Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Artefact ## Sitemaps - [XML Sitemap](https://www.artefact.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Pages - [Adopt AI – VIP Cocktail 2026](https://www.artefact.com/adopt-ai-vip-cocktail-2026/): EXCLUSIVE INVITATION - [Re-engagement Page](https://www.artefact.com/re-engagement/): Thank You for Staying Connected! - [Hub test](https://www.artefact.com/hub-test/): Transformation & Strategy - [VivaTech International VIP After-Hours organized by Artefact](https://www.artefact.com/vivatech-international-vip-cocktail-2026/): EXCLUSIVE INVITATION - [Adopt AI – Manifesto](https://www.artefact.com/adopt-ai-manifesto/): JOIN US IN SUPPORTING THIS MANIFESTO. - [Adopt AI – Book a meeting](https://www.artefact.com/adopt-ai-book-a-meeting/): Join Artefact at Adopt AI, the International AI Summit taking place at the Grand Palais, Paris, on Tuesday 25 and Wednesday 26 November 2025, from 9:00 AM to 6:00 PM. - [Blog (new page)](https://www.artefact.com/insights/blog/): Most enterprise AI initiatives stall at low active usage because buying licenses alone does not bridge the gap between models and company data. Discover why the "deployment layer"—combining platform rollout, data grounding, departmental adoption, and custom agents—is essential to unlocking real ROI from tools like Claude and ChatGPT. - [Adopt AI – VIP Cocktail](https://www.artefact.com/adopt-ai-vip-cocktail-2025/): EXCLUSIVE INVITATION - [Newsletters – Healthcare](https://www.artefact.com/insights/newsletters-healthcare-subscription/): Subscribe to our Artefact’s Quarterly Healthcare Newsletter - [Conferences](https://www.artefact.com/insights/conferences/): Artefact x Tech For Retail – Paris Expo Porte de Versailles - [Artefact Research Center Newsletter](https://www.artefact.com/research-center-newsletter/): Subscribe to our Artefact Research Center Newsletters on LinkedIn - [AMAZON Adtech Activation Partner](https://www.artefact.com/offers/marketing-data-driven/amazon-dsp-certified-reseller/): Amazon Adtech Activation Partners are trusted partners with deep expertise in programmatic advertising on Amazon’s Demand-Side Platform (DSP). Partnering with a certified reseller like Artefact gives businesses their own Amazon Seat, ensuring full transparency and control over campaign data—even if they switch agencies. - [GenAI Newsletter](https://www.artefact.com/newsletter-generative-and-agentic-ai/): Subscribe to our Generative & Agentic AI Newsletter on LinkedIn - [Artefact Corporate Social Responsibility](https://www.artefact.com/company/artefact-corporate-social-responsibility/): Artefact is dedicated to supporting its clients in achieving their environmental and social goals through our Data for Sustainability offering. - [Data & AI for public sector and non profit organizations](https://www.artefact.com/industries/data-ai-for-public-sector-and-non-profit/): Challenges - [Artefact Carbon Reduction Plan](https://www.artefact.com/artefact-carbon-reduction-plan/): Once our new emissions data is released in 2026, we will assess the performance of our carbon reduction plan with respect to our targets of -50% by 2030 and net zero in 2050. - [CDP Partner – Treasure Data](https://www.artefact.com/offers/it-data-platforms/customer-data-platforms/partner-treasure-data/): Since 2021, Artefact has partnered with Treasure Data to offer clients a best-of-breed CDP solution that unifies data from anywhere to drive ROI by delivering exceptional customer experiences. Named a Leader in the 2024 Gartner Magic Quadrant for Customer Data Platforms, Treasure Data is reinventing the CDP with AI, real-time engagement, and customer journey orchestration, all in one platform. Hundreds of Fortune 500 and Global 2000 companies around the world rely on Treasure Data CDPs to leverage the value of customer data. - [Customer Data Environment](https://www.artefact.com/offers/marketing-data-driven/consumer-data-environment/): By working together with our CDP partners, we can help you increase your revenue and ROI by improving customer satisfaction, increasing customer spend, and reducing churn. Don't hesitate to reach out to learn more about what we can do for your business. - [Data & AI Organization](https://www.artefact.com/offers/transformation-data-ai-strategy/data-ai-organization/): We create a scalable, efficient data and AI organization that drives innovation and agility. Our consulting services ensure that your team, processes, and tools are aligned to maximize the value of data and AI across your business. - [Customer Data Platforms](https://www.artefact.com/offers/it-data-platforms/customer-data-platforms/): By working together with our CDP partners, we can help you increase your revenue and ROI by improving customer satisfaction, increasing customer spend, and reducing churn. Don't hesitate to reach out to learn more about what we can do for your business. - [Media Services & Certifications](https://www.artefact.com/offers/marketing-data-driven/media-services-and-certifications/): As a specialist in data & AI, we combine technology, data science and creativity to manage all digital media channels as an interconnected system. - [Data-driven Sales](https://www.artefact.com/offers/marketing-data-driven/data-driven-sales/): Why embrace data-driven Sales? - [Data Valorization & Category Management](https://www.artefact.com/offers/marketing-data-driven/data-valorization-category-management/): As businesses accumulate vast amounts of data, the challenge lies in transforming it into actionable insights that generate tangible business outcomes. - [Data & AI Maturity Assessment](https://www.artefact.com/offers/transformation-data-ai-strategy/data-ai-maturity-assessment/): In today's data-driven world, understanding your organization's data maturity is crucial for driving strategic decisions and achieving business goals. - [Data-centric IT](https://www.artefact.com/offers/it-data-platforms/data-centric-it/): Data-Centric IT services focus on placing data at the heart of your IT strategy, enabling you to make smarter decisions, innovate faster, and optimize operations. - [Diversity & Inclusion](https://www.artefact.com/company/diversity-inclusion/): At Artefact, we strive to build one team where every individual is valued for their unique qualities. - [Artefact AI Summits per Industry](https://www.artefact.com/company/artefact-ai-summits-per-industry/): Adopt AI Grand Palais - [AI agentic and generative technologies](https://www.artefact.com/technologies/generative-agentic-ai-technologies/): Optimize work without fundamentally changing processes (e.g. Copilot). - [AI & GenAI Factory](https://www.artefact.com/offers/ai-acceleration/ai-genai-factory/): The AI & Gen AI Factory model provides a robust framework for developing, deploying, and scaling AI solutions across the entire enterprise. - [Data Platform](https://www.artefact.com/offers/it-data-platforms/data-platform/): Artefact offers consulting services to configure and implement data platforms that are profitable for the future and perfectly adapted to your legacy system. - [Data & AI for Travel – Tourism – Transportation](https://www.artefact.com/industries/data-ai-for-travel-tourism-transportation/): In 2023, the sector's contribution to global GDP increased by 23.2% from 2022, reaching 9.1% of global GDP. International tourism receipts hit $1.4 trillion, approximately 93% of the pre-pandemic level in 2019 -​ (Travel Council)​​ (UNWTO)​. - [Data & AI for Real Estate](https://www.artefact.com/industries/data-ai-for-real-estate/): Data & AI across the real estate sector | Christopher de Gruben & Jefferson Lynch - [Skaff](https://www.artefact.com/technologies/skaff-platform-data-ai-accelerators/): There is a significant technical overhead before data and AI projects are able to demonstrate value - [Data & AI for Telecommunication](https://www.artefact.com/industries/data-ai-for-telecommunications/): Predictive Maintenance: AI-driven predictive maintenance reduces downtime and operational costs by identifying potential issues before they escalate. This ensures smoother network operations and prolonged equipment life​ (Intellias)​. - [Data & AI for Manufacturing, Energy, Mining, Automotive, Aerospace & Defense](https://www.artefact.com/industries/data-ai-for-manufacturing-energy-mining-automotive-aerospace-defense/): Integration of Advanced Technologies: like the Internet of Things (IoT), robotics, and big data analytics to create smart factories. These technologies enhance operational efficiency, enable real-time monitoring, and improve predictive maintenance capabilities. - [Data & AI for Retail](https://www.artefact.com/industries/data-ai-for-retail/): Retailers use AI to analyze customer data and provide personalized shopping experiences. For instance, AI-driven platforms like StitchFix offer real-time personalized clothing recommendations, which boosts customer satisfaction and loyalty​ (The Future of Commerce)​. - [Data & AI for Health and Pharmaceuticals](https://www.artefact.com/industries/data-ai-for-healthcare-pharmaceuticals/): The global AI in healthcare market was valued at $19.54 billion in 2023 and is projected to reach $490.96 billion by 2032, with a CAGR of 43.2%​ (Grand View Research)​​ (Fortune Business Insights)​. - [Data & AI for Food, Beverage & Consumer goods (FMCG)](https://www.artefact.com/industries/data-ai-for-food-beverage-consumer-goods-fmcg/): AI and data analytics enable brands to offer highly personalized experiences. By analyzing consumer data, companies can tailor marketing efforts and product recommendations to individual preferences. - [Retail media](https://www.artefact.com/offers/marketing-data-driven/media-services-and-certifications/retail-media/): As consumer behavior continues shifting towards e-commerce and digital shopping, retail media has become an essential tool for brands aiming to engage shoppers at key decision-making moments. - [Paid Social](https://www.artefact.com/offers/marketing-data-driven/media-services-and-certifications/paid-social/): We apply a data-led methodology to amplify paid social. We have data engineers that can access all major platform APIs allowing us to seamlessly integrate and troubleshoot, and develop custom solutions tailored to any needs. - [Programmatic](https://www.artefact.com/offers/marketing-data-driven/media-services-and-certifications/programmatic/): Our approach to programmatic brings together programmatic trading, data engineering, and the application of data science to deliver true multi-moment digital marketing maturity. - [Affiliate Marketing](https://www.artefact.com/offers/marketing-data-driven/media-services-and-certifications/affiliate-marketing/): Affiliate marketing is an important part of every online merchant's performance marketing mix. It is an online marketing channel for bundling multiple collaborations with different websites that want to monetize their traffic by advertising shops or deals. - [Data & AI for Luxury and Beauty](https://www.artefact.com/industries/data-ai-for-luxury-and-beauty/): Luxury Brands: AI and data analytics are used to create highly personalized shopping experiences by analyzing customer data to predict preferences and offer tailored recommendations. For instance, LVMH uses AI to analyze customer data across its brands to provide personalized experiences​ (North & Warren)​. - [Paid Search](https://www.artefact.com/offers/marketing-data-driven/media-services-and-certifications/paid-search/): MEDIA SERVICES - [Channel expertise SEO](https://www.artefact.com/offers/marketing-data-driven/media-services-and-certifications/channel-expertise-seo/): MEDIA SERVICES - [Data & AI for Financial Services and Private Equity](https://www.artefact.com/industries/data-ai-for-financial-services-and-private-equity/): By 2023, 90% of banks report that integrating AI into customer service solutions has enhanced user experience.(MarketSplash)​​ (Meniga)​. - [Industries](https://www.artefact.com/industries/): Generative AI is not merely the next wave of technology; it represents a fundamental strategic shift for the retail and consumer goods industries. For leaders,... - [Data & AI Days](https://www.artefact.com/offers/transformation-data-ai-strategy/data-ai-days/): Accelerate the emergence of a dynamic Data AI Gen AI, Community & drive your transformation towards concrete use cases and demonstrations by rallying employees around data AI Gen AI challenges, to foster internal acculturation. - [GenAI Academy](https://www.artefact.com/offers/transformation-data-ai-strategy/genai-academy/): Our GenAI Training is a playful and competitive workshop designed to create a high level of curiosity and enough knowledge for employees to use the Gen AI tools in their daily tasks to increase productivity, creativity and reduce costs. - [Data & AI for Operations](https://www.artefact.com/offers/ai-acceleration/data-ai-for-operations/): Thanks to our strong technical knowledge of machine learning and advanced AI techniques, we build highly comprehensive and reliable sell-out prediction models able to adapt themselves to market unpredictable effects and industry specifications. - [Marketing Analytics](https://www.artefact.com/offers/marketing-data-driven/marketing-analytics/): In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact’s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI). - [Hackathons](https://www.artefact.com/offers/transformation-data-ai-strategy/hackathons/): Artefact's hackathons leverage the latest in data and AI technologies and the power of cross-functional collaboration to rapidly prototype and pitch solutions to integrate into the company's innovation roadmap. This methodology enhances business outcomes and accelerates decision-making processes. - [Data For Sustainability](https://www.artefact.com/data-for-sustainability/): Structure your sustainability data, especially to prepare for reglementary requirements such as CSRD. - [Data Marketing Partner Funnel](https://www.artefact.com/offers/it-data-platforms/data-platform/data-marketing-partner-funnel/): Funnel's data marketing platform is designed to help you gain control of your marketing performance along every step of the way. Their solution quickly connects your marketing data from various sources into one secure and centralized hub. Then it transforms your raw data automatically so you can analyze it easily and share it with any team or tool. - [Gen GenAI Greetings Cards 2024](https://www.artefact.com/gen-ai-greeting-cards-2024/): Seasonal Greetings created by GenAI, sublimated by Artefactors.Visit our Artefact's gallery of unique artworks, designed for you. - [Artefact Research Center](https://www.artefact.com/technologies/artefact-research-center/): AI models are accurate and easy to deploy in many use cases, but remain uncontrollable due to black boxes & ethical issues. - [CDP Partner – Blueconic](https://www.artefact.com/offers/it-data-platforms/customer-data-platforms/partner-blueconic/): BlueConic, one of the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide use BlueConic to unify data into persistent, individual profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives. This includes customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. - [Women at Artefact](https://www.artefact.com/careers/women-at-artefact/): A THINK TANK bringing together employees who want to build an opinion on gender equality issues and imagine actionable solutions. - [Meet with our Artefactors](https://www.artefact.com/careers/meet-with-our-artefactors/): Watch Vincent Luciani, Co-Founder and Executive Chairman of Artefact, and all our Artefactors to learn about their roles and why they like working in such an innovative, exciting, and friendly environment. - [Explore our jobs](https://www.artefact.com/careers/explore-our-jobs/): Search - [Working at Artefact](https://www.artefact.com/careers/working-at-artefact/): Artefact’s teams are made up of the best experts in their fields, and it’s our biggest responsibility to ensure their professional development and personal wellbeing. - [Index Égalité Professionnelle Artefact France](https://www.artefact.com/index-egalite-professionnelle-artefact-france/): La loi du 5 septembre 2018 a introduit l'obligation pour les entreprises de réduire les écarts de rémunération entre les femmes et les hommes en analysant 5 critères d’égalité professionnelle. - [GMP Certified Reseller](https://www.artefact.com/offers/marketing-data-driven/gmp-certified-reseller/): Get inspired by Artefact's Google-certified experts to make the most of Google Marketing Platform. - [Venue Dashboard](https://www.artefact.com/venue-dashboard-2/) - [Data Science & MLOps](https://www.artefact.com/technologies/data-science-mlops/): Machine Learning (ML) is a form of AI that lets a system continuously learn from data through virtuous algorithms rather than explicit programming. It offers potential value for companies that use data to better understand the subtle changes in their customers’ behaviours, preferences and levels of satisfaction. - [Newsletters – Data & AI Digest](https://www.artefact.com/insights/newsletters-data-ai-digest/): Subscribe to our Artefact Data & AI Digest Newsletters on LinkedIn - [Replays](https://www.artefact.com/insights/replays/): Don’t miss any insightful use cases and data stories, watch our replays. - [Measurements (MROI) & Insights](https://www.artefact.com/offers/marketing-data-driven/measurements-mroi-insights/): Artefact’s proven Marketing Return of Investment (MROI) Measurement Suite allows companies to address all business questions and elevates the process of decision making on multiple levels. - [Data & AI for Private Equity](https://www.artefact.com/offers/ai-acceleration/data-ai-for-private-equity/): At Artefact, we know that ‘time is money’ in the Private Equity sector — which is why we are dedicated to helping PE firms complete the due diligence process quickly and easily. - [Data – New BI – Self Business Intelligence](https://www.artefact.com/offers/data-foundations-bi/data-new-bi-self-bi/): In today’s fast-paced business environment, having access to real-time, actionable insights is critical for making informed decisions. Artefact’s consulting services in Data, New BI, and Self-Service Business Intelligence empower organizations to democratize data, enabling teams to generate insights without relying on IT. - [Reports](https://www.artefact.com/insights/reports/): 1 September 2026 - [NewsRoom](https://www.artefact.com/company/news-room/): “Sovereignty in AI deployment means first and foremost ensuring you have a choice” - [Data Governance & Management](https://www.artefact.com/offers/data-foundations-bi/data-governance-management/): In today’s data-driven world, organizations need robust data governance and management practices to maintain data quality, ensure regulatory compliance, and unlock the full value of their data assets. - [Data & AI Strategy](https://www.artefact.com/offers/transformation-data-ai-strategy/data-ai-strategy/): Our multidisciplinary teams work closely with your organization to develop strategies that not only meet your current needs but also prepare you for future growth. - [Our client cases](https://www.artefact.com/client-cases/): Bora Brasil Launches its AI Office on Claude, grounded in the group’s own data ## News - [“Sovereignty in AI deployment means first and foremost ensuring you have a choice”](https://www.artefact.com/news/sovereignty-in-ai-deployment-means-first-and-foremost-ensuring-you-have-a-choice/): Following a record summer for AI in terms of model releases and security incidents, Vincent Luciani (X05), co-founder and executive chairman of Artefact, a European leader in AI consulting, puts the debate on AI sovereignty into perspective. According to him, Europe still has cards to play to guarantee both competitiveness and resilience. - [Artefact has officially partnered with the French National Guard](https://www.artefact.com/news/artefact-national-guard-partnership/): Artefact seals a strategic partnership with the French National Guard to advance defense AI, sovereign cyber solutions, and tech operational reserves. - [Artefact and HEC Paris Doha Announce Strategic Partnership to Advance Executive AI Education](https://www.artefact.com/news/artefact-and-hec-paris-doha-announce-strategic-partnership-to-advance-executive-ai-education/): Artefact and HEC Paris, one of the world’s leading business schools, announced a strategic collaboration to develop executive-level AI learning and capability-building programs across the Middle East. Building on an established partnership in France, the initiative will launch in Qatar and Saudi Arabia before expanding from Doha across the wider MENA region. - [Artefact Awarded Premier Agency Partner Badge in the TikTok Marketing Partners Program](https://www.artefact.com/news/artefact-awarded-premier-agency-partner-badge-in-the-tiktok-marketing-partners-program/): Artefact has been awarded the Premier Agency Partner badge in the TikTok Marketing Partners Program. This exclusive designation places the agency in the top 10% of its market, recognizing its media buying expertise, campaign optimization, and creative capabilities on the platform. - [Artefact & BigID partner to secure the data foundations driving North American enterprise AI](https://www.artefact.com/news/artefact-bigid-partner-to-secure-the-data-foundations-driving-north-american-enterprise-ai/): Combination of BigID's data security and AI data intelligence platform and Artefact's AI Risk & Data Trust practice gives North American enterprises a single path from data exposure to governed, defensible AI. - [Artefact joins the Positive AI Community to advance responsible AI at scale](https://www.artefact.com/news/artefact-joins-the-positive-ai-community-to-advance-responsible-ai-at-scale/): Artefact, a global data and artificial intelligence consulting company, today announced that it is joining the Positive AI Community, a non-profit that brings together a community of companies and organizations committed to Responsible, Concrete and Applicable Artificial Intelligence. - [Vincent Luciani at Bpifrance’s Tech Up du Hub: AI and the Future of Work](https://www.artefact.com/news/ai-future-of-work-insights/): On September 17, Le Hub de Bpifrance gathered the tech ecosystem for its annual Tech Up event, centered on the operational adoption of AI across businesses. Invited to address the pivotal theme of AI and the future of work, Vincent Luciani, Co-founder & Executive Chairman of Artefact, delivered a ten-minute keynote titled: "AI and the Future of Work". - [Artefact becomes a partner for Google Cloud’s Gemini Enterprise for Financial Services to help deliver domain-specific agentic solutions](https://www.artefact.com/news/artefact-google-cloud-gemini-enterprise-for-financial-services/): Artefact named official launch partner for Google Cloud's Gemini Enterprise for Financial Services to scale domain-specific agentic AI solutions. - [Artefact expands partnership with OneTrust to accelerate enterprise AI governance and privacy programs](https://www.artefact.com/news/artefact-expands-partnership-with-onetrust/): Artefact, an AI-native consulting firm, and OneTrust, a leader in trust intelligence, have expanded their partnership into North America. This collaboration combines Artefact's expertise in AI implementation with OneTrust's market-leading AI-Ready Governance Platform™ to provide enterprises with comprehensive solutions for managing AI risk and ensuring data trust amidst growing regulatory demands. - [Press Release – GetMint and Artefact Partner to Accelerate AI Search Adoption for Large Enterprises](https://www.artefact.com/news/getmint-artefact-partnership-ai-search-geo/): GetMint and Artefact partner to help global enterprises optimize visibility across AI search engines (GEO), ChatGPT, and Gemini with specialized tech and consulting. - [Rafael Melo appointed CEO of Artefact Brazil](https://www.artefact.com/news/rafael-melo-appointed-ceo-of-artefact-brazil/): Artefact announces the appointment of Rafael Melo as CEO of Artefact Brazil. Melo is the first Brazilian executive to be internally promoted to the role, a move that comes as Artefact accelerates its expansion across Latin America and broadens its footprint in AI and data in the region. - [Nunatak joins Artefact – Robert Jacobi becomes CEO in Germany](https://www.artefact.com/news/nunatak-joins-artefact-robert-jacobi-becomes-ceo-in-germany/): Artefact announced it has completed the acquisition of The Nunatak Group, a Munich-based strategy consultancy specializing in digital and AI transformation. The move makes DACH one of Artefact's fastest-scaling markets with an enhanced leadership team to accelerate growth: as part of the transaction, Nunatak founder Robert Jacobi becomes CEO of Artefact Germany, with a mandate to more than triple the business in DACH by 2030. - [Stanislas Guerini, Former French Minister, Appointed Managing Partner to Lead the Human Side of AI Transformation](https://www.artefact.com/news/stanislas-guerini-managing-partner-artefact-ai-transformation/): Artefact, a global leader in AI and data consulting firm, announces the appointment of Stanislas Guerini as Managing Partner. Already involved with the Group since 2025 as a Senior Advisor, his new mission will be building and growing the People & Organization AI Transformation offer at a global level. In this capacity, he will also head the Artefact AI Academy. - [Artefact’s Florent Bernard Named a The Top Leisure and Hospitality Consultant and Leaders of 2026](https://www.artefact.com/news/artefacts-florent-bernard-named-a-the-top-leisure-and-hospitality-consultant-and-leaders-of-2026/): Artefact announced that Florent Bernard, Managing Partner and Global Lead of Artefact’s Travel, Tourism & Transportation Practice, has been named to The Top Leisure and Hospitality Consultants and Leaders of 2026, by The Consulting Report. - [Artefact and The Ministry of Communications and Information Technology of Saudi Arabia launch the Artefact School of AI & Data to build the Kingdom’s next generation of AI Talent](https://www.artefact.com/news/artefact-and-the-ministry-of-communications-and-information-technology-of-saudi-arabia-launch-the-artefact-school-of-ai-data-to-build-the-kingdoms-next-generation-of-ai-talent/): Artefact and the Ministry of Communications and Information Technology (MCIT) of Saudi Arabia have announced a strategic partnership to launch the Artefact School of AI & Data in Saudi Arabia, a national training, capacity-building and placement initiative designed to develop the next generation of Saudi AI and data talent. The partnership was announced during LEAP 2026 in Riyadh and will see Artefact and MCIT work together, in partnership with the Saudi Digital Academy, to train, certify and place Saudi nationals in high-demand AI and data roles, contributing to the Kingdom’s ambition to build sustainable, locally anchored digital capabilities. - [Artefact and Telkom Indonesia Partner to Accelerate Enterprise AI Innovation in Indonesia](https://www.artefact.com/news/artefact-and-telkom-indonesia-partner-to-accelerate-enterprise-ai-innovation-in-indonesia/): Artefact, a global leader in data and AI transformation, and PT Telkom Indonesia (Persero) Tbk (Telkom), Indonesia’s leading digital telecommunications company, have signed a Memorandum of Understanding to explore strategic collaboration in developing enterprise-ready data & AI solutions for organizations across Indonesia. - [Athena Vooght appointed Chief Executive of Artefact UK](https://www.artefact.com/news/athena-vooght-appointed-chief-executive-of-artefact-uk/): Artefact today announces the appointment of Athena Vooght as CEO of Artefact UK, effective 1 August 2026. Athena succeeds co-founder Pascal Coggia, who steps down after more than a decade with the firm to pursue new business interests. - [Artefact acquires Agilytic to strengthen its Data & AI leadership in Belgium and accelerate its momentum in Europe](https://www.artefact.com/news/artefact-acquires-agilytic-to-strengthen-its-data-ai-leadership-in-belgium-and-accelerate-its-momentum-in-europe/): Artefact, the leading global consulting firm for data and AI transformation, today announced the acquisition of Agilytic, a well-established Belgian data and AI consulting boutique. This strategic acquisition reinforces Artefact’s footprint in Belgium, strengthens its Benelux platform, and advances its mission to help organizations across Europe and industries create tangible value with data and AI. - [Artefact wins Consulting Magazine’s 2026 Best Firms to Work For](https://www.artefact.com/news/consulting-magazines-2026-best-firms-to-work-for/): Artefact has been named one of Consulting Magazine's 2026 Best Midsized Firms to Work For, a ranking based entirely on consultant feedback on culture, leadership, and career growth. - [Moving from “Demo” AI to “Business” AI](https://www.artefact.com/news/enterprise-ai-roi-business-value/): Is your company getting real financial value from AI, or just localized productivity wins? At VivaTech 2026, Artefact's Vincent Luciani breaks down the great ROI divide, the reality of skyrocketing inference costs, and how to build a strict control framework to move safely from 'Demo' AI to 'Business' AI. - [Vincent Luciani at the panel discussion hosted by Banque Wormser Frères: How to turn the tech revolution into sovereign, sustainable value](https://www.artefact.com/news/european-ai-sovereignty-strategy/): At a roundtable hosted by Banque Wormser Frères, tech leaders Vincent Luciani and Gilles Babinet analyzed how Europe can bypass the computing power race to achieve true AI sovereignty through strategic investment, practical adoption, and vertical industry deployment. - [Artefact announces OpenAI Advanced Partner Status](https://www.artefact.com/news/artefact-announces-openai-services-partner-status/): As an OpenAI Advanced Partner, Artefact will help organizations move from AI ambition to operational impact by identifying high-value opportunities, designing and implementing tailored solutions with ChatGPT Work, Codex, industry-leading OpenAI models, and the OpenAI API, and establishing the foundation, governance, engineering, and change-management practices needed to scale them responsibly. - [Interview with Vincent Luciani, Co-founder and Executive Chairman of Artefact, by Matthieu Stefani on his show “Generation Do It Yourself”](https://www.artefact.com/news/token-maxing-ai-silicon-valley-lie/): Artefact Co-founder and Executive Chairman, Vincent Luciani pulls back the curtain on the AI industry, exposing the lucrative "Token Maxing" trap and explaining why proprietary data, not massive proprietary models—is the real key to corporate ROI - [Artefact Germany’s AI Expansion: Berlin office relocates to Delta Campus, following Explorate AI