{"id":69655,"date":"2023-04-11T16:48:47","date_gmt":"2023-04-11T15:48:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=69655"},"modified":"2026-03-08T12:47:22","modified_gmt":"2026-03-08T12:47:22","slug":"how-nestle-drives-marketing-efficiencies-and-roi-leveraging-the-customer-data-cloud","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/how-nestle-drives-marketing-efficiencies-and-roi-leveraging-the-customer-data-cloud\/","title":{"rendered":"Webinar Nestl\u00e9, Artefact &amp; Treasure Data - European &amp; Asian Time||Webinar Nestl\u00e9, Artefact &amp; Treasure Data - European &amp; Asian Time||Webinar Nestl\u00e9, Artefact &amp; Treasure Data - European &amp; Asian Time"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Sur <strong>25 avril<\/strong>, Rejoignez les experts du secteur, Patricia Kristman, responsable de la gouvernance et de l'architecture de Data Engineering, \u00e0 l'adresse suivante <strong>Nestl\u00e9<\/strong>, Charles VATIN, directeur de l'ing\u00e9nierie des solutions \u00e0 <strong>Tr\u00e9sor Data<\/strong>, et Vinicius Guimar\u00e3es, Senior Data Consultant \u00e0 l'adresse suivante <strong>Artefact<\/strong> dans ce webinaire sur le sujet :<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Comment Nestl\u00e9 am\u00e9liore l'efficacit\u00e9 du marketing et le retour sur investissement gr\u00e2ce \u00e0 Customer Data Cloud ?<\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p>Nestl\u00e9 Br\u00e9sil \u00e9tait confront\u00e9e \u00e0 une \u00e9volution rapide des habitudes de consommation et devait internaliser la gestion des consommateurs data et d\u00e9velopper des relations personnalis\u00e9es avec ses clients.<br \/>\nSoutenu par <strong>Artefact<\/strong> pour la s\u00e9lection et le d\u00e9ploiement des fournisseurs, ils ont profit\u00e9 de cette opportunit\u00e9 pour conduire leur transformation num\u00e9rique en mettant en \u0153uvre un CDP d'entreprise.<\/p>\n<p>Ce projet a permis une meilleure utilisation de first-party data et une d\u00e9mocratisation de data dans toute l'entreprise.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u00c9coutez les experts du secteur (Nestl\u00e9, Artefact, Treasure Data) sur les sujets suivants <strong>am\u00e9liorer l'exp\u00e9rience des clients<\/strong> (CX), tout en am\u00e9liorant l'efficacit\u00e9 de votre marketing et en obtenant une meilleure valeur commerciale.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>D\u00e9couvrez comment Nestl\u00e9, la plus grande entreprise de produits alimentaires et de boissons au monde, a proc\u00e9d\u00e9. <strong>la s\u00e9lection et la mise en \u0153uvre d'une solution CDP en seulement 92 jours<\/strong> - exigences, processus, mesures, architecture, r\u00e9sultats, etc.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Voir des exemples de la mani\u00e8re dont Nestl\u00e9 s'est diff\u00e9renci\u00e9e en <strong>profiter du client data<\/strong> et la mise en \u0153uvre de cas d'utilisation innovants.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":69656,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[],"event_listing_type":[854],"class_list":["post-69655","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/69655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/69656"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=69655"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=69655"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=69655"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=69655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}