	{"id":643753,"date":"2025-06-05T10:03:46","date_gmt":"2025-06-05T09:03:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=643753"},"modified":"2025-06-20T10:12:24","modified_gmt":"2025-06-20T09:12:24","slug":"essence-of-ai-artefacts-olfactive-essence","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/fr\/news\/essence-of-ai-artefacts-olfactive-essence\/","title":{"rendered":"Essence olfactive de l'IA Artefact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Artefact-essenceofAI-PR-ENG-.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMMUNIQU\u00c9 DE PRESSE<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMMUNIQU\u00c9 DE PRESSE<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Artefact-EssenceofAI-CP_FR.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMMUNIQU\u00c9 DE PRESSE<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMMUNIQU\u00c9 DE PRESSE<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"align-self:center;max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/00-EssenceofAI-film-40sec-1.mp4\" type=\"video\/mp4\">D\u00e9sol\u00e9, votre navigateur ne prend pas en charge les vid\u00e9os int\u00e9gr\u00e9es.<\/video><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Une empreinte unique n\u00e9e de deux mondes, une maison de parfum et une maison d'IA.<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Quand la technologie s'allie \u00e0 l'art subtil du parfum, il en r\u00e9sulte une cr\u00e9ation qui c\u00e9l\u00e8bre avant tout l'humanit\u00e9 et son imagination.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essence of AI est n\u00e9 de la rencontre unique entre Artefact, pionnier du artificial intelligence, et Robertet, maison de parfumerie embl\u00e9matique et r\u00e9f\u00e9rence incontest\u00e9e en mati\u00e8re d'ingr\u00e9dients naturels. Cette fragrance unique traduit olfactivement la signature identitaire de Artefact gr\u00e2ce \u00e0 la puissance d'innovation de NaturIA, outil visionnaire issu de leur collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NaturIA utilise le artificial intelligence pour acc\u00e9l\u00e9rer le processus cr\u00e9atif tout en valorisant l'expertise et la sensibilit\u00e9 uniques du parfumeur. En captant subtilement les codes visuels et narratifs du Artefact, NaturIA d\u00e9montre que le data, loin de se substituer \u00e0 l'homme, exalte la cr\u00e9ativit\u00e9 et en r\u00e9v\u00e8le toute la richesse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette synergie exceptionnelle entre technologie et savoir-faire artisanal donne vie \u00e0 une fragrance qui, au-del\u00e0 d'un simple parfum, devient une v\u00e9ritable expression artistique, un voyage sensoriel refl\u00e9tant toutes les facettes olfactives d'une identit\u00e9 unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A travers cette cr\u00e9ation embl\u00e9matique, Artefact affirme sa volont\u00e9 de poursuivre son exploration dans les domaines de la cr\u00e9ation, en enrichissant son identit\u00e9 gr\u00e2ce \u00e0 une signature olfactive unique. Robertet, pour sa part, r\u00e9it\u00e8re son engagement \u00e0 repousser toujours plus loin les limites de l'innovation en parfumerie, tout en pr\u00e9servant l'authenticit\u00e9 et la sensibilit\u00e9 propres \u00e0 chaque parfumeur.Essence of AI symbolise ainsi la rencontre harmonieuse entre l'humain et la technologie, valorisant chaque talent et chaque vision pour offrir une exp\u00e9rience sensorielle r\u00e9solument contemporaine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'essence de l'IA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">__________<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TOP NOTES<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essence de citron<br \/>\n<\/span><span style=\"font-weight: 400;\">Essence de mandarine<br \/>\n<\/span><span style=\"font-weight: 400;\">Absolu CO2 de poivre de Sichuan<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">NOTES DE C\u0152UR<br \/>\n<\/span><span style=\"font-weight: 400;\">Absolu de rose<br \/>\n<\/span><span style=\"font-weight: 400;\">Muscade Java<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTES DE BASE Accord en cuir<br \/>\n<\/span><span style=\"font-weight: 400;\">Musk<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"702\" title=\"l&#039;essence de l&#039;AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA-.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--1024x702.png\" alt class=\"lazyload img-responsive wp-image-643754\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271036%27%20height%3D%27710%27%20viewBox%3D%270%200%201036%20710%27%3E%3Crect%20width%3D%271036%27%20height%3D%27710%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--200x137.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--400x274.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--600x411.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--800x548.