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MAIF: Detecting potential churners to react in time

Insurance Company

Besoins Et Contraintes Du Client

Client churn is a huge preoccupation for insurance companies like MAIF.


Artefact developed a Machine Learning algorithm detecting attrition risks in real time, giving employees actionable elements to retain customers.


MAIF was highly successful in implementing the models in its entire call center to detect unexpressed churn intentions.


To learn more details about Artefact’s approach to the reduction of churn thanks to data, consult our dedicated article.