	{"id":1333023,"date":"2022-06-01T12:00:00","date_gmt":"2022-06-01T11:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&#038;p=1333023"},"modified":"2026-07-01T06:45:48","modified_gmt":"2026-07-01T05:45:48","slug":"june-the-data-transformation-edition-cdos-challenges-data-governance","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/fr\/pdf-newsletters\/june-the-data-transformation-edition-cdos-challenges-data-governance\/","title":{"rendered":"JUIN | L'\u00e9dition de la transformation Data : Data gouvernance | Datamesh : la voie de la d\u00e9centralisation | Data ing\u00e9nierie | RECKITT"},"content":{"rendered":"<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\">Lettre d'information Artefact \u2013 29 juin 2022.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Num\u00e9ro consacr\u00e9 \u00e0 la transformation data et \u00e0 la<\/h2>\n\n\n\n<p><span style=\"color:#ffffff\"><span style=\"font-size:11pt;white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Dans cette \u00e9dition mensuelle, nous nous int\u00e9ressons \u00e0 la transformation data et aux d\u00e9fis auxquels sont confront\u00e9s les responsables Data (CDO), \u00e0 travers des articles r\u00e9dig\u00e9s par nos experts.<br \/>\nVous d\u00e9couvrirez leurs points de vue et leurs analyses sur divers sujets, tels que <strong>data governance<\/strong>: une condition indispensable \u00e0 la r\u00e9ussite d'un projet d'IA, <strong>datamesh<\/strong>: data, la voie vers la d\u00e9centralisation, <strong>Ing\u00e9nierie data<\/strong>, <strong>T\u00e9moignage vid\u00e9o de RECKITT<\/strong> sur leur projet de moteur audience, et bien plus encore.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les cinq d\u00e9fis les plus urgents auxquels sont actuellement confront\u00e9s les responsables Data<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/fr\/blog\/the-five-most-pressing-challenges-chief-data-officers-currently-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les cinq d\u00e9fis les plus urgents auxquels sont actuellement confront\u00e9s les responsables Data<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"450\" height=\"235\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-05.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-05.jpg\" alt=\"What does the future of data engineering look like?\" class=\"lazyload wp-image-1333020\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27450%27%20height%3D%27235%27%20viewBox%3D%270%200%20450%20235%27%3E%3Crect%20width%3D%27450%27%20height%3D%27235%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-18x9.jpg 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-200x104.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-300x157.jpg 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-400x209.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05.jpg 450w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#66cccc\">Ghadi Hobeika<\/span>, Managing Partner chez Artefact USA, partage ses principales r\u00e9flexions apr\u00e8s avoir anim\u00e9 une table ronde r\u00e9unissant de nombreux directeurs Data lors du Sommet num\u00e9rique nord-am\u00e9ricain sur le Data et l'analyse de donn\u00e9es : \u00ab L'avenir du dirigeant data \u00bb.<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tParmi les principaux obstacles et les r\u00e9flexions qu'ils ont exprim\u00e9s, on peut citer :\u00a0<\/span><br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> D\u00e9finir clairement l'\u00e9tendue de leur travail<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Data La gouvernance est essentielle<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Briser les cloisonnements entre les entreprises<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Fid\u00e9liser les talents gr\u00e2ce \u00e0<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tparcours de d\u00e9veloppement de carri\u00e8re\u200b\u200b\u200b\u200b\u200b\u200b<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\">Construire un argumentaire en faveur du changement<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u00a0<span style=\"font-size:16px\"><strong>\u00a0 \u00a0<\/strong><span style=\"font-family:Arial,Helvetica,sans-serif\">\u00a0<\/span><\/span><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Data La gouvernance, une condition pr\u00e9alable \u00e0 la r\u00e9ussite des projets d'IA<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/fr\/blog\/artefacts-field-experience-data-governance-a-prerequisite-for-ai-project-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data La gouvernance, une condition pr\u00e9alable \u00e0 la r\u00e9ussite des projets d'IA<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"381\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-06-600x381.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-06-600x381.png\" alt=\"How RECKITT optimized media spend and increased sales with the Artefact Audience Engine&amp;amp;amp;#x27;s solution\" class=\"lazyload wp-image-1333021\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27381%27%20viewBox%3D%270%200%20600%20381%27%3E%3Crect%20width%3D%27600%27%20height%3D%27381%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-200x127.