acquisition](https://www.artefact.com/news/artefact-germanys-ai-expansion-berlin-office-relocates-to-delta-campus-following-explorate-ai-acquisition/): Artefact announced the new address of its Berlin office, now located at the Delta Campus. Situated in Neukölln, the Delta Campus is a highly innovative district known as Berlin's home for startups and founders. This relocation is designed to further accelerate Artefact's momentum and its 2030 strategy: to become the leading provider of data and AI consulting services to German corporations. - [How to drive resilience in the era of token rationing?](https://www.artefact.com/news/european-ai-sovereignty-digital-resilience/): Europe suffers from a systemic lag against transatlantic AI giants, leaving businesses vulnerable to compute shortages and a potential "token ban." Drawing a parallel to the 19th-century electric revolution, this article outlines the three critical strategic shifts—building digital resilience, protecting proprietary data moats, and backing vertical infrastructure like the AION consortium—required to secure European tech sovereignty. - [The Banking Sector Put to the “Dark Kitchen” Test](https://www.artefact.com/news/banking-dark-kitchen-generative-ai/): As conversational LLMs become the primary entry point for financial decisions, banks risk falling into the "dark kitchen" trap: backing products while losing control of the interface and customer relationship. Discover the three strategic battles—to exist, to be operable, and to be chosen—that financial institutions must win to survive. - [Data and AI set to drive next phase of GCC government transformation](https://www.artefact.com/news/data-and-ai-set-to-drive-next-phase-of-gcc-government-transformation/): In this interview, Vishu Singhal, Data & Consulting Managing Partner at Artefact, shares his insights on how governments are turning ambitious digital agendas into tangible economic and policy impact. Drawing on his experience advising sovereign wealth funds, ministries, prime minister offices and giga projects, he explains why strong data foundations, responsible AI governance, citizen-centric digital services and investment in talent are critical to building resilient, future-ready public institutions. - [Artefact and Anthropic team up to accelerate Enterprise AI Adoption](https://www.artefact.com/news/artefact-and-anthropic-team-up-to-accelerate-enterprise-ai-adoption/): Artefact, a global AI and data consultancy specializing in end-to-end applied AI solutions, today announced its status as a Select partner in the Claude Partner Network Services Track. Through this partnership, Artefact will help enterprises deploy and scale generative and agentic AI from strategy to operations. - [Artefact Wins Special Jury Award at the 2026 CCI France International Awards](https://www.artefact.com/news/artefact-wins-special-jury-award-at-the-2026-cci-france-international-awards/): Artefact has been honored with the Special Jury Award at the 2026 CCI France International Awards, recognizing the company that most impressed the jury across all sectors for its outstanding international growth, innovation, and business impact. Selected from 90 applicants and honored among just seven winners, the award highlights Artefact's leadership in helping organizations unlock measurable value through data and AI. The recognition reflects the company's continued global expansion, responsible approach to AI adoption, and ambition to shape the future of AI-driven business transformation. - [Artefact and mk2 announce the third edition of the Artefact AI Film Festival with mk2, chaired by the duo of French directors Olivier Nakache and Éric Tolédano](https://www.artefact.com/news/artefact-ai-film-festival-2026-nakache-toledano/): Artefact and mk2 have announced the third edition of the Artefact AI Film Festival, set to return in late 2026. This year's prestigious jury will be chaired by acclaimed French filmmaking duo Olivier Nakache and Éric Tolédano (Intouchables). The international competition remains open to both established directors and newcomers utilizing generative AI across pre- and post-production, with submissions officially opening on September 2, 2026. - [More than 25 companies supported by the Human Technology Foundation Launch the “Agentic AI and Work” Coalition](https://www.artefact.com/news/ai-agentic-work-coalition-human-technology-foundation/): Backed by the Human Technology Foundation, a new coalition of over 25 major companies is launching a concrete roadmap to understand, navigate, and support the transition toward agentic AI in the workplace while keeping humans at the center. - [The Rise of AI Leadership: HEC Paris and Artefact Forge Strategic Alliance at VivaTech 2026](https://www.artefact.com/news/hec-paris-artefact-partnership-agentic-ai/): HEC Paris, one of the world’s leading business schools renowned for shaping top-tier global leaders and driving business innovation, and Artefact, a global leader in data and AI consulting with 2,500 experts worldwide, have announced a long-term strategic partnership. This alliance is built on a shared conviction: the next phase of the AI revolution will not be defined by algorithms alone, but by hybrid leadership and a new generation of business-tech talents. - [“Beyond the Mask”: Improving the Performance of 3D Facial Reconstruction Models Using AI](https://www.artefact.com/news/artefact-3d-facial-reconstruction-beyond-the-mask/): At VivaTech, Artefact is previewing "Beyond the Mask," a pioneering 3D facial reconstruction solution from its Research Center aimed at improving fairness and transparency in AI computer vision. - [Artefact unveils several AI previews that blend creativity and ethics at the Viva Technology 2026 trade show](https://www.artefact.com/news/artefact-viva-technology-2026-ai-innovations/): Artefact, a global leader in data transformation and artificial intelligence (AI) consulting services, announces today its participation at Viva Technology 2026 (17-20 june 2026), a major event dedicated to innovation and digital transformation, during which it will present several new cutting-edge solutions, combining technological innovation, creativity, and ethics. - [Launch of the Artefact AI Academy](https://www.artefact.com/news/launch-artefact-ai-academy-training-adoption/): Artefact announces the launch of the Artefact AI Academy, an operational training program designed to overcome human barriers and drive measurable AI performance at scale. - [“Imagine Work in the Agentic Era”: Exploring Changes in the Working World in the Age of AI](https://www.artefact.com/news/artefact-imagine-work-in-the-agentic-era-ai-comic/): Led by the Artefact Research Center and Artefact 3000, the “Imagine Work in the Agentic Era” project takes the form of a collaborative comic book generated using artificial intelligence tools. - [The Scentographe by NaturIA: When a photograph becomes embedded in the olfactory memory, thanks to AI](https://www.artefact.com/news/le-scentographe-naturia-robertet-artefact-vivatech/): Robertet and Artefact are unveiling a sneak preview at VivaTech of Le Scentographe by NaturIA, a groundbreaking installation that combines imagery and fragrance using a custom-built artificial intelligence system. - [Decision Day 2026 – How to stay ahead in the era of AI](https://www.artefact.com/news/decision-day-2026-how-to-stay-ahead-in-the-era-of-ai/): Why do current AI investments still fail to reflect in financial results? Discover the historical parallel with factory electrification and the three strategic, structural, and managerial shifts essential for successful AI organizational transformation. - [Artefact acquires OFI Services to expand its leadership in Process Intelligence, Hyperautomation and Agentic transformation.](https://www.artefact.com/news/artefact-acquires-ofi-services-to-expand-its-leadership-in-process-intelligence-hyperautomation-and-agentic-transformation/): Artefact, a leading global consulting firm for data and AI transformation, is proud to announce its acquisition of OFI Services, a global leader in process Intelligence, hyperautomation and agentic transformation. - [Artefact Named Starburst’s 2026 Emerging Partner of the Year](https://www.artefact.com/news/artefact-named-starburst-2026-emerging-partner-of-the-year/): Artefact announced today that it has received the Starburst's Emerging Partner of the Year 2026 at AI & Datanova Miami. - [Interview with Rahul Arya in Qatar Tribune: From Generative AI to Autonomous Enterprises](https://www.artefact.com/news/interview-with-rahul-arya-in-qatar-tribune-from-generative-ai-to-autonomous-enterprises/): Rahul explores the shift from AI assistants to autonomous enterprises, where AI systems can coordinate workflows, make decisions, and optimize operations with minimal human intervention. It highlights real-world business applications across industries while emphasizing the need for governance, trust, and human oversight as AI autonomy grows. - [Ardian, Artefact, Bull, EDF, Capgemini, the iliad Group, Orange and Scaleway combine their expertise to run as a candidate for a European AI Gigafactory in France](https://www.artefact.com/news/ardian-artefact-bull-edf-capgemini-the-iliad-group-orange-and-scaleway-combine-their-expertise-to-run-as-a-candidate-for-a-european-ai-gigafactory-in-france/): Ardian, Artefact, Bull, Capgemini, the EDF Group, the iliad Group, Orange, and Scaleway are combining their expertise within the AION consortium to put forward an ambitious French candidacy for the European AI Gigafactories program. In the coming years, the competitiveness of European economies will depend directly on their capacity to access massive, available, competitive, and sovereign computing power. The stakes are simultaneously industrial, economic, and strategic: to allow European companies to train, deploy, and operate their AI models under controlled conditions of performance, cost, and sovereignty. This is the ambition of the project led by the AION consortium. - [Interview with Niels Thomsen in Business Lens Media: Driving Germany’s next era of intelligent business transformation](https://www.artefact.com/news/interview-with-niels-thomsen-in-business-lens-media-driving-germanys-next-era-of-intelligent-business-transformation/): In an age where industries are being reshaped by rapid technological advancement, the leaders who create lasting impact are not merely those who embrace innovation; they are the ones who understand how to transform complexity into strategic advantage. Across Europe’s evolving business landscape, a select few executives have emerged as trusted architects of this transformation, helping organizations navigate disruption while ensuring progress remains practical, scalable, and deeply connected to human value. Their influence lies not only in adopting future-forward technologies but in translating them into tangible business growth, stronger partnerships, and sustainable competitive advantage. - [Artefact Achieves AWS Generative AI Competency: Rigorously validated by AWS to build the next generation of enterprise AI](https://www.artefact.com/news/artefact-achieves-aws-generative-ai-competency-rigorously-validated-by-aws-to-build-the-next-generation-of-enterprise-ai/): We are proud to announce that Artefact has achieved the AWS Generative AI Competency, a landmark recognition that validates our depth of expertise and our proven track record in helping enterprises transform their businesses through production-grade Generative AI and Agentic AI solutions on Amazon Web Services (AWS). - [Artefact 3000 in Stratégies⎟”Artefact 3000: A Credible Path in Creative Advertising”](https://www.artefact.com/news/artefact-3000-in-strategies-credible-path-in-creative-advertising/): François Brogi, President of Artefact 3000, shares the momentum of Artefact's data-driven creative agency in an article published in Stratégies entitled "Artefact 3000, a Credible Path in Creative Advertising", released on April 26, 2026. - [Artefact Launches Dedicated Gemini Enterprise Practice to Accelerate Custom AI Agent Development](https://www.artefact.com/news/artefact-launches-dedicated-gemini-enterprise-practice/): Artefact announced the expansion of their partnership with Google Cloud on AI, with the launch of its dedicated Gemini Enterprise practice to help organizations accelerate their transformation in the Agentic AI era. - [Artefact Wins Google Cloud Artificial Intelligence Partner of the Year 2026 for EMEA](https://www.artefact.com/news/artefact-wins-the-2026-google-cloud-artificial-intelligence-partner-of-the-year-award-for-emea-copy/): Artefact announced today that it has received the 2026 Google Cloud Artificial Intelligence Partner of the Year Award for EMEA. - [CIMB Niaga, Google Cloud, and Artefact Debut Enterprise AI Agents to Deliver Life-Centric Banking for Millions of Indonesians](https://www.artefact.com/news/cimb-niaga-google-cloud-and-artefact-debut-enterprise-ai-agents-to-deliver-life-centric-banking-for-millions-of-indonesians/): PT Bank CIMB Niaga Tbk (CIMB Niaga), Google Cloud, and Artefact today announced the launch of purpose-built AI agents to enhance the banking experience for millions of Indonesians. This milestone in the organizations’ multi-year collaboration transforms how the bank addresses evolving customer needs and preferences across touchpoints. Developed by the CIMB Niaga AI Center of Excellence (CoE) and Artefact, using Google Cloud’s full-stack AI capabilities, the agents help bank staff offer tailored advisory and proactive guidance contextually relevant to an individual’s financial goals and life stages. - [FCC x Quintessence AI x Artefact : Behind the Scenes of AI – Navigating the Frontier of Responsible AI and Sovereignty](https://www.artefact.com/news/fcc-x-quintessence-ai-x-artefact-behind-the-scenes-of-ai-navigating-the-frontier-of-responsible-ai-and-sovereignty/): On March 18, 2026, the French Corporate Community (FCC), convened networking breakfast entitled "IA : l’envers du décor" (AI: Behind the Scenes) at Artefact France Headquarters. - [Artefact Germany and 2021.AI announce strategic partnership to advance sovereign AI in Europe](https://www.artefact.com/news/artefact-germany-and-2021-ai-announce-strategic-partnership-to-advance-sovereign-ai-in-europe/): Artefact is proud to announce a strategic partnership with the technology firm 2021.AI to accelerate the adoption of sovereign, resilient, and responsible Artificial Intelligence across Europe. This collaboration brings together Artefact’s global consulting expertise in data transformation with 2021.AI’s cutting-edge GRACE AI Platform, ensuring organizations can scale their innovations while adhering to strict regulatory standards. The Royal Danish Ministry of Foreign Affairs actively facilitated this vital connection, aiming to foster a trusted European AI ecosystem that balances technological advancement with the values of safety and compliance. - [“AI Isn’t Killing Jobs: Why AI is the Engine of Tomorrow’s Jobs” – Vincent Luciani’s opinion editorial in L’Opinion](https://www.artefact.com/news/ai-isnt-killing-jobs-why-ai-is-the-engine-of-tomorrows/): Contrary to the dire studies predicting a massive erasure of the workforce, such as the recent Coface report estimating 5 million French jobs are at risk by 2030, AI entrepreneur Vincent Luciani argues that this technological revolution will instead birth entirely new sectors. These industries, he suggests, will soon represent "the vast majority of tomorrow’s jobs." - [Artefact Germany to showcase AI-agent solutions and industrial transformation at Hannover Messe 2026](https://www.artefact.com/news/artefact-germany-to-showcase-ai-agent-solutions-and-industrial-transformation-at-hannover-messe-2026/): Artefact Germany is pleased to announce its participation in the upcoming Hannover Messe 2026, the world's leading trade fair for the manufacturing industry, taking place from April 20th to April 24th at the Exhibition Grounds in Hannover. - [Turning customer feedback into competitive advantage: How a global automobile manufacturer reduced operating costs by 90% and boosted conversion rates with AWS Generative AI](https://www.artefact.com/news/turning-customer-feedback-into-competitive-advantage-how-a-global-automobile-manufacturer-reduced-operating-costs-by-90-and-boosted-conversion-rates-with-aws-generative-ai/): A global automobile manufacturer operating across multiple markets manages millions of unstructured customer interactions — from surveys and social media to contact centre logs. Seeking to transform its customer experience strategy, the company partnered with Artefact to build a Holistic Voice of the Customer (VoC) platform powered by Generative AI and AWS — replacing slow, manual analysis with a scalable, insight-driven system that directly improved sales conversion and customer retention. - [Automating consumer healthcare with Generative AI: How a leading pharmaceutical company in Colombia transformed customer support with Amazon Bedrock](https://www.artefact.com/news/automating-consumer-healthcare-with-generative-ai-how-a-leading-pharmaceutical-company-in-colombia-transformed-customer-support-with-amazon-bedrock/): A leading consumer healthcare company operating in a highly regulated pharmaceutical market manages a broad portfolio of brands across the SOCOPAC region. Amid a strategic push toward digital transformation, the company partnered with Artefact to deploy an internal-grade Generative AI live agent for its Colombian operations — automating consumer inquiries across its major pharmaceutical brands while meeting strict industry compliance requirements. - [Artefact Germany partners with SourcePilot to reimagine engineering](https://www.artefact.com/news/artefact-germany-partners-with-sourcepilot-to-reimagine-engineering/): Artefact Germany and SourcePilot today announced a strategic partnership to bring AI-native product engineering to the German manufacturing and industrial sectors. The collaboration integrates Artefact's data and AI consulting expertise with SourcePilot's co-pilot for product engineering, transforming the Bill of Materials (BOM) from a manual, error-prone process into an intelligent, automated workflow. - [Artefact announces the arrival of 3 new data & AI consulting Partners](https://www.artefact.com/news/artefact-announces-the-arrival-of-3-new-data-ai-consulting-partners/): Artefact, global leader in data and AI consulting services, is pleased to announce the addition of three accomplished professionals, Carolin Puppel, Guillaume Chrun, and Fernando Spinelli. - [Artefact Belgium opens new Brussels office to boost Data & AI transformation for enterprises in the Benelux.](https://www.artefact.com/news/artefact-belgium-opens-new-brussels-office-to-boost-data-and-ai/): Artefact, a global leader in data and AI consulting services, is relocating its Brussels office to a modern, upgraded space, strengthening its role as a strategic partner for organizations driving AI-powered transformation across Northern Europe. - [AI Film Festival | François Brogi, CEO Artefact 3000: How AI Redefines Cinema](https://www.artefact.com/news/ai-film-festival-francois-brogi-ceo-artefact-3000-how-ai-redefines-cinema/): François Brogi (CEO of Artefact 3000) joins a panel of experts on B Smart to explore the dawn of a new creative era. From technical mastery to ethical audits, discover how the AI Film Festival is positioning artificial intelligence as a powerful lever for artistic vision, keeping the human creator at the center of the process. - [AI Sovereignty and the Future of Knowledge: Key Insights from Vincent Luciani’s Parliamentary Hearing](https://www.artefact.com/news/ai-sovereignty-and-the-future-of-knowledge/): Should AI be a substitute for thought or a catalyst for excellence? Discover the key takeaways from Vincent Luciani’s hearing at the French National Assembly. From fighting the 'illusion of knowledge' to launching the sovereign ArGiMi project, explore a vision where the union of Human and Machine redefines education, culture, and intellectual mastery. - [Artefact US Announces Finalists for the Artefact AI Film Festival, Celebrating Global Creativity Powered by AI](https://www.artefact.com/news/celebrating-global-creativity/): Explore the 2nd Artefact AI Film Festival American finalists. Presided by Cédric Klapisch, this edition '(Dis)play' celebrates the new forms of cinematic creation in the age of AI - [Artefact AI Film Festival: Winners of the 2nd Edition Revealed](https://www.artefact.com/news/artefact-ai-film-festival-winners-of-the-2nd-edition-revealed/): Explore the winners of the 2nd Artefact AI Film Festival. Presided by Cédric Klapisch, this edition '(Dis)play' celebrates the new forms of cinematic creation in the age of AI - [Artefact unveils “I Wear My Heart on My Sleeve – A Story About Grassroots Football, Humans and Responsible AI](https://www.artefact.com/news/artefact-unveils-i-wear-my-heart-on-my-sleeve-football-humans-ai/): Artefact launches ‘I Wear My Heart on My Sleeve,’ a season-long project bringing responsible, human-centered AI to youth football in Munich, fostering collaboration and creativity. - [Artefact Partners with Impact Climate Technologies to Launch ImpactIQ™ — a Proprietary AI Platform Transforming Commercial HVAC Bidding](https://www.artefact.com/news/artefact-partners-with-impact-climate-technologies-to-launch-impactiq/): Artefact and ICT launch ImpactIQ™, ICT’s proprietary AI-powered takeoff platform that streamlines estimating and supports higher-value client engagement. - [Artefact announces the arrival of 6 new partners to its global leadership team](https://www.artefact.com/news/artefact-announces-the-arrival-of-6-new-partners-to-its-global-leadership-team/): Artefact, global leader in data and AI consulting services, is pleased to announce the addition of six accomplished professionals, Stephen Bennet, James Swait, Don McShee, Berber Rienks, Sylvain Gasquet, and Kal Achanta, to its leadership team as Partners. - [Artefact announces the Promotion of 10 new Partners](https://www.artefact.com/news/artefact-announces-the-promotion-of-10-new-partners/): We are proud to announce the promotion of 10 exceptional Artefactors to the role of Partner in Data & AI consulting. These leaders represent the very best of our culture. Through their outstanding expertise, commitment to excellence, and dedication to our clients, they are shaping the future of the Data and AI industry. - [Artefact strengthens Northern Europe leadership with the appointment of Berber Rienks as Partner](https://www.artefact.com/news/artefact-strengthens-northern-europe-leadership-with-the-appointment-of-berber-rienks-as-partner/): Artefact, the leading global consulting firm for data and AI transformation, is proud to welcome Berber Rienks as a new Partner to further accelerate growth and innovation in Northern Europe. - [Artefact Achieves AWS Migration Competency: The Foundation for AI-Driven Cloud Modernization](https://www.artefact.com/news/artefact-achieves-aws-migration-competency-the-foundation-for-ai-driven-cloud-modernization/): We are proud to announce that Artefact has achieved the AWS Migration Competency, a significant milestone that validates our deep technical expertise and proven success in helping enterprise customers migrate and modernize their applications on Amazon Web Services (AWS). - [TF1 continues its AI revolution with Autopilot Agentic](https://www.artefact.com/news/tf1-continues-its-ai-revolution-with-autopilot-agentic/): The TF1 Group is accelerating its digital transformation with the unveiling of Autopilot Agentic, its intelligent conversational agent developed using Snowflake Intelligence. The agent is designed to optimize TF1PUB audience planning strategies and advertising campaign reporting. Led by the Datech division, the launch of Autopilot Agentic was developed in collaboration with Snowflake, the AI Data Cloud company, and consulting firm Artefact. - [Memorandum of Understanding (MoU) Between Chungnam National University, Korea, and Artefact](https://www.artefact.com/news/memorandum-of-understanding-mou-between-chungnam-national-university-korea-and-artefact/): This Memorandum of Understanding (MoU) aims to establish a comprehensive and strategic collaboration framework between Chungnam National University (CNU), Korea and Artefact, France to accelerate innovation in Artificial Intelligence (AI), Data Science, and digital transformation. - [A Manifesto from Europe’s Leaders for the Adoption of AI](https://www.artefact.com/news/a-manifesto-from-europes-leaders-for-the-adoption-of-ai/): This manifesto calls for a collective mobilisation to support the extraordinary transformations that AI is bringing about in our businesses, administrations, and society. However, the race to adopt AI must not be undertaken at excessive cost. We, as European businesses, are committed to making AI a lever for increasing our employees’ productivity and creating sustainable value. - [Artefact Wins CCI Business Development Award for strengthening Franco-Dutch Relations.](https://www.artefact.com/news/artefact-wins-cci-business-development-award-for-strengthening-franco-dutch-relations/): Artefact wins the prestigious CCI Business Development Award for strengthening Franco-Dutch relations, showcasing its leadership in Data & AI consulting. - [Artefact hosts the international summit Adopt AI on November 25 and 26, 2025, at the Grand Palais in Paris.](https://www.artefact.com/news/artefact-hosts-the-international-summit-adopt-ai-on-november-25-and-26-2025-at-the-grand-palais-in-paris/): Artefact has officially expanded its footprint to support Qatar’s national digital ambitions Qatar, establishing a dedicated Doha entity to provide its full suite of data and AI services, support national digital transformation initiatives, and serve both public and private sector organizations. - [Artefact Announces Qatar Expansion to Accelerate Data and AI Transformation in the Gulf](https://www.artefact.com/news/artefact-announces-qatar-expansion-to-accelerate-data-and-ai-transformation-in-the-gulf/): Artefact has officially expanded its footprint to support Qatar’s national digital ambitions Qatar, establishing a dedicated Doha entity to provide its full suite of data and AI services, support national digital transformation initiatives, and serve both public and private sector organizations. - [Artefact Acquires Explorate AI to Accelerate its Momentum in Germany and the DACH Region](https://www.artefact.com/news/artefact-acquires-explorate-ai-to-accelerate-its-momentum-in-germany-and-the-dach-region/): Artefact, a global provider of data and artificial intelligence (AI) consulting services and trainings to large enterprises, today announced it has reached an agreement to acquire Explorate AI, a Germany-based specialist in AI training, consulting, and implementation services. This strategic acquisition reinforces Artefact's current footprint and leadership in a key European market and its mission to empower organizations across industries with AI adoption. - [Artefact recognized as Amazon Ad Tech Activation Partner, reinforcing leadership in the Amazon Ads ecosystem](https://www.artefact.com/news/artefact-recognized-as-amazon-ad-tech-activation-partner-reinforcing-leadership-in-the-amazon-ads-ecosystem/): Artefact has been recognized as an Amazon Ad Tech Activation Partner, a selective designation awarded to a limited number of agencies worldwide. This recognition confirms Artefact’s ability to onboard new Amazon DSP advertisers, deliver training and best practices, and run high-level campaign management that meets Amazon’s own standards. - [Artefact Acquires Finor to Reinforce Leadership in Data & AI Consulting for Financial Services clients in Latin America.](https://www.artefact.com/news/artefact-acquires-finor-leadership-data-ai-consulting-financial-services-latin-america/): Artefact, a global provider of data and artificial intelligence (AI) consulting services to leading enterprises, today announced the acquisition of Finor, a Brazilian data & AI consulting firm specialized in the Banking, Financial Services, and Insurance (“BFSI”) sector. - [Artefact and dbt Labs partner to accelerate data and AI transformation and improve data governance for their customers](https://www.artefact.com/news/artefact-and-dbt-labs-partner-to-accelerate-data-and-ai-transformation-and-improve-data-governance-for-their-customers/): Artefact and dbt Labs partner to help clients unlock more value from their data by building trusted, governed, and scalable data pipelines. The partnership also supports the development of Artefact’s expertise in the Modern Data Stack (MDS), leveraging industry-standard tools and best practices. - [Artefact partners with MotherDuck to deliver next-generation AI & data analytics solutions](https://www.artefact.com/news/artefact-partners-with-motherduck/): Artefact, a global leader in data consulting and AI-powered transformation, today announced a strategic partnership with MotherDuck, a fast-growing data infrastructure company founded in 2022 and already valued at more than $400 million. - [Artefact establishes a Canadian subsidiary in Montreal, making Canada a strategic hub for Data & AI transformation in North America.](https://www.artefact.com/news/artefact-establishes-a-canadian-subsidiary-in-montreal/): Artefact establishes a Canadian subsidiary in Montreal, making Canada a strategic hub for Data & AI transformation in North America. - [The Artefact AI Film Festival announces its jury chaired by Cédric Klapisch and officially opens submissions](https://www.artefact.com/news/the-artefact-ai-film-festival-announces-its-jury-chaired-by-cedric-klapisch-and-officially-opens-submissions/): The Artefact AI Film Festival, in partnership with mk2, today unveils the composition of the jury for its 2025 edition, chaired by Cédric Klapisch. Submissions are officially open until December 3, 2025, with the awards ceremony scheduled for mid-February 2026. After the success of 2024, which received 267 submissions from 35 countries, the festival aims to confirm Paris as a global hub for reflection on the future of cinematic creation in the age of AI. - [Artefact in exclusive negotiations for majority sale to Cinven](https://www.artefact.com/news/artefact-in-exclusive-negotiations-for-majority-sale-to-cinven/): Artefact, a global provider of data and artificial intelligence (AI) consulting services to large, blue-chip enterprises, today announces it has entered exclusive negotiations with Cinven, an international private equity firm, for the sale of a majority stake valuing the business at over €1 billion. - [The Artefact AI Film Festival returns for a Second Edition in partnership with mk2, with Cédric Klapisch as Jury President](https://www.artefact.com/news/the-artefact-ai-film-festival-returns-for-a-second-edition-in-partnership-with-mk2-with-cedric-klapisch-as-jury-president/): One