{"id":71267,"date":"2023-07-04T13:33:13","date_gmt":"2023-07-04T12:33:13","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=71267"},"modified":"2026-03-08T12:47:21","modified_gmt":"2026-03-08T12:47:21","slug":"mastering-marketing-measurement-in-the-digital-age","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/mastering-marketing-measurement-in-the-digital-age\/","title":{"rendered":"Reckitt x Artefact : Mastering Marketing Measurement||Reckitt x Artefact : Mastering Marketing Measurement||Reckitt x Artefact : Mastering Marketing Measurement"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:50;line-height:1.2;\">Vous souhaitez lib\u00e9rer le v\u00e9ritable potentiel de vos strat\u00e9gies de marketing data-driven ?<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Inscrivez-vous \u00e0 notre webinaire avec Reckitt, un leader mondial des produits de grande consommation, pour en savoir plus sur la mod\u00e9lisation du marketing mix et sur l'avenir de la mesure marketing de data-driven. Des experts de Artefact et de Reckitt discuteront :<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Les outils et techniques de pointe aliment\u00e9s par l'IA utilis\u00e9s pour mesurer les performances marketing<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>M\u00e9triques pour un suivi efficace des indicateurs cl\u00e9s de performance<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u00c9tudes de cas r\u00e9els sur la fa\u00e7on dont Artefact a transform\u00e9 la mesure du marketing de Reckitt<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p>Ne manquez pas cette occasion inestimable de garder une longueur d'avance dans le paysage marketing en \u00e9volution rapide, avec Stanley Wang de Reckitt (chef de produit principal des produits de mesure) et Aleksandra Semenenko, directrice de la science Data de Artefact.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>Comment pouvez-vous utiliser l'IA pour comprendre le retour sur investissement de vos activit\u00e9s de marketing ?<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62929,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-71267","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/71267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/62929"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=71267"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=71267"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=71267"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=71267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}