{"id":59348,"date":"2021-03-31T06:07:13","date_gmt":"2021-03-31T05:07:13","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=59348"},"modified":"2026-03-08T12:47:56","modified_gmt":"2026-03-08T12:47:56","slug":"webhelp-enterprise-x-artefact-re-imaginer-sa-strategie-de-lead-gen-b2b-avec-une-approche-full-prototyping-centree-sur-la-data-et-le-rpa","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/webhelp-enterprise-x-artefact-re-imaginer-sa-strategie-de-lead-gen-b2b-avec-une-approche-full-prototyping-centree-sur-la-data-et-le-rpa\/","title":{"rendered":"Webhelp Enterprise x Artefact||Webhelp Enterprise x Artefact||Webhelp Enterprise x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Th\u00e8me :<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>D\u00e9couvrez comment Webhelp Enterprise a optimis\u00e9 sa strat\u00e9gie de Lead Generation BtoB gr\u00e2ce \u00e0 l'approche data d'Artefact, s'appuyant sur du \u2019full prototyping\u201c et du Robotic Process Automation<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descriptif :<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"fusion-text fusion-text-2\">\n<p>Webhelp, acteur mondial de la Relation Client, souhaitait revoir l'offre de l'entit\u00e9 Enterprise sur la partie Data Management BtoB qui est un point d'attention tr\u00e8s fort chez ses clients.<\/p>\n<p>Artefact y a r\u00e9pondu en co-cr\u00e9ant avec l'\u00e9quipe Webhelp une Lead Factory autour d'une plateforme de donn\u00e9es multi-sources et la cr\u00e9ation de plusieurs prototypes dans 3 pays en 6 semaines, avec pour objectif la r\u00e9duction des co\u00fbts d'acquisition data, l'am\u00e9lioration de la data base, l'acquisition de signaux faibles au-del\u00e0 des donn\u00e9es de base sur les entreprises et bien s\u00fbr l'augmentation sensible des taux de conversion.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60012,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[853],"class_list":["post-59348","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/59348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/60012"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=59348"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=59348"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=59348"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=59348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}