year after the success of its first edition, which drew over 267 submissions from 35 countries, the Artefact AI Film Festival once again invites filmmakers to explore the boundaries of creativity in the age of artificial intelligence. In a context marked by the rapid rise of generative AI, Artefact, Europe’s leading data and AI company and mk2, an European reference in arthouse cinema are proud to announce the President of the 2025 edition: acclaimed filmmaker Cédric Klapisch. - [Artefact strengthens leadership in Germany with the appointment of Niels Thomsen as Partner](https://www.artefact.com/news/artefact-strengthens-leadership-in-germany-with-the-appointment-of-niels-thomsen-as-partner/): Artefact, the leading global consulting firm for data and AI transformation, is proud to welcome Niels Thomsen as a new Partner to further accelerate growth and innovation in the German market. - [FutureGuessr: Online game of anticipation to visualize our planet disrupted by climate change](https://www.artefact.com/news/futureguessr-online-game-of-anticipation-to-visualize-our-planet-disrupted-by-climate-change/): As the United Nations Ocean Conference in Nice has just concluded, and the effects of climate change continue to be felt across the globe-floods, extreme heatwaves, wildfires. Artefact 3000 unveils FutureGuessr, an immersive online experience that plunges players into future landscapes transformed by the impacts of climate change. Developed in collaboration with Réseau Action Climat, this awareness project aims to sound the alarm on the urgency of taking action, while providing an educational, visual, and impactful experience. - [Artefact unveils a new groundbreaking study on The Future of Agentic Supervision](https://www.artefact.com/news/artefact-has-released-an-exclusive-new-study-titled-the-future-of-agentic-supervision/): Paris, June 10th, 2025 – Global data & AI consulting firm Artefact has released an exclusive new study titled “The Future of Agentic Supervision”, offering a pioneering framework to help organizations govern and scale Agentic AI systems with confidence. - [Essence of AI Artefact’s Olfactive Essence](https://www.artefact.com/news/essence-of-ai-artefacts-olfactive-essence/): Essence of AI was born from the unique meeting between Artefact, a pioneer in artificial intelligence, and Robertet, an emblematic perfume house and undisputed reference in natural ingredients. - [VivaTech 2025: Artefact to present its “Rob’Art” robotic AI agents](https://www.artefact.com/news/vivatech-2025-artefact-to-present-its-robart-robotic-ai-agents/): Artefact, the European leader in artificial intelligence and data, announces the development of its first-ever AI-driven robots, at a time when robotics is entering its own “ChatGPT era”. Artefact has adapted and developed control and reinforcement learning algorithms to create interactive experiences using robotic arms. - [ARTEFACT US Earns 2025 Great Place To Work Certification™](https://www.artefact.com/news/artefact-us-earns-2025-great-place-to-work-certification/): Artefact US has been certified as a Great Place to Work® 2025, with 85% of employees rating it highly, marking its commitment to fostering an exceptional workplace environment, according to Sarah Lewis-Kulin of Great Place to Work, and Ghadi Hobeika, Managing Partner and CEO for Artefact US. - [Von Keywords hin zu Kontext: Wie Entity-SEO die Sichtbarkeit in der KI-Suche stärkt](https://www.artefact.com/news/von-keywords-hin-zu-kontext-wie-entity-seo-die-sichtbarkeit-in-der-ki-suche-staerkt/): CSS - Ein Einblick hinter der Bedeutung von Comparison Shopping Services (CSS) von Google im E-Commerce-Marketing - von den Anfängen ihrer Entstehung, Unterscheidungen von Google Shopping, bis hin zur Gegenüberstellung von Vor- und Nachteilen für Werbetreibende. - [Modernizing data for regulatory compliance: How a leading financial institution in Brazil achieved agility with AWS.](https://www.artefact.com/news/modernizing-data-for-regulatory-compliance-how-a-leading-financial-institution-in-brazil-achieved-agility-with-aws/): In today's rapidly evolving regulatory landscape, financial institutions face increasing pressure to modernize their data infrastructure. A leading financial institution in Brazil partnered with Artefact to transform its legacy data platform, achieving significant improvements in efficiency and governance. - [Brewing success with IoT and AWS: How a global beverage company in Brazil optimized operations and reduced waste.](https://www.artefact.com/news/brewing-success-with-iot-and-aws-how-a-global-beverage-company-in-brazil-optimized-operations-and-reduced-waste/): In today’s rapidly evolving regulatory landscape, financial institutions face increasing pressure to modernize their data infrastructure. A leading financial institution in Brazil partnered with Artefact to transform its legacy data platform, achieving significant improvements in efficiency and governance. - [Artefact expands its presence on the African continent with the acceleration of its data and AI consulting activities in Ivory Coast, marked by the opening of a new office in Abidjan.](https://www.artefact.com/news/artefact-expands-its-presence-on-the-african-continent-with-the-acceleration-of-its-data-and-ai-consulting-activities-in-cote-divoire-marked-by-the-opening-of-a-new-office-in-abidjan/): Artefact, a global leader in data and artificial intelligence, is expanding its network in Africa with the development of its activities in Côte d’Ivoire and the opening of a new office in Abidjan. - [Artefact selected as finalists for Consultancy of the Year at the British Data Awards 2025](https://www.artefact.com/news/artefact-selected-as-finalists-for-consultancy-of-the-year-at-the-british-data-awards-2025/): We are thrilled and honoured to announce that we have been selected for our work with Nissan as finalists for Consultancy of the Year at the British Data Awards 2025! It has been quite a journey, engaging with more than 150 Global, Regional & Market stakeholders to get buy-in to a CDE Programme, accelerate their data maturity, and develop Use Cases to propel their AI journey forward in Auto CX & Marketing. - [With New Regional Leadership, Artefact Accelerates Growth and Integration in Latin America](https://www.artefact.com/news/with-new-regional-leadership-artefact-accelerates-growth-and-integration-in-latin-america/): With a solid track record leading the Brazilian operation, André Bebber da Fonseca now focuses his efforts as CEO for Latin America, aiming for sustainable growth, regional synergies, and positive impact through technology. - [Artefact announces Alexandra Mangeard as new Managing Partner for Brazil](https://www.artefact.com/news/executive-takes-on-the-role-to-consolidate-the-companys-growth-in-brazil-and-drive-the-expansion-of-the-data-and-ai-consultancy-in-latin-america/): Executive takes on the role to consolidate the company's growth in Brazil and drive the expansion of the data and AI consultancy in Latin America. - [Artefact wins the 2025 Google Cloud Artificial Intelligence Partner of the Year Award for EMEA](https://www.artefact.com/news/artefact-wins-the-2025-google-cloud-artificial-intelligence-partner-of-the-year-award-for-emea/): Artefact announced today that it has received the 2025 Google Cloud Artificial Intelligence Partner of the Year Award for EMEA. - [Inauguration of the Alliance for Language Technologies (ALT-EDIC) at the International Center for the French Language.](https://www.artefact.com/news/inauguration-of-the-alliance-for-language-technologies-alt-edic-at-the-international-center-for-the-french-language/): This Thursday, March 20, Rachida Dati, Minister of Culture, and Clara Chappaz, Minister Delegate for Artificial Intelligence and Digital Affairs, announced several initiatives to support the Alliance for Language Technologies (ALT-EDIC) during its inauguration at the International Center for the French Language, located at the Château de Villers-Cotterêts. - [2025 Ranking of the 200 under 40 leaders who are shaping the economy of today and tomorrow.](https://www.artefact.com/news/2025-ranking-of-the-200-under-40-leaders-who-are-shaping-the-economy-of-today-and-tomorrow/): Through its annual rankings, the Choiseul Institute identifies influential leaders and key decision-makers who are shaping the economy of today and tomorrow. These young leaders are all high-level executives who have and will continue to have a significant and direct impact on the economy, playing a transformational role. - [Artificial intelligence and NLP: the EuroBERT encoder suite reaches a new milestone](https://www.artefact.com/news/artificial-intelligence-and-nlp-the-eurobert-encoder-suite-reaches-a-new-milestone/): Paris, March 10, 2025 - Trained on 5,000 billion tokens, this suite offers sovereign, open-source models delivering the best text representation performance for European languages, as well as for tasks related to mathematics and coding. - [Exciting announcement: Promotion of new Managing Partners and our renewed Global Leadership Team!](https://www.artefact.com/news/exciting-announcement-promotion-of-new-managing-partners-and-our-renewed-global-leadership-team/): We are thrilled to announce the well-deserved promotion of our new Managing Partners at Artefact, along with the formation of a renewed Global Leadership Team. This dynamic team will drive our business ambitions and lead Artefact into its next chapter of growth and success. ## Cases - [Bora Brasil Launches its AI Office on Claude, grounded in the group’s own data](https://www.artefact.com/cases/bora-brasil-launches-its-ai-office-on-claude-grounded-in-the-groups-own-data/): Bora Brasil was formed from the merger of two family-owned haircare brands, Skala Brasil and Lola From Rio. AI adoption had started bottom-up: around 15 early users were already working with Claude, connected to their email, calendar, Teams and files. Leadership wanted to turn that momentum into a company-wide capability. That meant answers grounded in the group's own data, access that respects existing permissions, and a governed environment so that sensitive commercial information does not drift into unsanctioned AI tools. - [Chancerygate How Chancerygate built four Claude-powered agents in two weeks, then 20 more on its own, with Artefact](https://www.artefact.com/cases/how-chancerygate-built-four-claude-powered-agents-in-two-weeks-then-20-more-on-its-own-with-artefact/): Chancerygate is a London-headquartered industrial developer and asset manager with a 30-year track record in multi-let industrial and urban logistics property across the UK, Ireland, Spain and Portugal. It manages around £1.2 billion of income-producing and development assets, with around 30 development schemes and 25 asset management schemes serving roughly 700 tenants. In July 2026, Dream, the Canadian real estate asset manager, agreed to acquire Chancerygate, bringing it into a pan-European industrial platform of around 27 million sq ft across nine countries. - [SERVIERFrom design to implementation: AI-powered role-playing for training field teams](https://www.artefact.com/cases/medtrainer-servier-genai-medical-training/): To drive progress in these fields, Servier relies on its team of about 6,000 medical representatives to educate doctors and help them choose the right medication for the right patient. These representatives, who are often trained pharmacists or scientists, prioritize scientific support and information sharing over traditional promotion. This ability to build a relationship of trust with healthcare professionals is what truly sets Servier apart in the market. Establishing this relationship of trust with healthcare professionals is essential, yet doctors have increasingly less time for medical representatives, often limiting visits to a brief window of one to five minutes. - [Accor x GetMint From SEO to GEO: Boosting Brand Visibility on AI Search Engines](https://www.artefact.com/cases/accor-x-getmint-from-seo-to-geo-boosting-brand-visibility-on-ai-search-engines/): Until recently, travel companies secured their online visibility by focusing on traditional search engine optimization (SEO). The rise of artificial intelligence is changing the game. Today, the new challenge is to ensure brands are recommended by generative AI engines. Accor, a global hospitality leader with 45 brands spanning luxury, economy, and lifestyle, and nearly 120 million loyalty members, recognized this shift as early as 2024. The group has partnered with GetMint, a company specializing in Generative Engine Optimization (GEO), to regain control over AI recommendation engines. - [BpifranceHow Bpifrance deployed agentic AI across 500 employees with Artefact and Dust](https://www.artefact.com/cases/bpifrance-artefact-dust-deployed-agentic-ai/): Bpifrance, France's public investment bank, faced a challenge common to large regulated organisations: AI pilots that never reached production. Working with Artefact and the French no-code platform Dust, the bank built a structured path from experimentation to scale, running a 100 person platform evaluation, standing up a governance framework validated by Legal, Compliance, IT Security, and Procurement in under four weeks, and rolling out 500 licences across every business line. In under 12 months, over 1500 individual agents had emerged from within business teams. The result is a replicable model for sovereign, bottom-up AI adoption in regulated environments. - [CARREFOURHow agentic AI accelerates store openings](https://www.artefact.com/cases/carrefourhow-agentic-ai-accelerates-store-openings/): Carrefour is taking its digital transformation to the next level with Copilot Expansion. Developed alongside Artefact, this conversational AI agent slashes store opening market research time from months to just two minutes, boosting revenue prediction accuracy by 15 points. Discover the 4 key lessons from this real-world deployment of Agentic AI in retail. - [NEXANS A 2028 global data and AI strategy roadmap built on Databricks data foundations and governance](https://www.artefact.com/cases/nexans-a-2028-global-data-and-ai-strategy-roadmap-built-on-databricks-data-foundations-and-governance/): As part of its long-term business transformation, Nexans first launched the SHIFT program to improve performance across its activities. Building on this foundation, the Group initiated SHIFT AI to leverage data and artificial intelligence as core business performance drivers. To define its global AI strategy and industrialize data at scale, Nexans partnered with Artefact and Databricks to design a 2028 AI vision, establish a unified data platform, and deploy strong data governance. - [FDJ United Scaling a Data Product Operating Model](https://www.artefact.com/cases/fdj-united-scaling-a-data-product-operating-model/): La Française des Jeux (FDJ) was publicly listed at the end of 2019. The former French monopoly then became an international group open to competition. By 2025, the Group had become a leading player in the gaming industry, offering sports betting, lotteries, poker, online gaming, and more. With €3.8 billion in revenue and operations in 13 countries, FDJ United employs over 5,000 employees. The transformation required a complete overhaul of its data and AI organization. Artefact supported FDJ United in this journey. - [VINCI Airports How VINCI Airports uses AI to optimize its operational, commercial, and financial performance with Google Cloud and Artefact](https://www.artefact.com/cases/how-vinci-airports-uses-ai-to-optimize-its-operational-commercial-and-financial-performance-with-google-cloud-and-artefact/): VINCI Airports manages 70 airports in 14 countries, welcomes 320 million passengers per year, and generates €4.5 billion in revenue. Faced with increasing operational and environmental constraints, the operator is turning to artificial intelligence to optimize its performance. A look back at a successful transformation with Benoît Forest, Director of Operations at VINCI Airports. - [BURGER KING Respond Faster, Decide Better: The Impact of AI at Burger King with Artefact](https://www.artefact.com/cases/respond-faster-decide-better-the-impact-of-ai-at-burger-king-with-artefact/): With nearly 600 restaurants, €2 billion in revenue, and 30,000 employees, Burger King is the second-largest fast-food chain in France. The brand is supported by 175 franchisees and backed by Groupe Bertrand, the leading French franchising catering group. - [LEGRAND Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.](https://www.artefact.com/cases/legrand-deployment-of-gaia-and-elia-new-genai-products-that-optimize-product-information-for-employees-and-customers/): Legrand is a global specialist in electrical and digital building infrastructures. Their purpose is to improve lives by transforming the spaces where people live, work and meet by delivering electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. The Group’s 38,000 employees are spread across 90 countries; its products are distributed in over 200 countries. - [LAGARDÈRE TRAVEL RETAIL Deployment of Lumina, a custom-built Gen AI tool that assists global business leaders in responding better and faster to the tenders the company handles annually](https://www.artefact.com/cases/lagardere-travel-retail-deployment-of-lumina-a-custom-built-gen-ai-tool-that-assists-global-business-leaders-in-responding-better-and-faster-to-the-tenders-the-company-handles-annually/): Lagardère Travel Retail, a global leading company with more than 170-years of history, has become a benchmark in the travel retail industry by supporting mobility in all forms. Its innovative approach combines three core business lines –Travel Essentials, Duty-Free & Fashion, and Dining – to deliver tailored solutions to deliver value for our partners and enhance passenger experiences. - [GROUPE BARRIÈRE Launching the first tailor-made generative agents: Kicking off Groupe Barrière’s AI roadmap](https://www.artefact.com/cases/groupe-barriere-launching-the-first-tailor-made-generative-agents-kicking-off-groupe-barrieres-ai-roadmap/): In collaboration with Artefact, Groupe Barrière has developed a generative AI platform with three main agents. Each addresses specific business challenges. They are being rolled out gradually in a test-and-learn mode. - [Ardian Driving digital innovation through practical AI solutions and user adoption](https://www.artefact.com/cases/ardian-driving-digital-innovation-through-practical-ai-solutions-and-user-adoption/): Recognizing artificial intelligence as a powerful driver of sustainable value creation, Ardian has partnered with Artefact since 2021 to thoroughly harness the potential of AI and generative AI. This partnership reflects a shared mission to act as architects of lasting change through digital innovation and transformation. While many financial companies struggle to move beyond conceptual pilot programs, Ardian and Artefact have successfully implemented practical AI use cases that deliver measurable and concrete results. One remarkable success story from this ongoing collaboration is Draft AI. - [GHD (Good Hair Day) From Awareness to Action with AI: How GHD Scaled Conversions with Performance+](https://www.artefact.com/cases/from-awareness-to-action-with-ai-how-ghd-scaled-conversions-with-performance/): For GHD, the premium hair styling brand known for its high-performance innovation, the challenge was clear: how to maintain a luxury brand experience on Amazon while boosting performance. As media costs rise and competition intensifies, GHD needed a new strategy to turn awareness into meaningful action while maintaining control over their brand narrative. - [BOUYGUES TELECOM Launches Its Agentic AI Sales Assistant](https://www.artefact.com/cases/bouygues-telecom-launches-its-agentic-ai-sales-assistant/): Bouygues Telecom is revolutionizing the customer experience by launching the first generative AI-powered personalized mobile sales assistant in Europe, built on Google Cloud. Supported by Artefact for over a year, the telecom operator is enhancing its online sales journeys by offering 24/7 assistance to prospects and customers. - [ROBERTET NaturIA solution: When artificial intelligence becomes the partner of Robertet’s creators](https://www.artefact.com/cases/naturia-when-artificial-intelligence-becomes-the-partner-of-robertets-creators/): Robertet is the world leader in fragrances, flavors and natural ingredients. With 175 years of history, this family-run company, deeply rooted in Grasse, France, has combined traditional craftsmanship with groundbreaking innovation to remain at the forefront of its sector. - [ADEO Improving product referencing speed and quality with AI](https://www.artefact.com/cases/adeo-improving-product-referencing-speed-and-quality-with-ai/): Clear and precise product sheets are essential for delivering a great customer experience and ensuring the performance of an e-commerce site. ADEO, the parent company of Leroy Merlin, is integrating artificial intelligence (AI) to transform its product data management processes, which had become too complex and time-consuming. From collecting supplier information to enriching product attributes, each step is being redesigned to gain fluidity, speed, and accuracy. - [ARDIAN Transforming Private Equity Due Diligence with Generative AI](https://www.artefact.com/cases/ardian-transforming-private-equity-due-diligence-with-generative-ai/): Ardian partnered with Artefact and Mistral AI to tackle a universal challenge in private equity: document overload and information silos. The result of this collaboration is GAIA, an internal generative AI platform that is fundamentally transforming how Ardian’s investment teams analyze and extract insights from complex, unstructured documents such as market reports, due diligence documents, financial filings, and legal memoranda. - [TF1 Data collaboration at the heart of the group’s media strategy – A concrete case: Graph:ID](https://www.artefact.com/cases/tf1-data-collaboration-at-the-heart-of-the-groups-media-strategy-a-concrete-case-graph-id/): Launched in January 2024, the TF1+ platform marks a strategic turning point for the TF1 Group, shifting from a replay-based TV logic to a true streaming platform. At the heart of this transformation: more unified and collaborative data structuring through the Graph:ID project, deployed with Artefact. - [RIYADH AIR Intelligence Blueprint: Embedding AI, data, and trust from day one](https://www.artefact.com/cases/riyadh-airs-intelligence-blueprint-embedding-ai-data-and-trust-from-day-one/): Riyadh Air is Saudi Arabia’s new national carrier, set to launch operations in 2025 with a bold ambition: to become one of the world’s most digitally advanced airlines. Backed by the Kingdom’s broader Vision 2030 agenda, the airline is positioned to do more than move people from one destination to another—it seeks to reimagine travel as a fully connected, guest-centric experience. - [ACCOR Optimizing Marketing Investments with MMM](https://www.artefact.com/cases/accor-optimizing-marketing-investments-with-mmm/): Accor is a world-leading hospitality group offering unique and meaningful experiences across more than 5,600 hotels and 45+ brands in over 110 countries. With an unparalleled brand portfolio ranging from luxury to economy, Accor has been delivering hospitality expertise for over 50 years.​ To refine its marketing strategy and boost topline growth, Accor partnered with Artefact to implement a Marketing Measurement framework relying on Incrementality tests and Marketing Mix Modeling (MMM) enabled by Google models. - [ARDIAN Identifying AI use cases and adoption strategies to drive business value and efficiency](https://www.artefact.com/cases/ardian-identifying-ai-use-cases-and-adoption-strategies-to-drive-business-value-and-efficiency/): Ardian is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Specializing in Private Equity, Real Assets and Credit, Ardian offers clients of all types, from individual investors to private banks and wealth managers, a wide range of investment opportunities to meet their specific needs. - [DOLCE&GABBANA Capturing emerging beauty trends with data & AI](https://www.artefact.com/cases/dolcegabbana-capturing-emerging-beauty-trends-with-data-ai/): For Dolce&Gabbana Beauty, intellectual property is sacred. When their legal department was first approached about AI, there was some skepticism. But after working with Artefact's data and artificial intelligence experts, D&G was able to turn what they initially viewed as untrustworthy into a significant competitive advantage over other players in the luxury goods industry. - [OVHCLOUD How Artefact successfully supported OVHcloud’s first multichannel branding campaign](https://www.artefact.com/cases/how-artefact-successfully-supported-ovhclouds-first-multichannel-branding-campaign/): Artefact’s digital marketing team leveraged its cross-channel media expertise and data-driven approach to help OVHcloud, a global player and European leader in cloud computing, stand out in a highly competitive and dynamic market. Together with OVHcloud’s marketing team, Artefact designed and launched the brand’s first multichannel branding campaign in the UK: “The world needs different.” - [VALEO How a three-day hackathon sparked new GenAI use cases for Valeo, an automotive industry leader](https://www.artefact.com/cases/how-a-three-day-hackathon-sparked-new-genai-use-cases-for-valeo-the-automotive-industry-leader/): Valeo is an automotive supplier and partner to automakers and new mobility players worldwide. Valeo seeks to make mobility cleaner, safer, and smarter. Artefact Open Innovation, with the support of Google Cloud, launched the first Generative AI hackathon dedicated to Valeo to generate potentially viable new automotive applications, capitalize on participating teams' innovations, and create a "One Valeo" spirit. - [SAVENCIA GOURMET Deployment of a Data Governance strategy as an AI transformation accelerator](https://www.artefact.com/cases/savencia-gourmet-deployment-of-a-data-governance-strategy-as-an-ai-transformation-accelerator/): Artefact’s data strategy and governance experts worked with Savencia Gourmet to help them design and deploy a data governance strategy to serve as an artificial intelligence transformation accelerator for the company. Savencia Gourmet-FSP relied on Artefact for its outside perspective and AI methodology. - [ARTE TV Supporting Arte in accelerating their GenAI journey with a Masterclass and a Prompt Challenge](https://www.artefact.com/cases/arte-tv-how-a-masterclass-and-prompt-challenge-launched-a-genai-strategy-across-an-organization/): When ARTE TV wanted to accelerate their digital transformation, they called on Artefact’s expertise to help deploy their generative AI strategy. The company's Executive Committee, followed by its 500 employees, attended an interactive Masterclass on generative AI, then experimented with the Prompt Challenge format, during which they learned how to manipulate generative AI tools on use cases specific to their business functions. Each was followed by an intensive ideation period. - [CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry department?](https://www.artefact.com/cases/carrefour-group-how-to-reduce-food-waste-bakery-pastry/): Carrefour Group uses AI and data to improve customer satisfaction by fighting food waste in the bakery-pastry department of its supermarkets. - [ORANGE France AI solution of visual recognition at the service of Orange France technical intervention quality](https://www.artefact.com/cases/orange-visual-recognition-ai-solution-improves-orange-france-call-out-service-quality/): Orange, a leading telecommunications company in France and Europe, undertook an Artificial Intelligence-based transformation in 2020. - [UNILEVER How does Artefact support UNILEVER on Retail Media use cases to increase its sales?](https://www.artefact.com/cases/unilever-how-does-artefact-support-unilever-on-retail-media-use-cases-to-increase-its-sales/): Unilever x Artefact Plenary Conference - HubDay Future of Retail | Retail Media use cases to increase sales. - [CARREFOUR GROUP How Data & AI can accelerate sustainable business transformation](https://www.artefact.com/cases/carrefour-group-how-data-ai-can-accelerate-sustainable-business-transformation/): Carrefour Group's aim is to become the world leader in food system transformation for all by committing to four major objectives, including achieving carbon neutrality by 2030 for its e-commerce activities. - [HEINEKEN Brazil Using the Data Factory methodology as a Revenue Generation Center](https://www.artefact.com/cases/heineken-using-the-data-factory-methodology-as-a-revenue-generation-center/): HEINEKEN and Artefact had an ambitious challenge: add business value through the use of data and advanced analytics. - [BASIC-FIT ’s 10x marketing leap](https://www.artefact.com/cases/basic-fits-10x-marketing-leap/): Learn how Basic-Fit leveraged Funnel's connector library to set-up data transfers 10x faster than alternatives, accelerating implementation speed by 8 weeks. - [NISSAN Driving significant total search efficiencies](https://www.artefact.com/cases/nissan-driving-significant-total-search-efficiencies/): Businesses want to make a profit and improve ROI - they are continually seeking to innovate and improve performance while simultaneously reducing cost. Driving efficiencies in digital marketing can help and our role at Artefact is to help our clients achieve this. - [UBISOFT How Artefact helped Ubisoft to build a powerful media campaign using data for its key video game launch of the year](https://www.artefact.com/cases/ubisoft-build-powerful-media-campaign-data/): The video games industry has many big actors and titles that need to capture gamers attention not just during launch. Ubisoft was set to launch the new title of Far Cry 6. - [L’OREAL Trend Detection Innovating tomorrow’s products today thanks to AI trend detection by Artefact](https://www.artefact.com/cases/loreal-trenddetection-innovating-tomorrows-products-today-thanks-to-ai-trend-detection-by-artefact/): Charles Besson (L’Oréal) and Fabrice Henry (Artefact) | how L’Oréal Trend Detection is predicting what cosmetics products consumers are going to want tomorrow. - [WEBHELP ENTERPRISE How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector](https://www.artefact.com/cases/webhelp-enterprise-how-webhelp-enterprise-optimized-and-automated-quality-lead-generation-in-the-b2b-sector/): WEBHELP ENTERPRISE client case | How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector? - [CONFORAMA AI-enabled personalization boosts Conforama CRM campaign revenues](https://www.artefact.com/cases/conforama-ai-enabled-personalization-boosts-conforama-crm-campaign-revenues/): Conforama