	{"id":69875,"date":"2023-04-25T13:24:29","date_gmt":"2023-04-25T12:24:29","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=69875"},"modified":"2024-09-20T17:45:55","modified_gmt":"2024-09-20T16:45:55","slug":"gaining-buy-in-for-data-analytics-initiatives-in-financial-services","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/fr\/blog\/gaining-buy-in-for-data-analytics-initiatives-in-financial-services\/","title":{"rendered":"Obtenir l'adh\u00e9sion aux initiatives de data et d'analyse dans les services financiers"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Akhilesh-Kale-.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Akhilesh Kale<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Directeur - Chef de file FSI pour les \u00c9tats-Unis - Artefact USA<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/Corentin-Boinnot.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Corentin Boinnot<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>Consultant senior - Artefact USA<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/john-ly.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">John Ly<\/h3><\/div><div class=\"fusion-text fusion-text-3 article-author-description\" style=\"--awb-text-transform:none;\"><p>Consultant senior - Artefact USA<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 description\"><p>Dans cet article, Akhilesh Kale, Corentin Boinnot et John Ly, de Artefact USA, explorent les initiatives de data et d'analyse dans les services financiers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Les da(ta) Vincis des temps modernes<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>Imaginez la Joconde de L\u00e9onard de Vinci. Le monde entier a \u00e9t\u00e9 captiv\u00e9 par le myst\u00e8re inh\u00e9rent \u00e0 cette \u0153uvre d'art : son sourire insaisissable et ses yeux qui semblent vous suivre. Ce qui est moins \u00e9vident, c'est la science, les math\u00e9matiques et la g\u00e9om\u00e9trie que Da Vinci a utilis\u00e9es pour ancrer ce chef-d'\u0153uvre. Les leaders Data d'aujourd'hui sont les Da(ta) Vincis des temps modernes. Ils utilisent des machines complexes de data\/AI dans les coulisses pour offrir des r\u00e9sultats commerciaux convaincants. Cette analogie souligne la complexit\u00e9 des peintures de la Renaissance et des \u00e9cosyst\u00e8mes data. Toutefois, en mati\u00e8re de data, ce sont les r\u00e9sultats commerciaux qui importent le plus.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"596\" height=\"887\" title=\"1 - DANS LES SERVICES FINANCIERS\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES-.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES-.png\" alt class=\"lazyload img-responsive wp-image-69884\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27596%27%20height%3D%27887%27%20viewBox%3D%270%200%20596%20887%27%3E%3Crect%20width%3D%27596%27%20height%3D%27887%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES--200x298.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES--400x595.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES-.png 596w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 596px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Mise en sc\u00e8ne<\/h2><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Analyse avanc\u00e9e dans les services financiers<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Les institutions financi\u00e8res ont \u00e9t\u00e9 parmi les premi\u00e8res \u00e0 investir dans leurs capacit\u00e9s data, pouss\u00e9es par des mandats r\u00e9glementaires et d'\u00e9normes possibilit\u00e9s d'\u00e9conomies. Les enqu\u00eates men\u00e9es dans le secteur continuent de montrer que les investissements dans le data et l'IA, ainsi que les attentes qui y sont associ\u00e9es, sont en hausse.<\/p>\n<\/div><ul style=\"--awb-textcolor:var(--awb-custom14);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>94% des entreprises augmentent leurs investissements de data en 2023\u00b9.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>On estime que les banques auront la possibilit\u00e9 de r\u00e9aliser des \u00e9conomies de l'ordre de US$447B en 2023\u00b2.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Toutes les banques, quelle que soit leur taille, adoptent largement l'IA et le Machine Learning\u00b3.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\"><p>La prise de d\u00e9cision strat\u00e9gique est une danse d\u00e9licate de d\u00e9cisions prises \u00e0 l'instinct et par des machines &amp; data. Il est primordial de s'ancrer sur les moteurs de valeur fondamentaux avant toute conceptualisation et tout lancement.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">L'analyse avanc\u00e9e au service de votre strat\u00e9gie<\/h4><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"752\" height=\"432\" title=\"2 - Services financiers\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services.png\" alt class=\"lazyload img-responsive wp-image-69880\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27752%27%20height%3D%27432%27%20viewBox%3D%270%200%20752%20432%27%3E%3Crect%20width%3D%27752%27%20height%3D%27432%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services-200x115.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services-400x230.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services-600x345.