{"id":60198,"date":"2021-04-20T10:35:59","date_gmt":"2021-04-20T09:35:59","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=60198"},"modified":"2025-09-04T14:03:14","modified_gmt":"2025-09-04T13:03:14","slug":"seo-news-winter-2020-2021","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/fr\/blog\/seo-news-winter-2020-2021\/","title":{"rendered":"Actualit\u00e9s SEO - Hiver 2021"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Olivier Perbet<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>RESPONSABLE DU P\u00d4LE SEO CHEZ ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Google : algorithme et indexation<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Se pr\u00e9parer \u00e0 la Page Experience Update avec une documentation approfondie de Google<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>La <strong>Mise \u00e0 jour de l'exp\u00e9rience de la page<\/strong> de Google sera d\u00e9ploy\u00e9e en mai 2021 : des KPI d\u2019<strong>exp\u00e9rience utilisateur<\/strong> seront pris en compte dans le positionnement des pages (<a href=\"https:\/\/www.mercatique-electronique.com\/vitesse-site-seo\/\" target=\"_blank\" rel=\"noopener\">les Core Web Vitals<\/a>)<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>Etant donn\u00e9 l'emballement et la grande confusion sur ces KPI et leur impact, Google a produit un <a href=\"https:\/\/support.google.com\/webmasters\/thread\/104436075\" target=\"_blank\" rel=\"noopener\">soutien exhaustif<\/a> pour r\u00e9pondre aux questions souvent pos\u00e9es, \u00e9claircissant un grand nombre de cas.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>Pour rappel, l'impact de cette mise \u00e0 jour sera <strong>tr\u00e8s faible et graduel<\/strong> : la <strong>pertinence d'une page<\/strong> restera le crit\u00e8re principal en SEO.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27601%27%20height%3D%270%27%20viewBox%3D%270%200%20601%200%27%3E%3Crect%20width%3D%27601%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/page-experience-update.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 601px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"601\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">La version 88 de Chrome permet d'afficher les informations sur les Core Web Vitals<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Les Core Web Vitals feront partie de la Page Experience Update<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Premi\u00e8re peinture de contenu (FCP)<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">La plus grande peinture de contenu (LCP)<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">D\u00e9calage cumulatif de la mise en page (CLS)<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-6\"><p>Il est possible de les mesurer avec Chrome pour une page donn\u00e9e, \u00e0 partir du menu :<br \/>\n<em>Afficher &gt;<\/em><br \/>\n<em>Options pour les d\u00e9veloppeurs &gt;<\/em><br \/>\n<em>Outils de d\u00e9veloppement &gt;<\/em><br \/>\n<em>Onglet Performance.<\/em><\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27498%27%20height%3D%270%27%20viewBox%3D%270%200%20498%200%27%3E%3Crect%20width%3D%27498%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/Core-Web-Vitals.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 498px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"498\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Le Passage ranking est en place sur Google US<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Cet algorithme permet \u00e0 Google de mieux comprendre un <strong>morceau de contenu isol\u00e9<\/strong> sur une page : elle sera alors jug\u00e9e pertinente par rapport \u00e0 ce <strong>passage<\/strong> plut\u00f4t que par l'ensemble de son contenu.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>La page aura donc plus de chances d'\u00eatre positionn\u00e9e sur Google sans traiter uniquement de la requ\u00eate concern\u00e9e.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>Cela peut s'av\u00e9rer utile pour les <strong>requ\u00eates tr\u00e8s sp\u00e9cifiques et tr\u00e8s pr\u00e9cises<\/strong>. On reste donc sur une part faible des requ\u00eates, c'est un changement de fond qui n'a pas eu d'impact majeur sur les performances des sites.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><p>Cette \u00e9volution montre que Google progresse constamment vers une <strong>meilleure pertinence<\/strong> de ses r\u00e9sultats pour ses utilisateurs.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27508%27%20height%3D%270%27%20viewBox%3D%270%200%20508%200%27%3E%3Crect%20width%3D%27508%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/passage-ranking.