Data-driven marketing leverage AI technologies that improve consumer experience and sales performance.
Data for Marketing solutions: creating value through data and accelerating your marketing transformation
We offer a complete range of data-driven marketing solutions that for an ultimate personalised customer experience and we deploy predictive consumption models to anticipate trends and optimise marketing targeting and sales results at the end.
We bring a new generation of Digital Marketing fuelled by data with a customer-centric approach. We use machine learning technologies, we deploy a precision marketing model and we create chatbots and voicebots.
Precision Marketing brings a holistic media optimisation strategy compared to the traditional siloed model.
From the simplification of strategy definition and media planning to the automation of campaign trafficking and daily optimising, we help you save precious time and resources so that the return on your advertising investments is more efficient than ever before.
Artefact provides a complete eBusiness offer that leverages our strategic mindset, data and tech capabilities and our marketing operations expertise.
STRATEGY: We help companies to understand eBusiness ecosystem, challenges and opportunities
DATA AND BUSINESS INTELLIGENCE: We leverage data to strengthen their eBusiness performances
BUSINESS INTELLIGENCE: We leverage data to reach the next level and create business value on Amazon.
As the means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.
Artefact has built an innovative approach to switch from a traditional “push product strategy” to a “customer triggered based strategy” by breaking down silos and leveraging all available channels into automated journeys.
DIGITAL & DATA ANALYSIS
With Artefact’s Digital and Data Analytics offers, we help our clients deliver faster and smarter marketing, gain more control over marketing investments and understand their audience on a deeper level.
CONSUMER & MARKET INSIGHTS
Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a subscription etc.
We enrich traditional CMI approaches with data and AI, to empower brands in taking strategic decisions from detecting and apprehending consumer & market trends,
to seizing opportunities or preventing potential business threats.