{"id":77862,"date":"2023-10-12T15:27:17","date_gmt":"2023-10-12T14:27:17","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=77862"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"laccompagnement-daccor-par-artefact-sur-loptimisation-de-strategie-dacquisition-via-une-approche-de-mesure-dincrementalite","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/laccompagnement-daccor-par-artefact-sur-loptimisation-de-strategie-dacquisition-via-une-approche-de-mesure-dincrementalite\/","title":{"rendered":"Google Innovation Partners | Accor x Artefact||Google Innovation Partners | Accor x Artefact||Google Innovation Partners | Accor x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>Retrouvez Artefact au Google Innovation Partners anim\u00e9 par <strong>Nicolas Jaimes<\/strong>, Editeur en Chef chez Minted.<\/p>\n<p>Venez d\u00e9couvrir les derni\u00e8res innovations en Data Marketing !<\/p>\n<p>Si vous voulez en savoir plus sur le futur du Data Marketing et l&#8217;utilisation de la Gen AI \u00e0 des fins marketing, profitez de cet \u00e9v\u00e9nement pour rencontrer Artefact qui vous pr\u00e9sentera avec Accor,\u00a0leur strat\u00e9gie d&#8217;acquisition de nouveaux clients. Ensemble, ils ont travaill\u00e9 sur un projet ambitieux, leur objectif \u00e9tant de comprendre la v\u00e9ritable performance des leviers d&#8217;acquisition digitale d&#8217;Accor, en s&#8217;appuyant sur l&#8217;environnement Google.<\/p>\n<p>Rendez-vous le Jeudi 19 octobre 2023 \u00e0 partir de 14h chez Google, au 8 rue de Londres \u00e0 Paris 9\u00e8me.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Agenda<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Interview et pr\u00e9sentation Gen AI<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Zoom sur la proposition de valeur de l&#8217;offre MMM<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La maximisation du potentiel des campagnes Google Shopping gr\u00e2ce \u00e0 une segmentation bas\u00e9e sur des donn\u00e9es strat\u00e9giques avec Maison du Monde<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La Gen AI au service du SEO avec L&#8217;Or\u00e9al<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>L&#8217;IA au coeur des investissement m\u00e9dia avec Michelin<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>L&#8217;accompagnement d&#8217;Accor par Artefact sur l&#8217;optimisation de strat\u00e9gie d&#8217;acquisition via une approche de mesure d&#8217;incr\u00e9mentalit\u00e9<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Comment la Gen AI peut-elle am\u00e9liorer les performances d&#8217;affichage avec Club Med<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Connect Moments : Cocktail et networking<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p>[PODCAST \ud83c\udf99] C\u2019est le retour des <strong>5 minutes Data Marketing<\/strong> !<\/p>\n<p>Dans ce nouvel \u00e9pisode, Florent Bernard, Partner chez Artefact, prend le micro pour nous expliquer comment il a accompagn\u00e9 le Groupe Accor dans l\u2019am\u00e9lioration de leur strat\u00e9gie d\u2019acquisition.<\/p>\n<p>C\u2019est \u00e0 \u00e9couter par ici \u2935<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/decriiipt.intuiti.net\/les-5-minutes-data-marketing\/lia-pour-optimiser-sa-strategie-dacquisition-florent-bernard-artefact\/\" target=\"_blank\" aria-label=\"decriiipt\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"98\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/03\/decriiipt.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/03\/decriiipt-300x98.jpeg\" alt class=\"lazyload img-responsive wp-image-68970\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27164%27%20viewBox%3D%270%200%20500%20164%27%3E%3Crect%20width%3D%27500%27%20height%3D%27164%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/03\/decriiipt-200x66.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/03\/decriiipt-400x131.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/03\/decriiipt.jpeg 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"featured_media":77999,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[],"event_listing_type":[2986],"class_list":["post-77862","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/77862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/77999"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=77862"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=77862"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=77862"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=77862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}