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 508px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"508\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Le rapport de couverture de la Search Console s'am\u00e9liore<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p><b>Le rapport de couverture<\/b> qui indique les pages explor\u00e9es \/ index\u00e9es \/ exclues <b>s'am\u00e9liore<\/b> avec :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Suppression du probl\u00e8me \u201canomalie g\u00e9n\u00e9rique\u201d<\/b> qui ne permettait pas de savoir ce qu'il fallait r\u00e9soudre.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les <b>pages bloqu\u00e9es par le robots.txt mais index\u00e9es<\/b> sont signal\u00e9es comme tel et apparaissent en <b>avertissement<\/b>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Ajout de l'avertissement <b>\u201cindex\u00e9e sans contenu\u201d<\/b>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Pr\u00e9cisions<\/b> pour les <b>\u201csoft 404\u201d<\/b>.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google a d\u00e9sindex\u00e9 plus de 5 milliards de pages signal\u00e9es pour non respect du DMCA<\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p>Le DMCA (Digital Millenium Copyright Act) veille au <b>respect des droits d'auteur<\/b>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\"><p>Les pages d\u00e9sindex\u00e9es sont par exemple des pages qui permettent du t\u00e9l\u00e9chargement ill\u00e9gal, des plagiats.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\"><p>Verser <b>signaler une contrevenance <\/b>aux droits d'auteur, il faut renseigner<a href=\"https:\/\/www.google.com\/webmasters\/tools\/legal-removal-request?hl=fr&amp;pid=0&amp;complaint_type=1\" target=\"_blank\" rel=\"noopener\"> le formulaire propos\u00e9 par Google<\/a>.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27304%27%20height%3D%270%27%20viewBox%3D%270%200%20304%200%27%3E%3Crect%20width%3D%27304%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/respect-DMCA.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 304px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"304\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">G\u00e9rer les avis d\u00e9pos\u00e9s sur vos fiches Google Maps<\/h3><\/div><div class=\"fusion-text fusion-text-15\"><p>Cette nouveaut\u00e9 dans<a href=\"https:\/\/support.google.com\/business\/workflow\/9945796\" target=\"_blank\" rel=\"noopener\"> Google My Business<\/a> permet de :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Regrouper les avis d\u00e9pos\u00e9s sur votre fiche Google Maps<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Signaler un avis directement<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Suivre les demandes et leur statut (valid\u00e9 \/ refus\u00e9)<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27483%27%20height%3D%270%27%20viewBox%3D%270%200%20483%200%27%3E%3Crect%20width%3D%27483%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/manage-your-reviews.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 483px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"483\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Amende pour Google France pour classement trompeur des h\u00f4tels<\/h3><\/div><div class=\"fusion-text fusion-text-16\"><p>L'enqu\u00eate de la <i> Direction G\u00e9n\u00e9rale de la Concurrence, de la Consommation et de la R\u00e9pression des Fraudes<\/i> (DGCCRF) a d\u00e9montr\u00e9 le caract\u00e8re trompeur du classement des h\u00f4tels par Google dans son moteur de r\u00e9sultats de recherche.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\"><p>Au lieu d'utiliser le <b>classement officiel d'Atout France<\/b> (\u00e9toiles de 1 \u00e0 5), <b>Google utilisait son propre syst\u00e8me de notation<\/b>, ce qui pr\u00eatait \u00e0 confusion.<\/p>\n<\/div><div class=\"fusion-text fusion-text-18\"><p>L'amende s'\u00e9l\u00e8ve \u00e0 1,1 million d'euros.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Ergonomie et fonctionnalit\u00e9s de Google Search.<\/h2><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Une nouvelle ergonomie en mobile<\/h3><\/div><div class=\"fusion-text fusion-text-19\"><p>La nouvelle interface pour smartphone va se d\u00e9ployer progressivement.<\/p>\n<\/div><div class=\"fusion-text fusion-text-20\"><p>Celle-ci se veut <strong>plus simple<\/strong>, <b>plus \u00e9pur\u00e9e<\/b> verser <b>trouver plus facilement <\/b>la r\u00e9ponse cherch\u00e9e.<\/p>\n<\/div><div class=\"fusion-text fusion-text-21\"><p>Elle sera aussi plus respectueuse de la charte graphique Google.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27606%27%20height%3D%270%27%20viewBox%3D%270%200%20606%200%27%3E%3Crect%20width%3D%27606%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/ergonomie-mobile.