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Webinar | Have a complementary approach to attribution to measure your media activations.

Date
May 28
2020
Hours
14:00 – 15:00 (GMT+2)
Speaker(s)
Charles Prudat & Natacha Kocupyr
Senior consultant Data & digital marketing & Head of Media Consulting chez Artefact
Event

[Past Webinar] | Have a complementary approach to attribution to measure your media activations

Watch the Webinar’s replay

If you are wondering how to measure the incrementality of your online activities and how to launch performing tests between your activations, you cannot miss this webinar! Please join us on Thursday the 28th May at 2pm (GMT+4).

 

Discover our methodology to build a scalable test & measurement roadmap common to all online advertising levers that will help you better understand the real contribution of each of your advertising activations to your business

 

Define and get a data-based view on the real contribution of your activations to your business. Learn how to measure the incrementality of your media activations and define an AB test roadmap accordingly.

AGENDA : 

  • Introduction to our approach to measure the incrementality of your media campaigns
  • Deep dive into our methodology
  • Defining your control groups on a data based vision
  • Key takeaways to define an AB test roadmap

SPEAKERS :

 

Watch the Webinar’s replay