{"id":61177,"date":"2021-06-09T09:52:24","date_gmt":"2021-06-09T08:52:24","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=61177"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"como-funciona-amazon-fresh-y-palancas-para-su-crecimiento-una-oportunidad-para-las-marcas-cpg","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/como-funciona-amazon-fresh-y-palancas-para-su-crecimiento-una-oportunidad-para-las-marcas-cpg\/","title":{"rendered":"Grupo VARMA x Artefact||Grupo VARMA x Artefact||Grupo VARMA x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Amazon Fresh, un d\u00e9fi pour les marques de produits de grande consommation :<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>L'objectif de ce webinaire est d'expliquer le fonctionnement d'Amazon Fresh, d'Amazon Core et leurs principales diff\u00e9rences, dont la compr\u00e9hension nous permettra d'aborder de mani\u00e8re correcte la croissance au sein d'Amazon.<\/p>\n<p>Nous vous proposons une vision des nouvelles m\u00e9thodes de travail introduites par Amazon (DSS, PPM, CRAP, VFCC, etc.) qui nous permettent de mieux comprendre son \u00e9cosyst\u00e8me.<\/p>\n<p>Nous vous pr\u00e9sentons les r\u00e8gles de base pour r\u00e9aliser un Onboarding sur Amazon Fresh et Core ainsi que les principales diff\u00e9rences logistiques.<\/p>\n<p>Nous conclurons avec les outils publicitaires que nous pouvons utiliser sur Amazon Fresh pour gagner en pertinence par rapport \u00e0 nos concurrents. De plus, en collaboration avec VARMA, nous analyserons le cas de r\u00e9ussite du lancement d'une nouvelle marque de snacks dulces de seulement 1 kilocalorie sur Amazon Core et Fresh : Whims.<\/p>\n<p>Vidal Gomez Alonso National Key Account &amp; ecommerce Manager in Grupo VARMA, Ra\u00fal Alc\u00e1zar MD Artefact Espa\u00f1a y , Jonathan Garc\u00eda E-retail lead te ayudar\u00e1n analizar los principales retos estrat\u00e9gicos, organizativos y de performance a los que se enfrentan el sector CPG en Amazon.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">L'ordre du jour :<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>1 -<\/strong> Introduction<br \/>\n<strong>2 -<\/strong> Qu'est-ce que Amazon Fresh ?<br \/>\n<strong>3 -<\/strong> Mod\u00e8les, techniques de n\u00e9gociation et mesures \u201cAmazon Attribution\u201d (en anglais)\u201d<br \/>\n<strong>4 -<\/strong> Mentions l\u00e9gales disponibles sur Amazon Fresh<br \/>\n<strong>5 -<\/strong> Cas d'\u00e9cole - Groupe VARMA : lancement du Whims Snack Dulce 1 kilocalor\u00eda<br \/>\n<strong>6 -<\/strong> Q&amp;R<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":61257,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-61177","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/61177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/61257"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=61177"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=61177"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=61177"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=61177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}