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 606px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"606\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google permet de filtrer par sous-th\u00e9matiques dans ses r\u00e9sultats de recherches<\/h3><\/div><div class=\"fusion-text fusion-text-22\"><p>Il s'agit pour les <b>requ\u00eates tr\u00e8s g\u00e9n\u00e9riques<\/b>de prendre en compte les <b>sous-th\u00e9matiques<\/b> diverses qu'elles peuvent impliquer.<\/p>\n<\/div><div class=\"fusion-text fusion-text-23\"><p>Google propose alors des <b>r\u00e9sultats de recherches plus vari\u00e9s<\/b> selon les besoins des utilisateurs.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27249%27%20height%3D%270%27%20viewBox%3D%270%200%20249%200%27%3E%3Crect%20width%3D%27249%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/the\u0301matiques-1.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 249px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"249\" height=\"auto\" \/><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27249%27%20height%3D%270%27%20viewBox%3D%270%200%20249%200%27%3E%3Crect%20width%3D%27249%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/the\u0301matiques-2.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 249px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"249\" height=\"auto\" \/><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Des simulations de maquillage dans Google<\/h3><\/div><div class=\"fusion-text fusion-text-24\"><p>Cette fonctionnalit\u00e9 concerne des <b>milliers de produits de maquillage<\/b>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-25\"><p>Via l'appareil de son smartphone, elle permet de <b>voir l'effet produit <\/b>sur son visage et d'obtenir des conseils.<\/p>\n<\/div><div class=\"fusion-text fusion-text-26\"><p>Comme toute nouvelle fonctionnalit\u00e9 de Google, celle-ci est d\u00e9ploy\u00e9e aux USA avant d'arriver sur les autres pays.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27203%27%20height%3D%270%27%20viewBox%3D%270%200%20203%200%27%3E%3Crect%20width%3D%27203%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/make-up-1.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 203px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"203\" height=\"auto\" \/><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27196%27%20height%3D%270%27%20viewBox%3D%270%200%20196%200%27%3E%3Crect%20width%3D%27196%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/make-up-2.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 196px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"196\" height=\"auto\" \/><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Moins de Featured Snippets dans les pages de r\u00e9sultats ?<\/h3><\/div><div class=\"fusion-text fusion-text-27\"><p>Tout comme pour les <b>AAP<\/b> (People Also Ask - Autres questions pos\u00e9es), les <b>r\u00e9sultats enrichis de FAQ <\/b>(Frequently Asked Questions - Questions fr\u00e9quentes) derni\u00e8rement, les <b>Extraits de texte (snippets) <\/b>(position z\u00e9ro) <b>apparaissent moins souvent <\/b>dans les pages de r\u00e9sultats de Google.<\/p>\n<\/div><div class=\"fusion-text fusion-text-28\"><p><span style=\"font-weight: 400;\">Les baisses de pr\u00e9sence des <\/span><b>fonctionnalit\u00e9s enrichies de Google<\/b><span style=\"font-weight: 400;\"> sont courantes, et souvent durables apr\u00e8s des p\u00e9riodes de large diffusion.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-29\"><p>Parfois on est en pr\u00e9sence de simples cycles, dans lesquels les baisses sont temporaires.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google signalera une baisse de prix d'un produit dans les Extraits enrichis<\/h3><\/div><div class=\"fusion-text fusion-text-30\"><p>Google <b>calculera automatiquement la baisse de prix <\/b> en fonction de la moyenne historique des prix de votre produit.<\/p>\n<\/div><div class=\"fusion-text fusion-text-31\"><p>Les <a href=\"https:\/\/www.mercatique-electronique.com\/donnees-structurees-json-ld-implementation\/\" target=\"_blank\" rel=\"noopener\"> Donn\u00e9es structur\u00e9es<\/a> de type \u201cProduit\u201d sont suffisantes pour que Google g\u00e9n\u00e8re cette information, <b> tant que le prix est balis\u00e9 <\/b> via l'\u00e9l\u00e9ment \u201cOffre\u201c<\/p>\n<p>(disponible aux USA pour l'instant)<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27477%27%20height%3D%270%27%20viewBox%3D%270%200%20477%200%27%3E%3Crect%20width%3D%27477%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/rating-SEO.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 477px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"477\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Google News.