DATA FOR MARKETING SOLUTION

Digital Analytics & Data Analysis: the power of data and analytics for smarter marketing and better results.

With Artefact’s Digital and Data Analytics offers, we help our clients deliver faster and smarter marketing, gain more control over marketing investments and understand their audience on a deeper level

AUDIENCE, ATTRIBUTION & ADVANCED ANALYTICS

  • Omni-Channel Measurement Strategy: strategy to enable a holistic view of the customer experience allowing improvement within specific channels & touch points. Can include cross device, offline to online, cross channel, in-App, Nielsen DAR & TV ads explorer.
  • Data-driven Attribution: custom DDA model or utilisation of DDA solution. Creation of a model that gives credit for conversions based on how people become customers, not simply first or last click.
  • Audience Strategy: strategy for and creation of high value/high performing audiences tailored to a marketer’s needs.
  • Predictive & Advanced Analytics Modeling: predictive and advanced modeling to predict lifetime value, score audiences, predict churn, predict purchases & monitor sentiment.
  • Dashboarding: reporting frameworks and dashboards to a marketer to assist them in making data driven business decisions.

MARKETING AUTOMATION

Custom algorithms and APIs into GMP to influence search and display execution.


SITE TESTING & PERSONALISATION

Testing out and creating personalised experiences for visitors to a website.

IMPLEMENTATION, ONBOARDING & DATA ARCHITECTURE

  • Post Sales Tech Infrastructure Consolidation: solutions engineering for a consolidated technology solution.
  • Platforms Implementation & Data Capture: Implementation of GMP or GCP Platforms or components, and broad-based data capture projects, from data ingestion to more advanced capabilities like development of a CDP.
  • CRM Integration: the ingestion of CRM data into GMP to enrich online customer data with attributes you know about your customers from CRM databases.
  • Online to Offline: the ingestion and integration of online and offline data that enable both cohesive reporting and the attribution of offline sales to online activity.