
Date
October 20
2020
Hours
10:00 – 11:00
Location
Paris
France
Speaker(s)
Mike Bettan – Arnaud Marro – Tristan Silhol
Marketing Science Agency Partner, Facebook – Head of Social Media Ads Artefact – Data Consulting Manager Artefact

Event
Webinar Artefact x Facebook | Master Attribution to build true holistic consumer journeys
Get better results by precisely controlling the ROI of each media investment and optimise your marketing strategies.
Attribution is the next essential step to reach maturity in data-driven marketing, whose impact goes beyond digital activities. Much more than a media planning solution, attribution is one of the major gas pedals in the transition to a digital and consumer-centric business model.
In this session, experts from Artefact and Facebook explain how a better attribution strategy can help brands evolve from discrete point of contact planning to holistic consumer journey planning, and explore three attribution case studies, from Etam, Europcar and TUI.