{"id":301437,"date":"2025-02-06T13:07:29","date_gmt":"2025-02-06T13:07:29","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=301437"},"modified":"2026-01-30T14:52:34","modified_gmt":"2026-01-30T14:52:34","slug":"ebook-cdps-for-finance-15-use-cases","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/fr\/ressource-document\/ebook-cdps-for-finance-15-use-cases\/","title":{"rendered":"CDP pour la Finance : Un Guide pour la Banque, l'Assurance et la Gestion des Investissements"},"content":{"rendered":"<h2>Nous avons rassembl\u00e9 15 cas d'utilisation du CDP pour les services financiers<\/h2>\n<p>Treasure Data et Artefact se sont associ\u00e9s pour cr\u00e9er ce guide complet des data platforms clients (CDP) pour le secteur des services financiers. Le data personnel prend de plus en plus de valeur, ce qui pr\u00e9sente \u00e0 la fois des d\u00e9fis et des opportunit\u00e9s pour les entreprises.<\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-109109 size-medium\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-300x88.webp\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-300x88.webp\" alt=\"Logo Treasure data\" width=\"300\" height=\"88\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%2788%27%20viewBox%3D%270%200%20300%2088%27%3E%3Crect%20width%3D%27300%27%20height%3D%2788%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-200x59.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-300x88.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1-400x118.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/06\/treasure-data-1.webp 580w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Ce guide explore l'essentiel des CDP pour les banques, les assureurs, les courtiers et les gestionnaires d'investissement, en soulignant comment ces plateformes permettent de collecter, de stocker et d'analyser data afin d'am\u00e9liorer le service \u00e0 la client\u00e8le de mani\u00e8re s\u00e9curis\u00e9e et efficace.<\/p>\n<h2>Table des mati\u00e8res<\/h2>\n<ul>\n<li>Le point de vue de l'industrie : Contexte, tendances et d\u00e9fis<\/li>\n<li>Tirer parti d'un CDP : 15 cas d'utilisation pour les services financiers<\/li>\n<li>Mise en \u0153uvre d'un CDP : Meilleures pratiques de mise en \u0153uvre<\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nous avons rassembl\u00e9 15 cas d'utilisation du CDP pour le d\u00e9partement de tr\u00e9sorerie des services financiers<\/p>","protected":false},"featured_media":301436,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"ressource-category":[671,22040,696919,661],"class_list":["post-301437","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book","ressource-category-finance","ressource-category-post-card-page-industrie-finances","ressource-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document\/301437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/301436"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=301437"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=301437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}