	{"id":120907,"date":"2024-07-15T10:37:28","date_gmt":"2024-07-15T09:37:28","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=120907"},"modified":"2026-03-10T07:11:34","modified_gmt":"2026-03-10T07:11:34","slug":"data-ai-for-travel-tourism-transportation","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/fr\/industries\/data-ai-for-travel-tourism-transportation\/","title":{"rendered":"Data et AI pour les secteurs du voyage, du tourisme et des transports"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:120px;--awb-padding-right-small:5%;--awb-padding-bottom-small:40px;--awb-padding-left-small:5%;--awb-min-height:600px;--awb-min-height-medium:calc(65vh);--awb-min-height-small:calc(55vh);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/07\/tourism-top-banner.webp\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-flex-end fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_4_5 4_5 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-padding-right:11px;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-bottom-small:40px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:var(--awb-custom_typography_7-letter-spacing);--fontSize:70;line-height:1;\">Data et IA pour les secteurs du voyage, du tourisme et des transports<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:20;line-height:1.2;\">Transformer et cr\u00e9er de la valeur pour les secteurs du voyage, du tourisme et des transports gr\u00e2ce \u00e0 la puissance des technologies data et IA.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-bottom-small:0px;--awb-padding-left-small:5%;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:20px;--awb-padding-bottom:40px;--awb-padding-left:20px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"Robust recovery and enhanced operational efficiency\" title=\"rectangle 30-1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/rectangle-30-1.webp\" class=\"lazyload img-responsive wp-image-108943\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:20px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Reprise robuste et efficacit\u00e9 op\u00e9rationnelle am\u00e9lior\u00e9e<\/h3><\/div><ul style=\"--awb-textcolor:var(--awb-color1);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>En 2023, la contribution du secteur au PIB mondial a augment\u00e9 de 23,21 billions de dollars par rapport \u00e0 2022, pour atteindre 9,11 billions de dollars du PIB mondial. Les recettes du tourisme international ont atteint 1,4 billion de dollars, soit environ 93,1 % du niveau d&#x27;avant la pand\u00e9mie en 2019 -\u200b (<a href=\"https:\/\/wttc.org\/research\/economic-impact\" target=\"_blank\" rel=\"noopener noreferrer\">Voyage <\/a><a href=\"https:\/\/wttc.org\/research\/economic-impact\" target=\"_blank\" rel=\"noopener noreferrer\">Conseil<\/a>)\u200b\u200b (<a href=\"https:\/\/www.unwto.org\/news\/international-tourism-to-reach-pre-pandemic-levels-in-2024\" target=\"_blank\" rel=\"noopener noreferrer\">OMT<\/a>)\u200b.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Les solutions analytiques IA et data permettent d'optimiser les processus op\u00e9rationnels dans le secteur du voyage. La maintenance pr\u00e9dictive des avions, par exemple, r\u00e9duit les temps d'immobilisation et les co\u00fbts de maintenance en identifiant les probl\u00e8mes potentiels avant qu'ils ne surviennent. Cela se traduit par des op\u00e9rations plus fiables et plus rentables -\u200b (<a href=\"https:\/\/wttc.org\/research\/economic-impact\" target=\"_blank\" rel=\"noopener\">Conseil du tourisme<\/a>)\u200b\u200b (<a href=\"https:\/\/www.unwto.org\/news\/international-tourism-to-reach-pre-pandemic-levels-in-2024\" target=\"_blank\" rel=\"noopener\">OMT<\/a>)\u200b.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:20px;--awb-padding-bottom:40px;--awb-padding-left:20px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20px;--awb-spacing-right-small:0px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"Sustainability and Eco-Tourism\" title=\"rectangle 32-1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/rectangle-32-1.webp\" class=\"lazyload img-responsive wp-image-108945\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:20px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">D\u00e9veloppement durable et \u00e9cotourisme<\/h3><\/div><ul style=\"--awb-textcolor:var(--awb-color1);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La durabilit\u00e9 reste un axe majeur, avec une demande croissante pour des options de voyage \u00e9cologiques. Les voyageurs privil\u00e9gient les destinations et les prestataires de voyage qui mettent l'accent sur les pratiques durables. Cela inclut la r\u00e9duction de l'empreinte carbone, le soutien aux communaut\u00e9s locales et la promotion d'un tourisme responsable.<a href=\"https:\/\/wttc.org\/research\/economic-impact\" target=\"_blank\" rel=\"noopener noreferrer\">Conseil du tourisme<\/a>)\u200b.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Les initiatives telles que l'accent mis par l'OMT sur le tourisme durable soulignent l'engagement du secteur envers la responsabilit\u00e9 environnementale et sociale. Cette tendance influence les politiques et les strat\u00e9gies commerciales \u00e0 travers l'industrie\u200b\u2013<a href=\"https:\/\/wttc.org\/news-article\/global-travel-and-tourism-catapults-into-2023-says-wttc\" target=\"_blank\" rel=\"noopener\">Conseil du tourisme<\/a>)\u200b\u200b (<a href=\"https:\/\/www.unwto.org\/news\/international-tourism-to-reach-pre-pandemic-levels-in-2024\" target=\"_blank\" rel=\"noopener noreferrer\">OMT<\/a>)\u200b.