	{"id":111784,"date":"2024-05-17T11:30:44","date_gmt":"2024-05-17T10:30:44","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=111784"},"modified":"2026-03-08T12:46:59","modified_gmt":"2026-03-08T12:46:59","slug":"a-celebration-of-10-years-artefact","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/a-celebration-of-10-years-artefact\/","title":{"rendered":"L'IA pour le marketing ||L'IA pour le marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>Artefact f\u00eate son 10\u00e8me anniversaire ! En l'honneur de ce jalon, Artefact Benelux organise une c\u00e9l\u00e9bration dans ses bureaux d'Utrecht. Au cours de cet apr\u00e8s-midi, nous combinerons nos racines avec l'avenir gr\u00e2ce \u00e0 l'IA pour le marketing. La liste des intervenants est prometteuse et apr\u00e8s les pr\u00e9sentations, nous d\u00e9placerons la c\u00e9l\u00e9bration sur notre toit embl\u00e9matique o\u00f9 nous porterons un toast \u00e0 notre 10e anniversaire. Participez \u00e0 la c\u00e9l\u00e9bration en vous inscrivant via le bouton sur votre droite.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Ordre du jour<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>15:30<\/strong> Entrez et accueillez<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>16:00<\/strong> Ouverture et pr\u00e9sentation : Data et l'IA en tant que centre de revenus - Utiliser la m\u00e9thodologie Data Factory pour cr\u00e9er une valeur tangible avec l'IA en <a href=\"https:\/\/www.linkedin.com\/in\/arnold-struik\/\" target=\"_blank\" rel=\"noopener\">Arnold Struik<\/a> - Managing Partner Artefact Europe du Nord<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>16:25<\/strong> Marketing Analytics &amp; AI par <a href=\"https:\/\/www.linkedin.com\/in\/gijseysden\/\" target=\"_blank\" rel=\"noopener\">Gijs van Eysden<\/a> - Data &amp; Measurement Lead chez Google<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>16:55<\/strong> Discours d'ouverture de <a href=\"https:\/\/www.linkedin.com\/in\/asa-carlo-877ba8b1\/\" target=\"_blank\" rel=\"noopener\">Asa Carlo<\/a> - Responsable de la performance et de la connaissance &amp; <a href=\"https:\/\/www.linkedin.com\/in\/ieva-aleksonyte\/\" target=\"_blank\" rel=\"noopener\">Ieva Aleksonyte<\/a> - Senior Data Analyst \u00e0 Basic-Fit<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>17:15<\/strong> Pour f\u00eater notre 10e anniversaire, nous vous invitons \u00e0 profiter du soleil sur notre toit-terrasse.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>17:30<\/strong> Boissons et DJ en direct sur le toit-terrasse<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>19:00<\/strong> Fin de l'\u00e9v\u00e9nement<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2000\" height=\"676\" title=\"logo-google\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google.png\" alt class=\"lazyload img-responsive wp-image-61585\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%27676%27%20viewBox%3D%270%200%202000%20676%27%3E%3Crect%20width%3D%272000%27%20height%3D%27676%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google-200x68.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google-400x135.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google-600x203.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google-800x270.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google-1200x406.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/07\/logo-google.png 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"346\" title=\"Logo Basic Fit\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Basic-Fit-logo.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Basic-Fit-logo.png\" alt class=\"lazyload img-responsive wp-image-114062\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27346%27%20viewBox%3D%270%200%201200%20346%27%3E%3Crect%20width%3D%271200%27%20height%3D%27346%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Basic-Fit-logo-200x58.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Basic-Fit-logo-400x115.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Basic-Fit-logo-600x173.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Basic-Fit-logo-800x231.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Basic-Fit-logo.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" 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