{"id":1405736,"date":"2026-09-30T08:00:00","date_gmt":"2026-09-30T07:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&#038;p=1405736"},"modified":"2026-10-01T08:18:21","modified_gmt":"2026-10-01T07:18:21","slug":"data-ai-digest-september-2026","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/fr\/pdf-newsletters\/data-ai-digest-september-2026\/","title":{"rendered":"Actualit\u00e9s de septembre | Europe, Chine, \u00c9tats-Unis : trois courses \u00e0 l'IA sur la m\u00eame piste | L'IA en Chine : quatre leaders s'expriment | L'IA permet de r\u00e9aliser des \u00e9conomies dans le secteur de la sant\u00e9 | Sommet Adopt AI, les 3 et 4 d\u00e9cembre 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le num\u00e9ro de ce mois-ci de \u00ab Data &amp; AI Digest \u00bb explore l'\u00e9volution des relations entre les \u00e9cosyst\u00e8mes occidentaux et chinois de l'IA, \u00e0 partir de <strong>diff\u00e9rences structurelles et r\u00e9percussions strat\u00e9giques sur les d\u00e9fis op\u00e9rationnels<\/strong>. Victor Coimbra, associ\u00e9 et directeur technique pour les Am\u00e9riques, pr\u00e9sente les grandes lignes de la <strong>La position dominante des \u00c9tats-Unis dans le domaine des mod\u00e8les de pointe<\/strong>, tandis que notre \u00e9quipe de direction de Shanghai assure <strong>des analyses approfondies de l'\u00e9cosyst\u00e8me de l'IA en Chine<\/strong>, en opposant son parcours \u00e0 celui des laboratoires occidentaux de pointe en IA et des g\u00e9ants technologiques du GAFAM.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 la forte implantation locale de Artefact en Chine, nous proposons \u00e0 nos clients une <strong>un avantage concurrentiel certain<\/strong>. En assurant une transition fluide entre la strat\u00e9gie \u00e0 grande \u00e9chelle et la mise en \u0153uvre sur le terrain, nous vous offrons <strong>des informations concr\u00e8tes et adapt\u00e9es au march\u00e9<\/strong> ce que les cabinets de conseil traditionnels ne peuvent \u00e9galer.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">L'Europe, la Chine et les \u00c9tats-Unis : trois courses \u00e0 l'IA diff\u00e9rentes sur la m\u00eame piste<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405770\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races.webp\" alt=\"European, Chinese and US flags over city skylines connected by light trails, illustrating three AI races\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pour \u00e9valuer l'IA \u00e0 l'\u00e9chelle mondiale, il faut comprendre que les r\u00e9gions se font concurrence \u00e0 diff\u00e9rents niveaux :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Les \u00c9tats-Unis sont \u00e0 la pointe en mati\u00e8re de mod\u00e8les de pointe ;<\/li>\r\n\r\n\r\n\r\n<li>La Chine domine le march\u00e9 des robots industriels avec plus de 50% d'installations \u00e0 l'\u00e9chelle mondiale ;<\/li>\r\n\r\n\r\n\r\n<li>L'Europe d\u00e9tient la ma\u00eetrise des \u00e9quipements essentiels \u00e0 la fabrication de puces \u00e9lectroniques et \u00e0 l'automatisation industrielle.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que les \u00e9carts de performances entre les mod\u00e8les de pointe se r\u00e9duisent, <strong>les mod\u00e8les devraient \u00eatre consid\u00e9r\u00e9s comme des biens lou\u00e9s plut\u00f4t que comme des actifs immobilis\u00e9s<\/strong>. Au lieu de s'en tenir \u00e0 un seul fournisseur d'IA, les entreprises doivent veiller \u00e0 <strong>flexibilit\u00e9 multi-fournisseurs<\/strong> tout en mettant en place de mani\u00e8re dynamique leur structure organisationnelle propri\u00e9taire data. En fin de compte, les renseignements s'acqui\u00e8rent, mais la connaissance du m\u00e9tier prend de la valeur au fil du temps.