{"id":62873,"date":"2021-09-08T17:55:14","date_gmt":"2021-09-08T16:55:14","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62873"},"modified":"2026-03-08T12:47:39","modified_gmt":"2026-03-08T12:47:39","slug":"how-to-measure-true-marketing-roi-in-the-cookieless-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/how-to-measure-true-marketing-roi-in-the-cookieless-world\/","title":{"rendered":"Reckitt x Artefact||Reckitt x Artefact||Reckitt x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Comprendre l'impact r\u00e9el et le retour sur investissement des budgets marketing est l'un des d\u00e9fis les plus compliqu\u00e9s pour les responsables marketing depuis l'essor et la diversification massive du marketing num\u00e9rique.<\/p>\n<p>La mod\u00e9lisation du marketing mix et l'attribution pilot\u00e9e par Data ont \u00e9t\u00e9 con\u00e7ues pour r\u00e9soudre ce probl\u00e8me, mais chacune d'entre elles pr\u00e9sente des lacunes. Ces d\u00e9fauts ne feront que s'amplifier \u00e0 mesure que nous nous rapprochons de la fin du suivi bas\u00e9 sur les cookies.<\/p>\n<p>Lors de cette discussion, Bobby Gray (responsable de Data) et Aleksandra Semenenko (scientifique en chef de Data) de Artefact et Henry Jung de Reckitt Benckiser discutent des d\u00e9fis \u00e0 venir en mati\u00e8re de mesure, des raisons pour lesquelles nous devons compl\u00e8tement repenser notre approche de la mesure du marketing dans un monde sans cookies et de la nouvelle solution de mesure d\u00e9velopp\u00e9e par Artefact qui promet de r\u00e9soudre de nombreux d\u00e9fis identifi\u00e9s avec les mod\u00e8les actuels - Artefact mROI.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62929,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[855],"class_list":["post-62873","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-fireside-chat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/62873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/62929"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=62873"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=62873"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=62873"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=62873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}