CLIENT CASE

Personalized, data-driven journeys for Engie

Challenge

How to engage each of Engie’s prospect/customer in a personalized way?

Solution & Benefits

Artefact built for Engie a cross-channel customer journey per persona, level of engagement and moment of life, to communicate personalized messages on preferred channels:

 

  • Building offline-online segmentation based on three dimensions (life moments, implication level, personas)
  • Identification of insights & creative brief with USP/Insight matching 
  • Customized scenario scripting on appropriate media (traditional, digital and social)
  • Performance measurement and campaign optimization

Outcome

Post-interaction conversion rate x2