successfully transitions to a more streamlined and efficient cross-channel strategy by integrating an AI solution for .. - [DEEZER uses Lifetime Value as a media campaign management KPI with GA4](https://www.artefact.com/cases/deezer-uses-lifetime-value-as-a-media-campaign-management-kpi-with-ga4/): Deezer integrates the notion of Lifetime Value into its acquisition campaign management with Google Analytics 4 (GA4) - [ACCOR opens the doors of its loyalty program to Snapchatters](https://www.artefact.com/cases/accor-opens-the-doors-of-its-loyalty-program-to-snapchatters/): When Accor redesigned “ALL,” its loyalty program, the Group had two objectives in mind: recruit as many new members as possible and... - [RECKITT Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine](https://www.artefact.com/cases/reckitt-audience-engine-solution-data-driven-marketing-by-artefact/): Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li. - [ARDIAN A three-day hackathon to enhance a leading investment firm’s value proposition](https://www.artefact.com/cases/ardian-a-three-day-hackathon-to-enhance-a-leading-investment-firms-value-proposition-2/): Aware that the integration of artificial intelligence is an essential lever for optimizing process efficiency and fostering technological development, Ardian collaborated with Artefact Open Innovation and Microsoft to organize its third AI hackathon, Ardian Startup Studio III. - [ba&sh Navigating eCommerce Transformation](https://www.artefact.com/cases/bash-navigating-ecommerce-transformation/): ba&sh, a French women’s clothing brand, experienced a pivotal moment following an unprecedented surge in growth during the COVID-19 pandemic. This growth raised 4 key questions... - [CODEPHENIX Generative AI to help prisoners re-enter the workforce](https://www.artefact.com/cases/codephenix-generative-ai-to-help-prisoners-re-enter-the-workforce/): Brieuc Le Bars, director of the CodePhenix Association, and Vincent Luciani presented their innovative solution. - [NISSAN Visualising customer data in real time with a BI dashboard](https://www.artefact.com/cases/nissan-visualising-customer-data-in-real-time/): Nissan client case | Visualising Nissan's customer data in real time through a BI dashboard - [VAN DE VELDE How to improve sales as a premium brand amidst the sale madness](https://www.artefact.com/cases/van-de-velde-how-to-improve-sales-as-a-premium-brand-amidst-the-sale-madness/): Learn how Van de Velde exceeded our expectations with an increase in conversions of their brand Marie Jo during the Summer Sale with >65%. - [OTTO ‘s tailored crawler to optimize SEO scores](https://www.artefact.com/cases/otto-s-cloud-crawling-setup/): OTTO is one of the largest online department stores in The Netherlands. With a wide range of more than 160.000 products, including women’s, men’s, and children’s fashion, multimedia, home, household, and garden appliances, customers can find almost everything for in and around their house at OTTO. - [VAN DE VELDE Reduce annual data processing costs with Funnel](https://www.artefact.com/cases/van-de-velde-reduce-annual-data-processing-costs-with-funnel/): Discover how Van de Velde reduced their annual data processing costs by 19% within one year by using Funnel's solution i.c.w. Artefact. - [SANOFI CHC Precision Marketing – Industrialising the deployment of data-driven campaigns](https://www.artefact.com/cases/tech-for-precision-marketing-how-sanofi-chc-industrialised-the-deployment-of-data-driven-campaigns/): Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3 years, Artefact has helped the Sanofi CHC (Consumer Health Care) business unit market its over-the-counter medications via digital-first tactics and enablers to reach the right consumers at the right time with the right message, across more than 30 markets. - [PIERRE & VACANCES CENTER PARCS How data governance and data quality can boost digital marketing and activation performance](https://www.artefact.com/cases/pierre-vacances-center-parcs-how-data-governance-and-data-quality-can-boost-digital-marketing-and-activation-performance/): Fanjean SHI, Director of Analytics, Data and Acquisition and Julien Soulard discuss the situation at PIERRE & VACANCES CENTER PARCS. - [MATTEL How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?](https://www.artefact.com/cases/how-artefact-helped-boost-mattel-online-sales-on-cdiscount-relevanc-advertising-retail-media-platform/): Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success. - [FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media](https://www.artefact.com/cases/fisher-price-how-fisher-price-improved-its-roi-through-interactive-rich-media/): We worked with services provider adn.ai, pioneer of conversational intelligence, to create a rich media display experience for Fisher-Price. - [LIBERTY LONDON How a “Beauty Tester Dream Job” campaign boosted Liberty London’s new product launch](https://www.artefact.com/cases/liberty-london-case/): Liberty London is a world-renowned luxury department store, known for close connections to art and culture, as well as its bold and floral print fabrics. - [DICKIES Scaling European Growth with Affiliate Marketing](https://www.artefact.com/cases/dickies-affiliates/): Dickies is a world-renowned workwear and apparel manufacturer founded in Texas. They began by making sturdy clothing for workers... - [DEEZER boosts paid subscriptions on Google Ads by 28% at a lower CPA with Google Analytics for Firebase](https://www.artefact.com/cases/deezer-boosts-paid-subscriptions-on-google-ads-by-28-at-a-lower-cpa-with-google-analytics-for-firebase/): Deezer, a worldwide music and entertainment streaming platform, boosts paid subscriptions on Google Ads with Google Analytics for Firebase. - [PETIT BATEAU x META An in-store clothing collection program to meet the circular economy challenge](https://www.artefact.com/cases/petit-bateau-meta-an-in-store-clothing-collection-program-to-meet-the-circular-economy-challenge/): Client Case | Petit Bateau x META | An in-store clothing collection program to meet the circular economy challenge - [GRDF How Artefact creatively used Facebook’s ad platform to dramatically improve GRDF’s ROI](https://www.artefact.com/cases/grdf-how-artefact-creatively-hacked-facebooks-ad-platform-to-dramatically-improve-grdfs-roi/): Better qualified leads and increased reach for GRDF after using elusive Broad Audience with Dynamic Ads for Products - [WEBHELP ENTERPRISE How Webhelp Enterprise optimised Lead Generation in the B2B sector](https://www.artefact.com/cases/how-webhelp-enterprise-optimised-lead-generation-in-the-b2b-sector/): How Webhelp Enterprise optimized its BtoB Lead Generation strategy, relying on "full prototyping" and Robotic Process Automation - [BLENDLE benefits from new Audio Ads campaign to present its product innovation](https://www.artefact.com/cases/blendle-benefits-from-new-audio-ads-campaign-to-present-its-product-innovation/): Blendle is a platform that makes it easy to browse through a variety of top newspapers and magazines. What's the challenge for Artefact? - [ORANGE BANK enhances its data marketing with rapid deployment of a full funnel, cross-device activation strategy](https://www.artefact.com/cases/orange-bank-enhances-its-data-marketing-with-rapid-deployment-of-a-full-funnel-cross-device-activation-strategy/): Launched in November 2017, Orange Bank offers banking services designed natively around mobile uses so customers can autonomously perform all operations from their app. - [DEEZER Strengthen Deezer’s SEO ranking by improving Core Web Vitals](https://www.artefact.com/cases/strengthen-deezer-seo-ranking-by-improving-core-web-vitals/): With 56 million annual mobile visits and competitive SEO environment, Deezer had to meet the requirements of search engines & Internet users. - [LEDWERELD From €0 to >€2.500.000 revenue in less than two years](https://www.artefact.com/cases/ledwereld-enter-the-german-market/): Learn how to enter the German market while being profitable with the bucket structure that LEDwereld implemented in their campaigns! - [FUNKY PIGEON Maximising Mother’s Day with Data-Driven Affiliate Marketing](https://www.artefact.com/cases/funky-pigeon-affiliate/): Artefact has been an affiliate marketing partner to Funky Pigeon since 2019, implementing and scaling their affiliate programme. - [CRUCIAL BY MICRON Optimising SEO Outreach to Enhance Brand Awareness](https://www.artefact.com/cases/outreach-crucial/): Artefact currently manages Crucial's outreach, in parallel to managing both their SEO and media mix modelling and analysis. - [RED BY SFR The value of proprietary data at Red by SFR](https://www.artefact.com/cases/the-value-of-proprietary-data-red-sfr/): RED by SFR accelerates proprietary data strategy, allowing a better understanding of client journeys and greater agility in decision making. - [PETIT BATEAU Leverages The Power of Snapchat Dynamic Ads To Drive ROI](https://www.artefact.com/cases/petit-bateau-leverages-the-power-of-snapchat-dynamic-ads-to-drive-roi/): Petit Bateau partnered with Snapchat to reach the 25 million monthly active users that use the app every month in France. - [PIERRE & VACANCES CENTER PARCS Using Precision Marketing as an ROI multiplier](https://www.artefact.com/cases/pierre-vacances-center-parcs/): For more than 50 years, Pierre & Vacances Center Parcs (PVCP) has built its growth on the synergies between real estate and tourism. - [DEEZER x TIKTOK Shining the spotlight on Deezer’s famous ‘Hits de l’été’ playlist with a branding campaign to engage all music lovers.](https://www.artefact.com/cases/deezer-tiktok-shining-spotlight-playlist-branding-campaign/): With a branding campaign to engage all music lovers.Tape la pose en mode kiffance avec Deezer x Tiktok x Artefact ! - [CARREFOUR Google Data Lab Using AI to drive value in store based on the AI Factory’s operating model of Artefact](https://www.artefact.com/cases/carrefour-google-data-lab-using-ai-to-drive-value-in-store/): How brands can drive value through artificial intelligence? Carrefour Google Data Lab | Using AI to drive value in store based on the AI Factory's operating model of Artefact - [PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme](https://www.artefact.com/cases/pierre-fabre-group-accelerating-online-growth/): Thomas Faure (Artefact) and Nicolas Mouton (Pierre Fabre Group) discuss the strategic challenges of online sales today. - [PIERRE & VACANCES CENTER PARCS Using Google CRMint platform to target ultra-specific audience segments and predict their propensity to buy](https://www.artefact.com/cases/pierre-vacances-center-parcs-using-google-crmint-platform-to-target-ultra-specific-audience-segments-and-predict-their-propensity-to-buy/): How Google’s CRMint could help Pierre & Vacances Center Parcs in boosting audience scoring, purchase prediction, and ROI. - [ENGIE Creating an AI factory to accelerate digital services](https://www.artefact.com/cases/engie-creating-an-ai-factory-to-accelerate-digital-services/): ENGIE is a global leader in low-carbon energy and services, dedicated to the transition to a carbon-neutral world. Today, Engie provides competitively-priced electricity, gas and utilities to 10 million French homes. David Legendre puts it this way: - [AVENE Video ads help Avène nurture awareness with 51% VTR](https://www.artefact.com/cases/video-ads-help-avene-nurture-awareness-with-51-vtr/): Artefact recommended complementing the activation strategy with an awareness & interest campaign on Pinterest. Avène Video ads help - [CRUCIAL How content amends to featured snippets resulted in triple-digit growth](https://www.artefact.com/cases/crucial-by-micron-how-content-amends-to-featured-snippets-resulted-in-triple-digit-growth/): Since 2016, Artefact has been working with Micron's brand of Consumer Memory and Storage, Crucial by Micron, to continually optimise their search engine performance. - [The Carnot CALYM Institute Fighting against lymphoma with Artificial Intelligence](https://www.artefact.com/cases/carnot-calym-institute-fighting-against-lymphoma-with-artificial-intelligence/): Artefact, Microsoft and the Carnot CALYM Institute combined their expertise to build a Lymphoma Data Hub enabling researchers to leverage AI. - [DEEZER leverages Performance Max automated solution to drive +28% subscriptions](https://www.artefact.com/cases/deezer-leverages-performance-max-automated-solution/): With their agency Artefact, Deezer leverages Performance Max by following a 3-step process with a priority on top Web path markets: - [PETIT BATEAU Acquiring qualified traffic in children’s fashion](https://www.artefact.com/cases/petit-bateau-acquiring-qualified-traffic-in-childrens-fashion/): Acquiring qualified traffic in children’s fashion: How Teads and Artefact are boosting the sales of Petit Bateau ? - [MAIF Using Topic Modelling to reduce contact centre bottlenecks.](https://www.artefact.com/cases/maif-using-topic-modelling-to-reduce-contact-centre-bottlenecks/): MAIF is one of France’s largest home and automotive insurance companies, with more than 3 million members. - [DEUTSCHE TELEKOM Growing the affiliate program and maximizing new customer sales](https://www.artefact.com/cases/deutsche-telekom-growing-the-affiliate-program-and-maximizing-new-customer-sales/): Our focus is on online advertising of mobile telecommunications, broadband and television tariffs for private and business customers. - [LUFTHANSA GROUP Establish a successful and cost-efficient international Affiliate program](https://www.artefact.com/cases/lufthansa-group-establish-a-successful-and-cost-efficient-international-affiliate-program/): The Lufthansa group has recently decided to further trust Artefact and handed over the responsibility of Austrian Airlines and Eurowings affiliate programs to them as well. - [NORTH SAILS Growing client base and long term sales by steering campaign performance using real-time CRM data](https://www.artefact.com/cases/north-sails-growing-client-base-and-long-term-sales-by-steering-campaign-performance-using-real-time-crm-data/): North Sails: Growing client base and long term sales by steering campaign performance using real-time CRM data - [TUI France Building a data-driven media strategy on Google Marketing Platform and Google Cloud](https://www.artefact.com/cases/tui-france-building-a-data-driven-media-strategy-on-google-marketing-platform-and-google-cloud/): A subsidiary of the multinational TUI Group, TUI France is a leading tour operator in France, offering a wide and diverse range of travel and accommodation for individuals as well as businesses in 100 destinations. TUI’s offering is available in 4,000 travel agencies and stores and on its showcase website, which was among the top 20 most visited travel websites in France in 2019, according to Médiamétrie. - [SANOFI CHC Driving Digital Transformation With Precision Marketing‌‌](https://www.artefact.com/cases/sanofi-driving-digital-transformation-with-precision-marketing/): Learn how Artefact France lead Sanofi into their digital transformation with precision marketing. - [PIERRE FABRE COSMÉTIQUES Using Precision Marketing to change the customer relationship paradigm.](https://www.artefact.com/cases/pierre-fabre-using-precision-marketing-to-change-the-customer-relationship-paradigm/): Learn how Artefact France used Precision Marketing to boost Pierre Fabre cosmetiques offline sales by +10% and media efficiency by +70%. - [LACOSTE Using data appropriation to drive digital transformation‌‌](https://www.artefact.com/cases/lacoste-using-data-appropriation-to-drive-digital-transformation/): Learn how Artefact France used data appropriation‌ to drive‌ digital transformation for global fashion retailer Lacoste. - [Carrefour Media with Artefact are helping brands to improve media targeting thanks to Carrefour’s data](https://www.artefact.com/cases/carrefour-media-x-artefact-helping-brands-and-partners-thanks-to-carrefours-data/): Carrefour Media and Artefact are teaming up to provide advertisers with the best measuring, activation and analysis tools and services. - [VILEDA Cleaning up on Amazon.](https://www.artefact.com/cases/vileda-cleaning-up-on-amazon/): In the last 60 years, Vileda has become a leader in household cleaning products, with a presence in more than 50 countries around the world.  - [MONOPRIX Coding a brand’s voice pioneering Google Home](https://www.artefact.com/cases/monoprix-coding-a-brands-voice-pioneering-google-home/): Monoprix is a unique retail brand, dedicated to urban customers who seek an accessible “everything in one place” kind of store, with products ranging from fashion, cosmetics and housewares to groceries, pet supplies and baby food. - [PVCP: Using data quality as a prerequisite for a successful data strategy.](https://www.artefact.com/cases/pvcp-group-using-data-quality-as-a-prerequisite/): How our teams supported the PVCP Group in the creation of a centralized data governance strategy to prevent future data quality problems. - [NS Netherlands National Railway Saving 75% in media costs due to SEO](https://www.artefact.com/cases/ns-improved-seo-leading-to-media-savings-75/): Nederlandse Spoorwegen (NS) is the main railway company in the Netherlands, carrying more than 1 million passengers a day. - [NEXITY Ban the Banner – Tapping into the competitive nature of property customers](https://www.artefact.com/cases/nexity-ban-the-banner/): Nexity: Deals so good you’d better keep them to yourself, by hiding the banner campaign from users or tearing down posters in the subway. - [GRANDVISION A local approach to a global case](https://www.artefact.com/cases/grandvision-a-local-approach-to-a-global-case/): Grandvision is a global leader in optical retail and operates in more than 40 different countries. Globally, Grandvision has more than 7,000 stores and is also to be found online. For the improvement of their online positioning, Artefact was approached. - [METRO Driving sales and new member recruitment during seasonal festivals](https://www.artefact.com/cases/metro-driving-sales-and-new-member-recruitment-during-seasonal-festivals/): METRO is a leading international retail group. To date, the group has 97 stores in 60 cities of China, serving over 16M members. - [HOMESERVE Using speech analytics to improve customer satisfaction](https://www.artefact.com/cases/artificial-intelligence-applied-to-the-insurance-sector-the-future-of-contact-centres/): In this video, Mickael Loreau, Innovation and Products Director at HomeServe, chats with Artefact Data Consulting Director Matthieu Myszak and Hanan Ouazan, Director - Data Science VP, to discuss how Artefact's data solutions are changing how the company's call centre works. - [MAIF Segmentation Marketing -Artificial Intelligence to Enhance Insurance Customer Understanding](https://www.artefact.com/cases/maif-segmentation-marketing-artificial-intelligence-to-enhance-insurance-customer-understanding/): Click here to download the MAIF brochure - [SEPHORA Taking customer engagement to the next level with CRM 2.0](https://www.artefact.com/cases/sephora-taking-customer-engagement-to-the-next-level-with-crm-2-0/): How CRM 2.0 can help the pioneering beauty brand keep pace with a growing consumer desire for more personalised products, content and experiences. - [TRUST Accelerate marketplace strategy to grow market share](https://www.artefact.com/cases/accelerate-marketplace-strategy-to-grow-market-shar-trust/): Trust is a European-leading value-for-money brand in digital lifestyle accessories selling through local sales points by means of retail and online. The current assortment includes gaming, regular PC and mobile accessories and contains over 800 products. Artefact is their marketplace agency since 2018, consulting them on strategy and managing their retail media. - [GLOBAL FMCG COMPANY Increasing visibility on Amazon through content optimisation](https://www.artefact.com/cases/global-fmcg-client-increasing-visibility-on-amazon-through-content-optimisation/): This global FMCG company (client) was established 265 years ago in The Netherlands and has grown to an international leading company in the beverages industry. Today, their portfolio is available in over 100 countries around the world. Artefact has been said client's digital marketing agency for the past three years and supports with SEO, content, data & analytics and marketplaces. - [CHANNABLE Increasing CTR and decreasing CPA with Precision Marketing](https://www.artefact.com/cases/channable-success-story-precision-marketing-with-marketing-automation-tool-channable/): Artefact has been using the marketing automation tool Channable to create high-quality PPC and Display campaigns. ## Ressources Document - [HUB Report « Best of VivaTech 2026 » | Découvrez la section dédiée à Artefact](https://www.artefact.com/ressource-document/hub-report-best-of-vivatech-2026-artefact/): En partenariat avec le HUB Institute, le rapport « Best of VivaTech 2026 » décrypte les grandes trajectoires technologiques qui redéfinissent le modèle opérationnel des organisations. Artefact y intègre son cahier d'expertise dédié au franchissement de l'« écart d'exécution ». - [June News | Agentic commerce | Client cases: Carrefour & Bpifrance | Knowledge graphs & context engineering | Luxury and AI agents | VivaTech 2026](https://www.artefact.com/ressource-document/june-news-agentic-commerce-client-cases-carrefour-bpifrance-knowledge-graphs-context-engineering-luxury-and-ai-agents-vivatech-2026/) - [Knowledge Graphs and Context Engineering](https://www.artefact.com/ressource-document/knowledge-graphs-and-context-engineering/): AI agents are transitioning from passive assistants to autonomous decision-makers, creating a critical new bottleneck: context. An agent’s performance now depends less on its underlying model and more on the context it can reason over. - [Research Center Newsletter #15 | Releasing Finance Corpus for LLM benchmark, Our Work on Food Labels & DocID for Generative Retrieval at Seminars](https://www.artefact.com/ressource-document/research-center-newsletter-15-releasing-finance-corpus-for-llm-benchmark-our-work-on-food-labels-docid-for-generative-retrieval-at-seminars/) - [Imagine work in the Agentic era – Comics by Artefact](https://www.artefact.com/ressource-document/imagine-work-in-the-agentic-era-comics-by-artefact/): Led by the and Artefact 3000, the “Imagine Work in the Agentic Era” project takes the form of a collaborative comic book generated using artificial intelligence tools and created by the group's employees. - [Third Quarterly Edition | Health assistants and the emerging role of GEO | Trust as strategy I Insights from the AI for Health stage at Adopt AI 2025](https://www.artefact.com/ressource-document/third-quarterly-edition-health-assistants-and-the-emerging-role-of-geo-trust-as-strategy-i-insights-from-the-ai-for-health-stage-at-adopt-ai-2025/) - [Second Quarterly Edition | Special Edition: Adopt AI for HEALTH – All the Replays and Summary Report are available – Grand Palais 25&26 Nov 2025](https://www.artefact.com/ressource-document/second-quarterly-edition-special-edition-adopt-ai-for-health-all-the-replays-and-summary-report-are-available-grand-palais-2526-nov-2025/) - [First Quarterly Edition | Data & AI’s impact in Healthcare | Whitepaper: Reinventing Pharma & Healthcare professionals engagement with Agentic AI | Automate medical coding | MMM in Pharmaceuticals](https://www.artefact.com/ressource-document/first-quarterly-edition-data-ais-impact-in-healthcare-whitepaper-reinventing-pharma-healthcare-professionals-engagement-with-agentic-ai-automate-medical-coding-mmm-in-pharmaceuti/) - [Data & AI for Retail and Consumers (available in ES and EN)](https://www.artefact.com/ressource-document/data-ai-for-retail-and-consumers/): Generative AI is no longer just an experiment, it is a fundamental strategic shift that is redefining the retail and consumer goods industries. - [The AI-Powered Search Revolution](https://www.artefact.com/ressource-document/the-ai-powered-search-revolution/): Search Engine Marketing is undergoing a volatile structural shift. The traditional playbook, built on manual keywords and predictable link indexes, is giving way to a dual-engine reality powered entirely by AI. - [How can Causal AI unlock growth for Financial Services CMOs?](https://www.artefact.com/ressource-document/how-can-causal-ai-unlock-growth-for-financial-services-cmos/): For Financial Services Institutions (FSIs), answering this is structurally harder due to long sales cycles, macroeconomic shifts, and strict regulations. To solve this, our global experts Sid Mohan, Akhilesh Kale, and Melanie Ngo have developed a comprehensive roadmap to help leaders move past traditional correlation-based reporting, which describes what happened without proving what marketing actually caused to happen. Without this causal clarity, brands systematically misallocate millions in budget. - [May News | From GenAI to Autonomous Enterprises | The Four Layers of an AI-Native Company | Marketing Measurement with Agentic AI](https://www.artefact.com/ressource-document/may-news-from-genai-to-autonomous-enterprises-the-four-layers-of-an-ai-native-company-marketing-measurement-with-agentic-ai/) - [Research Center Newsletter #14 | Woodtapper package for explainable tree-based models published at JOSS, our works at AISTATS & ICLR Conferences](https://www.artefact.com/ressource-document/research-center-newsletter-14-woodtapper-package-for-explainable-tree-based-models-published-at-joss-our-works-at-aistats-iclr-conferences/): Welcome to the fourteenth edition of our Artefact Research Center Newsletter, where we give you the latest updates on our work. Our research is fully open-source and aimed at improving AI. Our vision is to make Machine Learning models easily usable in businesses - you can find more details at the end of the newsletter. - [GenAI Newsletter May | Agents can dream now, Google I/O’s Search Revolution, and headless software.](https://www.artefact.com/ressource-document/genai-newsletter-may-agents-can-dream-now-google-i-os-search-revolution-and-headless-software/) - [GenAI Newsletter March | The GenAI quarter where everything went enterprise.](https://www.artefact.com/ressource-document/genai-newsletter-march-the-genai-quarter-where-everything-went-enterprise/) - [Research Center Newsletter #13 – BERT-as-a-Judge for LLM & RAG evaluation, ESWC Paper on Knowledge Graph for Consulting, ECIR double presentation](https://www.artefact.com/ressource-document/research-center-newsletter-13-bert-as-a-judge-for-llm-rag-evaluation-eswc-paper-on-knowledge-graph-for-consulting-ecir-double-presentation/): Welcome to the thirteenth edition of our Artefact Research Center Newsletter, where we give you the latest updates on our work. Our research is fully open-source and aimed at improving AI. Our vision is to make Machine Learning models easily usable in businesses - you can find more details at the end of the newsletter. - [April News | The rise of agentic commerce | China AI transformation: A different game | Autonomous AI marketing | Scaling data collaboration | TF1 TV Client Case](https://www.artefact.com/ressource-document/april-news-the-rise-of-agentic-commerce-china-ai-transformation-a-different-game-autonomous-ai-marketing-scaling-data-collaboration-tf1-tv-client-case/): The time of isolated AI experiments is over. Agentic AI is reshaping organizations with software that can perceive, reason, and autonomously act across multiple systems. - [Data & AI for Financial Services](https://www.artefact.com/ressource-document/data-ai-for-financial-services/): Artefact's team of experts, specialized in data for finance, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases. - [Adopt AI – Grand Palais 2025 Report](https://www.artefact.com/ressource-document/adopt-ai-grand-palais-2025-report/): Produced in collaboration with the Hub Institute, this report captures definitive insights from the Adopt AI - Grand Palais 2025, held at the Grand Palais in Paris. As the conversation shifts from experimentation to industrial-scale transformation, this document synthesizes the strategic visions of global CEOs, public leaders, and AI pioneers. - [March News | AI agent post-memory training | White paper: AI & People analytics | Expert debate on AI in the Industry sector | Adopt AI 2025 Insights Report](https://www.artefact.com/ressource-document/march-news-ai-agent-post-memory-training-white-paper-ai-people-analytics-expert-debate-on-ai-in-the-industry-sector-adopt-ai-2025-insights-report/) - [Exploring the Impacts of Agentic AI on the Relationship with HCPs](https://www.artefact.com/ressource-document/exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps-2/): The healthcare ecosystem is vast and complex, involving multiple actors such as patients, pharmaceutical companies, hospitals, health plan operators, regulators, and, of course, healthcare professionals — HCPs. Among all these stakeholders, HCPs play a unique and strategic role: they are the trusted intermediaries between the industry and the patient. They recommend treatments, prescribe medications, monitor patient progress, and often directly influence treatment adherence. - [Research Center Newsletter #12 – Our Paper on Encoder training @ICLR, New PhD on Generative Retrieval, EuroBERT as foundation for jina-embeddings](https://www.artefact.com/ressource-document/research-center-newsletter-12-our-paper-on-encoder-training-iclr-new-phd-on-generative-retrieval-eurobert-as-foundation-for-jina-embeddings/): We are very happy to announce that our paper, “Should We Still Pretrain Encoders with Masked Language Modeling?”, has been accepted to ICLR 2026, the top global conference on machine learning and deep learning, which will take place in Rio de Janeiro in late April ! - [Research Center Newsletter #11 – Our study and algorithm for imbalanced scoring @AISTATS, Workshop on Food Consumption, Chunking methods for RAG @ECIR 2026](https://www.artefact.com/ressource-document/research-center-newsletter-11-our-study-and-algorithm-for-imbalanced-scoring-aistats-workshop-on-food-consumption-chunking-methods-for-rag-ecir-2026/): We are thrilled to announce the acceptance of our research paper "Do we need rebalancing strategies? A theoretical and empirical study around SMOTE and its variants" authored by Abdoulaye SAKHO for presentation at the 29th International Conference on Artificial Intelligence and Statistics (AISTATS 2026) the best international scientific conference about AI and statistics ! - [GenAI Newsletter February – The SaaSpocalypse Now, R.I.P. E-Commerce Menu, and more.](https://www.artefact.com/ressource-document/genai-newsletter-january-the-saaspocalypse-now-r-i-p-e-commerce-menu-and-more/): February isn't about maybe doing cool things with GenAI anymore; it's all about the Great Industrial Revolution of AI, where all that "experimentation" is