{"id":64986,"date":"2021-11-02T18:28:28","date_gmt":"2021-11-02T18:28:28","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=64986"},"modified":"2026-03-08T12:47:38","modified_gmt":"2026-03-08T12:47:38","slug":"salon-tech-for-retail-comment-les-donnees-distributeurs-associees-a-celles-des-annonceurs-est-le-duo-gagnant-pour-une-connaissance-et-un-ciblage-media-puissant-des-consommateurs","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/salon-tech-for-retail-comment-les-donnees-distributeurs-associees-a-celles-des-annonceurs-est-le-duo-gagnant-pour-une-connaissance-et-un-ciblage-media-puissant-des-consommateurs\/","title":{"rendered":"Tech salon pour la vente au d\u00e9tail | LiveRamp x Artefact|| Tech salon pour la vente au d\u00e9tail | LiveRamp x Artefact|| Tech salon pour la vente au d\u00e9tail | LiveRamp x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda de la conf\u00e9rence avec <span style=\"color: #ff0066;\">Vihan Sharma<\/span>, M. K. K., SVP, Safe Haven &amp; MD Europe chez LiveRamp et <span style=\"color: #ff0066;\">- Vincent Luciani<\/span>, Cofondateur et directeur g\u00e9n\u00e9ral du groupe chez Artefact<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Nouveau contexte et maturit\u00e9 du march\u00e9 : acc\u00e8s aux data des retailers, disparition annonc\u00e9e des cookies tiers, \u00e9volutions technologiques cl\u00e9<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Exemples de use cases data-driven dans le Retail : M\u00e9dia de vente au d\u00e9tail, Gestion des cat\u00e9gories, Cha\u00eene d'approvisionnement<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les stack techniques de Data Connectivity : LiveRamp la plateforme la plus reconnue du march\u00e9<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Perspectives et gains en comp\u00e9titivit\u00e9 dans le Retail<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><span style=\"color: #ff0066;\"><a style=\"color: #ff0066;\" href=\"https:\/\/www.techforretail.com\/\" target=\"_blank\" rel=\"noopener\">La technologie au service du commerce de d\u00e9tail : <\/a><\/span>Le salon europ\u00e9en qui r\u00e9invente le retail<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Venez \u00e0 la d\u00e9couverte de toutes les solutions tech &amp; digitales d\u00e9di\u00e9es uniquement aux professionnels du retail<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>8.000 m2 d'exposition<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Plus de 100 exposants<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>30+ Startups<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>20 Conf\u00e9rences<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":64992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[853],"class_list":["post-64986","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/64986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/64992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=64986"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=64986"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=64986"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=64986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}