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:20px;--awb-padding-bottom:40px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:40px;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:0px;--awb-margin-bottom-small:40px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"AI and Personalized Customer Experience\" title=\"rectangle 30\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/rectangle-30.webp\" class=\"lazyload img-responsive wp-image-108944\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:20px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">AI et l&#x27;exp\u00e9rience client personnalis\u00e9e<\/h3><\/div><ul style=\"--awb-textcolor:var(--awb-color1);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Les analyses IA et data sont utilis\u00e9es pour proposer des recommandations de voyage personnalis\u00e9es, am\u00e9liorer le service client et rationaliser les op\u00e9rations. Par exemple, les chatbots bas\u00e9s sur l'IA offrent une assistance en temps r\u00e9el, am\u00e9liorant ainsi l'exp\u00e9rience client (Travel Council).<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>L'adoption des technologies g\u00e9n\u00e9ratives IA permet aux compagnies a\u00e9riennes et aux agences de voyage de proposer des services plus personnalis\u00e9s et plus efficaces. Cela comprend la planification d'itin\u00e9raires sur mesure, des mod\u00e8les de tarification dynamique et des strat\u00e9gies marketing optimis\u00e9es, adapt\u00e9es aux pr\u00e9f\u00e9rences de chaque voyageur\u200b (<a href=\"https:\/\/www.unwto.org\/news\/international-tourism-to-reach-pre-pandemic-levels-in-2024\" target=\"_blank\" rel=\"noopener noreferrer\">OMT<\/a>)\u200b.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-bottom-small:40px;--awb-padding-left-small:5%;--awb-background-image:radial-gradient(circle at left top, #001994 17%,#f7026a 83%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-bottom:40px;--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:80px;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);--fontSize:50;line-height:1.2;\">Cas clients dans les secteurs du voyage, du tourisme et du transport<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-padding-bottom:0px;--awb-bg-color:var(--awb-color6);--awb-bg-color-hover:var(--awb-color6);--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:1;--awb-flex-shrink:1;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-flex-shrink-small:1;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-animationtype=\"fadeInRight\" data-animationduration=\"0.5\" data-animationdelay=\"0.2\" data-animationoffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div id=\"travel_industry_slider\"  data-id=\"travel_industry_slider\" class=\"ds_bxslider\" data-infinite#loop=\"false\" data-speed=\"500\" data-slide#margin=\"12\" data-nb#steps=\"7\" data-touch#enabled=\"false\" data-move#slides=\"1\" data-next#selector=\"#travel_industry_next\" data-prev#selector=\"#travel_industry_prev\" data-class#wrapper#progress#bar=\".wrapper-progressbar-industries\" data-class#progress#bar=\".ds-sep-progressbar-industries\" data-min#slides=\"2\" data-max#slides=\"3\" data-nb#total#results=\"8\" data-background#color=\"#0000\" data-pager=\"false\" data-slide#desktop#height=\"375\" data-slide#tablette#height=\"250\" data-slide#mobile#height=\"225\" data-slide#desktop#width=\"600\" data-slide#tablette#width=\"350\" data-slide#mobile#width=\"375\" ><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Cas-client-Groupe-Barriere-600x370.png\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Cas-client-Groupe-Barriere-600x370.png\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">GROUPE BARRI\u00c8RE Lancement des premiers agents g\u00e9n\u00e9ratifs sur mesure : C'est parti...<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/groupe-barriere-launching-the-first-tailor-made-generative-agents-kicking-off-groupe-barrieres-ai-roadmap\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Client-Case-VINCI-Airports-600x370.png\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Client-Case-VINCI-Airports-600x370.png\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">VINCI A\u00e9roports : comment VINCI A\u00e9roports utilise l'IA pour optimiser ses...<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/how-vinci-airports-uses-ai-to-optimize-its-operational-commercial-and-financial-performance-with-google-cloud-and-artefact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/04\/Client-case-Riyadh-Air-Website-600x370.png\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/04\/Client-case-Riyadh-Air-Website-600x370.png\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">RIYAD AIR Plan d'action en mati\u00e8re de renseignement : Int\u00e9gration des normes IA et data, ainsi que de la confiance issue de...<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/riyadh-airs-intelligence-blueprint-embedding-ai-data-and-trust-from-day-one\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/09\/accor-client-case-600x450.jpeg\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/09\/accor-client-case-600x450.jpeg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">ACCOR Optimisation des investissements marketing avec le MMM<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/accor-optimizing-marketing-investments-with-mmm\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Valeo-Clien-Case-web-600x375.png\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Valeo-Clien-Case-web-600x375.png\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">VALEO : Comment un hackathon de trois jours a donn\u00e9 naissance \u00e0 de nouveaux cas d&#x27;utilisation du GenAI...<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/how-a-three-day-hackathon-sparked-new-genai-use-cases-for-valeo-the-automotive-industry-leader\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/04\/Client-case-Accor-Website-600x370.png\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/04\/Client-case-Accor-Website-600x370.png\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">ACCOR ouvre les portes de son programme de fid\u00e9lit\u00e9 aux Snapchatters<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/accor-opens-the-doors-of-its-loyalty-program-to-snapchatters\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/02\/pvcp-photo-copie-600x327.jpeg\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/02\/pvcp-photo-copie-600x327.jpeg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">PIERRE &amp; VACANCES CENTER PARCS Comment data governance et data...