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/victor-coimbra-999a02a0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Victor Coimbra<\/a>, associ\u00e9 et directeur technique pour les Am\u00e9riques chez Artefact, conseille aux entreprises de <strong>\u201c Louez les services de conseil, mais refusez de vous lier \u00e0 votre prestataire. \u201d<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/fr\/blog\/europe-china-us-three-different-ai-races-on-the-same-track\/\" target=\"_blank\" rel=\"noopener\"><strong>Lire l'article<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">L'IA en Chine : un point de vue depuis Shanghai, et pourquoi les entreprises occidentales devraient y pr\u00eater attention<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405771\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai.webp\" alt=\"Shanghai skyline with the Oriental Pearl Tower and digital AI overlays\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dans le domaine du d\u00e9veloppement de l'IA en Chine, les mod\u00e8les sont consid\u00e9r\u00e9s comme des produits de base \u00e0 faible co\u00fbt plut\u00f4t que comme des produits de luxe, ce qui se traduit par la mise \u00e0 disposition de mod\u00e8les \u00e0 param\u00e8tres ouverts et <strong>suscitant une concurrence acharn\u00e9e<\/strong> en termes d'efficacit\u00e9 de l'inf\u00e9rence.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En \u00e9tablissant des parall\u00e8les avec l\u2019ouvrage de Clayton Christensen intitul\u00e9 <strong>\u201cLes bouleversements li\u00e9s aux \u201d mini-aci\u00e9ries \u00bb dans le secteur sid\u00e9rurgique<\/strong>, la Chine commence par le segment \u00e0 faible marge (les \u201c barres d'armature \u201d ou les produits bas de gamme) et progresse sans rel\u00e2che vers le haut de gamme tandis que <strong>Les acteurs occidentaux en place risquent de battre en retraite jusqu\u2019\u00e0 ce qu\u2019il n\u2019y ait \u201c plus nulle part o\u00f9 se replier \u201d<\/strong>. Forte d'un vivier de talents dans les domaines des sciences, des technologies, de l'ing\u00e9nierie et des math\u00e9matiques (STEM) et d'une \u00e9nergie bon march\u00e9, la Chine accorde la priorit\u00e9 \u00e0 une adoption rapide par les entreprises.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/xavier-mussard-06aa371\/\" target=\"_blank\" rel=\"noopener noreferrer\">Xavier Mussard<\/a>, associ\u00e9 chez Artefact China, exhorte les entreprises occidentales \u00e0 <em>\u201c Gardez le contr\u00f4le de vos choix en mati\u00e8re d\u2019IA, gardez le contr\u00f4le des m\u00e9canismes de mise en \u0153uvre, et gardez le contr\u00f4le de vos connaissances m\u00e9tier, du contexte, du data et de vos processus. \u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/fr\/blog\/ai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention\/\" target=\"_blank\" rel=\"noopener\"><strong>Lire l'article<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">L'avantage de la Chine en mati\u00e8re d'IA : l'\u00e9conomie des jetons<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405772\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics.webp\" alt=\"Team working on AI data dashboards in an office overlooking Shanghai\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La concurrence dans le domaine de l'IA s'oriente d\u00e9sormais vers l'\u00e9conomie des jetons, car <strong>Les charges de travail \u00ab agentic \u00bb utilisent 10 \u00e0 50 fois plus de jetons que les chats traditionnels<\/strong>. Les jetons repr\u00e9sentant de l\u201c\u201d \u00e9lectricit\u00e9 cristallis\u00e9e \u201c, les investissements colossaux de la Chine dans les \u00e9nergies renouvelables et sa strat\u00e9gie \u201d East Data, West Computing \u00bb lui conf\u00e8rent un avantage concurrentiel ind\u00e9niable en termes de co\u00fbts dans le domaine de l'inf\u00e9rence en IA.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les mod\u00e8les \u00e0 poids ouvert d\u00e9mocratisent l'IA de base, transf\u00e9rant ainsi la valeur strat\u00e9gique vers la mise en cache des invites, le routage multimod\u00e8le et l'orchestration des agents. Les entreprises doivent consid\u00e9rer l'utilisation de l'IA comme une discipline relevant des FinOps, en adaptant les mod\u00e8les \u00e0 des t\u00e2ches sp\u00e9cifiques.