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-300x190.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-320x202.png 320w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-400x254.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-600x381.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-768x488.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-800x508.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06.png 945w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\">Dans une interview, <span style=\"color:#66cccc\">Justine Nerce<\/span>, associ\u00e9 chez Artefact, \u00e9voque l'importance de data governance et le positionnement sp\u00e9cifique de Artefact dans ce domaine.\u00a0<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustine s'appuie sur son exp\u00e9rience pour r\u00e9pondre \u00e0 des questions telles que :\u00a0<\/span><br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Quels sont les d\u00e9fis du data governance aujourd'hui ?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Comment le Artefact aide-t-il les entreprises \u00e0 mettre en \u0153uvre le data governance ?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\">En quoi la vision mondiale de Artefact est-elle unique ?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Avez-vous un exemple concret de l'aide que vous avez apport\u00e9e ?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> \u00c0 quoi pouvons-nous nous attendre \u00e0 l'avenir, une fois que tout le monde aura mis en \u0153uvre son data governance ?<\/span><br \/><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Data Mesh : la voie vers la d\u00e9centralisation data<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/fr\/blog\/data-mesh-the-path-to-data-decentralization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Mesh : la voie vers la d\u00e9centralisation data<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"381\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-07-600x381.gif\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-07-600x381.gif\" alt=\"Whitepaper: &amp;amp;amp;quot;Maximizing the impact of Machine Learning with prescriptive analytics.&amp;amp;amp;quot;\" class=\"lazyload wp-image-1333022\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27381%27%20viewBox%3D%270%200%20600%20381%27%3E%3Crect%20width%3D%27600%27%20height%3D%27381%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-18x12.gif 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-200x127.gif 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-300x190.gif 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-320x202.gif 320w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-400x254.gif 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-600x381.gif 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-768x488.gif 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-800x508.gif 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07.gif 945w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-size:16px\"><span style=\"color:#66cccc\">Pascal Coggia<\/span>, UK Managing Director et associ\u00e9, et <span style=\"color:#66cccc\">Christopher Bannocks<\/span>, ancien responsable Data chez Canon et ING Bank, vous explique ce qu\u2019est et ce que n\u2019est pas le \u00ab Data Mesh \u00bb, et pourquoi il s\u2019agit autant d\u2019un \u00e9tat d\u2019esprit que d\u2019une approche.<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEnsemble, ils r\u00e9pondent \u00e0 certaines des questions les plus fr\u00e9quemment pos\u00e9es, notamment :\u00a0<br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Qu'est-ce que la maille Data ? Quelle est la diff\u00e9rence avec un lac data ?<br \/><\/li>\n\n\n<li>Qu'entend-on par \u201cdata en tant que produit\u201d ?<br \/><\/li>\n\n\n<li>Quels sont les avantages pour les entreprises ?\u00a0<br \/><\/li>\n\n\n<li>Quels sont les d\u00e9fis li\u00e9s \u00e0 la mise en \u0153uvre du r\u00e9seau maill\u00e9 Data ?\u00a0<br \/><\/li>\n\n\n<li>Quand une entreprise est-elle pr\u00eate \u00e0 adopter une strat\u00e9gie Data Mesh ?<br \/><\/li>\n\n\n<li>Quels types d'entreprises d\u00e9ploient avec succ\u00e8s Data Mesh ?<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLes strat\u00e9gies de gestion Data sont en constante \u00e9volution et les organisations doivent \u00eatre pr\u00eates \u00e0 s'adapter aux changements afin de rester comp\u00e9titives.<br \/>\n<span style=\"font-size:16px\">\u200b\u200b\u200b\u200b\u200b<\/span><\/li>\n\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/fr\/blog\/what-does-the-future-of-data-engineering-look-like\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quel est l'avenir de l'ing\u00e9nierie data ?<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quel est l'avenir de l'ing\u00e9nierie data ?<\/h2>\n\n\n\n<p><span style=\"font-size:16px\"><span style=\"color:#66cccc\">Beno\u00eet Goujon<\/span>, Data Engineer \u00e0 Artefact, explique comment le poste d'ing\u00e9nieur data a \u00e9volu\u00e9 et en quoi les responsabilit\u00e9s li\u00e9es \u00e0 ce poste varient d'une entreprise \u00e0 l'autre.