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services.png 752w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 752px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p>Cet article pr\u00e9sente quelques cl\u00e9s pratiques pour tirer parti de la puissance de data et de l'analytique afin de transformer votre organisation. L'objectif est double : <strong>vous souhaitez <span style=\"color: #ff0066;\">recevoir l'adh\u00e9sion <\/span>et <span style=\"color: #ff0066;\">valeur maximale du harnais<\/span> des projets data.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Parler la langue de l'entreprise<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>La majorit\u00e9 des dirigeants de data ont une formation technique et sont v\u00e9ritablement passionn\u00e9s par leur domaine d'expertise. N\u00e9anmoins, il est essentiel de r\u00e9sister \u00e0 l'envie de pr\u00e9senter des concepts complexes de data lorsque vous pr\u00e9sentez une proposition de transformation de data aux dirigeants d'entreprise. Les dirigeants d'entreprise ne comprennent pas toujours le jargon de data et peuvent \u00eatre d\u00e9concert\u00e9s par une approche technique de la r\u00e9solution de leurs probl\u00e8mes. Ils s'int\u00e9ressent aux r\u00e9sultats et aux impacts commerciaux : augmentation des ventes, r\u00e9duction des co\u00fbts d'exploitation, lib\u00e9ration des ressources humaines et att\u00e9nuation des risques. Assurez-vous de parler leur langue !<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><p><strong>Exemple<\/strong><\/p>\n<p><em>Si vous essayez d'obtenir l'adh\u00e9sion pour lancer un projet de transformation data \u00e0 l'\u00e9chelle de l'entreprise :<\/em><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em><strong>Ne le faites pas :<\/strong> parler d'architectures de microservices, d'observabilit\u00e9 data, de propri\u00e9t\u00e9 ax\u00e9e sur le domaine ou de principes communs data governance.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em><strong>Au lieu de cela :<\/strong> Le site Web de l'entreprise fait r\u00e9f\u00e9rence aux possibilit\u00e9s de ventes crois\u00e9es, au temps gagn\u00e9 par les \u00e9quipes qui nettoient data et \u00e0 la possibilit\u00e9 de r\u00e9duire le taux d'attrition des clients.<\/em><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Associer les entreprises et la technologie<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p>Tout comme notre h\u00e9ros de la Renaissance combinait l'art et la science, les Da(ta) Vincis des temps modernes doivent recruter des experts dans l'ensemble de l'entreprise afin d'instiller une culture data-driven dans l'organisation. Comprendre les forces des coll\u00e8gues - et ce qui les motive - peut aider \u00e0 ouvrir la voie \u00e0 une collaboration efficace, par exemple :<\/p>\n<p>Des talents commerciaux sont n\u00e9cessaires pour mener la vision et quantifier l'impact sur la valeur :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Suscitez leur int\u00e9r\u00eat avec des cas d'utilisation convaincants gr\u00e2ce \u00e0 un nouveau data platform.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Pr\u00e9cisez qu'ils sont responsables de la feuille de route du projet.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-12\"><p>L'ing\u00e9nierie et l'informatique excellent dans la construction d'outils complexes :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Pour vous assurer qu'ils sont \u00e0 bord et investis, offrez-leur la possibilit\u00e9 de d\u00e9ployer la derni\u00e8re technologie data &amp; AI.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-13\"><p><strong>Exemple<\/strong><\/p>\n<p><em>Prenons l'exemple d'un sc\u00e9nario dans lequel vous essayez de mettre en place une plateforme Customer Data de nouvelle g\u00e9n\u00e9ration et o\u00f9 vous devez attirer des talents provenant d'autres services de l'entreprise pour mener \u00e0 bien le projet :<\/em><\/p>\n<\/div><ul style=\"--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>\u00c9tablissez un plan pr\u00e9cis des personnes dont vous avez besoin et de ce qu'elles peuvent faire.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>Comprendre ce qui poussera et motivera les experts individuels \u00e0 travailler sur le projet.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>Offrez des incitations \u00e0 travailler avec l'\u00e9quipe data et assurez-vous que tout le monde en profite.<\/em><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-14\"><p><em>Les entreprises pourraient \u00eatre s\u00e9duites par les cas d'utilisation disponibles gr\u00e2ce \u00e0 une nouvelle data platform. Ils s'approprieraient la feuille de route. Les services informatiques seraient ravis de d\u00e9ployer le <a href=\"https:\/\/www.artefact.com\/fr\/ai-technology\/\">Derni\u00e8res technologies data &amp; AI<\/a>.\u00a0<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Unir les rangs, mobiliser les dirigeants<\/h2><\/div><div class=\"fusion-text fusion-text-15\"><p>Outre la bonne combinaison de talents, la r\u00e9ussite \u00e0 long terme d'un projet repose sur le soutien de la direction et la collaboration des \u00e9quipes sur le terrain pour faire avancer le projet :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Obtenir l'adh\u00e9sion des dirigeants. Mettez en \u00e9vidence les probl\u00e8mes cl\u00e9s qu'il peut r\u00e9soudre et int\u00e9grez-les dans une vision \u00e0 laquelle ils peuvent s'identifier.