<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/pierre-vacances-center-parcs-how-data-governance-and-data-quality-can-boost-digital-marketing-and-activation-performance\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/02\/New-Project-7.jpg\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/02\/New-Project-7.jpg\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-image:linear-gradient(180deg, var(--awb-color6) 0%,rgba(13,22,52,0.62) 30%);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-paragraph card-hover-title\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1;\">PIERRE &amp; VACANCES CENTER PARCS Utiliser le marketing cibl\u00e9 comme...<\/p><\/div><div ><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color6);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_text_transform:var(--awb-custom_typography_4-text-transform);--button_typography-letter-spacing:var(--awb-custom_typography_4-letter-spacing);--button_typography-font-family:&quot;IBM Plex Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/www.artefact.com\/fr\/cases\/pierre-vacances-center-parcs\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lisez l'affaire<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:3%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:10%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row fusion-flex-align-items-center\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-chevron-left fas circle-yes\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlebordercolor-hover:var(--awb-color2);--awb-circlebordersize:0px;--awb-font-size:27.28px;--awb-width:54.56px;--awb-height:54.56px;--awb-line-height:54.56px;--awb-margin-top:0;--awb-margin-right:15.5px;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:flex-start;--awb-md-align-self:flex-end;--awb-sm-align-self:flex-end;\" id=\"travel_industry_prev\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion-flex-column fusion-flex-align-self-center wrapper-progressbar-industries\" style=\"--awb-bg-color:rgba(255,255,255,0.51);--awb-bg-color-hover:rgba(255,255,255,0.51);--awb-bg-size:cover;--awb-transition:filter 300ms linear, transform 300ms linear, background-color 300ms linear, border-color 300ms linear;--awb-width-large:94%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:70%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep ds-sep-progressbar-industries\" style=\"align-self: flex-start;margin-right:auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color1);border-color:var(--awb-color1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:3%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:10%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:0px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-chevron-right fas circle-yes\" style=\"--awb-iconcolor:var(--awb-color1);--awb-iconcolor-hover:var(--awb-color1);--awb-circlebordercolor-hover:var(--awb-color2);--awb-circlebordersize:0px;--awb-font-size:27.28px;--awb-width:54.56px;--awb-height:54.56px;--awb-line-height:54.56px;--awb-margin-top:0;--awb-margin-right:0;--awb-margin-bottom:0;--awb-margin-left:15.5px;--awb-align-self:flex-end;--awb-md-align-self:flex-start;--awb-sm-align-self:flex-start;\" id=\"travel_industry_next\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-bottom-small:40px;--awb-padding-left-small:5%;--awb-margin-top:40px;--awb-margin-top-medium:41px;--awb-margin-bottom-medium:39px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-around fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-top:43px;--awb-padding-left:2px;--awb-padding-right-medium:0px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:60%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(90deg, var(--awb-color8) 0%,var(--awb-color4) 70%);--fontSize:50;line-height:1.2;\">Data et IA pour les rapports sur les voyages, le tourisme et les transports<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:100px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/fr\/ressource-document\/data-for-finance-bank-insurance-report\/\" target=\"_self\" aria-label=\"Rapport de voyage du PDG : Adopt AI\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"Data &amp; AI for Finance Report\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/mockup-report-Travel.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/mockup-report-Travel.png\" class=\"lazyload img-responsive wp-image-1099989\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27500%27%20viewBox%3D%270%200%20800%20500%27%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/mockup-report-Travel-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/mockup-report-Travel-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/mockup-report-Travel-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/mockup-report-Travel.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-line-height:24px;--awb-text-color:var(--awb-color2);--awb-margin-bottom:20px;\"><p>IA pour les voyages : rapports et rediffusions<\/p>\n<\/div><div ><a class=\"fusion-button button-flat button-medium button-custom fusion-button-default button-9 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_angle:180deg;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color1);--button_gradient:radial-gradient(circle at left top,var(--awb-color6) 0%,var(--awb-color1) 100%);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_gradient_hover:radial-gradient(circle at left top,var(--awb-color8) 0%,var(--awb-color4) 100%);\" target=\"_self\" href=\"https:\/\/www.artefact.com\/fr\/ressource-document\/report-ai-for-travel-adopt-ai-grand-palais-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9charger rapport<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:100px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/fr\/ressource-document\/report-data-ai-for-tourism-2024\/\" target=\"_self\" aria-label=\"ebook-data-IA-au-service-du-tourisme\"><img decoding=\"async\" width=\"700\" height=\"438\" alt=\"Data &amp; AI for Tourism Report\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/ebook-data-ai-for-tourism.