\u00a0<br \/>\n<br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Les ing\u00e9nieurs Data tireront massivement parti des technologies cloud et des produits SaaS.<br \/><\/li>\n\n\n<li>Les ing\u00e9nieurs de Data passeront moins de temps \u00e0 coder et plus de temps \u00e0 contr\u00f4ler.<br \/><\/li>\n\n\n<li>Les ing\u00e9nieurs Data passeront des \u00e9quipes de fonctionnalit\u00e9s \u00e0 l'\u00e9quipe de base.<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDe plus, Beno\u00eet estime que la prochaine g\u00e9n\u00e9ration d'ing\u00e9nieurs data ne travaillera pas sur un produit data en particulier. Leur objectif sera d'am\u00e9liorer la productivit\u00e9 des \u00e9quipes produit.\u00a0<br \/>\n<span style=\"font-size:16px\">\u200b\u200b\u200b\u200b\u200b<\/span><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment RECKITT a optimis\u00e9 ses d\u00e9penses publicitaires et augment\u00e9 son chiffre d'affaires gr\u00e2ce \u00e0 la solution \u00ab Audience Engine \u00bb de Artefact<\/h2>\n\n\n\n<p><span>\u00a0<\/span><span style=\"color:#000000\"><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"white-space: pre-wrap\"><span style=\"background-color:#ffffff\"><strong><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">D\u00e9couvrez comment notre \u00e9quipe a aid\u00e9 Reckitt \u00e0 se transformer en une entreprise ax\u00e9e sur le num\u00e9rique et \u00e0 utiliser efficacement data pour augmenter son chiffre d'affaires gr\u00e2ce \u00e0 la <strong>Artefact Audience Engine<\/strong>, qui utilise des mod\u00e8les d\u2019apprentissage automatique et d\u2019intelligence artificielle pour transformer les donn\u00e9es data en informations exploitables. Des \u00e9quipes pluridisciplinaires ont contribu\u00e9 au d\u00e9ploiement et \u00e0 la mise \u00e0 l\u2019\u00e9chelle de l\u2019Audience Engine au sein de l\u2019ensemble des activit\u00e9s mondiales de Reckitt. Cela\na donn\u00e9 lieu \u00e0 des campagnes d\u2019exp\u00e9rimentation et d\u2019apprentissage qui ont montr\u00e9 <\/span><\/span><\/span><\/strong><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><strong>30% : augmentation du retour sur investissement des d\u00e9penses publicitaires !<\/strong>\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><span style=\"white-space: pre-wrap\"><span style=\"color:#002244\"><span style=\"background-color:#ffffff\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><strong><span>\u00a0<\/span><br \/>\n<br \/>\n<span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#000000\"><!--Button--> <\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Livre blanc : \u201c Optimiser l'impact de l'apprentissage automatique gr\u00e2ce \u00e0 l'analyse prescriptive. \u201d<\/h2>\n\n\n\n<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#000000\">Ce livre blanc, r\u00e9dig\u00e9 par <strong>les experts de<\/strong> <strong>les deux<\/strong> <strong>IBM et Artefact<\/strong>\u00a0met en avant trois exemples concrets :\u00a0<\/span><\/span><br \/>\n<span style=\"color:#0a1128\">:<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#ff0066\"> <strong>Planification de la demande<\/strong><\/span><span style=\"color:#000000\">: D\u00e9terminer la strat\u00e9gie de production optimale<\/span><\/span><br \/>\n<span style=\"color:#0a1128\"><\/span><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#0a1128\"> <\/span><span style=\"color:#ff0066\"><strong>Optimisation des campagnes marketing<\/strong><\/span><span style=\"color:#000000\">: Mener davantage de campagnes avec un budget r\u00e9duit\u00a0<\/span><\/span><br \/>\n<span style=\"color:#0a1128\"><\/span><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#000000\"> <\/span><span style=\"color:#ff0066\"><strong>Strat\u00e9gie tarifaire<\/strong><\/span><span style=\"color:#000000\">: D\u00e9terminer le bon prix pour augmenter les b\u00e9n\u00e9fices\u00a0<br \/>\n<br \/>\n<em>\u00c9tant donn\u00e9 que Artefact est un <strong>Partenaire IBM Silver Business<\/strong>, les \u00e9quipes Artefact et Data Consultant travaillent en \u00e9troite collaboration avec les experts m\u00e9tier et techniques d'IBM.\u00a0<\/em><\/span><\/span><br \/>\n<br \/>\n<!--Button--><\/li>\n\n<\/ul>\n\n\n\n<p><strong><font color=\"#ffffff\" face=\"'Roboto', Trebuchet, Helvetica, sans-serif\" size=\"1\" style=\"font-size:11px;line-height:18px\">CONSEIL EN DONN\u00c9ES | DONN\u00c9ES ET MARKETING NUM\u00c9RIQUE | COMMERCE \u00c9LECTRONIQUE<\/font><\/strong><\/p>","protected":false},"featured_media":67601,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"pdf-mail-category":[848695],"class_list":["post-1333023","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pdf-newsletters\/1333023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/67601"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=1333023"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pdf-mail-category?post=1333023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}