{"id":60619,"date":"2021-05-05T09:32:10","date_gmt":"2021-05-05T08:32:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60619"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"best-use-of-1st-party-data-in-digital-advertising","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/best-use-of-1st-party-data-in-digital-advertising\/","title":{"rendered":"Google x Artefact||Google x Artefact||Google x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Description<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Vous souhaitez trouver de nouvelles fa\u00e7ons d'utiliser votre 1st party data \u00e0 bon escient ? Connaissez-vous les limites de la collecte de ce data ? Et les possibilit\u00e9s infinies qui s'offrent \u00e0 vous pour l'utiliser dans votre publicit\u00e9 ? D\u00e9couvrez tout cela et bien plus encore lors de notre prochain webinaire intitul\u00e9 \u201cComment utiliser efficacement votre 1st party data\u201d. Au cours de ce webinaire en direct, nos experts en Data et en marketing num\u00e9rique vous donneront un aper\u00e7u de la collecte l\u00e9gitime de data aupr\u00e8s des clients, des informations sur data et de l'application de data dans le domaine du marketing, et vous aurez l'occasion de poser vos questions les plus br\u00fblantes sur ce sujet.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Ordre du jour<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><ul class=\"fusion-checklist fusion-checklist-1\">\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">Importance de la premi\u00e8re partie data<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Conseils et astuces pour tirer le meilleur parti de votre data<\/p>\n<\/div>\n<\/li>\n<li class=\"fusion-li-item\">\n<div class=\"fusion-li-item-content\">\n<p>Des fa\u00e7ons avanc\u00e9es d'utiliser votre data<\/p>\n<ul>\n<li>Connecter le CRM data pour am\u00e9liorer les performances marketing<\/li>\n<li>Moteur d'audience centr\u00e9 sur la vie priv\u00e9e exploitant data pour une activation efficace<\/li>\n<\/ul>\n<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60620,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-60619","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/60619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/60620"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=60619"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=60619"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=60619"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=60619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}