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/07\/ebook-data-ai-for-tourism.webp\" class=\"lazyload img-responsive wp-image-114860\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27438%27%20viewBox%3D%270%200%20700%20438%27%3E%3Crect%20width%3D%27700%27%20height%3D%27438%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/ebook-data-ai-for-tourism-200x125.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/ebook-data-ai-for-tourism-400x250.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/ebook-data-ai-for-tourism-600x375.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/ebook-data-ai-for-tourism.webp 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 700px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-line-height:24px;--awb-text-color:var(--awb-color2);--awb-margin-bottom:20px;\"><p>Data et IA pour le tourisme : tirer parti des donn\u00e9es de data pour renforcer la pr\u00e9sence internationale<\/p>\n<\/div><div ><a class=\"fusion-button button-flat button-medium button-custom fusion-button-default button-10 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_angle:180deg;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color1);--button_gradient:radial-gradient(circle at left top,var(--awb-color6) 0%,var(--awb-color1) 100%);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_gradient_hover:radial-gradient(circle at left top,var(--awb-color8) 0%,var(--awb-color4) 100%);\" target=\"_self\" href=\"https:\/\/www.artefact.com\/fr\/ressource-document\/report-data-ai-for-tourism-2024\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u00e9l\u00e9charger rapport<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:53px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-bottom-small:40px;--awb-padding-left-small:5%;--awb-background-image:radial-gradient(circle at left top, #ff4b00 17%,#8c1f01 89%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-top:43px;--awb-padding-left:2px;--awb-padding-right-medium:0px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:10px;--awb-width-medium:60%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">IA pour les conf\u00e9rences sur le voyage lors du sommet Adopt AI<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-padding-bottom:0px;--awb-bg-color:var(--awb-color6);--awb-bg-color-hover:var(--awb-color6);--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:1;--awb-flex-shrink:1;--awb-margin-top-large:40px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-flex-shrink-small:1;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-animationtype=\"fadeInRight\" data-animationduration=\"0.5\" data-animationdelay=\"0.2\" data-animationoffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom\" style=\"--awb-arrow-size:32px;--awb-dots-align:center;--awb-columns:2;--awb-active-filter-border-size:3px;--awb-filters-height:36px;\" data-post-type-label=\"videos industries\" data-autoplay=\"no\" data-autoplayspeed=\"3000\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"2\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"40\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-mousepointer=\"default\" data-layout=\"carousel\" data-centeredslides=\"no\" data-shadow=\"no\" data-speed=\"500\" data-rotationangle=\"50\" data-depth=\"100\"><div class=\"swiper-wrapper fusion-flex-align-items-stretch\"><div class=\"fusion_builder_column fusion-builder-column-19 fusion-flex-column post-card swiper-slide\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-carousel-item-wrapper\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"UkCs3Hd7OUU\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;rel=0&amp;modestbranding=1&amp;autoplay=1&amp;controls=0&amp;showinfo=0&amp;iv_load_policy=3&amp;mute=1&amp;enablejsapi=1\" title=\"Lecteur vid\u00e9o YouTube 1\" data-button-label=\"Play Video\" width=\"750\" height=\"422\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>Guillaume Faury, PDG d'Airbus | Entretien exclusif : IA dans la fabrication a\u00e9rospatiale<\/p>\n<\/div><\/div><\/div>\n<div class=\"fusion_builder_column fusion-builder-column-20 fusion-flex-column post-card swiper-slide\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-carousel-item-wrapper\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"7v0gRVYEU20\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;rel=0&amp;modestbranding=1&amp;autoplay=1&amp;controls=0&amp;showinfo=0&amp;iv_load_policy=3&amp;mute=1&amp;enablejsapi=1\" title=\"Lecteur vid\u00e9o YouTube 2\" data-button-label=\"Play Video\" width=\"750\" height=\"422\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>R\u00e9mi Maumon de Longevialle, PDG de VINCI Airports | A\u00e9roports nouvelle g\u00e9n\u00e9ration : l'IA au c\u0153ur du parcours des voyageurs<\/p>\n<\/div><\/div><\/div>\n<div class=\"fusion_builder_column fusion-builder-column-21 fusion-flex-column post-card swiper-slide\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-carousel-item-wrapper\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"f1hxEb7jnJ8\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;rel=0&amp;modestbranding=1&amp;autoplay=1&amp;controls=0&amp;showinfo=0&amp;iv_load_policy=3&amp;mute=1&amp;enablejsapi=1\" title=\"Lecteur vid\u00e9o YouTube 3\" data-button-label=\"Play Video\" width=\"750\" height=\"422\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography3-font-family);--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);\"><p>Anne Pruvot, PDG de SNCF Connect &amp; Tech | Generative AI : Oser l&#x27;exp\u00e9rimentation, d\u00e9ployer avec prudence<\/p>\n<\/div><\/div><\/div>\n<\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"fa-angle-left fas\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-bottom-small:40px;--awb-padding-left-small:5%;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-margin-bottom-small:42px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Entretien de The Bridge avec les experts de Artefact<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"116\" alt=\"AI For Finance Summit 2023\" title=\"le-pont-transparent\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/02\/the-bridge-transparent.