	{"id":80996,"date":"2023-11-01T10:57:25","date_gmt":"2023-11-01T10:57:25","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=80996"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"artefact-microsoft-how-gen-ai-is-changing-the-future-of-data-marketing","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/fr\/events\/artefact-microsoft-how-gen-ai-is-changing-the-future-of-data-marketing\/","title":{"rendered":"Artefact x Microsoft | Publicit\u00e9 \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative||Artefact x Microsoft | Publicit\u00e9 \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative||Artefact x Microsoft | Publicit\u00e9 \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Participez \u00e0 notre \u00e9v\u00e9nement commun sur le th\u00e8me \u201eTransformer la publicit\u00e9 \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative\u201c, o\u00f9 nous nous int\u00e9resserons au monde moderne de l'IA g\u00e9n\u00e9rative et \u00e0 ses r\u00e9percussions importantes sur le marketing des donn\u00e9es. Cette manifestation est un \u201cmust-go\u201d, car elle s'inscrit dans le cadre de l'\u00e9volution du march\u00e9 des donn\u00e9es.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">L'ordre du jour<\/h2><\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:#0d1634;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: bold; background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">La publicit\u00e9 \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative : comment Microsoft change la donne<\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><b> <\/b> (ENG) <\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">de Leonardo Metelli, <\/span><span style=\"background-color: var(--awb-odd-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Chef du d\u00e9veloppement de l'agence<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>La nouvelle recherche : comment le chat de Bing a \u00e9t\u00e9 utilis\u00e9 pour la collecte de documents et ce que cela signifie pour votre strat\u00e9gie en mati\u00e8re de machines-outils. <\/strong>(DE<span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">)<\/span> <span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">von<\/span> <span style=\"background-color: var(--awb-even-row-bgcolor); font-size: var(--awb-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Carolin Kick Sp\u00e9cialiste senior de la recherche pay\u00e9e Artefact Allemagne<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>L'IC g\u00e9n\u00e9ratif dans votre strat\u00e9gie de marketing : applications et cas d'utilisation<\/strong> <strong>et premi\u00e8res exp\u00e9riences <\/strong>von Cosima Dohr, sp\u00e9cialiste de l'informatique en nuage, Data &amp; AI<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Table ronde <\/strong>avec Anna R\u00fcde, Joachim Sontag, Valentina Piol, Leo Metelli et Cosima Dohr<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Panel de discussion sur la mort<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Conf\u00e9rence d'experts et questions-r\u00e9ponses avec Joachim Sontag, Leonardo Metelli, Carolin Kick, Bruno Felix sur l'avenir du marketing des donn\u00e9es avec la GenAI<\/p>\n<p><a href=\"https:\/\/forms.gle\/vhviUpggr3PVAdt88\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49 Faites-nous part ici des th\u00e8mes qui vous int\u00e9ressent ! <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>(Lors de cette manifestation, des discours en langues allemande et anglaise seront pr\u00e9sent\u00e9s).<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":84792,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[853],"class_list":["post-80996","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing\/80996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/84792"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=80996"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/country?post=80996"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_category?post=80996"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/event_listing_type?post=80996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}