{"id":66675,"date":"2022-04-11T15:07:39","date_gmt":"2022-04-11T14:07:39","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=66675"},"modified":"2024-09-20T17:42:28","modified_gmt":"2024-09-20T16:42:28","slug":"europcar-mobility-group-entrusts-its-global-digital-media-budget-to-artefact","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/fr\/news\/europcar-mobility-group-entrusts-its-global-digital-media-budget-to-artefact\/","title":{"rendered":"Artefact devient l'agence mondiale de m\u00e9dias num\u00e9riques d'Europcar Mobility Group (Europcar, Ubeeqo, Goldcar, Fox Rent a Car, Buchbinder)."},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">PR - Avril 2022 | Europcar Mobility Group X Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><a href=\"https:\/\/www.artefact.com\/fr\/\">Artefact<\/a> devient l'agence m\u00e9dia digitale globale d'Europcar Mobility Group (Europcar, Ubeeqo, Goldcar, Fox Rent a Car, Buchbinder). La mission, qui a d\u00e9but\u00e9 en janvier 2022, couvre l'acquisition d'utilisateurs, la gestion de la performance et la maximisation de la valeur client sur les leviers Social Media et Display programmatique. L'agence est mandat\u00e9e pour l'ensemble de l'Europe, des \u00c9tats-Unis et de l'Oc\u00e9anie.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><div class=\"quote\">\u201c Apr\u00e8s avoir affront\u00e9 deux ann\u00e9es marqu\u00e9es par des restrictions sur le secteur de la mobilit\u00e9, 2022 est cl\u00e9 pour rebondir. Dans ce contexte, nous avons choisi Artefact pour sa capacit\u00e9 \u00e0 s'appuyer sur data pour piloter la performance de nos campagnes social media sur l'ensemble des march\u00e9s. Nous avons \u00e9galement \u00e9t\u00e9 s\u00e9duits par la qualit\u00e9 de leurs propositions strat\u00e9giques Display, qui adaptent la r\u00e9partition des cr\u00e9ations et des formats en fonction de nos audience professionnels, loisirs et locaux.\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">selon Carole Rey, Group Digital Marketing Manager d'EuropCar.<\/div>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>Artefact devient l'agence mondiale de m\u00e9dias num\u00e9riques d'Europcar Mobility Group (Europcar, Ubeeqo, Goldcar, Fox Rent a Car, Buchbinder).<\/p>","protected":false},"author":[],"featured_media":66690,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819,2817],"news-language":[311,316],"class_list":["post-66675","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-france","news-category-global-news","news-language-en","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news\/66675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/66690"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=66675"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/author?post=66675"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news-category?post=66675"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/news-language?post=66675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}