Webinar Artefact | Introduction to Precision Marketing.
[Past Webinar] | Introduction to Precision Marketing
Leveraging data to drive media and marketing transformation
The last decade has seen a major change in consumer behaviour and with the coronavirus outbreak the media consumption has increased even more in countries across the globe. Such a digital overexposure has diminished the users span for receiving messages and their needs have evolved at the same rhythm: more than products, they want personalisation, pertinence, and immediacy.
Time spent online, combined with the emergence of the Internet of Things (IoT), has generated a mountain of precious data for advertisers… but it must be used with precision.
Constant advances in data analysis tools now enable identification of insights from audiences never before exploited, opening the way for new, tailor-made services.
Precision Marketing thrives on these developments, to accompany advertisers in reconfiguring their marketing approaches and reach consumers at the right moment with the right content, by creating a personalised experience.
Please join us on Wednesday the 10th June at 2pm (GMT+4). This webinar will provide an overview of Precision Marketing. We will walk you through Precision Marketing and how it enables advertisers in reconfiguring their marketing approaches.
1. Introduction to Data-driven Marketing
2. Precision Marketing conviction and applications
3. Key foundations to set up a good Precision marketing framework
This webinar will be run by Margot Bletterie, Consulting Manager at Artefact MENA.
Margot has 5+ years of professional experience including the Marketing divisions at Nestlé, Dior, Microsoft and Sarenza. Margot joined Artefact 3 years ago and has worked on a variety of projects on data and digital transformation, data architecture design and implementation, AdTech/MarTech set-up and operation.