getting shoved aside for massive, industrial-scale deployment. This seismic shift is hitting everything: global economics, how businesses are run, the way you use software, and even what your next job might look like. - [February News | Agentic AI: Insights from the Group CEO of Artefact | Three white papers: AI in Data & Agentic Platforms, Supply Chain, Finance | AI agents: Tech learnings | Nexans client case: Building a 2028 global data and AI strategy](https://www.artefact.com/ressource-document/february-news-agentic-ai-insights-from-the-group-ceo-of-artefact-three-white-papers-ai-in-data-agentic-platforms-supply-chain-finance-ai-agents-tech-learnings-nexans-client-case-buildi/): The role of AI in business is evolving fast. What began as a tool for generating insights is moving toward execution, with systems now able to act on decisions, not just inform them. This shift toward agentic AI marks a new stage of operational maturity. - [GenAI Newsletter January – AGI’s Here (maybe), Robots are Working, and Your ChatGPT is Selling Ads!](https://www.artefact.com/ressource-document/genai-newsletter-january-agis-here-maybe-robots-are-working-and-your-chatgpt-is-selling-ads/) - [Research Center Newsletter #10 – LLM Hallucination @github & ECIR 2026, Academy of Management Meet the Editors, EuroLLM 22B Released](https://www.artefact.com/ressource-document/research-center-newsletter-10-llm-hallucination-github-ecir-2026-academy-of-management-meet-the-editors-eurollm-22b-released/) - [Research Center Newsletter #9 – Report “ESG in Action”, WoodTapper package release for interpretable tree-based models, 2025 Retrospective](https://www.artefact.com/ressource-document/research-center-newsletter-9-report-esg-in-action-woodtapper-package-release-for-interpretable-tree-based-models-2025-retrospective/) - [Research Center Newsletter #8 – EuroBERT @COLM, PhD starting on Generative Retrieval for RAG&Agents, FairGroups discrimination detector @ECAI](https://www.artefact.com/ressource-document/research-center-newsletter-8-eurobert-colm-phd-starting-on-generative-retrieval-for-ragagents-fairgroups-discrimination-detector-ecai/) - [Research Center Newsletter #7 – LLM Hallucination Detection Paper, Accepted at Corporate Responsibility Research Conference & ECML-PKDD doubled](https://www.artefact.com/ressource-document/research-center-newsletter-7-llm-hallucination-detection-paper-accepted-at-corporate-responsibility-research-conference-ecml-pkdd-doubled/) - [Research Center Newsletter #6 – ECAI paper on discrimination on skin tone, paper on LLMs or not LLMs for NLP tasks, EURO & PFIA presentations](https://www.artefact.com/ressource-document/research-center-newsletter-6-ecai-paper-on-discrimination-on-skin-tone-paper-on-llms-or-not-llms-for-nlp-tasks-euro-pfia-presentations/) - [Research Center Newsletter #5 – ECML-PKDD paper on basket choice model, ArGiMi corpus of all French Jurisprudences, our Robots at Vivatech](https://www.artefact.com/ressource-document/research-center-newsletter-5-ecml-pkdd-paper-on-basket-choice-model-argimi-corpus-of-all-french-jurisprudences-our-robots-at-vivatech/) - [January News | Artefact client cases: Burger King, Groupe Barrière, VINCI Airports | Reports & replays from the Adopt AI Travel and Retail & Consumer stages | Adopt AI – Grand Palais 2025 Aftermovie](https://www.artefact.com/ressource-document/january-2026-artefact-client-cases-burger-king-groupe-barriere-vinci-airports-reports-replays-from-the-adopt-ai-travel-and-retail-consumer-stages-adopt-ai-grand-palais-2025-aftermovie/) - [Report: CEO Stage – Adopt AI Grand Palais 2025](https://www.artefact.com/ressource-document/report-ceo-stage-adopt-ai-grand-palais-2025/): This report summarizes the most critical key highlights and strategic visions shared by the 50+ CEOs who took the stage, including Alexandre Bompard, Chairman & CEO of Carrefour, Christel Heydemann, CEO of Orange, Guillaume Faury, CEO of Airbus, Patrick Pouyannée, Chairman & CEO of Total Energies, and many more. - [Report: AI for Health – Adopt AI Grand Palais 2025](https://www.artefact.com/ressource-document/report-ai-for-health-adopt-ai-grand-palais-2025/): Data architecture has rapidly evolved to meet the growing technological complexity of organizations, becoming a true competitive advantage for those looking to scale Analytics and GenAI with security, traceability, and strong governance. To support technology and business leaders in making more informed decisions, we’ve launched the eBook: "Data Platform: the catalyst of AI-powered innovation". - [Report: AI for Finance – Adopt AI Grand Palais 2025](https://www.artefact.com/ressource-document/report-ai-for-finance-adopt-ai-grand-palais-2025/): AI is fundamentally shifting the value chain of financial services. From delivering high double-digit productivity gains via Agentic AI to managing the environmental and economic costs of large-scale models, the rules of the game have changed. Read our distilled editorial on the strategic imperatives that will define the leaders of tomorrow’s AI-driven landscape. - [Report: AI for Industry – Adopt AI Grand Palais 2025](https://www.artefact.com/ressource-document/report-ai-for-industry-adopt-ai-grand-palais-2025/): AI is fundamentally shifting the value chain of financial services. From delivering high double-digit productivity gains via Agentic AI to managing the environmental and economic costs of large-scale models, the rules of the game have changed. Read our distilled editorial on the strategic imperatives that will define the leaders of tomorrow’s AI-driven landscape. - [Report: AI for Retail & Consumers – Adopt AI Grand Palais 2025](https://www.artefact.com/ressource-document/report-ai-for-retail-consumers-adopt-ai-grand-palais-2025/): Generative AI is not merely the next wave of technology; it represents a fundamental strategic shift for the retail and consumer goods industries. For leaders, the challenge is to move beyond experimentation and weave AI into the operational fabric of the business to unlock measurable P&L impact. This report distills the most critical strategic lessons from our recent summit, offering C-level clarity on how to navigate this transformation and build a true competitive advantage. - [Report: AI for Travel – Adopt AI Grand Palais 2025](https://www.artefact.com/ressource-document/report-ai-for-travel-adopt-ai-grand-palais-2025/): AI for Travel has moved beyond experimentation to define the industry’s next strategic roadmap. To lead in this era, leadership must pivot from selling commoditized transactions to architecting hyper-personalized traveler journeys. Discover the five core imperatives from operational reinvention to ecosystem-driven innovation that are now mandatory for industry leadership. - [December News | H.ai.ppy Holidays from Artefact! Enjoy watching our gift-movie “The Friend”](https://www.artefact.com/ressource-document/december-news-h-ai-ppy-holidays-from-artefact-enjoy-watching-our-gift-movie-the-friend/): As the year comes to a close, we wish you a joyful holiday season and a year ahead filled with personal fulfillment and bold ambitions. Just like the most successful AI transformations, the moments that truly matter are driven by people, by creativity, emotion, and the desire to turn ideas into real impact. - [November News | Adopt AI: Two unforgettable days of AI inspiration! | Discover the video replays of the CEO Stage](https://www.artefact.com/ressource-document/november-news-adopt-ai-two-unforgettable-days-of-ai-inspiration-discover-the-video-replays-of-the-ceo-stage/): The Adopt AI International Summit 2025 took place on 25 - 26 November at the iconic Grand Palais in Paris. We were immensely honored to welcome President Emmanuel Macron, along with our 600 speakers and 250 exhibitors. Adopt AI is where ideas turn into real-world impact, and this edition truly showcased the power of community, innovation, and collaboration. - [Data & Agentic Platforms: The Enablers of AI Innovation (available in EN and PT)](https://www.artefact.com/ressource-document/data-agentic-platforms-the-enablers-of-ai-innovation/): Data architecture has rapidly evolved to meet the growing technological complexity of organizations, becoming a true competitive advantage for those looking to scale Analytics and GenAI with security, traceability, and strong governance. To support technology and business leaders in making more informed decisions, we’ve launched the eBook: "Data Platform: the catalyst of AI-powered innovation". - [Beyond Turnover Models: Unlocking the Full Potential of People Analytics with AI (available in EN and PT)](https://www.artefact.com/ressource-document/beyond-turnover-models-unlocking-the-full-potential-of-people-analytics-with-ai/): Artefact's e-paper, "People Analytics Beyond Turnover Prediction: Potential AI Applications in HR," argues that the focus of Artificial Intelligence (AI) in Human Resources (HR) must evolve beyond simple employee turnover forecasting. The real opportunity lies in transforming HR into a strategic driver, using AI to proactively boost organizational performance. - [ESG in action – How to convert Environmental, Social, and Governance (ESG) data into business intelligence](https://www.artefact.com/ressource-document/how-to-convert-environmental-social-and-governance-esg-data-into-business-intelligence/): Sustainability is a core driver of performance, competitiveness, and growth. Artefact’s new ebook, ESG in Action: How to convert Environmental, Social, and Governance (ESG) data into business intelligence, brings together C-suite leaders from global organizations to explore how companies are transforming ESG data into operational intelligence and unlocking measurable value in the process. - [The Agentic AI Advantage – Accelerating Pharma’s HCP-Centric Marketing from Insight to Outcome](https://www.artefact.com/ressource-document/accelerating-pharmas-hcp-centric-marketing-from-insight-to-outcome/): Healthcare commercial teams are facing a new level of pressure. Launches are more complex, HCP access is declining, and success now depends on delivering personalized, medically credible engagement at scale. The challenge is that traditional systems cannot keep up with the speed of market change. - [From Cost to Value: The Strategic Impact of AI in Supply Chain](https://www.artefact.com/ressource-document/from-cost-to-value-the-strategic-impact-of-ai-in-supply-chain/): Supply chain management is not just an operational function; it has become a fundamental strategic pillar for competitiveness and business success in the current market landscape. It acts as an essential hub for delivering customer value and optimizing resources throughout the organization. - [October News | GenAI adoption | The 4Ps of agentic AI transformation | The hybrid agentic organization | Client cases: ADEO – ARDIAN x Mistral AI x Artefact | Adopt AI program now live!](https://www.artefact.com/ressource-document/october-news-genai-adoption-the-4ps-of-agentic-ai-transformation-the-hybrid-agentic-organization-client-cases-adeo-ardian-x-mistral-ai-x-artefact-adopt-ai-program-now-live/): Generative AI is no longer a trend, it’s a boardroom priority. But true impact doesn’t come from scattered tests; it comes when GenAI is woven deeply into an organization's strategy, culture, and processes. - [Septembre News | Marketing in the age of AI | A C-Suite Guide to Marketing Measurement | How conversational engines redefine visibility, transactions, trust | Adopt AI 25-26 Nov: Many CEOs on stage!](https://www.artefact.com/ressource-document/septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to-marketing-measurement-how-conversational-engines-redefine-visibility-transactions-trust-adopt-ai-25-26-nov-many-ceos-on-stage/): For the C-suite, the pressure has never been greater: CMOs must prove the value of every dollar spent, even as AI is rewriting the rules of marketing. From boardrooms to brand teams, leaders are rethinking both how impact is measured and how visibility is won. - [Artefact x Treasure Data – Why do CDPs matter more than ever ?](https://www.artefact.com/ressource-document/why-do-cdps-matter-more-than-ever/): This white paper, a collaborative vision from Artefact and Treasure Data, explores the next leap in this evolution: the AI-augmented CDP. - [GenAI Newsletter September – Why GenAI pilots fail, AI invented a GenZ coding language, and how people really use ChatGPT.](https://www.artefact.com/ressource-document/genai-newsletter-september-1-why-genai-pilots-fail-ai-invented-a-genz-coding-language-and-how-people-really-use-chatgpt/): We're back, and with a new format: 15 days, 15 news! This week, we're diving deep into the buzz, from MIT's eye-opening NANDA report revealing why most enterprise GenAI pilots are hitting a wall (only 5% actually make bank!) to the much-hyped arrival of OpenAI's GPT-5, promising a unified GenAI experience with super-smart reasoning and multimodal magic. Plus, we'll unpack the hottest business trends, exciting new model breakthroughs, and the ever-evolving ethical debates that are shaping the future of AI. Get ready to stay ahead of the curve with the freshest insights and challenges in the thrilling world of Generative AI! - [GenAI and Agentic AI in the Transformation of the Finance Sector (available in EN, ES and PT)](https://www.artefact.com/ressource-document/genai-and-agentic-ai-in-the-transformation-of-the-finance-sector-available-in-pt/): This eBook explores how Artificial Intelligence (AI), particularly GenAI and Agentic AI, is transforming the financial sector. It highlights the challenges that the financial institutions are facing to adapt to the market demands, technological advances, and consumer expectations. It also covers a range of AI applications, from basic automation and data analysis to advanced innovations like real-time transaction monitoring and proactive fraud detection, driven by Agentic AI. At the end, the eBook highlights how these technologies enhance decision-making, streamline operations, and strengthen risk management within financial services. - [Exploring the Impacts of Agentic AI on the Relationship with HCPs (available in EN and PT)](https://www.artefact.com/ressource-document/exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps/): The healthcare ecosystem is vast and complex, involving multiple actors such as patients, pharmaceutical companies, hospitals, health plan operators, regulators, and, of course, healthcare professionals — HCPs. Among all these stakeholders, HCPs play a unique and strategic role: they are the trusted intermediaries between the industry and the patient. - [Artefact x MoEngage – Mind the AI Gap: What Consumers Expect From Brands by 2030](https://www.artefact.com/ressource-document/mind-the-ai-gap-what-consumers-expect-from-brands-by-2030/): MoEngage and Artefact have partnered to bring you "Mind the AI Gap: What Consumers Expect from Brands by 2030," a comprehensive whitepaper based on insights from over 1,000 European consumers, providing you with a clear roadmap to bridge the gap between business strategies and consumer expectations. - [From Retail Cost to Competitive Advantage](https://www.artefact.com/ressource-document/how-is-ai-changing-search-copy/) - [The Future of Marketing in the Generative AI & Agentic Era (available in EN and FR)](https://www.artefact.com/ressource-document/the-future-of-marketing-in-the-generative-ai-agentic-era/): Download the Report: Replays and Key Insights from all sessions of the 1st edition of “The Future of Marketing in the Age of Generative and Agentic AI” co-organized by Artefact and Google. This flagship event brought together leaders from CPG, Retail, Telecoms, and Hospitality to explore how Generative AI and Agents are redefining marketing strategies, processes, and consumer experiences. - [How is AI changing SEARCH](https://www.artefact.com/ressource-document/how-is-ai-changing-search/): In this comprehensive whitepaper, Charlie Kay, Head of SEO and DEI Lead at Artefact UK, explores the seismic shifts happening in search today - the rise of AI Search platforms like Google’s AI Mode, AI Overviews, ChatGPT, Perplexity, and Bing’s Copilot is transforming how users find, consume, and interact with information. - [Study: The future of Agentic Supervision](https://www.artefact.com/ressource-document/agentic_supervision/): We are very pleased to share an exclusive new study titled “The Future of Agentic Supervision”, offering a pioneering framework to help organizations govern and scale Agentic AI systems with confidence. - [Agentic AI Orchestration](https://www.artefact.com/ressource-document/agentic-ai-orchestration/): This e-paper provides a comprehensive exploration of agentic AI orchestration, a groundbreaking approach poised to redefine how organizations leverage artificial intelligence for automation and innovation. It delves into the fundamental concepts, technological underpinnings, and practical applications of this transformative paradigm. - [Google AI Search Summit 2025 Report](https://www.artefact.com/ressource-document/google-ai-search-summit-2025-report/): Discover how AI is transforming onsite search and driving real business impact across industries. - [The State of Cross-Channel Marketing in BFSI](https://www.artefact.com/ressource-document/what-you-can-learn-from-todays-financial-services-marketers/): Mindsets are shifting fast in financial services. To uncover how, we partnered with MoEngage and Treasure Data to survey 150+ marketers at Bank of America, Deutsche Bank, TD Bank, RBC, and more. T he result? The 2025 State of Cross-Channel Marketing: Financial Services Edition. - [Les Cahiers de la Fintech – Compliance 2025 | Avec Artefact](https://www.artefact.com/ressource-document/les-cahier-de-la-fintech-compliance-2025-avec-artefact/): Contribution d’Artefact à la nouvelle édition des "Cahiers de la Fintech Compliance 2025", signée par l’L'Observatoire de la Fintech, en partenariat avec Treezor, qui décrypte les grandes tendances en matière de réglementation et de conformité dans l’univers des Fintechs et des Services Financiers. - [Driving HCP Engagement & Sales Performance for Healthcare in China](https://www.artefact.com/ressource-document/driving-hcp-engagement-sales-performance-for-healthcare-in-china/): Our HCP Engagement Mix Modeling offering is designed to address these challenges head-on, providing a comprehensive framework to enhance HCP engagement and drive sales performance. - [Rapport Tech Minds Morning avec Synthèses & Replays – Artefact x Scaleway](https://www.artefact.com/ressource-document/rapport-tech-minds-morning-scaleway/): Le jeudi 20 mars, Scaleway, fournisseur cloud européen, et Artefact, leader international du conseil en data et transformation IA, ont organisé la première édition des Tech Minds Mornings, un événement dédié aux CTO, CIO, CDO et à l’ensemble des décideurs tech, issus aussi bien de grandes entreprises que de scale-ups et startups, dans les bureaux d’Iliad, à Paris 8e. - [Artefact x Accomplish collaboration: The New Dawn](https://www.artefact.com/ressource-document/artefact-x-accomplish-collaboration-the-new-dawn/): The asset management industry remains intensely competitive, and firms that fail to differentiate are disappearing. Previous differentiators have become ‘table stakes,’ requiring firms to adopt additional strategies. How to stand out? This article outlines 5 winning approaches for standing out, a decision-making framework, and implementation roadmaps. It also explains why one winning differentiator – AI-driven client experience (CX) – is set to become the next ‘table stake’.  - [Artefact x Accomplish collaboration: The Vital Piece](https://www.artefact.com/ressource-document/artefact-x-accomplish-collaboration-the-vital-piece/): As we have outlined in previous white papers, AI-driven client experience (CX) is set to become the next‘table stake’ for asset managers. This white paper highlights the importance of clean, reliable CX data as the foundation for effective AI applications. The authors introduce a five-step CX Data Maturity Framework, guiding firms through auditing their data, defining AI strategies, implementing AI processes, securing governance, and empowering staff. Real-world tools and case studies from Artefact and Accomplish demonstrate how firms can take actionable steps toward AI readiness.  - [Artefact x Accomplish Collaboration: The Differenciation Challenge](https://www.artefact.com/ressource-document/artefact-x-accomplish-collaboration-the-differenciation-challenge/): The asset management industry remains intensely competitive, and firms that fail to differentiate are disappearing. Previous differentiators have become ‘table stakes,’ requiring firms to adopt additional strategies. How to stand out? This article outlines 5 winning approaches for standing out, a decision-making framework, and implementation roadmaps. It also explains why one winning differentiator – AI-driven client experience (CX) – is set to become the next ‘table stake’.  - [A C-Suite Guide to Marketing Measurement in 2025](https://www.artefact.com/ressource-document/c-suite-guide-to-marketing-measurement-2025/): In today’s rapidly evolving marketing landscape, measuring the effectiveness of your marketing efforts is more crucial than ever. Our C-Suite Guide to Marketing Measurement in 2025 is your essential resource for navigating the complexities of modern marketing measurement and ensuring your business stays ahead of the curve. - [Impact on the Brands Industry (available in PT & ES)](https://www.artefact.com/ressource-document/impact-on-the-brands-industry-available-in-pt-and-sp/): This eBook highlights how Data and Artificial Intelligence (AI) can serve as strategic allies for addressing the key challenges in the Consumer Packaged Goods (CPG) industry. It discusses the evolving landscape, including shifts in consumer behavior, sustainability trends, and operational challenges.  - [AI Transforming Agribusiness, the Primary Sector, and the Base Industry: Efficiency and Competitive Advantage (available in PT)](https://www.artefact.com/ressource-document/ai-transforming-agribusiness-the-primary-sector-and-the-base-industry-efficiency-and-competitive-advantage/): This eBook highlights how Data and Artificial Intelligence (AI) can serve as strategic allies for addressing the key challenges in the Consumer Packaged Goods (CPG) industry. It discusses the evolving landscape, including shifts in consumer behavior, sustainability trends, and operational challenges.  - [Study: The future of of Work with AI (available in EN and FR)](https://www.artefact.com/ressource-document/future-of-work-with-ai/): We are very pleased to share in this report the results of our study on AI’s impact on work. Even if the AI revolution is not visible yet in productivity figures, it is already silently revolutionizing day to day work and labour. We launched this study to understand where AI’s impact on work will land between two opposite and frequently heard statements: on one extreme “AI is just a superficial technological gadget we will soon stop hearing about”, and on the other extreme “AI will massively automate and replace work”. - [CDPs for Finance: A Guide for Banking, Insurance and InvestmentManagement](https://www.artefact.com/ressource-document/ebook-cdps-for-finance-15-use-cases/): Treasure Data and Artefact have teamed up to create this comprehensive guide to customer data platforms (CDPs) for the financial services industry. As personal data becomes increasingly valuable, it presents both challenges and opportunities for businesses. ## Videos ## Training ## Blogs - [The Deployment Layer: Why Claude and ChatGPT need forward deployed teams to reach the enterprise](https://www.artefact.com/blog/enterprise-ai-deployment-layer/): Most enterprise AI initiatives stall at low active usage because buying licenses alone does not bridge the gap between models and company data. Discover why the "deployment layer"—combining platform rollout, data grounding, departmental adoption, and custom agents—is essential to unlocking real ROI from tools like Claude and ChatGPT. - [Semrush Spotlight: Winning Brand Visibility in the Age of AI](https://www.artefact.com/blog/semrush-spotlight-winning-brand-visibility-in-the-age-of-ai/): As AI transforms how people discover and choose brands, traditional SEO is no longer enough. Discover key insights from Semrush Spotlight on AI search, brand visibility, and how businesses can adapt their SEO strategies for the age of AI. - [A Three-Layer Framework for Smarter Cities](https://www.artefact.com/blog/a-three-layer-framework-for-smarter-cities/): The sensors work, the dashboards are live and still the city cannot answer a simple question. The cities that stall are not short on technology, they are short on shared meaning and the gap carries a cost that compounds. - [Architectural Blueprint: Implementing an Enterprise Intelligence Layer for Conversational AI Pipelines](https://www.artefact.com/blog/architectural-blueprint-implementing-an-enterprise-intelligence-layer-for-conversational-ai-pipelines/): Scaling conversational AI past initial pilots requires more than probabilistic retrieval—it demands governed business context. In this architectural blueprint, discover how Artefact and Starburst build an Enterprise Intelligence Layer that federates disparate data systems into certified, AI-ready data products. By separating raw data retrieval from business logic, this framework establishes a deterministic, auditable control plane that ensures conversational agents deliver accurate, traceable, and legally compliant outputs. - [Next-Generation AI Platform: How to Build and Scale](https://www.artefact.com/blog/next-generation-ai-platform-how-to-build-and-scale/): Discover how to build a scalable enterprise AI platform, connect proprietary data, and capture real business ROI beyond individual productivity gains. - [Why agentic marketing projects stall at the first agent](https://www.artefact.com/blog/why-agentic-marketing-projects-stall-at-the-first-agent/): A collection of isolated AI agents will not transform marketing operations. Discover why true agentic marketing requires connected decisions, persistent memory across cycles, and marketer-governed business rules to unlock hyper-personalization at scale. - [We’re fixing the workflow, not the margin](https://www.artefact.com/blog/were-fixing-the-workflow-not-the-margin/): Most insurers have pointed their AI programmes at the expense ratio. I suggest they should be focussed at the loss ratio. Two conversations in the last fortnight got me here. On 17 September I hosted a breakfast roundtable in London on the disruption of AI in underwriting and claims, with COOs, Heads of Customer Journey, Heads of Data and AI transformation leads from several of the biggest UK insurers and brokers. Last week I was on an INSEAD insurance panel and a completely different group brought me to a similar conclusion... - [When a property firm needs a Chief AI Officer](https://www.artefact.com/blog/when-a-property-firm-needs-a-chief-ai-officer/): In many property firms, AI adoption has started with a pilot, a few licences and a promise to come back to the board with a plan. Turning that activity into a lasting change in how people work is proving harder. The difficulty extends beyond property: JLL’s global 2026 Future of Work research found that 42% of companies had moved beyond their initial pilots, but only 15% had progressed with AI-driven organisational change. Closing that gap requires someone with the time, authority and budget to change how the firm works. For some UK property businesses, that should be a Chief AI Officer (CAIO). My view is that most can assign the responsibility elsewhere. - [AI ROI: How CFOs can approve with discipline, from pilot to scale](https://www.artefact.com/blog/ai-roi-how-cfos-can-approve-with-discipline-from-pilot-to-scale/): Every company that approves budget for artificial intelligence runs the same risk: celebrating a technically flawless pilot that does not move a single line of the P&L. The problem is not approving too much. It is measuring the wrong thing: usage, accuracy and adoption instead of financial results. - [When AI Recommends Your Bank: The GEO Revolution](https://www.artefact.com/blog/when-ai-recommends-your-bank-the-geo-revolution/): Online brand visibility is shifting from clicks to AI recommendations in ChatGPT, Gemini, and Google AI Overviews. In this study with VizibAI, Artefact introduces Generative Engine Optimization (GEO) for the banking sector, offering a concrete framework to measure, analyze, and influence how AI represents your brand. - [Europe, China, US: Three different AI races on the same track](https://www.artefact.com/blog/europe-china-us-three-different-ai-races-on-the-same-track/): The International Federation of Robotics counted 542,000 industrial robot installations worldwide in 2024. China took 295,000 of them, more than half. Europe installed about 85,000, and the United States 34,200. The country whose frontier models usually sit at the top of the benchmarks performs last. - [Foundation models: When they become a commodity, where will enterprise competitive advantage come from?](https://www.artefact.com/blog/foundation-models-when-they-become-a-commodity-where-will-enterprise-competitive-advantage-come-from/): If every company can access AI of comparable capability, what will differentiate tomorrow’s market leaders? The answer lies not in the model itself, but in the organizational context built on top of it. Organizational context encompasses the business knowledge, operating processes, decision-making rules, domain expertise, and best practices accumulated over years of running a business. It determines whether AI can truly understand how an enterprise operates, support business objectives, and continuously learn from every interaction to develop capabilities unique to that organization. - [Breaking through the AI transformation bottleneck: Rebuilding organizational capabilities](https://www.artefact.com/blog/breaking-through-the-ai-transformation-bottleneck-rebuilding-organizational-capabilities/): Enterprise investment in AI is reaching unprecedented levels, yet only a minority of organizations are successfully translating that investment into value at scale. The gap is not primarily about technology. It is about whether an organization has the capabilities to harness AI, redesign its business, and continuously create value. AI transformation is fundamentally a transformation of organizational capabilities: enabling employees to use AI effectively, equipping teams to design and manage AI systems, and building the mechanisms that allow the organization to continuously absorb and evolve with AI capabilities. - [What the Battle of Red Cliffs can teach us about enterprise AI