{"id":1157874,"date":"2026-05-01T14:11:51","date_gmt":"2026-05-01T13:11:51","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=1157874"},"modified":"2026-05-16T13:01:24","modified_gmt":"2026-05-16T12:01:24","slug":"digital-leaders-brunch-with-krista-seiden","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/digital-leaders-brunch-with-krista-seiden\/","title":{"rendered":"Brunch des leaders num\u00e9riques avec Krista Seiden"},"content":{"rendered":"

The digital analytics landscape is entering a new phase. AI is changing how organisations analyse customer behaviour, identify opportunities, and act on data. But the companies that benefit most from AI will not be the ones with the most dashboards or the largest data volumes. They will be the ones with a strong analytics foundation: clear business questions, reliable data collection, consistent taxonomy, and teams that know how to turn signals into action.<\/p>\n

Together with Amplitude, we are hosting an exclusive morning brunch at our Utrecht office to explore what this shift means in practice. The session is designed for leaders who want to move beyond static reporting and prepare their organisation for more proactive, AI-enabled decision making.<\/strong><\/p>\n

We will discuss how modern digital analytics needs to evolve: from fragmented tracking and isolated insights towards a connected measurement framework that supports experimentation, personalisation, and growth. With perspectives from Amplitude<\/strong><\/a> and Artefact<\/a><\/strong>\u2019s AI and analytics consulting expertise, we will show how organisations can build the right foundations today to be ready for the AI-driven analytics capabilities of tomorrow.<\/div>\n

Why you should join us:<\/strong><\/span><\/p>\n

The highlight of the morning is a keynote conversation with\u00a0Krista Seiden<\/span><\/span><\/a>, a figure who arguably defined the modern era of digital analytics. After seven years as the face of Google Analytics, creator of the Google Analytics Academy courses used by over one million learners worldwide, and a primary architect of GA4, Krista made the high-profile move to Amplitude. She recently shared her perspective on why she joined Amplitude after nearly two decades in the Google Analytics ecosystem in this article.<\/a>\u00a0She will expand on that story in person during the session.<\/p>\n

The conversation will focus on how AI and modern analytics work together in practice for digital, marketing, and data leaders who are rethinking how they understand and act on customer behaviour across channels.<\/p>\n

Agenda highlights:<\/strong><\/span><\/p>\n