{"id":1013207,"date":"2025-09-30T08:34:10","date_gmt":"2025-09-30T07:34:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=1013207"},"modified":"2025-09-30T08:34:10","modified_gmt":"2025-09-30T07:34:10","slug":"septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/fr\/ressource-document\/septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage\/","title":{"rendered":"Actualit\u00e9s de septembre | Le marketing \u00e0 l&#x27;\u00e8re du AI | Guide \u00e0 l&#x27;intention des dirigeants sur la mesure du marketing | Comment les moteurs conversationnels red\u00e9finissent la visibilit\u00e9, les transactions et la confiance | Adopt AI, 25-26 novembre : de nombreux PDG sur sc\u00e8ne !"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Pour les dirigeants, la pression n'a jamais \u00e9t\u00e9 aussi forte : Les CMO doivent prouver la valeur de chaque dollar d\u00e9pens\u00e9, alors m\u00eame que l'IA r\u00e9\u00e9crit les r\u00e8gles du marketing. Des conseils d'administration aux \u00e9quipes de marque, les dirigeants repensent \u00e0 la fois la fa\u00e7on dont l'impact est mesur\u00e9 et la fa\u00e7on dont la visibilit\u00e9 est gagn\u00e9e.<\/p>","protected":false},"featured_media":1013208,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-1013207","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document\/1013207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/1013208"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=1013207"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=1013207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}