<\/h2><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google vs M\u00e9dias fran\u00e7ais : \u00e9pilogue<\/h3><\/div><div class=\"fusion-text fusion-text-32\"><p>Le sujet des \u201cdroits voisins\u201d (la r\u00e9mun\u00e9ration des m\u00e9dias au titre de leur pr\u00e9sence sur Google News) arrive \u00e0 son terme : les <b>m\u00e9dias fran\u00e7ais<\/b> ont sign\u00e9 un accord avec Google leur<b>conf\u00e9rant une r\u00e9mun\u00e9ration<\/b>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-33\"><p>La r\u00e9mun\u00e9ration sera calcul\u00e9e individuellement et bas\u00e9e sur des crit\u00e8res comme :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">la contribution \u00e0 l'information politique et g\u00e9n\u00e9rale<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">le volume quotidien de publications<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">l'audience Internet mensuelle<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27247%27%20height%3D%270%27%20viewBox%3D%270%200%20247%200%27%3E%3Crect%20width%3D%27247%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/le-monde-epilogue.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 247px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"247\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Lancement de Google News Showcase : section premium de Google News<\/h3><\/div><div class=\"fusion-text fusion-text-34\"><p>A rebours des flux g\u00e9n\u00e9ralistes d'articles, <b> Vitrine Google News<\/b> permet aux <b>m\u00e9dias partenaires de Google<\/b> de mettre en avant des <b>s\u00e9lections d'articles de fond.<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-35\"><p>Ce partenariat vise \u00e9galement \u00e0 r\u00e9mun\u00e9rer les m\u00e9dias participants.<\/p>\n<\/div><div class=\"fusion-text fusion-text-36\"><p>Cette section Premium sera d\u00e9ploy\u00e9e progressivement dans les applications mobiles de Google News.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27247%27%20height%3D%270%27%20viewBox%3D%270%200%20247%200%27%3E%3Crect%20width%3D%27247%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/google-news-showcase.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 247px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"247\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google News : enfin un suivi dans la Search Console<\/h3><\/div><div class=\"fusion-text fusion-text-37\"><p><b>Google Actualit\u00e9s dispose de son rapport d\u00e9di\u00e9 dans la Search Console.<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-38\"><p>Il compl\u00e8te le rapport.<\/p>\n<\/div><div class=\"fusion-text fusion-text-39\"><p><span style=\"font-weight: 400;\">Le rapport est assez sommaire :<\/span><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Clics \/ Impressions CTR<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Pages \/ Pays \/ Appareils \/ Dates<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27596%27%20height%3D%270%27%20viewBox%3D%270%200%20596%200%27%3E%3Crect%20width%3D%27596%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/search-console.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 596px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"596\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">12 nouvelles p\u00e9nalit\u00e9s manuelles pour Google News et Discover<\/h3><\/div><div class=\"fusion-text fusion-text-40\"><p>Google a d\u00e9ploy\u00e9 <b>12 nouvelles r\u00e8gles<\/b> d\u00e9clenchant des actions manuelles (\u201cp\u00e9nalit\u00e9s\u201d) en cas de non-respect.<\/p>\n<\/div><div class=\"fusion-text fusion-text-41\"><p>Ces p\u00e9nalit\u00e9s s'appliquent \u00e0 <b>Google News<\/b>, et par extension <b>Google Discover<\/b>. Un site p\u00e9nalis\u00e9 ne s'y affichera plus.<\/p>\n<\/div><div class=\"fusion-text fusion-text-42\"><p>Le but est de r\u00e9duire le contenu illicite, violent, faux ou trompeur, bref <b>d'am\u00e9liorer la qualit\u00e9 des articles<\/b> qu'un internaute trouvera dans Google News.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27432%27%20height%3D%270%27%20viewBox%3D%270%200%20432%200%27%3E%3Crect%20width%3D%27432%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/04\/penalite\u0301s-google-nexs.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-center hover-enable\" style=\"width: 432px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"432\" height=\"auto\" \/><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez toute l'actualit\u00e9 du r\u00e9f\u00e9rencement naturel (SEO) de cet hiver 2020-2021 : mise \u00e0 jour \u00ab Page Experience \u00bb de Google, classement \u00ab Passage \u00bb\u2026<\/p>","protected":false},"featured_media":63606,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[],"blog-language":[],"class_list":["post-60198","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog\/60198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/63606"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=60198"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog-category?post=60198"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog-language?post=60198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}