transformation](https://www.artefact.com/blog/what-the-battle-of-red-cliffs-can-teach-us-about-enterprise-ai-transformation/): The Battle of Red Cliffs is often remembered as a story of an outnumbered force defeating a much larger army. But from an enterprise AI perspective, the more interesting lesson is different. - [Why GEO in China is different from the West](https://www.artefact.com/blog/why-geo-in-china-is-different-from-the-west/): Generative Engine Optimization (GEO) is becoming a new priority for brands seeking visibility in AI-powered search. But in China, simply importing a Western GEO playbook may not be enough. China’s search landscape has evolved from Baidu-led search to a fragmented ecosystem of Super Apps, platform-native discovery, and AI assistants. As a result, brands face a fundamentally different environment for being discovered, surfaced, and trusted by AI. - [China AI transformation: Slow and steady wins the race](https://www.artefact.com/blog/china-ai-transformation-slow-and-steady-wins-the-race/): AI is advancing at unprecedented speed, and the pressure to keep up is everywhere. Companies are racing to adopt the latest tools, benchmark against competitors, and capture quick efficiency gains. But in the rush to move faster, are they asking the right questions? - [China’s AI advantage: The Token Economics](https://www.artefact.com/blog/chinas-ai-advantage-the-token-economics/): For the past two years, the AI race has largely revolved around one question: Whose model is the smartest? But as model capabilities converge and agentic AI dramatically increases usage, a different question is becoming harder to ignore: How much does intelligence actually cost? The answer may lie in a deceptively simple unit: the token. No longer just a technical measure of text, tokens are becoming an operating cost for enterprises, a variable for AI architecture, and potentially a new commodity in the global AI economy. - [AI in China: A view from Shanghai, and why Western business should pay attention](https://www.artefact.com/blog/ai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention/): The global AI conversation is often framed as a race between frontier models: who leads, whose model performs best, and who has access to the most advanced chips. But this lens can obscure another question that matters greatly for businesses: how is AI actually being adopted, deployed, and scaled in different markets? - [Why Enterprise AI needs more than RAG to reach production](https://www.artefact.com/blog/why-enterprise-ai-needs-more-than-rag-to-reach-production/): While many companies start their AI journey with Retrieval-Augmented Generation (RAG), they soon discover its structural limits. At the Databricks Data + AI Summit, consulting firm Artefact argued that production-grade AI agents require more than just retrieval—they need a trusted semantic foundation. This article explores why an ontology layer is the key to resolving business meaning, determining data authority, and enabling AI to move from answering questions to taking governed, real-time action in the enterprise. - [Nothing has changed, yet everything is different: the new era of IBP](https://www.artefact.com/blog/nothing-has-changed-yet-everything-is-different-the-new-era-of-ibp/): Successful companies are those capable of balancing the Demand for their products and services with their Supply. It seems obvious, and it has always been this way. - [The real bottleneck of AI agents: How to build an AI-first culture and ROI-driven knowledge hubs](https://www.artefact.com/blog/the-real-bottleneck-of-ai-agents-how-to-build-an-ai-first-culture-and-roi-driven-knowledge-hubs/): Every organization trying to accelerate AI adoption hits the same wall: the knowledge that actually drives business outcomes lives inside people's heads. It doesn't reside in systems, but in the judgment of your most experienced contributor and the undocumented mental shortcuts your team leader uses to close complex deals. - [AI rituals that work: low-cost habits that turn AI tools into everyday practice](https://www.artefact.com/blog/ai-rituals-that-work-low-cost-habits-that-turn-ai-tools-into-everyday-practice/): What we see in organisations where AI has become routine is a small number of repeated activities, kept going for a year or more, rather than a launch campaign. We call them rituals. They keep AI visible, make learning ordinary and give leaders a regular read on what is working. - [The Missing Layer: The operating model your conversational data agents can’t work without](https://www.artefact.com/blog/the-missing-layer-the-operating-model-your-conversational-data-agents-cant-work-without/): While many organizations have proven the value of conversational AI through successful pilots, few succeed in scaling these initiatives across the enterprise. The challenge isn't the AI model, but a missing layer: a robust operating model for enterprise intelligence. This article presents a blueprint for success, detailing the technology foundation and organizational model required to operationalize AI at scale. Learn how to connect fragmented business knowledge into a governed, trusted layer and continuously evolve it, ensuring your AI delivers reliable, explainable, and actionable outcomes. - [Measuring agentic AI in production: the new evaluation discipline for autonomous systems](https://www.artefact.com/blog/measuring-agentic-ai-in-production-the-new-evaluation-discipline-for-autonomous-systems/): A client we worked with last year built an AI agent for procurement requests. It parsed supplier documents, compared pricing, flagged compliance risks, and drafted recommendations. It worked well. But a couple of months into production, the team hit a question they did not have a good answer to: how do we measure whether the outputs are consistently good? - [Insurers’ AI governance debt is coming due](https://www.artefact.com/blog/insurersai-governance-debt-is-coming-due/): As AI transitions from conversational chatbots to autonomous agentic workflows, enterprise upskilling and adoption services have become the foundational driver of AI transformation and organizational scalability. Simple prompt engineering has matured into a multi-layered discipline spanning specification, context engineering, low-code orchestration, and process redesign. Organizations that treat AI adoption as a holistic business transformation rather than a technical tool deployment unlock vastly higher velocity and ROI. Artefact sits at the center of this evolution, empowering enterprises to modernize their workforce capabilities, redesign core processes around human judgment, and establish robust governance to scale AI safely and rapidly. - [Who will own the intelligence behind Europe’s robots?](https://www.artefact.com/blog/who-will-own-the-intelligence-behind-europes-robots/): Europe may have lost the first phase of the artificial intelligence race. It does not control the largest cloud platforms, the most powerful foundation models, or enough of the specialised computing infrastructure on which advanced AI depends. But the next phase may be decided somewhere very different: on factory floors, in warehouses and inside machines. As AI moves from generating text and images to perceiving, deciding and acting in the physical world, advantage may shift toward those who control industrial data, simulation systems and the software used to train robots. That creates an opening for Europe. - [Data Quality by Design: Why Your Data Governance Must Address Causes, Not Symptoms](https://www.artefact.com/blog/data-quality-by-design-dbt/): Discover how Artefact and dbt Labs embed data quality into pipeline design. Fix root causes, eliminate technical debt, and prepare for agentic AI. - [Can you really build enterprise grade AI agents within a few hours?](https://www.artefact.com/blog/can-you-really-build-enterprise-grade-ai-agents-within-a-few-hours/): It usually starts in a meeting room. A vendor opens their laptop, types a single sentence into a chat box, and watches an agent pull data from three systems, summarise a tenant contract, flag a clause for legal review, and email the result to the asset management team. The whole thing takes ninety seconds. The room goes quiet, then someone says: “How long did that take to build?” The answer “an afternoon” is the moment most enterprise AI strategies are quietly redrawn. - [You can automate the code – you can’t automate the company](https://www.artefact.com/blog/you-can-automate-the-code-you-cant-automate-the-company/): AI can replace more tasks than ever. Companies that confuse those tasks with judgment risk automating away to their own advantage. In early 2026, Oracle asked employees to document their workflows and use its internal AI tools. Some of those employees were later laid off. - [From prompting to process redesign: The journey of successful AI adoption](https://www.artefact.com/blog/from-prompting-to-process-redesign-the-journey-of-successful-ai-adoption/): As AI transitions from conversational chatbots to autonomous agentic workflows, enterprise upskilling and adoption services have become the foundational driver of AI transformation and organizational scalability. Simple prompt engineering has matured into a multi-layered discipline spanning specification, context engineering, low-code orchestration, and process redesign. Organizations that treat AI adoption as a holistic business transformation rather than a technical tool deployment unlock vastly higher velocity and ROI. Artefact sits at the center of this evolution, empowering enterprises to modernize their workforce capabilities, redesign core processes around human judgment, and establish robust governance to scale AI safely and rapidly. - [Enterprise AI fluency beyond tool access: How Artefact AI Academy drives sustainable adoption and capability building](https://www.artefact.com/blog/enterprise-ai-fluency-beyond-tool-access-how-artefact-ai-academy-drives-sustainable-adoption-and-capability-building/): While enterprise AI access is near universal, genuine organizational fluency remains rare. Buying software and issuing prompt guidelines does not automatically build workforce capability. True AI transformation requires moving beyond tool deployment to structured, role-based upskilling centered on human judgment, process integration, and knowledge transmission. The Artefact AI Academy partners with global enterprises to bridge the gap between technical access and operational value. By treating AI capability building as an ongoing organizational learning journey, Artefact empowers workforces to integrate AI safely, strategically, and at scale. - [From personal AI to organizational AI: Turning AI into enterprise advantage](https://www.artefact.com/blog/from-personal-ai-to-organizational-ai-turning-ai-into-enterprise-advantage/): Agentic commerce is reshaping how consumers discover and buy products. Instead of searching, browsing, and comparing options, customers increasingly rely on AI to guide purchasing decisions. As AI becomes a new decision layer, brands must compete not only for consumer attention, but also for AI recommendations. - [How AI and data save healthcare providers millions](https://www.artefact.com/blog/how-ai-and-data-save-healthcare-providers-millions/): A finance director at a French post-acute care network runs her monthly close, but the numbers don't add up: €2.3M in rejected claims from supplementary insurers, incomplete patient files flagged too late, and a rehab coding backlog that has pushed their Information Systems Medicalization Program (PMSI) reporting into the following quarter. Not one of these issues stems from clinical failure. All are administrative - and all are preventable. - [How AI is redefining the Modern Data Stack](https://www.artefact.com/blog/how-ai-is-redefining-the-modern-data-stack/): Not long ago, data engineering and AI were separate disciplines with a clear handshake point: data engineers built pipelines, cleaned data, and handed it off to data scientists who trained models. The two teams spoke different languages, used different tools, and often lived in different org charts. - [The sovereignty imperative: Owning what compounds in the age of AI](https://www.artefact.com/blog/the-sovereignty-imperative-owning-what-compounds-in-the-age-of-ai/): On 1 July 2026, Palantir's Alex Karp went on CNBC and said what most enterprise leaders think privately but rarely say on air: on the token-consumption model that OpenAI and Anthropic popularized, "something has gone completely wrong." The day before, Palantir had published a nine-point manifesto on "AI sovereignty" and paired it with a deal to run Nvidia's open Nemotron models inside classified, air-gapped US government environments the customer controls. - [Thinking in the age of AI](https://www.artefact.com/blog/thinking-in-the-age-of-ai/): Intelligence has never been cheaper. Thinking has never been more expensive. Unfortunately, most organizations budget for the first and starve the second. AI content has never been easier to spot, as you’re probably well aware. You glance at a deck, or read the first three lines of an email, and immediately know whether it was written by a person or by AI. This will only become more obvious as models improve. - [From Mobile Money to AI Agents: why Africa’s next leapfrog is already within reach](https://www.artefact.com/blog/africa-ai-leapfrog-agentic-transformation/): Through conversations with leaders, policymakers, clients and partners in Nairobi and Kigali, Artefact explores a powerful conviction: Africa is not behind on AI, it is on the verge of a new technological leap. - [Knowledge graphs and context engineering](https://www.artefact.com/blog/knowledge-graphs-and-context-engineering/): We are entering an era where AI agents have officially moved from acting as passive assistants to autonomously owning decisions. From incident response to credit approvals, agents now make recommendations and coordinate work across complex enterprise systems. However, this profound shift exposes a critical new bottleneck: context. - [Seeing the invisible – Luxury in the age of agents: Artefact’s perspective](https://www.artefact.com/blog/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective/): Automation. Speed. Scale. Everything luxury has always refused. And yet, AI agents may be the first technology capable of delivering what the industry has promised for decades but never quite managed to completely achieve: knowing every client as if they were your only one. - [Agentic commerce: When buying becomes delegating](https://www.artefact.com/blog/agentic-commerce-when-buying-becomes-delegating/): In just a few years, generative AI has moved from novelty to default front door. Large language models (LLMs) already attract close to 45 billion visits per month, the equivalent of 56% of traditional search volume, which has plateaued for years. - [How companies can foster LGBTQIAPN+ inclusion through meaningful structural change](https://www.artefact.com/blog/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change/): Every year, Pride Month drives campaigns, content, and brand initiatives around the LGBTQIAPN+ cause. It is an important moment for visibility, but the market itself has increasingly been asking: what comes after that? Recent research points to a clear signal: audiences want to see less one-off communication and more concrete structure. - [Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is](https://www.artefact.com/blog/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is/): Most CRM and CDP projects I work on in Germany don't fail because of the technology. They fail before the first data pipeline is built. CMOs still largely lead marketing strategy within silos, brand A, channel B, campaign C. But the customer doesn't see silos. They are a business traveller booking an upgrade on Monday. A family buyer hunting a weekend sale on Friday. An insurance policyholder renewing in October. The same person. Three distinct micropersonas. Three different touchpoints. And in the database: a flat profile with a date of birth and a list of all transactions. - [Beyond the Sandbox: How to unlock measurable business value from agentic AI](https://www.artefact.com/blog/unlock-business-value-from-agentic-ai-beyond-the-sandbox/): While AI promises faster service and nuanced decision-making, much of that potential remains trapped in the experimental sandbox. Discover how leading organizations are moving past simple AI pilots, overcoming workforce adoption hurdles, and embedding agentic workflows into core business processes to drive real, measurable ROI. - [Waiting for AI to mature is a bet you may not survive – Why the UK property sector’s instinct to wait is its biggest risk, and where to actually start](https://www.artefact.com/blog/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start/): I have now met with countless property executives who are genuinely surprised at the low pace of AI adoption inside their own firms, despite having switched on Copilot for all their teams. The pattern is remarkably consistent. A licence is bought, often the cheapest available, little or no real training is provided, and leadership then waits for a transformation that never arrives. Adoption stays low, frustration grows, and the promised step-change is nowhere to be seen. The assumption underneath it all is that putting a powerful tool in people's hands is the same as changing how they work. - [The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars](https://www.artefact.com/blog/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars/): The automotive industry is in the grip of a paradox. OEMs are spending billions to develop vehicles that can sense their environment, reason about risk, and act without human intervention — yet the organisations building those vehicles still rely on annual planning cycles, manual decision chains, and systems that were not designed to communicate with each other. Vehicles are becoming autonomous faster than the enterprises that produce them. This mismatch is no longer a strategic curiosity. In an industry facing simultaneous pressure from electrification, software-defined vehicle architectures, compressed margins, and intensifying competition from Chinese manufacturers who are outpacing Western OEMs on both cost and AI integration, decision latency has become a structural liability. - [Agentic AI and the Future of Always-On Measurement](https://www.artefact.com/blog/agentic-ai-and-the-future-of-always-on-measurement/): Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows with AI to advancing GEO (Generative Engine Optimization) strategies for AI-driven search engines, the collaboration strengthens the One Artefact network and delivers smarter, more scalable SEO solutions for international clients. - [Mastering the Golden Triangle of Marketing Measurement](https://www.artefact.com/blog/mastering-the-golden-triangle-of-marketing-measurement/): Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows with AI to advancing GEO (Generative Engine Optimization) strategies for AI-driven search engines, the collaboration strengthens the One Artefact network and delivers smarter, more scalable SEO solutions for international clients. - [Below the waterline: The four layers of an AI-Native Company](https://www.artefact.com/blog/below-the-waterline-the-four-layers-of-an-ai-native-company/): Wealth management is stuck in the past. Clients live in a world of effortless, hyper-personalised recommendations from YouTube, TikTok, or Amazon, yet banks push products through rule books, clunky segmentation, and advisor guesswork. Banks struggle to keep up with client expectations and the complexity of today’s portfolios. Hybrid AI can change this. By fusing machine learning, portfolio optimization discipline, and the contextual intelligence of large language models, governed by an Agentic AI layer, wealth managers can deliver recommendations that feel smart, personal, and well-timed. - [Transforming Wealth Management with Hybrid AI](https://www.artefact.com/blog/transforming-wealth-management-with-hybrid-ai/): Wealth management is stuck in the past. Clients live in a world of effortless, hyper-personalised recommendations from YouTube, TikTok, or Amazon, yet banks push products through rule books, clunky segmentation, and advisor guesswork. Banks struggle to keep up with client expectations and the complexity of today’s portfolios. Hybrid AI can change this. By fusing machine learning, portfolio optimization discipline, and the contextual intelligence of large language models, governed by an Agentic AI layer, wealth managers can deliver recommendations that feel smart, personal, and well-timed. - [The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together](https://www.artefact.com/blog/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together/): The Middle East’s digital transformation market is projected to reach $205 billion by 2031. National strategies across the Gulf, from the UAE AI Strategy 2031 to Saudi Vision 2030 and Qatar National Vision 2030, are anchoring unprecedented investment in AI infrastructure, sovereign capability, and economic diversification. The commitment is real. But the defining question for every large organization is whether that investment produces enterprise-wide transformation or stays a collection of disconnected pilots. - [Key Learnings from UKREiiF 2026](https://www.artefact.com/blog/key-learnings-from-ukreiif-2026/): Property is a human industry. Profoundly driven by relationships. Houses are not traded as a commodity; they are high in value and low in transaction volumes. Vast capital is deployed by surprisingly few people. That it is also emotional and often irrational is hardly a revelation to anyone in the room. These are not good attributes for AI deployment at scale. Use cases tend to focus on back office automation, better data management, and improved decision making. Unlike most sectors, property is one where genuine knowledge of the industry remains a real and durable advantage; there's a trust issue where execs don't want Use Cases lifted from other industries. - [Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe](https://www.artefact.com/blog/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe/): Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows with AI to advancing GEO (Generative Engine Optimization) strategies for AI-driven search engines, the collaboration strengthens the One Artefact network and delivers smarter, more scalable SEO solutions for international clients. - [State of Play: Conversational Commerce 2026](https://www.artefact.com/blog/state-of-play-conversational-commerce-2026/): The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused CPC Ads Manager, and Google is shifting toward agentic shopping. Here are the five key developments reshaping conversational commerce in spring 2026, and what they mean for European brands. - [Amazon Affiliate Networks: The strategic opening of the ecosystem](https://www.artefact.com/blog/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem/): A strategic 2026 guide to Amazon’s new affiliate ecosystem: how brands, sellers, and publishers can use external networks, extended cookie windows, Amazon Attribution, and AMC to scale performance marketing profitably. - [Detecting Hallucinations in LLMs, One Token at a Time](https://www.artefact.com/blog/detecting-hallucinations-in-llms-one-token-at-a-time/): Large Language Models are astonishingly capable. They summarize, translate, reason, and code (better than me). But unlike me, they have also become notorious for inventing facts with unnerving confidence. - [Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios](https://www.artefact.com/blog/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios/): Whilst tongue-in-cheek, I’ve always found the advice ‘never make predictions, especially about the future’ to be solid, and never more so than in AI-land. Three years ago AI was touted as an accelerant for modern, cloud-native software companies; super-charging well-staffed, industry-leading developer teams to deliver better products at an increasingly accelerated rate. - [Agentic AI transformation in the public sector: How governments win by industrializing agentic AI](https://www.artefact.com/blog/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai/): The public sector stands at a decisive moment. With global public debt reaching an unprecedented $102 trillion in 2024, governments are caught between opposing structural forces. On one side, fiscal space is shrinking rapidly, with over 3.4 billion people living in countries that spend more on debt interest than on health or education. On the other side, citizen expectations are soaring, demanding digital services that rival the speed and personalization of Big Tech. - [Scaling AI in the Middle East’s “Year of Execution”](https://www.artefact.com/blog/scaling-ai-in-the-middle-easts-year-of-execution/): As we move through the second quarter of 2026, the global dialogue around AI has reached a critical turning point. The initial fascination with generative models has matured into a demand for measurable industrial impact. In the Middle East, a region currently serving as a global laboratory for the world’s most ambitious digital giga- and megaprojects, the question is no longer about AI’s potential, but about its performance at scale. - [Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing](https://www.artefact.com/blog/generative-vs-agentic-ai-marketing-2026/): As "transformation debt" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling silos, reducing campaign latency, and freeing human creativity for high-level strategy. - [China AI Transformation – A Different Game](https://www.artefact.com/blog/china-ai-transformation-different-game/): From the breakout of DeepSeek R1 to the viral “Raising a lobster” trend (OpenClaw adoption), all within just a year, AI in China is being adopted and scaled in a fundamentally different way, rapidly translating into tangible commercial value. - [How AI Resurrected 40% of a Product Catalog](https://www.artefact.com/blog/comment-lia-a-ressuscite-40-dun-catalogue-produit/): How did a premium beauty brand significantly reduce its "zombie products," boost catalog visibility, and slash traffic costs in just a few weeks? This article examines the strategic deployment of AI that made it possible. - [How to Adopt AI with MORGAN STANLEY](https://www.artefact.com/blog/how-to-adopt-ai-with-morgan-stanley/): About Jean-François Mazaud: Currently COO France and Managing Director at Morgan Stanley, he drives operational strategy and innovation, with a strong background in banking transformation and management. - [Reinventing digital interactions with AI with ABN AMRO](https://www.artefact.com/blog/reinventing-digital-interactions-with-ai-with-abn-amro/): The strategy must reject a pure "technology push" and focus entirely on customer impact. Within 3 to 5 years, it is projected that over 50% of customers will possess their own intermediate AI agents to assist with purchasing decisions and financial choices. This shifts the banking paradigm: the bank must not only market to humans but ensure its services are discoverable and selectable by these customer-side agents. The challenge lies in building an infrastructure where the bank's systems can seamlessly interact with these personal digital intermediaries. - [AI & Trust: Building the finance of tomorrow with BNP PARIBAS](https://www.artefact.com/blog/ai-trust-building-the-finance-of-tomorrow-with-bnp-paribas/): The drive is about efficiency, scope, and capability. AI allows banks to execute existing tasks faster, cover a broader spectrum of risks (covering risks A, B, and C instead of just A), and perform previously impossible tasks, such as analyzing massive document volumes for sentiment analysis in equity research. - [The AI-Driven Strategy with CNP ASSURANCES](https://www.artefact.com/blog/the-ai-driven-strategy-with-cnp-assurances/): CNP Assurances operates as a leading international player primarily in Europe and Latin America, holding the position of the second-largest term creditor insurer in France and the third-largest insurer in Brazil. The company functions on a robust B2B2C model, maintaining long-term agreements with major banking partners like La Banque Postale and Caixa Econômica Federal, while also utilizing open models with retailers and brokers. Financially, the group generates a net result of €1.5 billion and is recognized for its commitment to ESG, ranked among the top 9% of sustainable companies globally. - [Insuring the Future with AI with AGEAS](https://www.artefact.com/blog/insuring-the-future-with-ai-with-ageas/): At Adopt AI, he will explore how innovation and artificial intelligence are transforming the insurance industry. AI empowers insurers to offer more personalised and sustainable protection based on deeper customer insights. - [Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)](https://www.artefact.com/blog/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement/): In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel. - [Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?](https://www.artefact.com/blog/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready/): At the recent TCG Retail Summit, Edouard de Mézerac set out to cut through the noise around AI. His message: the era of scattered use cases is over. What comes next is something far more structural and far more demanding. For years, companies have experimented with AI in isolated pockets described as “dots of colour” across the organization. Useful, perhaps. Transformational? Not quite. Now, the ground is shifting. Agentic AI isn’t about adding another layer of technology. It’s about rethinking how work gets done, end to end. - [How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it](https://www.artefact.com/blog/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it/): A patient wakes up with recurring back pain and asks an AI assistant what to do. The app checks its history, notes a previous prescription, and suggests switching to a different anti-inflammatory. Your molecule isn't mentioned. By the time the patient sees their doctor that afternoon for a prescription, the framing is set. - [Is AI really getting cheaper? The token cost illusion](https://www.artefact.com/blog/is-ai-really-getting-cheaper-the-token-cost-illusion/): Imagine a CFO reviewing the quarterly cloud spend. The AI team presents a compelling chart: per-token inference costs have dropped 75% year-over-year. The models are faster, the APIs are cheaper, and the vendor is offering volume discounts. Everything points toward savings. Then the actual invoice arrives, and the total is higher than last