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/02\/the-bridge-transparent-300x116.png\" class=\"lazyload img-responsive wp-image-68759\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271038%27%20height%3D%27400%27%20viewBox%3D%270%200%201038%20400%27%3E%3Crect%20width%3D%271038%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/02\/the-bridge-transparent-200x77.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/02\/the-bridge-transparent-400x154.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/02\/the-bridge-transparent-600x231.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/02\/the-bridge-transparent-800x308.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/02\/the-bridge-transparent.png 1038w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0.04 * calc( 100% - 20px ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:calc( 0.04 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:1;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-margin-top-small:40px;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 4\" src=\"https:\/\/www.youtube.com\/embed\/rjJWzGGlCiM?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0.04 * calc( 100% - 20px ) );--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:calc( 0.04 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:4;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);--awb-margin-bottom:20px;\"><p>Pour diriger dans les secteurs du voyage et du transport, <b data-path-to-node=\"0\" data-index-in-node=\"50\">Florent Bernard<\/b> identifie trois piliers technologiques essentiels : <b data-path-to-node=\"0\" data-index-in-node=\"116\">Salles blanches Data<\/b>, <b data-path-to-node=\"0\" data-index-in-node=\"134\">Plateformes client Data (CDP)<\/b>, et <b data-path-to-node=\"0\" data-index-in-node=\"170\">Gestion du consentement<\/b>.<\/p>\n<p data-path-to-node=\"1\">L'IA r\u00e9volutionne le secteur gr\u00e2ce \u00e0 <b data-path-to-node=\"1\" data-index-in-node=\"35\">Maintenance pr\u00e9dictive<\/b> pour minimiser les interruptions et <b data-path-to-node=\"1\" data-index-in-node=\"83\">Routage intelligent<\/b> pour trouver un juste \u00e9quilibre entre \u00e9conomies de carburant et ponctualit\u00e9. De plus, la mod\u00e9lisation atmosph\u00e9rique AI peut r\u00e9duire les \u00e9missions de l&#x27;aviation <b data-path-to-node=\"1\" data-index-in-node=\"195\">Empreinte de la tra\u00een\u00e9e de condensation par 50%<\/b>, pendant que <b data-path-to-node=\"1\" data-index-in-node=\"228\">G\u00e9n\u00e9ratif AI<\/b> conduit <b data-path-to-node=\"1\" data-index-in-node=\"249\">Hyper-personnalisation<\/b> en cr\u00e9ant des itin\u00e9raires sur mesure et des assistants en temps r\u00e9el bas\u00e9s sur les pr\u00e9f\u00e9rences individuelles des voyageurs.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http:\/\/thebridge.artefact.com\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Visitez thebridge.artefact.com<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-bottom-small:40px;--awb-padding-left-small:5%;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-margin-top-small:0px;--awb-margin-bottom-small:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom:80px;--awb-margin-bottom-small:40px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(90deg, var(--awb-color8) 0%,var(--awb-color4) 70%);--fontSize:50;line-height:1.2;\">Nos contenus experts sur le voyage, le tourisme et le transport<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Nous sommes data, IA et des experts du num\u00e9rique, et nous partageons nos analyses et les derni\u00e8res actualit\u00e9s du march\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-bottom-small:19px;--awb-margin-bottom:40px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:13px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:13px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-2 fusion-grid-archive fusion-grid-columns-2\" style=\"--awb-dots-align:center;--awb-columns:2;--awb-active-filter-border-size:3px;--awb-filters-height:36px;\" data-post-type-label=\"blogs\"><ul class=\"fusion-grid fusion-grid-2 fusion-flex-align-items-stretch fusion-grid-posts-cards fusion-grid-container-infinite fusion-grid-container-load-more\" data-pages=\"4\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.artefact.com\/fr\/blog\/the-on-time-performance-otp-imperative\/\" aria-label=\"L&#039;imp\u00e9ratif de la ponctualit\u00e9 des vols\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:16 \/ 9;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The On-Time Performance (OTP) Imperative\" title=\"article \u2013 L&#039;imp\u00e9ratif de la ponctualit\u00e9 (OTP)\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative.png\" class=\"lazyload img-responsive wp-image-1101874 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27555%27%20viewBox%3D%270%200%20900%20555%27%3E%3Crect%20width%3D%27900%27%20height%3D%27555%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative.png 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:24;line-height:1.17;\">L'imp\u00e9ratif de la ponctualit\u00e9 des vols<\/p><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"sm-text-align-left\"><a class=\"fusion-button button-flat button-small button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type cta-degrade card-hover-bt\" style=\"--awb-margin-top:30px;\" target=\"_self\" title=\"L&#039;imp\u00e9ratif de la ponctualit\u00e9 des vols\" aria-label=\"L&#039;imp\u00e9ratif de la ponctualit\u00e9 des vols\" href=\"https:\/\/www.artefact.com\/fr\/blog\/the-on-time-performance-otp-imperative\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lire davantage<\/span><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.artefact.com\/fr\/blog\/synthesis-of-the-ai-for-travel-insights-adopt-ai-2025\/\" aria-label=\"Synth\u00e8se du rapport IA sur les tendances du voyage \u2013 Adopt AI 2025\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:16 \/ 9;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Synthesis of the AI for Travel Insights \u2013 Adopt AI 2025\" title=\"Adopt AI Blog-d\u00e9placement (1)\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Adopt-AI-Blog-travel-1.