The Role – Paid Social Advertising
You will be a crucial part of the paid social team and focus on the social strategy for our clients, help with building out the paid social advertising proposition for Artefact, work on the day-to-day running of paid social marketing campaigns across a range of clients and markets, delivering exceptional performance on sales and/or branding goals.
You will work together with our data analytics team to provide high standards of measuring the campaigns and on topics like attribution. You will research and prepare analysis, undertake paid social delivery work and liaise with clients, third party suppliers and internal teams across countries to ensure optimal delivery, account development, and the strengthening of client relationships.
Next to that, you work together with the other media specialists (Programmatic, SEA, SEO, and Marketplaces) to deliver data-driven results for our clients.
General responsibilities
- Strategic partner for paid social advertising for our clients and building out our paid social proposition
- Support the team with the day-to-day running of paid social marketing campaigns with a focus on Facebook advertising
- Understand and explain the role of social media advertising to reach the business objectives for our clients
- Take responsibility for key areas of paid social delivery assigned to you by members of the team
- Carry out research for existing projects and for new business
- Research and prepare reports, budgets, presentations, analysis, and campaign delivery
- Coordinate with internal project teams and third-party suppliers
- Take on ad-hoc tasks as required
Paid social responsibilities
- Traffic, implement, and optimize social ad campaigns. Troubleshoot issues with campaigns, creative, and implementations as they arise
- Create social ad campaigns for any vertical and strategy (branding, prospecting, retargeting)
- Take an analytical approach to interpret data to adjust our strategy
- Work with your colleagues to optimize campaigns and maximize performance across common KPI’s – ROI, CPA, COS, Revenue, Clicks, Impressions and Reach
- Align with media partners on campaign implementations
- Own and manage in house reporting tool to retrieve data for campaign delivery analysis and optimization recommendations
- Develop and build out the relationship with the client: providing accurate reporting, present results, providing advice, and build performance-oriented paid social campaigns with a strong focus on quality and deadlines
Who are you?
- 3+ year experience in a paid social
- Working ability at the higher professional education level (HBO) or higher (WO)
- Entrepreneurial, engaged, flexible and data-driven mindset
- Ability to multi-task in a fast-moving environment
- Excellent attention to detail
- Demonstrate knowledge in Paid Social ads platform: Facebook Business Manager
- Pre: Certified Facebook Blueprint marketing associate or higher
- Good understanding of site-centric tools (Google Analytics & Facebook Analytics)
- Strong skills in spreadsheets (Excel/sheets) and creating presentations
- Great communication skills
- Ability to work full time
- Fluency in Dutch and English is required
What do we offer?
- Attractive benefits package
- The chance to work in a diverse and growing team
- The opportunity for professional and personal growth and development
- Excellent (international) career opportunities
- The opportunity to work with major advertisers and brands on a national and international level
- Fun colleagues and an informal and open atmosphere
- A great office in the heart of Utrecht (Stationsplein)
- Fun activities, such as drinks and excursions
- A full lunch, fresh fruit and great coffee daily
What makes us unique?
- We have experienced colleagues from the Netherlands and abroad. We achieve our ambitions together
- We are the only independent online performance marketing agency that operates worldwide
- We are growing fast: at Artefact Benelux, aspirations and fun go hand in hand
Who we are
Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach, and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have 800+ employees across 13 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
