{"id":301288,"date":"2025-02-05T10:33:23","date_gmt":"2025-02-05T10:33:23","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=301288"},"modified":"2025-02-07T11:50:43","modified_gmt":"2025-02-07T11:50:43","slug":"dolcegabbana-capturing-emerging-beauty-trends-with-data-ai","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/fr\/cases\/dolcegabbana-capturing-emerging-beauty-trends-with-data-ai\/","title":{"rendered":"<span class=\"highlight\">DOLCE<b>&#038;<\/b>GABBANA<\/span> Capturer les tendances \u00e9mergentes de la beaut\u00e9 avec data et l'IA"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/ddTm_iEgBPE?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p><i><b>\u201cD&amp;G is at the dawn of a new era in the beauty category. Our goal is to carry the banner of innovation in the beauty category by strengthening our ability to identify and capture emerging trends through artificial intelligence.\u201d<\/b><\/i><\/p>\n<\/div>\n<div class=\"quote-baseline\">\n<p style=\"color: #a0a0a0;\"><i><span style=\"color: #a0a0a0;\">Elena Cerea, Global Marketing Director Makeup &amp; Skincare at Dolce&amp;Gabbana Beauty.<\/span><\/i><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>For Dolce&amp;Gabbana Beauty, intellectual property is sacred. When their legal department was first approached about AI, there was some skepticism. But after working with Artefact\u2019s data and artificial intelligence experts, D&amp;G was able to turn what they initially viewed as untrustworthy into a significant competitive advantage over other players in the luxury goods industry.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Challenge: Leverage AI to anticipate and capture beauty trends and appeal to younger generations<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><div class=\"fusion-text fusion-text-5\">\n<p>Dolce&amp;Gabbana, also known as D&amp;G, was founded in 1985. The globally renowned Italian luxury fashion house is celebrated for its bold designs, Mediterranean-inspired aesthetics, and commitment to exceptional craftsmanship. The brand is aimed at an affluent clientele and includes high-end apparel, beauty products, fragrances, and more.<\/p>\n<\/div>\n<div class=\"fusion-text fusion-text-6\">\n<div class=\"fusion-text fusion-text-6\">\n<p>To attract younger generations, especially Gen Z, and even Generation Alpha [yes, 14-year-olds are buying beauty products!], Dolce&amp;Gabbana decided to no longer be a licensee of major corporations and become an independent brand to enable more risk-taking and innovation.<\/p>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p><span style=\"color: var(--awb-color2); background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">\u201cBeing an indie brand allows us to intercept new trends. Through artificial intelligence, we can leverage predictive power to anticipate trends, developing globally scalable models applicable to all product categories and countries.\u201d<\/span><\/p>\n<p><i style=\"background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><span style=\"color: #a0a0a0;\">Elena Cerea, Global Marketing Director Makeup &amp; Skincare at Dolce&amp;Gabbana Beauty.<\/span><\/i><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Solution: Build and implement a concrete framework that separates trends from hype<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>Working with D&amp;G\u2019s team, Artefact\u2019s data scientists developed an intuitive, AI-powered trendwatcher system that allows D&amp;G to share insights across their teams. This approach enables D&amp;G Beauty to strengthen its competitive edge, accelerate its go-to-market strategy, and incorporate innovations at every stage of the value chain.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p>&#8220;Working with D&amp;G\u2019s team, Artefact\u2019s data scientists developed an intuitive, AI-powered trendwatcher system that allows D&amp;G to share insights across their teams. This approach enables D&amp;G Beauty to strengthen its competitive edge, accelerate its go-to-market strategy, and incorporate innovations at every stage of the value chain.&#8221;<\/p>\n<p style=\"color: #a0a0a0;\"><i><span style=\"color: #a0a0a0;\">Michele Caruso, Data &amp; AI Consulting Partner at Artefact<\/span><\/i><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>The project was structured around three pillars:<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color2);--awb-textcolor:var(--awb-color5);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons client-cases\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Detection<\/b>: What defines a trend? What differentiates hype from a true trend? How can fluctuations and oscillations be understood over time? These questions were answered by listening to vast amounts of open data from beauty influencers, specialized magazines, scientific articles, Google and Amazon searches, social media buzz, etc. These signals lay the foundation for early trend detection.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Prediction<\/b>: What will be the magnitude, kinetic energy, and commercial potential of a given trend in one, two or three years? This required a 360\u00b0 understanding of D&amp;G Beauty\u2019s business, right down to the components of its products, their packaging shapes, colors, fragrances, etc.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Interpretation<\/b>: How can results be shared within D&amp;G? To ensure sharability, Artefact created an intuitive dashboard that functions both in exploratory mode (are people talking about lactobacillus or aloe vera? When and how often?) and actionable mode (what high-impact commercial trends are being identified?)<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p><span style=\"color: var(--awb-color2); background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">\u201cThe challenge is to take bigger risks for greater outcomes. This was the foundation of our alignment with Dolce&amp;Gabbana Beauty. The emphasis on concrete results and the quality of outcomes has always been our top priority, even before the aesthetics of the process.\u201d<\/span><\/p>\n<p><i style=\"background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><span style=\"color: #a0a0a0;\">Michele Caruso, Data &amp; AI Consulting Partner at Artefact<\/span><\/i><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Conclusion: Beauty enhanced by the power of AI to help inform future trend decisions<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>The trendwatcher system developed by Artefact with D&amp;G Beauty not only intercepts new trends but also strengthens research and development, communication, and supply chain optimization, allowing for long-term forecasting and improvements. For example:<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color2);--awb-textcolor:var(--awb-color5);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons client-cases\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>By <b>identifying trending ingredients<\/b> like bakuchiol (a natural retinol alternative), the system enabled faster prototyping and time-to-market.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Precision insights about terms<\/b> like \u201cglass skin\u201d allowed for tailored campaigns, resulting in a 20% increase in engagement rates.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Insights into the popularity of refillable lipstick cases<\/b> guided eco-conscious product launches, aligning with consumer values.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p><span style=\"color: var(--awb-color2); background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">\u201cThe ultimate goal is to balance the predictive power of machines with human creativity and foresight. To use the metaphor of a coffee machine, the difference often lies in the human touch that complements technology. This balance between artificial and human intelligence represents the strength of our project.\u201d<\/span><\/p>\n<p><i style=\"background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><span style=\"color: #a0a0a0;\">Michele Caruso, Data &amp; AI Consulting Partner at Artefact<\/span><\/i><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>Watch the replay of the Dolce&amp;Gabbana x Artefact conference in Italian:<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/youtu.be\/wkMgNnwV8Wo\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Replay in Italian<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Replay in Italian<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/article><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour Dolce&amp;Gabbana Beauty, la propri\u00e9t\u00e9 intellectuelle est sacr\u00e9e. Lorsque leur service juridique a \u00e9t\u00e9 contact\u00e9 pour la premi\u00e8re fois au sujet de l\u2019IA, un certain scepticisme r\u00e9gnait. Mais apr\u00e8s avoir collabor\u00e9 avec les experts data et artificial intelligence de Artefact, D&amp;G a r\u00e9ussi \u00e0 transformer ce qu\u2019elle consid\u00e9rait initialement comme peu fiable en un avantage concurrentiel significatif par rapport aux autres acteurs du secteur du luxe.<\/p>","protected":false},"featured_media":301310,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[56],"class_list":["post-301288","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-luxury"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/cases\/301288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/301310"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=301288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/categories?post=301288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}