{"id":22005,"date":"2020-05-05T10:38:00","date_gmt":"2020-05-05T09:38:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22005"},"modified":"2025-09-04T14:03:20","modified_gmt":"2025-09-04T13:03:20","slug":"seo-news-may-2020","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/fr\/blog\/seo-news-may-2020\/","title":{"rendered":"Actualit\u00e9s SEO - Mai 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Olivier Perbet<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>RESPONSABLE DU P\u00d4LE SEO CHEZ ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1 - Actualit\u00e9s de Google<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Les Core Web Vitals s'imposent dans la Search Console<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Le rapport de Vitesse du site dans la Search Console se renomme Web Vitals \/ Signaux Web Essentiels et se concentre sur 3 KPIs : LCP, FID, CLS<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225\" target=\"_blank\" rel=\"noopener\">https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/webmasters\/answer\/9205520<\/a><\/p>\n<p>Les trois KPI que Google met en avant cette ann\u00e9e sont relatifs \u00e0 l'exp\u00e9rience utilisateur.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le LCP indique le d\u00e9lai avant l'affichage du premier \u00e9l\u00e9ment visuel<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le FID indique la latence d'interactivit\u00e9 du site<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le CLS mesure la stabilit\u00e9 visuelle d'une page : si des \u00e9l\u00e9ments se d\u00e9placent avant la fin du chargement.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>Ces trois KPIs sont relev\u00e9s dans la Search Console, dans le rapport Signaux Web Essentiels, et int\u00e9gr\u00e9s \u00e0 PageSpeed Insights \/ LightHouse. Leur classement en Lent \/ Moyen \/ Rapide est d\u00e9taill\u00e9 dans la documentation Google (2e lien).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">La vitesse et l'UX seront-ils des facteurs de positionnement en SEO ?<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Google annonce que les 3 KPIs de Web Performance compteront comme facteurs de positionnement.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/fr\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/\">https:\/\/www.artefact.com\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/<\/a><\/p>\n<p><a href=\"https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noopener\">https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html<\/a><\/p>\n<p>\u201cNous tiendrons bient\u00f4t compte de la convivialit\u00e9 des pages parmi les centaines de signaux utilis\u00e9s par Google pour classer les r\u00e9sultats de recherche.\u201d On lit depuis cette annonce de Google une multitude d'articles d\u00e9clarant sans nuance \u201cL'UX comme nouveau facteur de positionnement pour Google\u201d. Dans les faits, les Core Web Vitals (trois KPIs d'UX) vont s'ajouter \u00e0 la brique \u201cPage Experience\u201d des facteurs de positionnement (Compatibilit\u00e9 mobile, HTTPS), dont le poids est infime, et ce sera en 2021.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Le CrUX \u00e9volue et propose un tableau de bord de 10 KPIs<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564<\/a><\/p>\n<p>Le CrUX est la base de donn\u00e9es des KPIs de vitesse des sites relev\u00e9s par les internautes sur Chrome. Elle permet d'avoir des donn\u00e9es moyennes et en conditions r\u00e9elles. Google permet un acc\u00e8s simplifi\u00e9 aux donn\u00e9es d'un site \u00e0 travers un template de dashboard Data Studio, mis \u00e0 jour pour l'occasion avec les Web Vitals.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2 - Actualit\u00e9s du SEO<\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Le Google Podcast manager remonte des donn\u00e9es analytics sur l'audience.<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p><a href=\"https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google Maps indiquera bient\u00f4t l'accessibilit\u00e9 des lieux aux chaises roulantes<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p><a href=\"https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html<\/a><\/p>\n<p>D'abord dans les march\u00e9s anglophones. Le reste des pays suivra.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">L'apport de l'IA dans les r\u00e9sultats de Bing<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p><a href=\"https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing\" target=\"_blank\" rel=\"noopener\">https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing<\/a><\/p>\n<p>Bing pr\u00e9sente souvent les \u00e9volutions de son algorithme et sa part d'IA. La nouveaut\u00e9 la plus marquante est la pr\u00e9sentation des Positions 0 dans les SERP : \u00e0 une question binaire, Bing propose un r\u00e9sultat et une r\u00e9ponse tranch\u00e9e (OUI ou NON).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Six ans apr\u00e8s son lancement, Qwant n'\u00e9tait qu'un prototype<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p><a href=\"https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm<\/a><\/p>\n<p>Un audit d'un organisme public en 2019 et les enqu\u00eates ind\u00e9pendantes de NextInpact d\u00e9montrent que Qwant est largement d\u00e9faillant : ses r\u00e9sultats sont majoritairement issus de Bing plut\u00f4t que d'un index autonome, et sont tr\u00e8s peu \u00e0 jour. Le moteur \u00e9quipe par d\u00e9faut tous les ordinateurs de l'administration fran\u00e7aise.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez toutes les actualit\u00e9s relatives au r\u00e9f\u00e9rencement naturel (SEO) du printemps 2020 : exp\u00e9rience utilisateur (UX) et r\u00e9f\u00e9rencement naturel (SEO), Core Web Vitals\u2026<\/p>","protected":false},"featured_media":63602,"parent":0,"template":"","meta":{"_acf_changed":false},"blog-category":[],"blog-language":[],"class_list":["post-22005","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog\/22005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/63602"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=22005"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog-category?post=22005"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog-language?post=22005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}