{"id":63343,"date":"2021-09-29T14:55:31","date_gmt":"2021-09-29T13:55:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=63343"},"modified":"2026-03-08T12:47:38","modified_gmt":"2026-03-08T12:47:38","slug":"synergie-seo-sea-mythe-ou-realite","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/synergie-seo-sea-mythe-ou-realite\/","title":{"rendered":"EBG x Artefact||EBG x Artefact||EBG x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Description<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Le SEO et le SEA sont deux leviers cl\u00e9 dans les strat\u00e9gies d'acquisition mais restent g\u00e9n\u00e9ralement trait\u00e9s s\u00e9par\u00e9ment. La combinaison de ces deux approches permet une optimisation certaine des performances media et business. Pour mettre en place une telle synergie, une r\u00e9flexion pouss\u00e9e doit \u00eatre men\u00e9e sur la m\u00e9thodologie, l'indicateur de mesure commun, les tests \u00e0 mener, ainsi que sur le suivi des r\u00e9sultats.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Ordre du jour<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Lors de ce webinar Artefact pr\u00e9sentera son approche\u00a0<i>Recherche compl\u00e8te\u00a0<\/i>et r\u00e9pondra \u00e0 ces questions cl\u00e9s.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Quelles sont les synergies possibles entre SEO \/ SEA ?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Comment les identifier et les mettre en \u0153uvre de fa\u00e7on op\u00e9rationnelle ?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Comment suivre la performance agr\u00e9g\u00e9e SEO \/ SEA dans la dur\u00e9e ?<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%270%27%20viewBox%3D%270%200%20400%200%27%3E%3Crect%20width%3D%27400%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/09\/Visuel-Artefact.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 400px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"400\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><a href=\"https:\/\/www.ebg.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\"><span style=\"color: #ff0066;\">EBG,<\/span> 1er Club de l'Innovation Digitale<\/span><\/a><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Depuis plus de 20 ans la r\u00e9f\u00e9rence pour les professionnels du Marketing, du Digital et de l'Innovation :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">660 marques adh\u00e9rentes<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">110 000 professionnels du Digital<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">200 \u00e9v\u00e9nements \/ an<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":63347,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-63343","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/63343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/63347"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=63343"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=63343"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=63343"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=63343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}