quarter. - [From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality](https://www.artefact.com/blog/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality/): In the rapidly shifting landscape of private equity, the conversation has moved far beyond simple financial engineering. Today, value creation is increasingly driven by a firm’s ability to harness data. At the second edition of the AI for Alternative Investment (AI x AI) conference, Arthur Garnier sat down with Elina Ashkinazi-Ildis to dissect the journey from theoretical AI potential to tangible operational excellence. - [Peut-on confier la résilience, la sécurité et la performance du secteur industriel à l’IA ?](https://www.artefact.com/blog/ia-industrie-resilience-securite-performance/): Le 31 mars dernier, a eu lieu le Artefact Webtalks Data & AI - AI for Industry sur le thème « Peut-on confier la résilience, la sécurité et la performance du secteur industriel à l’IA ? ». Cet article stratégique synthétise les interventions et retours d'expérience terrain des experts d'Artefact et de ses partenaires technologiques AVEVA, leader mondial des logiciels industriels et de la transformation numérique, et Neo4j, pionnier des bases de données orientées graphes. En explorant la transformation de la chaîne de valeur, l'intelligence opérationnelle, la structuration des données par les graphes et l'émergence de l'IA agentique, ce webinar exclusif définit comment l'humain reste le maître d'œuvre de l'usine de demain. - [Scaling Data Collaboration in the AI Era](https://www.artefact.com/blog/artefact-white-paper-scaling-data-collaboration-in-ai-era/): Artefact’s new ebook, Scaling Data Collaboration in the AI Era, explores how organizations can unlock greater value by breaking down data silos and enabling seamless collaboration across teams. As AI adoption accelerates, success depends not just on technology, but on the ability to connect data, people, and processes effectively. The ebook highlights how modern approaches to data collaboration empower faster insights, stronger governance, and more impactful AI-driven outcomes, turning data into a true strategic asset. - [Artefact Data & AI Digest – March 2026](https://www.artefact.com/blog/artefact-data-ai-digest-march-2026/): Historically, organizations customized AI behavior through expensive fine-tuning requiring massive computing power and specialized engineers, explains Artefact’s Victor Coimbra, Partner and Data Platform & IT Lead. - [Exploring the impacts of agentic AI on the relationship with HCPs](https://www.artefact.com/blog/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps/): Artefact’s new white paper, Exploring the impacts of agentic AI on the relationship with HCPs, shines a light on the healthcare industry at a pivotal moment. Patients today are more digital, autonomous, and informed than ever before. Many consult online platforms and even AI tools before visiting a doctor. At the same time, healthcare professionals (HCPs) are overwhelmed by a flood of content, from scientific updates to promotional campaigns, and struggle to cut through the noise. Traditional engagement models centered on in-person visits and one-size-fits-all communication are no longer sufficient to maintain relevance. - [People Analytics Beyond Turnover Prediction: Potential Applications of AI in HR](https://www.artefact.com/blog/artefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr/): Human Resources is undergoing a fundamental shift from a reactive cost center to a proactive driver of value. Yet many organizations remain anchored in a minimalist approach to people analytics. While generative AI and autonomous agents are gaining traction across the enterprise, HR’s use of data is still often limited to basic turnover prediction. - [The algorithmic evolution: Agentic systems & strategic grounding at Friends of Search 2026 – Part II](https://www.artefact.com/blog/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii/): Friends of Search 2026 signals the end of rule-based PPC and the rise of AI-driven, conversation-focused search. Success now hinges on grounding AI outputs in high-quality data and embracing flexible, agentic systems. As Asics’ 108% presales lift shows, adaptability and enriched first-party data are the keys to winning in the new search era. - [The Friends of Search 2026 manifesto: Navigating SEO in an AI-driven world – Part I](https://www.artefact.com/blog/the-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i/): In this article, we break down the top 5 keynotes & insights from Friends of Search 2026, highlighting the most actionable takeaways for navigating the evolving SEO and AI-driven landscape. - [From gut feel to algorithmic cities: How AI will decide what Britain builds and whether it works](https://www.artefact.com/blog/from-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works/): For decades, placemaking in Britain has been governed as much by judgment as by methodology. Practitioners speak of "character", "vibrancy", and the elusive "feel" of a streetscape; qualities refined through experience, human use, and professional instinct rather than formalised metrics. The accomplished practitioner was often the one who had seen enough places to recognise what worked, even when the causal mechanisms remained partly intangible. - [Navigating the new RICS AI standard: What it means for surveyors](https://www.artefact.com/blog/navigating-the-new-rics-ai-standard-what-it-means-for-surveyors/): AI is reshaping professional practice across the built environment, and the surveying profession is no exception. With the Royal Institution of Chartered Surveyors (RICS) having published its first Responsible Use of Artificial Intelligence in Surveying Practice professional standard (effective from 9 March 2026) the question for many firms is no longer whether to engage with AI, but how to do so in a way that is compliant, considered, and professionally defensible. - [Leadership in the age of AI: Authenticity, inclusive tech and sponsorship](https://www.artefact.com/blog/leadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship/): In the age of AI, the ultimate competitive advantage isn't technological fluency, it's human connection. Drawing from the recent Women@Artefact panel, this article explores how professionals can become "AI-proof" by leveraging inclusive tech like Fierté AI, freeing up time for strategic thinking, embracing authentic career journeys, and shifting from traditional mentoring to active sponsorship. - [The Open-Source Paradox](https://www.artefact.com/blog/the-open-source-paradox/): Red Hat built a $34 billion business on Linux. IBM bought it. What the deal validated was a hypothesis that had held for four decades: that companies extracting enormous value from shared code would, in self-interest, keep funding the projects they depended on. That hypothesis is now under stress. Not because anyone decided to stop funding open source. Because the industry that funded it most — SaaS — is being dismantled by the industry that depends on it most — AI. - [Part 2 | From memory to navigation: Scaling autonomous agents beyond retrieval](https://www.artefact.com/blog/part-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval/): In a previous piece, I explored how eight independent research teams converged on the same insight: instead of building memory systems around the model, train the model itself to manage memory as a learned skill. Post-memory training — using reinforcement learning in the post-training phase — produces agents that decide what to store, delete, consolidate, and retrieve, all optimized against task completion. - [Part 1 | Post-memory training: Teaching agents to remember, not just retrieve](https://www.artefact.com/blog/part-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve/): Post-memory training has been a hyperfocus of mine over the past few months. If you have followed my recent writing on context management, memory architectures, and the recurring question of why agents degrade after turn 50, this article is where those threads converge. The original pattern was clear enough. Eight independent research teams arrived at the same conclusion: stop building memory systems around the model and train the model itself to manage memory as a learned skill. That convergence was significant. - [Thought Leadership Piece – AI and Data trends leading the way in 2026](https://www.artefact.com/blog/thought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026/): As we look back on 2025, one thing is clear: artificial intelligence and data are no longer experimental tools sitting at the edges of organizations. They have moved decisively into the core of how businesses operate, compete, and create value. The pace of adoption tells the story. By the end of 2025, roughly one in six people worldwide had used generative AI tools, according to Microsoft’s AI Diffusion Report. In enterprises, momentum was even stronger, with nearly 70% of global organizations deploying generative AI in at least one business function by mid-year. What began as isolated pilots has rapidly evolved into embedded capabilities affecting decision-making, customer engagement, and operational efficiency. - [The On-Time Performance (OTP) Imperative](https://www.artefact.com/blog/the-on-time-performance-otp-imperative/): In the high-stakes aviation landscape, On-Time Performance (OTP) is one of the primary levers for operational profitability. For a Tier-1 carrier, the financial impact of operational slippage has reached a critical threshold. As of 2024/2025, a single minute of delay costs an average of $100.76 in direct operating expenses. - [Trust as strategy: How pharma wins by industrializing accountability](https://www.artefact.com/blog/trust-as-strategy-how-pharma-wins-by-industrializing-accountability/): The pharmaceutical industry stands at a decisive moment. The EU AI Act's August 2026 compliance deadline for high-risk AI systems is not merely a regulatory hurdle - it is a strategic inflection point that will redefine the competitive landscape for BioPharma. Most organizations frame this as a compliance burden. The market leaders are already recognizing it as a strategic opportunity: the chance to build a scalable trust stack (governance, assurance, adoption) that accelerates the molecule-to-market journey and builds a defensive moat around their data assets. - [The last graduate intake: Is AI the end of the property professional?](https://www.artefact.com/blog/the-last-graduate-intake-is-ai-the-end-of-the-property-professional/): The recent share price slide of CRE firms on the fears of existential AI disruptions to their business model is a manifestation of a new reality starting to take shape. Reflecting on the future of the built environment often feels like standing at a precipice. In my recent discussions with industry leaders, I’ve found that the conversation usually gravitates toward two extremes: a techno-utopia of total, automated efficiency or a stubborn, cautious return to the "human touch." - [From Performance Plateaus to Signature Dishes: Breaking the AI ceiling with first-party data](https://www.artefact.com/blog/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data/): This article shows how marketers can move beyond standard platform AI by combining first-party data, predictive signals, and smart infrastructure - turning generic automation into “signature dishes” that deliver higher ROI. - [Intelligent Fashion Retail: Driving AI adoption through a human-centric approach](https://www.artefact.com/blog/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach/): While AI has unlocked vast possibilities for the industry, large-scale implementation remains challenging. Overall, only a minority of retailers have successfully operationalized personalization at scale, and many organizations are still constrained by gaps in talent readiness and change management, slowing their transformation journeys. - [AI in Sport: The biggest wins are now off the field](https://www.artefact.com/blog/ai-in-sport-the-biggest-wins-are-now-off-the-field/): In sport, data and AI are primarily associated with on-field performance: player analytics, tactical modelling and injury prevention. Technology has expanded the boundaries of athletic achievement, enabling athletes to push beyond previous limits. So why aren’t more sports organisations applying the same thinking to the business of sport? Sport is an intensely competitive entertainment industry where marginal gains in areas such as fan engagement, content, operations and commercial decision-making can matter as much as results. - [Long-run AI agents, part 3: What this actually means for organizations](https://www.artefact.com/blog/long-run-ai-agents-part-3-what-this-actually-means-for-organizations/): The technology is real but immature. The trajectory is clear but the timeline is not. Most organizations deploying long-running AI in 2026 will learn expensive lessons. A few will gain genuine advantages. The difference will come down to three things: where they deploy, how they govern, and whether they understand what "autonomous" actually means in practice. - [Long-run AI agents, part 2: Three approaches that actually work](https://www.artefact.com/blog/long-run-ai-agents-part-2-three-approaches-that-actually-work/): In late 2025, a technique with the absurd name "Ralph Wiggum" went viral among practitioners. The name comes from a Simpsons character—deliberately silly, because the core idea is almost embarrassingly simple. - [Long-run AI agents, part 1: The problem nobody talks about](https://www.artefact.com/blog/long-run-ai-agents-part-1-the-problem-nobody-talks-about/): In March 2025, a research organization called METR published a finding that got less attention than it deserved. They had been measuring something unfashionable: how long AI systems could work on tasks before they broke down. Not what they could do in a single interaction. METR wanted to know how long they could sustain coherent, useful effort. - [70% of AI success is human-centric: Here are five real-world truths that prove it](https://www.artefact.com/blog/70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it/): We are living through a period of immense technological possibilities. Across industries, leaders are being inspired by what AI can achieve, yet realizing that value requires more than just installing new software. To bridge the gap between a successful proof-of-concept and scalable business value, we must embrace a spirit of process reinvention. The projects that succeed are those that treat AI not just as a tool, but as a catalyst for cultural evolution. - [Inside the layers of the agentic revolution – Interview by TCG Summit](https://www.artefact.com/blog/inside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit/): Edouard de Mézerac outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full potential. - [On the Apathy of UK PropTech – Why the UK Property Industry is Lagging in its Adoption of AI](https://www.artefact.com/blog/on-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai/): For much of the past decade, the UK property industry has spoken about Artificial Intelligence as something that is coming: imminent, inevitable, but perpetually just over the horizon. Conference agendas are crowded with PropTech panels, innovation strategies are filled with references to data and automation, and most large firms can point to at least a handful of pilots, lackluster initiatives or proofs of concept. - [Artefact Co-Chairs Working Group in Setting the First Global AI Standards for Property Surveyors](https://www.artefact.com/blog/artefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors/): As a testament to its leadership in data and AI for the built environment, Artefact co-chaired the writing and publishing of the 1st global edition of the Royal Institution of Chartered Surveyors (RICS) AI Standards. These standards, applicable to all 150,000 chartered surveyors from the 9th of March 2026, are believed to be the first published by any national property trade body and will serve as a template for future guidance on responsible AI deployment. - [The Economy of Intentionality: Executive Brand Experience in 2026](https://www.artefact.com/blog/the-economy-of-intentionality-executive-brand-experience-in-2026/): To understand the landscape of 2026, we must revisit the trajectory of the experience economy over the past few years. In the immediate post-pandemic period, we witnessed the phenomenon of the “Revenge of Presence”: an explosion of mass events, festivals, and performance-driven wellness—marathons, triathlons, and frenetic networking agendas in crowded cafés. However, this excess gave rise to a new pathology: sensory fatigue. The executive of 2026 arrives at events saturated by screens, shallow networking, and endless promises of productivity. - [Artefact is one of the Top 10 Leading Google Partners to Watch 2025-26](https://www.artefact.com/blog/scaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact/): Data-driven transformation should feel like progress, yet petabytes of raw information often sit unused, proofs of concept stall, and siloed teams debate strategy while competitors surge ahead. Artefact halts that stagnation by fusing the intuition of “Art” with the rigor of “Fact.” Artefact streamlines AI scaling by merging technical excellence with business alignment. It transforms costly pilots into measurable enterprise capabilities. As a Premier Google Cloud partner and 2025 AI Partner of the Year for EMEA, it dismantles barriers between business vision and technical reality, builds secure data foundations, deploys tailored AI, and upskills employees so isolated wins scale across the enterprise and measurable impact returns to the agenda. ## Events - [Artefact AI Connect Dinner, Abu Dhabi](https://www.artefact.com/events/artefact-ai-connect-dinner-abu-dhabi/): The Artefact AI Connect Dinner exclusively welcomes executives and senior leaders across key sectors in the UAE, from public entities, major private enterprises, and multinational corporations. - [Workshop Anthropic x Artefact – Casablanca](https://www.artefact.com/events/workshop-anthropic-x-artefact-casablanca/): Une session de travail consacrée à l’exploration de Claude dans des contextes d’entreprise, à partir de cas d’usage concrets et de problématiques réelles. - [Artefact at AI Summit 2026 – Barcelona](https://www.artefact.com/events/artefact-at-ai-summit-2026-barcelona/): Artefact is going to take part in the AI Summit Barcelona 2026, taking place on September 22nd & 23rd. As the corporate world shifts its focus from AI experimentation to proven frameworks and real business value, our experts will be on the ground to demonstrate how organizations can successfully scale AI to drive meaningful organizational change. - [Process Intelligence Meets AI](https://www.artefact.com/events/process-intelligence-ai/): Join Artefact, ARIS and the Women in Process Mining community in London for an evening exploring how Process Intelligence, Process Excellence and AI can work together to drive meaningful business transformation. - [Artefact AI Connect Summit Doha 2026](https://www.artefact.com/events/artefact-ai-connect-summit-doha/): One day. Big questions. Meaningful conversations. - [CHOBE, IBEE & RICS Accredited Providers Conference 2026](https://www.artefact.com/events/rics-ai-and-education/): Senior Director and Head of Property, Chris de Gruben FRICS will hold a keynote on the topic of: "AI & Education: How do we train the next generation of AI enabled surveyors" - [RICS Summer University of Expertise](https://www.artefact.com/events/rics-summer-university/): Senior Director and head of Property, Chris de Gruben FRICS will hold a keynote on: "The RICS Responsible use of AI standards and their Practical Application". - [RICS Africa Conference](https://www.artefact.com/events/rics-africa-conference/): Artefact joined the RICS Africa Conference 2026 in Johannesburg, where Christopher de Gruben, Consulting Director and Head of Property & Retail, explored the growing impact of Artificial Intelligence on the property sector. - [The Future of UK Property Management: Industry Roundtable](https://www.artefact.com/events/prop-tech-roundtable-ai/): Are UK property management solutions keeping pace with the market's evolving demands? - [Afterwork Artefact – AI for Good : Façonner une tech étique, utile et responsable](https://www.artefact.com/events/afterwork-artefact-ai-for-good/): Les afterworks d'Artefact sont conçus comme des espaces de rencontres professionnelle, ouverts à toutes celles et ceux qui souhaitent faire avancer la diversité dans le domaine de la tech et de la data. Pour cette afterwork Artefact met à l'honneur celles qui utilisent l'intelligence artificielle comme un levier d'impact positif, de responsabilité et de transformation sociétale. - [Artefact at DMEXCO 2026 – Cologne](https://www.artefact.com/events/artefact-at-dmexco-2026-cologne/): Every year, DMEXCO brings together the people shaping the future of digital business, marketing, technology and innovation. With 40,000+ marketing executives and digital experts from around the world and visitors from 90 countries, it is a global meeting point for ideas, connections and practical solutions. - [Anthropic x Artefact Workshop #2 – New York](https://www.artefact.com/events/workshop-anthropic-x-artefact-new-york-august-2026-copy/): Seating is intentionally limited to keep the conversation candid and the group small enough to actually get hands-on. - [Artefact au HUBTALK Banking & Insurance 2026](https://www.artefact.com/events/artefact-au-hubtalk-banking-insurance-2026/): Le HUB Institute organise le HUBTALK Banking & Insurance 2026, le rendez-vous stratégique dédié à la mutation des institutions financières. Face aux enjeux de l'IA générative, de l'AI Act et de l'agilité opérationnelle, cet événement réunit un cercle restreint de dirigeants pour transformer l'innovation technologique en performance commerciale. - [Artefact x Tech For Retail – Paris Expo Porte de Versailles](https://www.artefact.com/events/artefact-x-tech-for-retail-paris-expo-porte-de-versailles/): Tech For Retail est le sommet européen de référence dédié à la transformation du commerce et du e-commerce. Pour cette 6ᵉ édition centrée sur la thématique : « L'IA Agentique & la Réinvention du Retail »  retrouvez nos experts Artefact sur notre stand pour découvrir comment déployer l'IA agentique, optimiser votre Commerce Unifié et mesurer le ROI réel de vos investissements technologiques. - [Artefact au salon Big Data & AI Paris, 2026](https://www.artefact.com/events/artefact-big-data-ai-paris-2026/): → Inscription - [Workshop Anthropic x Artefact – New York](https://www.artefact.com/events/workshop-anthropic-x-artefact-new-york-august-2026/): Seating is intentionally limited to keep the conversation candid and the group small enough to actually get hands-on. - [Artefact’s Circle of AI Leaders followed by an evening at Oktoberfest](https://www.artefact.com/events/artefacts-circle-of-ai-leaders-followed-by-an-evening-at-oktoberfest/): Artefact is organizing an exclusive, invitation-only gathering for senior AI and business leaders on September 21st in Munich. Our AI Leaders Circles bring together a small group of enterprise executives to share real-world AI implementation realities and exchange strategic perspectives. - [Workshop Anthropic x Artefact – Paris](https://www.artefact.com/events/workshop-anthropic-x-artefact-paris-july2026/): Nous avons le plaisir de vous inviter à un workshop privé, sur invitation uniquement, consacré à Claude Code, co organisé par Artefact et Anthropic, le 1er juillet prochain à Paris (9h–12h). - [dbt Labs x Artefact – Data quality by design](https://www.artefact.com/events/webinar-dbtlabs-artefact-data-quality-by-design/): Dans ce webinaire, dbt Labs et Artefact vous montrent comment construire un framework de data quality management scalable, ancré dans une stratégie de gouvernance globale et qui délivre un ROI mesurable. - [Artefact’s Agentic Hackathon for Executives – Munich](https://www.artefact.com/events/artefacts-agentic-hackathon-for-executives-munich/): For this occasion, we’ve chosen Anthropic’s Claude Code, a tool we have implemented ourselves, having recently onboarded 1,500 of our own consulting and technical workforce onto Claude to unify our internal applications. - [Artefact x Le Congrès – Cologne](https://www.artefact.com/events/artefact-x-le-congres-cologne/): Wir freuen uns sehr, unsere Teilnahme an der neuen Ausgabe von LE CONGRÈS anzukündigen, die am Donnerstag, den 17. September 2026, im wunderschönen Kölner Rathaus stattfinden wird! - [Artefact at Big Bang KI Festival 2026 – Berlin](https://www.artefact.com/events/artefact-at-big-bang-ki-festival-2026-berlin/): We are excited to announce that Artefact Germany will be at the Big Bang KI Festival in Berlin on September 16th and 17th, 2026! As organizations look to move past the AI hype and implement real, value-driven solutions, our team is ready to help you navigate the next frontier of data transformation. - [Artefact Germany at jobwunder career fair – Berlin](https://www.artefact.com/events/artefact-germany-at-jobwunder-career-fair-berlin/): We are thrilled to announce that Artefact Germany will be at the upcoming jobwunder career fair hosted by Technische Universität Berlin on May 17, 2026 (11 a.m. – 5 p.m.)! - [The New Nature of Business – A Conversation with André Hoffmann](https://www.artefact.com/events/the-new-nature-of-business/): Moderator: Nermeen Varawalla (MBA 00D), President, INSEAD Alumni Association UK. - [Les Rencontres du pilotage de la performance par la DFCG – Paris](https://www.artefact.com/events/les-rencontres-du-pilotage-de-la-performance-par-la-dfcg-paris/): Venez rencontrer les équipes Artefact lors de la 11e édition des Rencontres du Pilotage de la Performance, le 18 juin 2026 à l’Etoile Business Center (Paris 8e). - [Artefact at Data+AI Summit by Databricks, June 15-18th, San Francisco](https://www.artefact.com/events/artefact-at-databricks-data-ai-summit-2026-building-the-hybrid-organisation-with-ai-agents/): Meet Artefact at Data+AI Summit 2026 in San Francisco this June. - [Artefact at Global Valuation Conference by RICS](https://www.artefact.com/events/artefact-at-global-valuation-conference-by-rics/): The Global Valuation Conference brings together leading experts, regulators, and practitioners to provide actionable insights on the issues redefining valuation today. The programme focuses on global standards, emerging risks, sustainability, and the practical application of new technologies equipping delegates to deliver high‑quality, future‑ready advice. - [AI Innovation Breakfast – Riyadh](https://www.artefact.com/events/ai-innovation-breakfast-riyadh/): Join industry leaders, data executives, and AI innovators for an exclusive morning dedicated to advancing enterprise AI. Hosted by Artefact and Google Cloud, the AI Innovation Breakfast will explore how organisations can move from experimentation to measurable business value through AI agents, enterprise AI platforms, and multi-agent orchestration. - [Artefact Circle of AI Leaders with Heartfelt](https://www.artefact.com/events/artefact-circle-of-ai-leaders-with-heartfelt/): As Artificial Intelligence evolves from predictive insights to autonomous execution, organizations face a new frontier. This exclusive, invite-only Dinner Circle brings together pioneering minds from the technology, financial services (FSI), and industrial sectors to explore the realities, challenges, and triumphs of driving Agentic AI transformation at scale. - [Artefact x TechBikers Germany – The 2026 Ride](https://www.artefact.com/events/artefact-x-techbikers-germany-the-2026-ride/): Innovation moves fast, but this June, we’re moving on two wheels. Artefact is excited to announce our official sponsorship of Techbikers Germany 2026! - [Artefact at Accelerate Tomorrow AI Summit – Berlin](https://www.artefact.com/events/artefact-at-accelerate-tomorrow-ai-summit-berlin/): Artefact is going to take part in the Accelerate Tomorrow AI Summit 2026, taking place on June 2-3 in Berlin. As the corporate world shifts its focus from AI experimentation to proven frameworks and real business value, our experts will be on the ground to demonstrate how organizations can successfully scale AI to drive meaningful organizational change. - [The Machine Room: AI Lab Launch – Copenhagen](https://www.artefact.com/events/the-machine-room-ai-lab-launch/): AI Lab is Denmark's infrastructure for AI innovation, connecting the best early-stage founders, industry leaders, and a growing ecosystem to drive AI adoption and build companies that scale globally. AI Lab is anchored in Denmark and connected to the European frontier. - [Artefact at AWS Summit Hamburg](https://www.artefact.com/events/artefact-at-aws-summit-hamburg/): Reserve your seat at AWS Summit Hamburg, showcasing the latest in cloud innovation. Attend the one-day event to explore how cutting-edge technologies, including agentic AI, are revolutionizing industries and empowering organizations to lead. Learn what it takes to drive business transformation and infrastructure modernization at scale. - [Artefact sera présent au Google Cloud Summit 2026](https://www.artefact.com/events/artefact-google-cloud-summit-2026-ia-generative/): Venez rencontrer les équipes Artefact sur notre stand 37, le 4 juin 2026 à l'Accor Arena, pour découvrir nos cas concret d'utilisation de l'IA agentique, et ne manquez pas notre conférence avec notre client Renault pour découvrir un cas d'application réussi d'IA dans l'industrie automobile. - [Webinar Traackr x Artefact x Creator Revolution](https://www.artefact.com/events/webinar-traackr-x-artefact-x-creator-revolution/): Join Traackr, Artefact, and Creator Revolution to understand what’s changing, what it means for your creator strategy, and how to get ahead of it. - [Digital Leaders Brunch with Krista Seiden](https://www.artefact.com/events/digital-leaders-brunch-with-krista-seiden/): The digital analytics landscape is entering a new phase. AI is changing how organisations analyse customer behaviour, identify opportunities, and act on data. But the companies that benefit most from AI will not be the ones with the most dashboards or the largest data volumes. They will be the ones with a strong analytics foundation: clear business questions, reliable data collection, consistent taxonomy, and teams that know how to turn signals into action. - [The Last Mile of Enterprise AI Adoption](https://www.artefact.com/events/enterprise-ai-adoption/): Enterprises have committed to AI. The platforms are there, the models work, the investment is real. But for most organisations, it still isn't translating into how the business actually runs. The gap between data capability