Webinar | Have a complementary approach to attribution to measure your media activations.
Webinar | Have a complementary approach to attribution to measure your media activations
If you are wondering how to measure the incrementality of your online activities and how to launch performing tests between your activations, you cannot miss this webinar! Please join us on Thursday the 28th May at 2pm (GMT+4).
Discover our methodology to build a scalable test & measurement roadmap common to all online advertising levers that will help you better understand the real contribution of each of your advertising activations to your business
Define and get a data-based view on the real contribution of your activations to your business. Learn how to measure the incrementality of your media activations and define an AB test roadmap accordingly.
- Introduction to our approach to measure the incrementality of your media campaigns
- Deep dive into our methodology
- Defining your control groups on a data based vision
- Key takeaways to define an AB test roadmap