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Identifiez des champions de la data au sein de l'entreprise pour faciliter la collaboration avec vos \u00e9quipes de data. Leur connaissance de data et de l'entreprise leur permettra d'\u00e9duquer leurs coll\u00e8gues, de clarifier les directives et d'identifier les cas d'utilisation pertinents.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u00c9tablir une relation de travail approfondie entre les professionnels de data et leurs homologues des entreprises. Encouragez les conversations cl\u00e9s suivantes entre les \u00e9quipes de data et les entreprises :<\/p>\n<ul>\n<li aria-level=\"1\">Aidez les \u00e9quipes commerciales \u00e0 comprendre le co\u00fbt r\u00e9el de la fourniture des informations actuelles data.<\/li>\n<li aria-level=\"1\">Demandez \u00e0 vos \u00e9quipes data d'illustrer les avantages de leurs initiatives pour l'entreprise afin de garantir un processus d'int\u00e9gration harmonieux et autonome.<\/li>\n<li aria-level=\"1\">S'appuyer aujourd'hui sur des projets pilotes et des projets de d\u00e9monstration pour d\u00e9montrer la faisabilit\u00e9 des capacit\u00e9s \u00e0 grande \u00e9chelle \u00e0 l'avenir.<\/li>\n<\/ul>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Faire adh\u00e9rer les \u00e9quipes dirigeantes \u00e0 un programme de qualit\u00e9 Data<\/h3><\/div><div class=\"fusion-text fusion-text-16\"><p style=\"text-align: center;\">Faites preuve de cr\u00e9ativit\u00e9 pour lancer de nouvelles initiatives. Aidez les dirigeants et leurs \u00e9quipes \u00e0 comprendre les d\u00e9fis actuels et la faisabilit\u00e9 de solutions pratiques.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:5%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/3-Financial-services.png\" target=\"_self\" aria-label=\"sans nom (2)\"><img decoding=\"async\" width=\"2136\" height=\"990\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2.png\" alt class=\"lazyload img-responsive wp-image-69912\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272136%27%20height%3D%27990%27%20viewBox%3D%270%200%202136%20990%27%3E%3Crect%20width%3D%272136%27%20height%3D%27990%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-200x93.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-400x185.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-600x278.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-800x371.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-1200x556.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2.png 2136w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2136px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Visez grand, commencez petit : Poser les bases de la r\u00e9ussite<\/h2><\/div><div class=\"fusion-text fusion-text-17\"><p>La Joconde n'a pas \u00e9t\u00e9 peinte en un jour. Les dirigeants Data ne pourront pas r\u00e9orienter l'ensemble de leur entreprise pour la rendre data plus performante du jour au lendemain. Demandez \u00e0 vos Da(ta) Vincis d'investir leur \u00e9nergie et leurs ressources pour commencer \u00e0 esquisser l'histoire. <span style=\"color: #ff0066;\">Utilisez-le pour \u00e9laborer un cas d'utilisation \u00e0 forte valeur ajout\u00e9e qui met en \u00e9vidence tous les avantages li\u00e9s \u00e0 l'exploitation de vos informations data.\u00a0<\/span><\/p>\n<p dir=\"ltr\">Quel que soit le cas d'utilisation, la transformation du croquis en chef-d'\u0153uvre ne se fera pas si vous ne donnez pas \u00e0 l'entreprise les moyens de s'investir dans data. Ils auront besoin de :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-7 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Nettoyer le data ou les moyens de le nettoyer<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Outils conviviaux pour les entreprises<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Data le temps, l'attention et les ressources de l'\u00e9quipe<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Artefact Illustration du client<\/h3><\/div><div class=\"fusion-text fusion-text-18\"><p style=\"text-align: center;\">Comment un tableau de bord utile a convaincu notre client de se lancer \u00e0 fond dans la visualisation de data<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:5%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1288\" height=\"1172\" title=\"sans nom (1)\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1.png\" alt class=\"lazyload img-responsive wp-image-69917\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271288%27%20height%3D%271172%27%20viewBox%3D%270%200%201288%201172%27%3E%3Crect%20width%3D%271288%27%20height%3D%271172%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-200x182.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-400x364.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-600x546.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-800x728.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-1200x1092.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1.png 1288w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1288px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">D\u00e9couvrir l'or de l'analyse<\/h2><\/div><div class=\"fusion-text fusion-text-19\"><p>Pour compl\u00e9ter un dossier solide - ou susciter l'adh\u00e9sion de l'entreprise en l'absence d'un tel dossier -, il faut <span style=\"color: #ff0066;\">identifier les gisements d'or analytique existants dans votre organisation<\/span> est une bonne approche. Il y a certainement des personnes passionn\u00e9es dans l'entreprise qui ont mis au point des solutions de gestion de l'information.