{"id":60621,"date":"2021-05-05T09:46:05","date_gmt":"2021-05-05T08:46:05","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60621"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"decouvrez-les-cles-pour-maitriser-vos-donnees-1st-party-un-vecteur-de-performance-devenu-essentiel","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/decouvrez-les-cles-pour-maitriser-vos-donnees-1st-party-un-vecteur-de-performance-devenu-essentiel\/","title":{"rendered":"Google x Artefact||Google x Artefact||Google x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Th\u00e8me<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>La fin du cookie s'approche inexorablement et la ma\u00eetrise totale des data first party est cruciale pour les entreprises.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descriptif<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Pendant ce webinar nous vous donnerons les cl\u00e9s qui vous permettront d'exploiter vos donn\u00e9es 1st party pour accro\u00eetre vos performances.\u00a0<\/strong><\/p>\n<ul>\n<li>Le nouveau contexte technologique et l\u00e9gislatif transforme profond\u00e9ment l'\u00e9cosyst\u00e8me num\u00e9rique<\/li>\n<li>Hier : la donn\u00e9e 3rd part au coeur des outils adtech et martech (rappel DMP)<\/li>\n<li>Aujourd'hui : la donn\u00e9es 1st party, un vecteur important d'optimisation de l'exp\u00e9rience client (rappel CDP)<\/li>\n<li>Demain : la donn\u00e9e 1st party, principal asset dans un paradigme sans cookie.<\/li>\n<li>Cas d'usage : exploiter sa donn\u00e9e 1st part via les synergies GMP\/GCP<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60622,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[856],"event_listing_type":[854],"class_list":["post-60621","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-consulting","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/60621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/60622"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=60621"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=60621"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=60621"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=60621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}