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA-.png 1036w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">R\u00e9ponse br\u00e8ve de NaturIA olfactive :<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Le parfum incarne la pr\u00e9cision froide et m\u00e9tallique de la technologie et de l'innovation data-driven, repr\u00e9sent\u00e9e par des notes de t\u00eate ac\u00e9r\u00e9es et ozoniques et des ald\u00e9hydes m\u00e9talliques. C'est la dimension \u2018Fact\u2019 de Artefact, qui \u00e9voque la brillance calcul\u00e9e de artificial intelligence et la logique structur\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le parfum se transforme en un c\u0153ur vibrant et cr\u00e9atif, symbolisant la dimension \u2018Art\u2019. L'ambre chaud et r\u00e9sineux et les \u00e9pices fum\u00e9es repr\u00e9sentent le contact humain, la cr\u00e9ativit\u00e9 et l'\u00e9nergie audacieuse et intuitive de l'expression artistique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fragrance atteint un \u00e9quilibre harmonieux entre les deux dimensions, m\u00ealant l'acuit\u00e9 froide et analytique des notes m\u00e9talliques \u00e0 la richesse chaude et textur\u00e9e des fleurs et des bois. Cette dualit\u00e9 capture l'essence de la philosophie de Artefact - Art et Fait en parfaite synergie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La composition globale est une signature olfactive audacieuse qui juxtapose les oppos\u00e9s en une unit\u00e9. C'est une tapisserie olfactive qui refl\u00e8te l'identit\u00e9 unique de Artefact, o\u00f9 l'intelligence froide et m\u00e9tallique s'entrelace harmonieusement avec une cr\u00e9ativit\u00e9 vibrante et intuitive.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u00c0 propos d'Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Artefact est une soci\u00e9t\u00e9 de conseil de premier plan qui se consacre \u00e0 l'acc\u00e9l\u00e9ration de l'adoption des technologies de l'information et de la communication (TIC). <\/span><span style=\"font-weight: 400;\">data et l'IA pour avoir un impact positif sur les personnes et les organisations. Nous sommes sp\u00e9cialis\u00e9s en data <\/span><span style=\"font-weight: 400;\">transformation et data marketing pour obtenir des r\u00e9sultats commerciaux tangibles dans l'ensemble de l'Union europ\u00e9enne. <\/span><span style=\"font-weight: 400;\">cha\u00eene de valeur de l'entreprise. <\/span><span style=\"font-weight: 400;\">Artefact offre l'ensemble le plus complet de solutions data-driven par industrie, bas\u00e9es sur <\/span><span style=\"font-weight: 400;\">data et des technologies d'IA de pointe, en r\u00e9alisant des projets d'IA \u00e0 grande \u00e9chelle dans tous les secteurs de l'\u00e9conomie. <\/span><span style=\"font-weight: 400;\">secteurs industriels. De la strat\u00e9gie aux op\u00e9rations, nous offrons une approche globale et des services de qualit\u00e9. <\/span><span style=\"font-weight: 400;\">solutions : data strat\u00e9gie, data qualit\u00e9 et gouvernance, data platforms, AI Factory, data-driven <\/span><span style=\"font-weight: 400;\">l'exp\u00e9rience client et le retour sur investissement du marketing. <\/span><span style=\"font-weight: 400;\">Nos 1700+ employ\u00e9s travaillent dans 24 pays (Europe, Asie, Am\u00e9riques, Moyen-Orient, Afrique). <\/span><span style=\"font-weight: 400;\">et nous travaillons en partenariat avec 1000 clients, dont certaines des 300 plus grandes marques mondiales telles que Samsung, L'Or\u00e9al et Sanofi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">_________<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour plus d'informations, veuillez consulter le site <a href=\"https:\/\/www.artefact.com\/fr\/\">Artefact.com<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact presse<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sophie Huss<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directeur du marketing<\/span><\/p>\n<p><a href=\"\/fr\/&\/#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;s&#x6f;&#x70;&#104;&#x69;e&#x2e;&#x68;&#117;&#x73;s&#x40;&#x61;&#114;&#x74;e&#x66;&#x61;&#99;&#x74;&#46;&#x63;&#x6f;&#109;\"><span style=\"font-weight: 400;\">sophie.huss@artefact.com<\/span> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">+33 (0)6 13 34 58 89<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maud Ollieric \/ maud.ollieric@taddeo.fr  +33 (0)6 23 38 90 09<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Essence of AI est n\u00e9e de la rencontre unique entre Artefact, pionnier du artificial intelligence, et Robertet, maison de parfumerie embl\u00e9matique et r\u00e9f\u00e9rence incontest\u00e9e en mati\u00e8re d'ingr\u00e9dients naturels.<\/p>","protected":false},"author":[],"featured_media":643757,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[3159,2819,4918],"news-language":[311],"class_list":["post-643753","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-communique","news-category-news-france","news-category-press-release","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news\/643753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/643757"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=643753"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/author?post=643753"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news-category?post=643753"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news-language?post=643753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}