<span style=\"color: #ff0066;\"> des solutions analytiques percutantes <\/span>localement. Trouvez-les et industrialisez leurs initiatives afin que l'ensemble de l'entreprise puisse en b\u00e9n\u00e9ficier.<\/p>\n<p>Voici quelques conseils pour vous aider \u00e0 d\u00e9nicher et \u00e0 identifier ces tr\u00e9sors cach\u00e9s :<\/p>\n<\/div><ul style=\"--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-8 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Cr\u00e9ez une plateforme attrayante (newsletter, r\u00e9union mensuelle data, ...) pour que les gens aient envie de partager leurs id\u00e9es.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Mettez en place un syst\u00e8me de reconnaissance et de r\u00e9compenses afin de mieux reconna\u00eetre leurs id\u00e9es et leur travail.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Travaillez avec les RH pour vous assurer que les pratiques data sont mesur\u00e9es dans les \u00e9valuations des performances des cadres.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Cr\u00e9ez des guildes et organisez des canaux de discussion d\u00e9di\u00e9s pour partager vos connaissances.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><p style=\"text-align: left;\">Trouver des gisements d'or (analytique) cach\u00e9s dans l'entreprise<\/p><\/h4><\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:5%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"652\" height=\"530\" title=\"5 Services financiers\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services.png\" alt class=\"lazyload img-responsive wp-image-69883\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27652%27%20height%3D%27530%27%20viewBox%3D%270%200%20652%20530%27%3E%3Crect%20width%3D%27652%27%20height%3D%27530%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services-200x163.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services-400x325.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services-600x488.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services.png 652w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 652px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Data &amp; analytics leaders, v\u00e9ritables penseurs de la renaissance<\/h2><\/div><div class=\"fusion-text fusion-text-20\"><p>\u00catre une personne remarquable dans le domaine de la vente est une qualit\u00e9 qui permet de se d\u00e9marquer, quelle que soit la profession. Cependant, \u00eatre remarquable dans la \u201cvente\u201d est moins li\u00e9 \u00e0 l'acte de vente qu'\u00e0 l'esprit d'entreprise. <span style=\"color: #ff0066;\">capacit\u00e9 \u00e0 r\u00e9soudre des probl\u00e8mes complexes<\/span>. Le r\u00f4le d'un leader data englobe toutes ces caract\u00e9ristiques. Il doit \u00eatre un vendeur hors pair, un op\u00e9rateur souple et poss\u00e9der la capacit\u00e9 de comprendre les nombreux d\u00e9fis de son organisation.<\/p>\n<p>Pour en revenir au point de d\u00e9part de ce blog, nous consid\u00e9rons que les leaders de l'analyse sont aujourd'hui <span style=\"color: #ff0066;\">les Da(ta) Vincis des temps modernes<\/span>. Aliment\u00e9s par les outils du 21e si\u00e8cle - data, l'analyse et l'IA, ces v\u00e9ritables penseurs de la Renaissance peignent de mani\u00e8re cr\u00e9ative l'histoire de l'impact sur l'entreprise \u00e0 travers la machinerie complexe des faits indiscutables.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1212\" height=\"628\" title=\"6 - Services financiers\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services.png\" alt class=\"lazyload img-responsive wp-image-69885\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271212%27%20height%3D%27628%27%20viewBox%3D%270%200%201212%20628%27%3E%3Crect%20width%3D%271212%27%20height%3D%27628%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-200x104.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-400x207.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-600x311.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-800x415.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-1200x622.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services.png 1212w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1212px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-21\"><p>R\u00e9f\u00e9rences<\/p>\n<p>\u00b9 Data &amp; Analytics leadership annual executive survey - New Vantage Partners - 2023<br \/>\n\u00b2 Data Pour les finances - Artefact Recherche - 2022<br \/>\nL'\u00e9tat de l'IA en 2022 - Mckinsey &amp; Co - 2022<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans cet article, Akhilesh Kale, Corentin Boinnot et John Ly, de Artefact USA, explorent les initiatives de data et d'analyse dans les services financiers.<\/p>","protected":false},"featured_media":69891,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035,21930],"blog-language":[2991],"class_list":["post-69875","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-category-finance","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog\/69875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/69891"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=69875"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog-category?post=69875"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/blog-language?post=69875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}