new solutions that provide users with greater transparency and control over how their data is managed.

However, there is confusion and mild concern among the digital advertising community about the implications and impacts of these obscure changes, and many myths abound.

In this webinar, Artefact’s data marketing experts debunk these myths, by explaining, from both a technical and business standpoint, the true impact of Apple’s most recent update (iOS14) on advertisers’ abilities to target users.

The session will address common myths like: “I will no longer be able to track users behaviour online”, or “I will no longer be able to target users online”, and provide concrete and actionable recommendations on how to mitigate these systemic changes.

About the presenters:

Manuela Mesa – Senior Data Consultant, Artefact UK

Manuela is part of the Data Consultant team at Artefact and has experience in driving digital and data marketing strategies with CPG clients such as Reckitt and Beiersdorf. She has been part of the leading team developing and deploying audience building, modelling and measurement capabilities as well as achieving a successful adoption for Artefact’s clients.

Derek Li, Data Consultant, Artefact UK