{"id":60517,"date":"2021-04-30T10:01:23","date_gmt":"2021-04-30T09:01:23","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60517"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"how-to-accelerate-success-in-2021","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/how-to-accelerate-success-in-2021\/","title":{"rendered":"AB InBev x Samsung Data Marketing x Artefact||AB InBev x Samsung Data Marketing x Artefact||AB InBev x Samsung Data Marketing x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Description<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>L'ann\u00e9e 2020 n'a pas \u00e9t\u00e9 une ann\u00e9e comme les autres. Alors que la pand\u00e9mie de coronavirus a contraint les consommateurs \u00e0 s'enfermer, les r\u00e8gles du marketing ont chang\u00e9 du tout au tout. Dans un monde o\u00f9 nous sommes tous coinc\u00e9s chez nous, mais o\u00f9 nous vivons en ligne, les marques sont soumises \u00e0 une pression croissante pour acc\u00e9l\u00e9rer leur transformation num\u00e9rique et leurs capacit\u00e9s data, sous peine d'\u00eatre distanc\u00e9es.<\/p>\n<p>Dans cette session, Artefact, AB InBev et Samsung discuteront de la mani\u00e8re dont les marques peuvent mieux utiliser leur data en 2021 pour obtenir un avantage concurrentiel. Le panel partagera ses conseils sur la mani\u00e8re d'affiner les strat\u00e9gies data marketing, d'am\u00e9liorer l'utilisation first-party data et d'optimiser les mesures pour maximiser le succ\u00e8s dans un monde sans cuisinier.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60518,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-60517","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/60517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/60518"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=60517"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=60517"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=60517"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=60517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}