{"id":126678,"date":"2021-04-16T00:14:29","date_gmt":"2021-04-15T23:14:29","guid":{"rendered":"https:\/\/www.artefact.com\/events\/getting-more-value-and-business-impact-on-alibaba-databank-2\/"},"modified":"2026-03-08T12:47:56","modified_gmt":"2026-03-08T12:47:56","slug":"getting-more-value-and-business-impact-on-alibaba-databank-2","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/getting-more-value-and-business-impact-on-alibaba-databank-2\/","title":{"rendered":"Alibaba x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Description :<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Les d\u00e9fis du commerce \u00e9lectronique auxquels les marques sont actuellement confront\u00e9es :<\/p>\n<p>Le co\u00fbt de l'acquisition de nouveaux clients en Chine augmente d'ann\u00e9e en ann\u00e9e dans les plateformes de commerce \u00e9lectronique.<br \/>\nL'optimisation des acquisitions et des conversions sur Tmall devient de plus en plus complexe.<br \/>\nDe plus en plus de marques sont d\u00e9sempar\u00e9es face \u00e0 leurs performances sur Tmall, car elles n'ont pas de visibilit\u00e9 sur ce qui fonctionne et ce qui ne fonctionne pas, et sur ce qui a vraiment un impact commercial.<br \/>\nDatabank est un outil fourni par Alibaba, qui s'appuie sur le comportement des consommateurs data dans l'\u00e9cosyst\u00e8me Alibaba (non seulement sur Tmall et Tabao, mais aussi sur les applications m\u00e9dias comme Youku et les applications de style de vie comme Alipay ou Gaode Map, etc.).<\/p>\n<p>Aujourd'hui, plus de 20 000 marques utilisent Databank pour d\u00e9velopper leur activit\u00e9 sur Tmall en Chine. \u00cates-vous pr\u00eat \u00e0 dynamiser votre activit\u00e9 ? Rejoignez-nous lors de notre prochain \u00e9v\u00e9nement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60175,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[853],"class_list":["post-126678","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/126678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/60175"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=126678"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=126678"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=126678"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=126678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}