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Adopt-AI-Blog-travel-1.png\" class=\"lazyload img-responsive wp-image-1057153 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27555%27%20viewBox%3D%270%200%20900%20555%27%3E%3Crect%20width%3D%27900%27%20height%3D%27555%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Adopt-AI-Blog-travel-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Adopt-AI-Blog-travel-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Adopt-AI-Blog-travel-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Adopt-AI-Blog-travel-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Adopt-AI-Blog-travel-1.png 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:24;line-height:1.17;\">Synth\u00e8se du rapport IA sur les tendances du voyage \u2013 Adopt AI 2025<\/p><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"sm-text-align-left\"><a class=\"fusion-button button-flat button-small button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type cta-degrade card-hover-bt\" style=\"--awb-margin-top:30px;\" target=\"_self\" title=\"Synth\u00e8se du rapport IA sur les tendances du voyage \u2013 Adopt AI 2025\" aria-label=\"Synth\u00e8se du rapport IA sur les tendances du voyage \u2013 Adopt AI 2025\" href=\"https:\/\/www.artefact.com\/fr\/blog\/synthesis-of-the-ai-for-travel-insights-adopt-ai-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lire davantage<\/span><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.artefact.com\/fr\/blog\/rethinking-travel-retail-how-leaders-are-scaling-travel-retail-with-pragmatic-data-driven-solutions\/\" aria-label=\"Repenser le commerce de d\u00e9tail dans les lieux de transport : comment les leaders d\u00e9veloppent ce secteur gr\u00e2ce \u00e0 des solutions pragmatiques data-driven\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:16 \/ 9;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-9 hover-type-none has-aspect-ratio\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Rethinking Travel Retail: How leaders are scaling Travel Retail with pragmatic data-driven solutions\" title=\"Repenser le commerce de d\u00e9tail dans les lieux de transport : comment les leaders d\u00e9veloppent ce secteur gr\u00e2ce \u00e0 des solutions pragmatiques data-driven\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Template-Banner-website.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Template-Banner-website.png\" class=\"lazyload img-responsive wp-image-1014145 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27555%27%20viewBox%3D%270%200%20900%20555%27%3E%3Crect%20width%3D%27900%27%20height%3D%27555%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Template-Banner-website-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Template-Banner-website-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Template-Banner-website-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Template-Banner-website-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Template-Banner-website.png 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:24;line-height:1.17;\">Repenser le commerce de d\u00e9tail dans les lieux de transport : comment les leaders d\u00e9veloppent ce secteur gr\u00e2ce \u00e0 des solutions pragmatiques data-driven<\/p><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"sm-text-align-left\"><a class=\"fusion-button button-flat button-small button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type cta-degrade card-hover-bt\" style=\"--awb-margin-top:30px;\" target=\"_self\" title=\"Repenser le commerce de d\u00e9tail dans les lieux de transport : comment les leaders d\u00e9veloppent ce secteur gr\u00e2ce \u00e0 des solutions pragmatiques data-driven\" aria-label=\"Repenser le commerce de d\u00e9tail dans les lieux de transport : comment les leaders d\u00e9veloppent ce secteur gr\u00e2ce \u00e0 des solutions pragmatiques data-driven\" href=\"https:\/\/www.artefact.com\/fr\/blog\/rethinking-travel-retail-how-leaders-are-scaling-travel-retail-with-pragmatic-data-driven-solutions\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lire davantage<\/span><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.artefact.com\/fr\/blog\/the-tourist-trap-index-how-data-reveals-the-truth-behind-tourist-hotspots\/\" aria-label=\"L&#x27;indice des pi\u00e8ges \u00e0 touristes : comment Data d\u00e9voile la v\u00e9rit\u00e9 sur les sites touristiques tr\u00e8s fr\u00e9quent\u00e9s\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:16 \/ 9;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-10 hover-type-none has-aspect-ratio\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The Tourist Trap Index: How Data Reveals the Truth Behind Tourist Hotspots\" title=\"L&#x27;indice des pi\u00e8ges \u00e0 touristes : comment Data d\u00e9voile la v\u00e9rit\u00e9 sur les sites touristiques tr\u00e8s fr\u00e9quent\u00e9s\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/Tourism-trap-index-cities-overrated-and-underrrated.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/Tourism-trap-index-cities-overrated-and-underrrated.png\" class=\"lazyload img-responsive wp-image-862121 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27555%27%20viewBox%3D%270%200%20900%20555%27%3E%3Crect%20width%3D%27900%27%20height%3D%27555%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/Tourism-trap-index-cities-overrated-and-underrrated-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/Tourism-trap-index-cities-overrated-and-underrrated-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/Tourism-trap-index-cities-overrated-and-underrrated-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/Tourism-trap-index-cities-overrated-and-underrrated-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/Tourism-trap-index-cities-overrated-and-underrrated.png 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:24px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);font-size:1em;--fontSize:24;line-height:1.17;\">L&#x27;indice des pi\u00e8ges \u00e0 touristes : comment Data d\u00e9voile la