{"id":61004,"date":"2021-05-31T13:45:10","date_gmt":"2021-05-31T12:45:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=61004"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon\/","title":{"rendered":"Publicit\u00e9 Amazon x Dodie x Artefact||Amazon Publicit\u00e9 x Dodie x Artefact||Amazon Publicit\u00e9 x Dodie x Artefact||Amazon Publicit\u00e9 x Dodie x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Description :<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Artefact et Dodie vous d\u00e9voilent leur approche dans l'\u00e9laboration d'une strat\u00e9gie publicitaire cross funnel et cross plateform sur Amazon.<\/p>\n<p>Soucieux de r\u00e9pondre aux besoins riches et vari\u00e9s des annonceurs, Amazon ne cesse de d\u00e9velopper de nouveaux outils publicitaires \u00e0 la pointe de l'innovation.<br \/>\nL'objectif du leader mondial du commerce en ligne est de permettre aux marques de cibler les internautes tout au long de leur processus d'achat. L'\u00e9laboration d'un plan m\u00e9dia cross funnel et cross plateform est d\u00e9sormais possible sur Amazon. Mais comment faire ? Quels outils utiliser et quelles probl\u00e9matiques permettent-ils d'adresser ?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda :<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>1 - Amazon Advertising, le d\u00e9veloppement d'outils publicitaires toujours plus complets<\/strong> par Antoine de Pitray - Amazon<br \/>\nD\u00e9couvrez les nouvelles fonctionnalit\u00e9s mises \u00e0 disposition des annonceurs pour adresser l'enti\u00e8ret\u00e9 du funnel de conversion sur Amazon.<\/p>\n<p><strong>2 - Des enjeux complexes et communs \u00e0 beaucoup d'annonceurs<\/strong> par Cl\u00e9ment Foucher - Dodie (<a href=\"https:\/\/www.linkedin.com\/company\/hh-group\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">Groupe H&amp;H<\/a>)<br \/>\nD\u00e9couvrez comment les campagnes publicitaires ont permis de d\u00e9cupler la croissance de Dodie sur Amazon.<\/p>\n<p><strong>3 - Mettre en place une strat\u00e9gie cross funnel et cross plateform sur Amazon<\/strong> par Pierre Davicco - Artefact<br \/>\nD\u00e9couvrez comment l'\u00e9quipe d'Artefact utilise le search et le display pour s\u00e9curiser le business existant de Dodie et d\u00e9couvrir de nouveaux clients.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":61155,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-61004","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/61004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/61155"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=61004"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=61004"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=61004"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=61004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}