{"id":78608,"date":"2023-10-18T12:48:11","date_gmt":"2023-10-18T11:48:11","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=78608"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"lacceleration-du-retail-media-via-la-connaissance-client","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/lacceleration-du-retail-media-via-la-connaissance-client\/","title":{"rendered":"JOJC | Petit Web x Artefact||JOJC | Petit Web x Artefact||JOJC | Petit Web x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>Organis\u00e9 par <a href=\"https:\/\/www.petitweb.fr\/\" target=\"_blank\" rel=\"noopener\">PetitWeb<\/a>, Le \u00ab Grand Format \u00bb Jardins ouverts, jardins clos VII \u00ab R\u00e9g\u00e9n\u00e9ration \u00bb, aura lieu le 15 novembre 2023.<\/p>\n<p><strong>Objectif<\/strong> : Dialoguer avec les grandes plateformes, favoriser des pratiques de march\u00e9 \u00e9quitables et dresser les lignes de la r\u00e9g\u00e9n\u00e9ration du march\u00e9 pub (RSE, IA, Green, Retail Media, Jeux en ligne attention, Post cookie, CPM\/GRP).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Ordre du jour<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h - 9h15 | Keynote d'ouverture - Le proc\u00e8s Google, comme si vous y \u00e9tiez. <em>Avec C<span style=\"font-weight: 400;\">abinet Dazi.<\/span><\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h15 - 9h30 | R\u00e9glementation europ\u00e9enne : ce qui va se passer. <em>Avec le Minist\u00e8re de l'Economie.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h35 - 9h45 | SRI : lancement du programme Sustainable Digital Ad Trust. <em>Avec Union Des Marques, Les Echos - Le Parisien Partenaires, SRI.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h45 - 10h | La r\u00e9g\u00e9n\u00e9ration du mod\u00e8le TF1. <em>Avec le Groupe TF1.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h - 10h15 | 366 Equativ : l'union fait la force. <em>Avec 366.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h15 - 10h30 | Unlimitail, le retail media et la t\u00e9l\u00e9vision. <em>Avec Unlimitail.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ff0066;\"><strong>10h35 - 10h50 | L'acc\u00e9l\u00e9ration du retail media via la connaissance client.<\/strong><\/span><br \/><span style=\"color: #ff0066;\"><strong>Les retailers ouvrent aux marques l'acc\u00e8s aux donn\u00e9es d'achat de leurs clients. Que peut-on faire avec ? <em>Avec Vincent Cailliot, Data Directeur Conseil <a style=\"color: #ff0066;\" href=\"https:\/\/www.artefact.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Artefact<\/a>.<\/em><\/strong><\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h00 - 11h15 | La r\u00e9novation des KPI. <em>Avec TF1 Pub, Publicis M\u00e9dia, M\u00e9diam\u00e9trie.\u00a0<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h15 - 11h30 | Fragmentation des audiences et multiplicit\u00e9 des plateformes : comment rationaliser les achats m\u00e9dias en t\u00e9l\u00e9vision ? <em>Avec Initiative, <span style=\"font-weight: 400;\">Alma TV.<\/span><\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h30 - 11h45 | Mesure de la qualit\u00e9 : qui est ouvert, qui est clos ? Les plateformes, le retail media, la vid\u00e9o\/ connected TV. <em>Avec Ad Science.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h45 - 12h10 | \u00c9tablir la transparence. <em>Avec Intermarch\u00e9.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h10 - 12h25 | Les d\u00e9fis \u00e0 venir de l'Internet europ\u00e9en. <em>Avec Cybernetica.fr<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h25 - 12h50 | Illustrations concr\u00e8tes du basculement induit par l'IA. De l'enseignement, \u00e0 l'information, en passant par l'agriculture. <em>Avec Professeur Serge Miranda - Master Bihar, Estia.<\/em><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":78739,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[],"event_listing_type":[2986],"class_list":["post-78608","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/78608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/78739"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=78608"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=78608"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=78608"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=78608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}