{"id":17340,"date":"2020-06-22T09:15:17","date_gmt":"2020-06-22T08:15:17","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=17340"},"modified":"2024-09-20T17:39:20","modified_gmt":"2024-09-20T16:39:20","slug":"channable-success-story-precision-marketing-with-marketing-automation-tool-channable","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/fr\/cases\/channable-success-story-precision-marketing-with-marketing-automation-tool-channable\/","title":{"rendered":"<span class=\"highlight\">CHANNABLE<\/span> Augmenter le CTR et diminuer le CPA gr\u00e2ce au marketing de pr\u00e9cision"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/sbf3MmQeX_M?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-transform:none;\"><p>Artefact utilise l'outil d'automatisation du marketing Channable pour cr\u00e9er des campagnes PPC et Display de haute qualit\u00e9. Gr\u00e2ce \u00e0 la gestion des flux et \u00e0 l'automatisation des annonces, Job Hilbers, consultant SEA senior, et Sjoerd Lops, consultant Display senior, ont pu g\u00e9n\u00e9rer des annonces textuelles et des banni\u00e8res hyperpersonnalis\u00e9es afin de r\u00e9pondre aux besoins de la cible mondiale de leur client audience, d'augmenter le CTR moyen de 19% et de r\u00e9duire le CPA de 16%.<\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>Artefact a utilis\u00e9 l'outil d'automatisation du marketing Channable pour cr\u00e9er des campagnes PPC et Display de haute qualit\u00e9. <\/p>","protected":false},"featured_media":17350,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[101],"class_list":["post-17340","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/cases\/17340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/17350"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=17340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/categories?post=17340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}