{"id":62134,"date":"2021-07-29T16:02:32","date_gmt":"2021-07-29T15:02:32","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62134"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"comment-definir-et-orchestrer-une-strategie-branding-data-driven-et-mesurer-son-impact","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/comment-definir-et-orchestrer-une-strategie-branding-data-driven-et-mesurer-son-impact\/","title":{"rendered":"Masterclass HubForum | Ubisoft x Artefact||Masterclass HubForum | Ubisoft x Artefact||Masterclass HubForum | Ubisoft x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Th\u00e8me de la Masterclass de 45 minutes<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>D\u00e9couvrez le commentaire <strong>Ubisoft<\/strong>, accompagn\u00e9 par <strong>Artefact<\/strong>, utilise la data pour la gestion de ses campagnes digitales que ce soit au niveau de la cr\u00e9ation et la segmentation d'audience mais aussi pour mieux orchestrer et optimiser ses campagnes m\u00e9dia.<\/p>\n<p>Enfin, <strong>Ubisoft<\/strong> et <strong>Artefact<\/strong> vous pr\u00e9senteront comment mesurer de mani\u00e8re efficace des campagnes de branding et les outils utilis\u00e9s.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Le Hubforum 12 &amp; 13 octobre 2021<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: left;\">Le <a href=\"https:\/\/paris.hubforum.com\/fr\/\" target=\"_blank\" rel=\"noopener\">HUBFORUM Paris<\/a>, le plus grand rendez-vous annuel des professionnels du\u00a0<b>le marketing,<\/b>\u00a0<b>commerce \u00e9lectronique<\/b>\u00a0et de la\u00a0<b>transformation digitale &amp; data.<\/b><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Ev\u00e9nement hybride en ligne et\/ou en pr\u00e9sentiel \u00e0 Maison de la Mutualit\u00e9, 24 Rue Saint-Victor, 75005 Paris.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Au programme : village de l'innovation, masterclass, d\u00e9jeuners th\u00e9matiques, rendez-vous business, d\u00eener de gala, t\u00e9moignages clients.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>Demandez-nous votre <strong>Pass D\u00e9couverte*<\/strong> pour le HUBFORUM<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">En contactant votre <strong>Consultant Data Artefact<\/strong> habituel<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>ou en \u00e9crivant \u00e0 <span style=\"color: #ff0066;\"><a style=\"color: #ff0066;\" href=\"\/fr\/&\/#x6d;&#97;i&#x6c;&#116;o&#x3a;&#109;a&#x72;&#107;e&#x74;&#105;n&#x67;&#45;f&#x72;&#64;a&#x72;&#116;e&#x66;&#97;c&#x74;&#46;c&#x6f;&#109;\" target=\"_black\" rel=\"noopener\">marketing-fr@artefact.com<\/a><\/span> pour un pass gratuit (valeur 200\u20ac - nombre limit\u00e9 !)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>ou inscrivez-vous directement sur le site du <span style=\"color: #ff0066;\"><a style=\"color: #ff0066;\" href=\"https:\/\/paris.hubforum.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Hubforum<\/a><\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62931,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[853],"class_list":["post-62134","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/62134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/62931"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=62134"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=62134"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=62134"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=62134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}