v\u00e9rit\u00e9 sur les sites touristiques tr\u00e8s fr\u00e9quent\u00e9s<\/p><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"sm-text-align-left\"><a class=\"fusion-button button-flat button-small button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type cta-degrade card-hover-bt\" style=\"--awb-margin-top:30px;\" target=\"_self\" title=\"L&#x27;indice des pi\u00e8ges \u00e0 touristes : comment Data d\u00e9voile la v\u00e9rit\u00e9 sur les sites touristiques tr\u00e8s fr\u00e9quent\u00e9s\" aria-label=\"L&#x27;indice des pi\u00e8ges \u00e0 touristes : comment Data d\u00e9voile la v\u00e9rit\u00e9 sur les sites touristiques tr\u00e8s fr\u00e9quent\u00e9s\" href=\"https:\/\/www.artefact.com\/fr\/blog\/the-tourist-trap-index-how-data-reveals-the-truth-behind-tourist-hotspots\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lire davantage<\/span><\/a><\/div><\/div><\/li>\n<\/ul><div class=\"fusion-infinite-scroll-trigger\"><\/div><div class=\"pagination infinite-scroll clearfix\" style=\"display:none;\"><span class=\"current\">1<\/span><a href=\"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pages\/120907\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pages\/120907\/page\/2\/\"><span class=\"page-text\">Suivant<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><button class=\"fusion-load-more-button fusion-product-button fusion-clearfix\">Afficher plus de Blog<\/button><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:60px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-bottom-small:40px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Nos laur\u00e9ats du prix Artefact dans les secteurs du voyage, du tourisme et des transports<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:5%;--awb-padding-bottom-small:40px;--awb-padding-left-small:5%;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:25px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:25px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:40%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-bottom-medium:20px;--awb-max-width:180px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-11 hover-type-none\" style=\"border:1px solid var(--awb-color1);border-radius:8px;\"><img decoding=\"async\" width=\"300\" height=\"300\" alt=\"Oussama AHMAD\" title=\"Oussama AHMAD, responsable mondial des secteurs Voyage, Tourisme et Transport et Managing Partner \u2013 Artefact pour la r\u00e9gion MENA\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/AHMAD-Oussama-1.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/08\/AHMAD-Oussama-1-300x300.png\" class=\"lazyload img-responsive wp-image-123462\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27600%27%20viewBox%3D%270%200%20600%20600%27%3E%3Crect%20width%3D%27600%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/AHMAD-Oussama-1-200x200.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/AHMAD-Oussama-1-400x400.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/AHMAD-Oussama-1.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:60%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:21.6px;--awb-text-color:var(--awb-color1);--awb-margin-bottom:12px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>Oussama AHMAD<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-color:var(--awb-color1);\"><p>Managing Partner \u2013 Responsable mondial du tourisme et des voyages<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/in\/oussamaahmad\/\" target=\"_self\" aria-label=\"linkedin-icon-3 1\" rel=\"noopener\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2736%27%20height%3D%2736%27%20viewBox%3D%270%200%2036%2036%27%3E%3Crect%20width%3D%2736%27%20height%3D%2736%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/linkedin-icon-3-1.png\" alt class=\"lazyload img-responsive wp-image-108961\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:25px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:25px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:40%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-bottom-medium:20px;--awb-max-width:180px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-13 hover-type-none\" style=\"border:1px solid var(--awb-color1);border-radius:8px;\"><img decoding=\"async\" width=\"600\" height=\"600\" alt=\"Oussama AHMAD\" title=\"BERNARD Florent, Conseil &amp; Data Managing Partner \u2013 Artefact France\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/BERNARD-Florent.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/BERNARD-Florent.png\" class=\"lazyload img-responsive wp-image-123410\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27600%27%20viewBox%3D%270%200%20600%20600%27%3E%3Crect%20width%3D%27600%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/BERNARD-Florent-200x200.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/BERNARD-Florent-400x400.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/BERNARD-Florent.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:60%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:21.6px;--awb-text-color:var(--awb-color1);--awb-margin-bottom:12px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>Florent BERNARD<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-text-color:var(--awb-color1);\"><p>Managing Partner \u2013 Responsable mondial du tourisme et des voyages<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-14 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/in\/florentbernard\/\" target=\"_self\" aria-label=\"linkedin-icon-3 1\" rel=\"noopener\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2736%27%20height%3D%2736%27%20viewBox%3D%270%200%2036%2036%27%3E%3Crect%20width%3D%2736%27%20height%3D%2736%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/linkedin-icon-3-1.png\" alt class=\"lazyload img-responsive wp-image-108961\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:25px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:25px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:40%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-bottom-medium:20px;--awb-max-width:180px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-15 hover-type-none\" style=\"border:1px solid var(--awb-color1);border-radius:8px;\"><img decoding=\"async\" width=\"300\" height=\"300\" alt=\"Anthony CASSAB\" title=\"CASSAB Anthony\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/CASSAB-Anthony.