{"id":88418,"date":"2023-12-19T11:59:37","date_gmt":"2023-12-19T11:59:37","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=88418"},"modified":"2024-09-20T17:46:01","modified_gmt":"2024-09-20T16:46:01","slug":"pushing-the-boundaries-of-experimentation-and-measurement-with-innovative-new-modeling-techniques","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/fr\/blog\/pushing-the-boundaries-of-experimentation-and-measurement-with-innovative-new-modeling-techniques\/","title":{"rendered":"Repousser les limites de l'exp\u00e9rimentation et de la mesure gr\u00e2ce \u00e0 de nouvelles techniques de mod\u00e9lisation innovantes"},"content":{"rendered":"

Auteur<\/h2><\/div>\"Image\"

Siddarth Mohan<\/h3><\/div>

Directeur Data Science et responsable mondial de la recherche en IA causale et de la mod\u00e9lisation du marketing mix chez Artefact<\/p>\n<\/div><\/div><\/div><\/div><\/div>

The Bridge - Data Caf\u00e9<\/p>\n

Emmanuel Malherbe, responsable de Research Center chez Artefact, a r\u00e9cemment rencontr\u00e9 Sid Mohan, directeur de Data Science et responsable mondial de la recherche en IA causale et de la mod\u00e9lisation du marketing mix chez Artefact, pour parler de la mesure du marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div>