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Phil Zhang, vice-pr\u00e9sident charg\u00e9 des activit\u00e9s scientifiques Data chez Artefact Chine, d\u00e9clare : <em>\u201c L'axe principal de la concurrence dans le domaine de l'IA n'est plus de savoir \u2018 quel mod\u00e8le est le plus intelligent ? \u2019, mais \u2018 qui est capable de g\u00e9n\u00e9rer et de fournir des jetons de haute qualit\u00e9 au moindre co\u00fbt ? \u2019 \u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/fr\/blog\/chinas-ai-advantage-the-token-economics\/\" target=\"_blank\" rel=\"noopener\"><strong>Lire l'article<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">La transformation de la Chine gr\u00e2ce \u00e0 l'IA : c'est en avan\u00e7ant lentement mais s\u00fbrement que l'on gagne la course<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405773\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady.webp\" alt=\"Hiker climbing a mountain path with Chinese flags and digital overlays, illustrating a steady AI transformation\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pouss\u00e9es par la crainte de se laisser distancer, de nombreuses organisations adoptent \u00e0 la h\u00e2te des outils d\u2019IA ou se comparent \u00e0 leurs concurrents sans d\u00e9finir d\u2019objectif interne clair. Une transformation durable vers l\u2019IA n\u00e9cessite <strong>une r\u00e9flexion fond\u00e9e sur les principes fondamentaux, ax\u00e9e sur la cr\u00e9ation de valeur essentielle et les questions commerciales fondamentales<\/strong> avant la mise en \u0153uvre de la technologie.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L'automatisation standard prend en charge les t\u00e2ches routini\u00e8res, mais les agents d'IA excellent dans l'analyse contextuelle \u00e9volutive. Les entreprises optimisent leur retour sur investissement \u00e0 long terme en organisant leurs connaissances m\u00e9tier, en clarifiant les besoins d\u00e9cisionnels et en formant leur personnel \u00e0 la collaboration entre l'humain et l'IA, plut\u00f4t que de se pr\u00e9cipiter dans des d\u00e9ploiements dict\u00e9s par l'engouement m\u00e9diatique.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/mike-zhu-3314b07\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Zhu<\/a>, associ\u00e9 chez Artefact China, met en garde : <em>\u201c \u00c0 l'instar d'une pouss\u00e9e d'adr\u00e9naline, la peur peut pousser \u00e0 agir dans la pr\u00e9cipitation, mais elle ne suffit pas \u00e0 vous faire parcourir un long chemin. \u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/fr\/blog\/china-ai-transformation-slow-and-steady-wins-the-race\/\" target=\"_blank\" rel=\"noopener\"><strong>Lire l'article<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pourquoi la GEO en Chine diff\u00e8re-t-elle de celle pratiqu\u00e9e en Occident ?<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405774\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west.webp\" alt=\"Person walking towards a Chinese city surrounded by floating app screens, illustrating GEO in China\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L'optimisation g\u00e9n\u00e9rative des moteurs de recherche (GEO) en Chine diff\u00e8re fondamentalement des approches occidentales en raison d'un \u00e9cosyst\u00e8me domin\u00e9 par des \u201c super-applications \u201d telles que WeChat et Xiaohongshu. Au lieu d'un exploration du Web ouvert, la Chine s'appuie sur un mod\u00e8le en boucle ferm\u00e9e o\u00f9 la d\u00e9couverte s'effectue au sein d'assistants IA int\u00e9gr\u00e9s aux applications.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pour r\u00e9ussir, il faut accorder la priorit\u00e9 \u00e0 l'EEAT (exp\u00e9rience, expertise, autorit\u00e9 et fiabilit\u00e9)<\/strong>, le contenu adapt\u00e9 \u00e0 chaque plateforme et la conformit\u00e9 r\u00e9glementaire. Les marques multinationales doivent \u00e9laborer une strat\u00e9gie sp\u00e9cifique et localis\u00e9e plut\u00f4t que de se contenter de traduire leurs programmes occidentaux de r\u00e9f\u00e9rencement naturel (SEO) et de ciblage g\u00e9ographique (GEO).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En tant que <a href=\"https:\/\/www.linkedin.com\/in\/mikedreyes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Reyes<\/a>, directeur commercial chez Artefact Chine, pr\u00e9cise : <em>\u201c Alors que l\u2019Occident privil\u00e9gie un mod\u00e8le ouvert, centr\u00e9 sur le Web\u2026 le GEO chinois adopte davantage un mod\u00e8le en boucle ferm\u00e9e, centr\u00e9 sur l\u2019\u00e9cosyst\u00e8me\u2026 \u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/fr\/blog\/why-geo-in-china-is-different-from-the-west\/\" target=\"_blank\" rel=\"noopener\"><strong>Lire l'article<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Avez-vous d\u00e9j\u00e0 r\u00e9serv\u00e9 votre billet ?