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/08\/CASSAB-Anthony-300x300.png\" class=\"lazyload img-responsive wp-image-123464\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27600%27%20viewBox%3D%270%200%20600%20600%27%3E%3Crect%20width%3D%27600%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/CASSAB-Anthony-200x200.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/CASSAB-Anthony-400x400.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/CASSAB-Anthony.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:60%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:21.6px;--awb-text-color:var(--awb-color1);--awb-margin-bottom:12px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>Anthony CASSAB<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-text-color:var(--awb-color1);\"><p>Partenaire<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-16 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/in\/anthony-cassab-a28890105\/\" target=\"_self\" aria-label=\"linkedin-icon-3 1\" rel=\"noopener\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2736%27%20height%3D%2736%27%20viewBox%3D%270%200%2036%2036%27%3E%3Crect%20width%3D%2736%27%20height%3D%2736%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/linkedin-icon-3-1.png\" alt class=\"lazyload img-responsive wp-image-108961\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:25px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:25px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:40%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-bottom-medium:20px;--awb-max-width:180px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-17 hover-type-none\" style=\"border:1px solid var(--awb-color1);border-radius:8px;\"><img decoding=\"async\" width=\"300\" height=\"300\" alt=\"Natacha KOCUPYR\" title=\"KOCUPYR Natacha\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/KOCUPYR-Natacha.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/08\/KOCUPYR-Natacha-300x300.png\" class=\"lazyload img-responsive wp-image-123463\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27599%27%20viewBox%3D%270%200%20600%20599%27%3E%3Crect%20width%3D%27600%27%20height%3D%27599%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/KOCUPYR-Natacha-200x200.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/KOCUPYR-Natacha-400x399.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/KOCUPYR-Natacha.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:60%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:21.6px;--awb-text-color:var(--awb-color1);--awb-margin-bottom:12px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>Natacha KOCUPYR<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Partenaire<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-18 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/in\/natacha-kocupyr-aa4b5b85\/\" target=\"_blank\" aria-label=\"linkedin-icon-3 1\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2736%27%20height%3D%2736%27%20viewBox%3D%270%200%2036%2036%27%3E%3Crect%20width%3D%2736%27%20height%3D%2736%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/linkedin-icon-3-1.png\" alt class=\"lazyload img-responsive wp-image-108961\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:25px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:25px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:0px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:40%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-bottom-medium:20px;--awb-max-width:180px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-19 hover-type-none\" style=\"border:1px solid var(--awb-color1);border-radius:8px;\"><img decoding=\"async\" width=\"300\" height=\"300\" alt=\"Mark SMITH\" title=\"SMITH Mark\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/SMITH-Mark.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/08\/SMITH-Mark-300x300.png\" class=\"lazyload img-responsive wp-image-123465\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27600%27%20viewBox%3D%270%200%20600%20600%27%3E%3Crect%20width%3D%27600%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/SMITH-Mark-200x200.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/SMITH-Mark-400x400.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/SMITH-Mark.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:60%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:21.6px;--awb-text-color:var(--awb-color1);--awb-margin-bottom:12px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>Marc SMITH<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-text-color:var(--awb-color1);\"><p>Partenaire<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-20 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\" https:\/\/www.linkedin.com\/in\/mnsdigital\/\" target=\"_blank\" aria-label=\"linkedin-icon-3 1\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2736%27%20height%3D%2736%27%20viewBox%3D%270%200%2036%2036%27%3E%3Crect%20width%3D%2736%27%20height%3D%2736%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/linkedin-icon-3-1.png\" alt class=\"lazyload img-responsive wp-image-108961\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":157,"featured_media":0,"parent":108928,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-120907","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pages\/120907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/comments?post=120907"}],"version-history":[{"count":4,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pages\/120907\/revisions"}],"predecessor-version":[{"id":1108232,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pages\/120907\/revisions\/1108232"}],"up":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pages\/108928"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=120907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}