{"id":619468,"date":"2025-05-28T16:59:48","date_gmt":"2025-05-28T15:59:48","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=619468"},"modified":"2025-07-17T15:47:54","modified_gmt":"2025-07-17T14:47:54","slug":"may-news-reimagining-marketing-with-ai-agents-client-cases-bouygues-telecom-sanofi-coty-tf1-scaling-creativity-with-genai-adopt-ai-summit","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/fr\/ressource-document\/may-news-reimagining-marketing-with-ai-agents-client-cases-bouygues-telecom-sanofi-coty-tf1-scaling-creativity-with-genai-adopt-ai-summit\/","title":{"rendered":"Mai Actualit\u00e9s | R\u00e9imaginer le marketing avec les agents IA | Cas clients : Bouygues Telecom, Sanofi, Coty, TF1 | Scaling creativity with GenAI | Adopt AI Summit"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Le marketing \u00e9volue rapidement. L'IA g\u00e9n\u00e9rative et les agents d'IA transforment la fa\u00e7on dont les marques s'engagent, vendent et cr\u00e9ent, d\u00e9bloquant de nouveaux niveaux de personnalisation, d'efficacit\u00e9 et d'impact. Dans cette \u00e9dition, d\u00e9couvrez comment les leaders du secteur exploitent ces technologies pour fa\u00e7onner l'avenir du marketing et de l'exp\u00e9rience du consommateur.<\/p>","protected":false},"featured_media":619469,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-619468","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document\/619468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/619469"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=619468"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=619468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}