{"id":88602,"date":"2023-12-21T08:09:52","date_gmt":"2023-12-21T08:09:52","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=ressource-document&#038;p=88602"},"modified":"2025-04-24T14:41:52","modified_gmt":"2025-04-24T13:41:52","slug":"december-news-our-mroi-offer-is-the-winning-combination-of-3-marketing-mix-modeling-incrementality-experiments-attribution-the-key-to-maximizing-marketing-strategy-and-unlocking-roi-growth","status":"publish","type":"ressource-document","link":"https:\/\/www.artefact.com\/fr\/ressource-document\/december-news-our-mroi-offer-is-the-winning-combination-of-3-marketing-mix-modeling-incrementality-experiments-attribution-the-key-to-maximizing-marketing-strategy-and-unlocking-roi-growth\/","title":{"rendered":"Nouvelles de d\u00e9cembre | Notre offre MROI est la combinaison gagnante de 3 (MMM, Exp\u00e9riences d'incr\u00e9mentalit\u00e9, Attribution) | La cl\u00e9 pour maximiser la strat\u00e9gie marketing et d\u00e9bloquer la croissance du ROI"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Comment les entreprises peuvent-elles r\u00e9partir les budgets marketing et m\u00e9dias entre les zones g\u00e9ographiques, les marques et les canaux ? D\u00e9finir le bon mix entre les canaux num\u00e9riques et hors ligne ? Dimensionner les budgets de campagne sur une base continue ?<\/p>","protected":false},"featured_media":88603,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[676],"class_list":["post-88602","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document\/88602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-document"}],"about":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/types\/ressource-document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media\/88603"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/media?parent=88602"}],"wp:term":[{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/www.artefact.com\/fr\/wp-json\/wp\/v2\/ressource-category?post=88602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}