<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"83\" class=\"lazyload wp-image-1405775\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner.webp\" alt=\"Adopt AI International Summit, 3 and 4 December 2026, Grand Palais, Paris\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%2783%27%20viewBox%3D%270%200%20600%2083%27%3E%3Crect%20width%3D%27600%27%20height%3D%2783%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-18x2.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-200x28.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-300x42.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-400x55.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/adoptai.artefact.com\/\" target=\"_blank\" rel=\"noopener\">Adopt AI<\/a> (les 3 et 4 d\u00e9cembre au Grand Palais \u00e0 Paris) rassemble les <strong>l'ensemble des aspects de la transformation par l'IA<\/strong> dans tous les secteurs, de la sant\u00e9 et de la finance \u00e0 l'industrie, la d\u00e9fense, le commerce de d\u00e9tail et les biens de consommation, le tourisme, les personnes et la plan\u00e8te.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>\u00ab CEO Stage \u00bb : De nombreux intervenants de renom ont d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9s !<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-2 is-cropped wp-block-gallery-1 wp-container-content-f22b2ade is-layout-flex wp-block-gallery-is-layout-flex\" style=\"max-width: 600px; margin-left: auto; margin-right: auto;\">\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405776\" class=\"lazyload wp-image-1405776\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor.webp\" alt=\"Adopt AI 2026 speaker: S\u00e9bastien Bazin, CEO, Accor\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405777\" class=\"lazyload wp-image-1405777\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal.webp\" alt=\"Adopt AI 2026 speaker: Nicolas Hi\u00e9ronimus, CEO, L\u2019Or\u00e9al\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405778\" class=\"lazyload wp-image-1405778\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange.webp\" alt=\"Adopt AI 2026 speaker: Christel Heydemann, CEO, Orange\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405779\" class=\"lazyload wp-image-1405779\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg.webp\" alt=\"Adopt AI 2026 speaker: Vlad Kliatchko, CEO, Bloomberg\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405780\" class=\"lazyload wp-image-1405780\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva.webp\" alt=\"Adopt AI 2026 speaker: Onur Gen\u00e7, CEO, BBVA\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405781\" class=\"lazyload wp-image-1405781\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group.webp\" alt=\"Adopt AI 2026 speaker: Fran\u00e7ois Provost, CEO, Renault Group\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405782\" class=\"lazyload wp-image-1405782\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide.webp\" alt=\"Adopt AI 2026 speaker: Fran\u00e7ois Jackow, CEO, Air Liquide\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405783\" class=\"lazyload wp-image-1405783\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf.webp\" alt=\"Adopt AI 2026 speaker: Bernard Fontana, Chairman and CEO, EDF\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405784\" class=\"lazyload wp-image-1405784\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo.webp\" alt=\"Adopt AI 2026 speaker: Christophe P\u00e9rillat, CEO, Valeo\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405785\" class=\"lazyload wp-image-1405785\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes.webp\" alt=\"Adopt AI 2026 speaker: Pascal Daloz, CEO and Chairman, Dassault Syst\u00e8mes\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rendez-vous sur notre site pour d\u00e9couvrir nos derni\u00e8res actualit\u00e9s <a href=\"https:\/\/adoptai.artefact.com\/\" target=\"_blank\" rel=\"noopener\">adoptai.artefact.com<\/a>.<\/p>","protected":false},"featured_media":1405769,"parent":0,"template":"","meta":{"_acf_changed":false},"pdf-mail-category":[848695],"class_list":["post-1405736","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pdf-newsletters\/1405736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/1405769"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=1405736"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/pdf-mail-category?post=1405736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}