and operational impact is where adoption stalls, and it is shaped by more than technology alone. - [Artefact at VivaTech 2026 – Paris](https://www.artefact.com/events/artefact-vivatech-2026/): We are thrilled to announce our participation in VivaTech, the premier event for key players in AI, Tech, and Business. Expecting over 180,000 attendees from 174 countries, this event is the ultimate hub for innovation and its practical business applications. - [From Context to Conversations: Building AI-Powered Workflows at Scale – Utrecht](https://www.artefact.com/events/from-context-to-conversations-building-ai-powered-workflows-at-scale-utrecht/): PyData Amsterdam is a vibrant community of Python and data enthusiasts that brings together this community and provides a forum for users and developers of open-source data tools. - [Artefact Matinale de la Data & AI : La Roadmap du CMO avec Younited, Ubisoft, Accor et GetMint](https://www.artefact.com/events/matinale-14-la-roadmap-du-cmo-contenu-mesure-geo-data-ia-coeur-performance-ubisoft-younited-accor-getmint/): Entre l'avènement du GEO et la production de contenus à l'échelle, les frontières du marketing digital se déplacent. Artefact vous donne rendez-vous pour une nouvelle édition de notre Matinale sur le thème « La Roadmap du CMO : contenu, mesure et GEO, la data et l'IA au cœur de la performance » avec les retours d'expérience d’Ubisoft, Younited, Accor et GetMint. - [Claude Code Workshop – Utrecht](https://www.artefact.com/events/claude-code-enterprise-workshop-utrecht/): Join us for a hands-on technical workshop on Claude Code, designed for senior technical leaders ready to move beyond experimentation and into real implementation, taking place on May 13th from 08:00 to 14:00 at our offices in Utrecht. - [AI for Marketing: Be chosen. Move faster. Redefine growth – Amsterdam](https://www.artefact.com/events/ai-for-marketing-be-chosen-move-faster-redefine-growth/): Join Google & Artefact for an executive morning combining leadership perspectives, real cases and live technology – including insights from Linda Cereda, former Nike marketing leader – around three critical questions: - [Artefact at Google Next, April 21-24th, Las Vegas](https://www.artefact.com/events/artefact-at-google-next-april-21-24th-las-vegas/): Meet Artefact at Google Cloud Next 2026 in Las Vegas this April. - [Artefact à l’IMAgine Day IA Générative et IA Agentique – Saison 6](https://www.artefact.com/events/artefact-a-limagine-day-ia-generative-et-ia-agentique-saison-6/): Venez assister à la plénière Artefact avec son client de la télécommunication, sur un cas concret d'utilisation de l'IA agentique à l’occasion de l’IMAgine Day organisé par l’Innovation Makers Alliance, le 14 avril prochain. - [Artefact au Hub Forum – AI for Efficiency le 15 avril 2026](https://www.artefact.com/events/artefact-au-hub-forum-ai-for-efficiency-le-15-avril-2026/): Venez écouter Artefact avec ses clients Servier et Pernod Ricard, sur des cas concrets d’utilisation d’IA générative et agentique à l’occasion du HubForum organisé par le HUB Institute, le 15 avril prochain. Nous aurons le plaisir de partager notre expertise lors de deux formats distincts : Masterclass : Pernod Ricard x Artefact, « Le CMO Augmenté, piloter la performance à l'ère de l'IA Agentique : fusionner Lean Management et Agents intelligents pour transformer vos défis en ROI. » Plénière : Servier x Artefact,  « AI-powered role play for field force training: from idea to solution. » 📅 Mardi 15 avril 📍 Comet Meetings - 35 rue St Marc, Paris 75002 - [Artefact at Google Cloud AI Live 2026 – Amsterdam](https://www.artefact.com/events/artefact-at-google-cloud-ai-live-2026-amsterdam/): Join us at Google Cloud AI Live Amsterdam 2026, the premier platform for exploring the next frontier of AI, cloud, and the infrastructure powering the Agentic Enterprise. - [Artefact Belgium Office Opening – Brussels](https://www.artefact.com/events/artefact-belgium-office-opening/): Join us to celebrate the opening of Artefact’s new Belgium office in Brussels. This exclusive evening will bring together leaders in data, AI, and digital transformation for networking, thought-provoking discussions, and immersive experiences. - [Women Hackathon – Groupe Mutuel x Artefact](https://www.artefact.com/events/women-ai-hackathon-artefact-groupe-mutuel-lausanne/): 🚀 What if you could work on real AI fraud cases... in just a few hours? That’s exactly what we’re offering. Artefact is organizing an exclusive Women AI Hackathon in collaboration with Groupe Mutuel, bringing together talented students from EPFL and similar programs with strong technical and coding skills. 🎯 Your mission Work on real-world use cases such asWork on real-world use cases such as signature forgery detection and agentic validation of LAMal invoices. 💡 What makes this experience different? Unlike typical hackathons, this is a fast-paced, half-day experience (13:00 – 22:00) where you'll tackle real business problems, not theoretical cases. Throughout the day, you'll benefit from hands-on mentorship from experts at Artefact & Groupe Mutuel, before presenting your solution in a final pitch in front of a professional jury. 🏆 What’s in it for you? Hands-on experience on real AI use cases Direct exposure to recruiters (CV sharing at the end) A unique opportunity to stand out Networking with experts & like-minded peers 🧠 Who should apply? Students with a technical background in Computer Science, Data Science, AI, and experience with Machine Learning, Computer Vision or AI agents. The event is hosted at Unlimitrust Campus, Trust Village (Lausanne). Only a limited number of participants will be selected and this event is open to women participants only. 📅 Date: April 21st 📍 Location: Route des Flumeaux 42, 1008 Prilly 📩 Apply before April 20th: Women Hackathon - Registration Form - [Data & AI WebTalks : AI for Industry avec AVEVA et Neo4j](https://www.artefact.com/events/dataai-webtalks-ai-for-industry-avec-aveva-neo4j/): Participez au webinar Artefact Data & AI WebTalks - AI for Industry le mardi 31 mars 2026, de 10h00 à 11h00. - [Artefact Data & AI Circle – After GITEX Marrakech](https://www.artefact.com/events/artefact-data-ai-circle-after-gitex-marrakech/): Le 7 avril 2026, Artefact et Microsoft organisent un Data & AI Circle exclusif au Mövenpick Mansour Eddahbi à Marrakech, dans le cadre du GITEX Africa. - [Artefact AI Connect, Indonesia](https://www.artefact.com/events/artefact-ai-connect-summit-indonesia/): Artefact brings its global AI Connect series to Jakarta for a high-impact morning dedicated to the future of data and artificial intelligence in Indonesia. - [Artefact España en ValencIA e-motion](https://www.artefact.com/events/artefact-espana-en-valencia-e-motion/): ¡Estamos presentes en Valencia Emotion! En Artefact, nos hace mucha ilusión formar parte de este ecosistema de innovación y compartir cómo estamos liderando la transformación del sector a través del dato y la tecnología. - [Artefact’s Circle of AI Leaders with the Royal Danish Consulate and 2021.AI](https://www.artefact.com/events/artefacts-circle-of-ai-leaders-with-the-royal-danish-consulate-and-2021-ai/): Artefact is pleased to organize the first edition of our Artefact Circle of AI Leaders on the theme: "The Nordic Blueprint: Lessons from their AI Success Story." We will feature guest speakers from the Royal Danish Consulate, 2021. AI, and the BioInnovation Institute (BII), who will share their firsthand experiences in driving AI transformation. - [Claude Code Labs – London](https://www.artefact.com/events/claude-code-labs/): From AI Demo to Enterprise Deployment - [Artefact at UKREiiF 2026 – Leeds](https://www.artefact.com/events/artefact-at-ukreiif-2026-leeds/): We are delighted to announce that Artefact will be at the UKREiiF 2026, the must-attend event for the real estate, property, and infrastructure sectors. Bringing 16,000+ professionals from national and local government, investors, developers, end-users, and the wider built environment industry together – it’s the place where conversations start to drive investment and regeneration in our regions. - [Artefact Germany at the Hannover Messe 2026 – Hall 27 Stand B24](https://www.artefact.com/events/artefact-germany-at-the-hannover-messe-2026/): Artefact is pleased to announce its participation in the Hannover Messe this April, one of the most important international platforms and hot spot for industrial transformation, with excellent innovations and unusual products. As the manufacturing sector increasingly prioritizes digital sovereignty and operational efficiency, our team will be present to demonstrate how advanced Data and AI solutions can be integrated into large-scale industrial environments. - [Artefact at ULI UK Annual Conference 2026 – London](https://www.artefact.com/events/artefact-at-uli-uk-annual-conference-2026-london/): We are delighted to announce that Artefact will be at the ULI UK Annual Conference 2026, welcoming Real Estate & Built Environment colleagues from across the UK and beyond. - [Advancing Marketing Measurement in the Age of AI – Amsterdam](https://www.artefact.com/events/advancing-marketing-measurement-in-the-age-of-ai/): The marketing landscape is evolving faster than ever, and understanding the true impact of your brand and campaigns is critical. With multiple channels, complex customer journeys, increasing privacy restrictions, and more AI-driven media environments, traditional measurement approaches are no longer enough. So how can organizations move beyond reporting to truly prove impact – while enabling smarter decisions, better ROI, and a culture of test and learn? - [Leadership in the Age of AI – Utrecht](https://www.artefact.com/events/leadership-in-the-age-of-ai-by-women-at-artefact/): Modern careers no longer follow a straight line. Ambition, leadership, and success now evolve alongside life realities, non-linear paths, and broader definitions of impact, while AI continues to reshape how organizations understand talent, skills, and potential. Women, in particular, navigate careers shaped by transitions, pauses, reinvention, and multiple identities. Yet many organizational systems and leadership models still rely on outdated, linear frameworks, failing to reflect both human complexity and the responsible use of AI. - [Artefact at TCG Summit 2026 – Copenhagen](https://www.artefact.com/events/artefact-at-tcg-summit-2026-copenhagen/): We are thrilled to announce that Artefact will be joining industry leaders at the TCG Retail Summit in Copenhagen from March 24-26. This event is a cornerstone for the retail and technology sectors, and we are proud to be part of it. - [Artefact at Web Summit Qatar 2026](https://www.artefact.com/events/artefact-web-summit-qatar-2026/): Artefact is proud to participate in Web Summit Qatar 2026, joining Informatica’s booth to showcase our expertise in data, analytics, and AI. The event provides a unique platform to explore the latest trends shaping industries across sectors and functions, from finance and telecom to retail and government. - [Matinale de la Data & IA : Côte d’Ivoire | Plateformes agiles et souveraines : libérer le potentiel de vos données](https://www.artefact.com/events/matinale-data-plateformes-agiles-et-souveraines-liberer-le-potentiel-de-vos-donnees/): La donnée est aujourd’hui au cœur de la transformation des organisations. Pour exploiter pleinement son potentiel, les entreprises ont besoin de plateformes data agiles, sécurisées et souveraines qui permettent de valoriser les informations et de transformer les usages Data & IA en décisions concrètes et impactantes. - [Artefact at Friends of Search 2026 – Amsterdam](https://www.artefact.com/events/friends-of-search-2026-amsterdam/): On Thursday, March 12, 2026, Friends of Search returns to the iconic Kromhouthal in Amsterdam. Organised by DDMA and VIA, this leading search marketing event brings together SEO, Paid Search, and digital marketing professionals from across the Benelux to explore the latest developments shaping the future of search. - [Inside Cirque du Soleil’s Conversational AI Journey](https://www.artefact.com/events/inside-cirque-du-soleils-conversational-ai-journey/): Join us in Montreal on January 22nd to discover how Cirque du Soleil, together with Google Cloud and Artefact, is reimagining how teams and audiences interact with data. - [AI for Fashion | Shanghai](https://www.artefact.com/events/ai-in-fashion/): As spring opens new possibilities, Artefact invites you to an industry event exploring the most human-centric frontier of intelligent fashion: moving from potential to scalable impact. - [Google Cloud AI Days Denmark 2025](https://www.artefact.com/events/google-cloud-ai-days-denmark-2025-copy/): Join us in Copenhagen for Google AI Day Denmark 2025, an exclusive in-person event where business leaders and practitioners come together to explore how AI can drive real, measurable impact. - [Google Cloud AI Days Sweden 2025](https://www.artefact.com/events/google-cloud-ai-days-sweden-2025/): Join us in Stockholm for Google AI Day Sweden 2025, an exclusive in-person event where business leaders and practitioners come together to explore how AI can drive real, measurable impact. - [Artefact End-of-Year VIP Dinner](https://www.artefact.com/events/artefact-end-year-vip-dinner-riyadh/): EXCLUSIVE INVITATION - [Google Cloud Summit Saudi Arabia 2025](https://www.artefact.com/events/google-cloud-summit-saudi-arabia-2025/): Join us at the Google Cloud Summit Saudi Arabia 2025, a definitive platform for exploring AI, cloud, and the infrastructure shaping tomorrow's technology landscape. - [New London Office Launch](https://www.artefact.com/events/new-uk-office-launch/): Join us to celebrate the opening of Artefact’s new UK office in the heart of London. This exclusive evening brings together leaders in data, technology, and innovation for networking, live discussions, and immersive experiences. - [The Future of Marketing Mix Modelling](https://www.artefact.com/events/the-future-of-marketing-mix-modelling/): Join us for an exclusive event, The Future of Marketing Mix Modelling, hosted by Artefact and Google on 2nd December 2025 in London. - [Artefact at CDP World | Ready to move beyond basic CDP implementation?](https://www.artefact.com/events/ai-for-marketing-2/): Join Artefact or an exclusive afternoon exploring how AI is transforming the way brands connect with their audience — from the rise of AI-driven search to data strategy and creative automation. - [Salon Tech for Retail 2025 | Carrefour x Artefact – Paris](https://www.artefact.com/events/salon-tech-for-retail-2025/): Pour la 5ème année consécutive, Artefact sera présent les 24 et 25 novembre au Salon Tech for Retail, le plus grand rendez-vous européen du Retail, avec plus de 13 000 participants, 415 exposants et 200 conférences à Paris Expo Porte de Versailles - Hall 4. - [Boosting Data Performance: Unlocking the Power of DuckDB in your Gold Layer](https://www.artefact.com/events/webinar-boosting-data-performance-unlocking-the-power-of-duckdb-in-your-gold-layer/): Join us for an engaging discussion on how to achieve exceptional performance for gold layer analytics using DuckDB. You’ll gain insights into real-world benchmarking for BI use cases, understand why using your Postgres database for analytics is a bad idea, and discover how DuckDB achieves its remarkably fast analytical performance. - [AI for Marketing: Redefining Search, Data, and Creatives at Scale – Utrecht](https://www.artefact.com/events/ai-for-marketing/): Join Artefact, together with experts from Google and Artefact 3000, for an exclusive afternoon exploring how AI is transforming the way brands connect with their audience — from the rise of AI-driven search to data strategy and creative automation. - [AI in China: Insights & Opportunities](https://www.artefact.com/events/generative-ai-is-redefining-industries-and-opening-new-frontiers-for-innovation/): Artificial Intelligence—especially Generative AI—is transforming industries worldwide. To help French brands understand China’s rapidly evolving AI market and explore new opportunities, AWS and Dify are hosting an exclusive global-to-China delegation visit in Shanghai, bringing together senior representatives from leading French brands. - [Artefact x Amazon Ads Webinar](https://www.artefact.com/events/artefact-x-amazon-ads-webinar/): En este contexto, Amazon Ads se ha consolidado como el hub global de vídeo premium, integrando inventario propio (Prime Video, Twitch, Freevee) y acuerdos con líderes como Disney+ y, desde Q3 2025, Netflix. - [Agentic AI Unpacked: Benefits, Boundaries & Beyond – Amsterdam](https://www.artefact.com/events/agentic-ai-unpacked-benefits-boundaries-beyond/): We’re excited to welcome Edouard de Mézerac, CEO of Artefact and HEC Paris alumnus, to the Réseau Grandes Écoles Pays-Bas for an exclusive keynote on Agentic AI – one of today’s most transformative technologies. - [Pydata Amsterdam 2025](https://www.artefact.com/events/pydata-amsterdam-2025-artefact/): We’re thrilled to announce that Artefact is a proud sponsor of PyData Amsterdam 2025! - [Matinale #12 : Réussir sa transformation IA avec le Groupe Barrière et FDJ United](https://www.artefact.com/events/matinale-12-reussir-sa-transformation-ia-avec-le-groupe-barriere-fdj-united/): Venez assister à la Matinale Artefact de la Data & IA le jeudi 16 octobre, de 8h30 à 11h30, dans nos locaux (Paris 9ème) avec le Groupe Barrière et FDJ United, sur le thème de « Du concept à l’impact réel : réussir sa transformation IA générative et agentique. » - [Salon Big Data & AI | Burger King x Artefact – Paris](https://www.artefact.com/events/big-data-ai-paris-2025/): Pour la 5ème année consécutive, Artefact sera présent les 1er et 2 octobre au Salon Big Data & AI Paris, le plus grand rendez-vous européen de la Data & de l’IA, avec plus de 17 000 participants et 200 conférences à Paris Expo Porte de Versailles - Hall 3. - [Artefact x Pydata Meetup – Hamburg](https://www.artefact.com/events/artefact-x-pydata-meetup-hamburg/): Join us for an evening of inspiring talks, networking, and tech insights at the Artefact Hamburg office. We’ll kick off with a deep dive into scaling RAG applications with Priya Sarkar, followed by an exploration of interactive robotics and public learning with Dr. Ing. Alireza Abbasimoshaei. Alongside the talks, enjoy networking opportunities, food, and engaging discussions with fellow data and AI enthusiasts. - [Afterwork Women@Artefact – 3ème édition](https://www.artefact.com/events/afterwork-women-at-artefact-femmes-tech-et-sante/): Artefact a le plaisir de vous inviter le mardi 7 octobre à partir de 18h30 à la troisième édition de l'afterwork Women@Artefact, dans les bureaux d’Artefact, au 19 rue Richer, Paris 9e. - [Data & AI Cocktail Event for Shaping AI Strategy in Energy & Industry](https://www.artefact.com/events/data-ai-cocktail-event-for-shaping-ai-strategy-in-energy-industry/): SAVE THE DATE | Exclusive Cocktail Event | Shaping AI strategy in Energy & Industry - [Artefact x MoEngage Webinar](https://www.artefact.com/events/artefact-x-moengage-webinar/): AI Agents are no longer experimental - they’re already transforming workflows, accelerating decision-making, and creating new competitive advantages. But they also introduce risks that can quietly undermine your people, profits, and brand. - [Back to Business: AI & Data Innovation for Financial Services with Treasure Data & Artefact](https://www.artefact.com/events/back-to-business-networking-cocktail-treasure-data-artefact/): Date: September 25, 2025 - [Data & AI Breakfast for Luxury & Beauty leaders, NYC Edition](https://www.artefact.com/events/redefining-luxury-through-intelligence-innovation-and-intuition/): SAVE THE DATE | Exclusive Breakfast | Discover How Agentic AI is Transforming Luxury - [AI for Retail and Luxury , Dubai Edition](https://www.artefact.com/events/ai-for-retail-and-luxury-dubai-edition/): Artefact MENA is proud to host this exclusive breakfast event, gathering senior executives from the UAE’s most influential luxury brands, distributors, and retail groups. - [Afterwork Women@Artefact](https://www.artefact.com/events/afterwork-womenartefact/): Artefact a le plaisir de vous inviter le jeudi 10 juillet à partir de 18h30 à la deuxième édition de l'afterwork Women@Artefact, dans les bureaux d’Artefact, au 19 rue Richer, Paris 9e. - [Alternative Investment Firms & AI Breakfast | Artefact x Unique AI | New York City](https://www.artefact.com/events/ai-for-alternative-investment-firms/): Join us for an exclusive, closed-door breakfast hosted by Artefact and Unique AI, designed specifically for leaders in alternative investments. You’ll be part of a select group of CDOs, AI portfolio leads, and investment strategists discussing one critical question: - [AI & Art Vernissage](https://www.artefact.com/events/ai-art-vernissage/): Quand l’art rencontre l’intelligence artificielle. Le mardi 8 juillet à partir de 18h, Artefact vous ouvre ses portes au 19 rue Richer, Paris 9e, pour une soirée exceptionnelle célébrant la créativité sous toutes ses formes. - [Third Sector Search Marketing: Maximising Every Penny through AI – London](https://www.artefact.com/events/third-sector-search-marketing-maximising-every-penny-through-ai/): Join us for an exclusive event exploring the evolving landscape of digital marketing, including how it can be used to make third-sector marketing activities more effective and help stretched budgets go further. In a competitive landscape, how can your organisation stay ahead for less in the digital marketing world? Hosted by Artefact UK, this conference brings together thought leaders and industry experts to share insights into generative AI, cutting-edge search technologies, and actionable strategies to optimise paid and organic search efforts. From Google’s transformative updates to Microsoft’s forward-thinking developments, this event offers a glimpse into how future search innovations can help push your organisation to a wider audience. Attendees will be equipped with tools to adapt and thrive in a rapidly changing digital environment. 09:00 | Registration 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK 09:45 | Making PPC Spend Work Harder Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK 10:15 | Understanding What's Driving Success In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making. By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK 10:45 - 11:15 | Refreshments/Networking 11:15 | Streamlining Production of Awesome Content Through AI Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation. By Amy Golding, SEO Content Manager, Artefact UK 11:45 | Engage Like a Machine: AI Tools Supercharging Social Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms. By Chris Barnes, Founder, Chatterback Comms 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes 12:45 - 13:45 | Lunch & Networking - [Google Cloud Gen AI Live and Labs Riyadh](https://www.artefact.com/events/google-cloud-gen-ai-live-and-labs-riyadh/): Artefact is excited to be a featured partner at the Google Cloud Gen AI Live & Lab event in Riyadh, bringing together industry leaders, innovators, and cloud experts to explore the future of Gen AI. - [The Future of Work with AI – London](https://www.artefact.com/events/the-future-of-work-with-ai/): Join Artefact for a hands-on breakfast workshop and discover how to build the future of work. - [Artefact at VivaTech – Hall 1 – Booth G48 – Porte de Versailles, Paris](https://www.artefact.com/events/artefact-at-vivatech-porte-de-versailles-paris-booth-g48/): Artefact will be at VIVA TECHNOLOGY 2025,  Europe’s leading event for innovation and emerging tech, bringing together over 150,000 participants from 174 countries, taking place from June 11 to 14 at Paris Expo – Porte de Versailles. - [Adopt AI Grand Palais – Paris](https://www.artefact.com/events/adopt-ai-grand-palais-paris/): For the past 10 years, we have organized the largest AI summits across various industries. Building on the legacy of the AI Action Summit, the Adopt AI Summit represents the next step in this journey with a focus on business and impact in an iconic venue: the Grand Palais in Paris on the 25th and 26th of November 2025. - [Stockholm AI x Mistral AI x Artefact](https://www.artefact.com/events/stockholm-ai-x-mistral-ai-x-artefact-stockholm/): Artefact is excited to join forces with Mistral AI for a special event hosted by Stockholm AI, where we’ll explore AI innovations, including frontier LLMs and their transformative applications in business and healthcare. - [Artefact Data & AI Summit, Dubai](https://www.artefact.com/events/artefact-data-ai-summit-dubai/): We are excited to welcome you to the Artefact Data & AI Summit – Dubai, gathering industry leaders, innovators, and decision-makers who are driving the evolution of data and AI. This exclusive event will explore cutting-edge trends, real-world applications, and strategic insights into AI adoption across both the public and private sectors. - [How BFSI Brands Can Win with Cross-Channel Engagement](https://www.artefact.com/events/how-bfsi-brands-can-win-with-cross-channel-engagement/): Expect a no-fluff, insight-packed session with real-world strategies from industry experts. ## PDF Newsletters - [September News | Europe, China, US: Three AI races on the same track | AI in China: Four leaders speak | AI saves money in Healthcare | Adopt AI Summit 3-4 December 2026](https://www.artefact.com/pdf-newsletters/data-ai-digest-september-2026/): This month’s Data & AI Digest explores the evolving dynamics between Western and Chinese AI ecosystems, from structural differences and strategic impacts to operational challenges. Victor Coimbra, Partner & CTO Americas, outlines the US lead in frontier models, while our Shanghai leadership team provides in-depth analyses of China’s AI ecosystem, contrasting its trajectory with Western AI Frontier Labs and GAFAM tech leaders. - [Full-duplex voice arrives, Apple sues OpenAI, and the death of superficial chatbots](https://www.artefact.com/pdf-newsletters/genai-newsletter-july-2026/): Dear readers, Remember when GenAI was just making funny pictures of cats? July 2026 called to say those days are long gone. We’re currently in a fever dream of full-duplex voice, autonomous agents infiltrating Wall Street, and tech giants fighting over who owns the "cognitive loop." Whether you’re a CTO trying to map out your infrastructure or just someone wondering why your phone is suddenly translating 70 languages in real-time, we’ve got the full breakdown of why the "superficial chatbot" era just hit the floor. - [AI ACADEMY, PROCESS REDESIGN, ARDIAN CLIENT CASE, AI LLM WORKSHOPS, ORGANIZATIONAL AI, ADOPT AI](https://www.artefact.com/pdf-newsletters/data-ai-digest-july-2026/): In this month’s edition of the Data & AI Digest: • Artefact AI Academy: Adoption, strategic thoughts, and enterprise services • Artefact AI Academy services: Fostering AI adoption & upskilling to unlock business benefits • From prompting to process redesign: The journey of successful AI adoption • Artefact launches Claude Code, ChatGPT, Copilot workshops for Tech senior leaders • Ardian Client Case: From hackathon ideation to Draft AI solution • From personal AI to organizational AI: Turning AI into enterprise advantage • Adopt AI summit: New CEOs speaker lineup; early bird tickets on sale As we’re taking a break in August, the next Data & AI Digest will be published at the end of September. Stay tuned to our Artefact LinkedIn page over the next two weeks; we’ll be sharing a series of client testimonials and reports to recap key insights and case studies from the first half of the year. - [Third Quarterly Edition | Health assistants and the emerging role of GEO | Trust as strategy | Insights from the AI for Health stage at Adopt AI 2025](https://www.artefact.com/pdf-newsletters/healthcare-newsletter-q3/): Dear readers, - [Second Quarterly Edition | Special Edition: Adopt AI for HEALTH | All the Replays and Summary Report are available | Grand Palais 25-26 Nov 2025](https://www.artefact.com/pdf-newsletters/healthcare-newsletter-q2/): Dear readers, Your retina is no longer just a biological lens; it is a timestamp. By analyzing a single retinal image, algorithms can now identify Parkinson’s markers seven years before first symptoms. This is not science fiction. It was showcased two weeks ago at our Adopt AI international Summit 2025 at the Grand Palais. - [First Quarterly Edition | Data & AI’s impact in Healthcare | Whitepaper: Reinventing Pharma & Healthcare professionals engagement with Agentic AI | Automate medical coding | MMM in Pharmaceuticals](https://www.artefact.com/pdf-newsletters/healthcare-newsletter-q1/): Dear readers, - [Agentic commerce, ai agents in business, knowledge graphs, client cases and vivatech 2026](https://www.artefact.com/pdf-newsletters/agentic-commerce-ai-agents-in-business/): In this month’s edition of the Data & AI Digest: - [GenAI Newsletter May | Agents can dream now, Google I/O’s Search Revolution, and headless software.](https://www.artefact.com/pdf-newsletters/genai-newsletter-may-2026/): Dear readers, Hold onto your keyboards, because this month wasn't just another: sophisticated systems like Google's Gemini Spark are jumping across apps to get stuff done; not to be outdone, rivals like OpenAI and Anthropic are suiting up for the corporate battlefield, aggressively pushing their agents into the enterprise world through massive new partnerships. Meanwhile, the biggest twist of all? This month also saw Google radically redefine Search with an AI-first conversational assistant, signaling a foundational shift in how we find information, all while major frontier models prepare for increased government security oversight and undergo national security evaluations.. Companies like OpenAI and Anthropic shift strategy, launching dedicated deployment arms and forging massive consulting partnerships (PwC, KPMG) to overcome implementation bottlenecks. Coupled with major market news like OpenAI's reported IPO plans and the renegotiation of the Microsoft/OpenAI partnership, the focus is now squarely on scaling AI into real-world business infrastructure. - [TRANSFORMING YOUR ENTERPRISES WITH AGENTIC AI](https://www.artefact.com/pdf-newsletters/2026-06-02t10-53-10-132z_re__/): BE AN AI–NATIVE COMPANY - [Agentic commerce, collaborative data, and autonomous AI marketing](https://www.artefact.com/pdf-newsletters/agentic-commerce-collaborative-data-autonomous-ai-marketing/): In this month’s edition of our newsletter: - [GenAI Newsletter March | The GenAI quarter where everything went enterprise.](https://www.artefact.com/pdf-newsletters/genai-newsletter-march-2026/): #OpenAIPivot #EnterpriseAI #IPOwatch #Voxtral TTS #TurboQuant #Anthropic #AlibabaAIChips #MetaTRIBEv2 #AIEthics #GoogleAIStudio - [FROM STATIC MODELS TOWARD AUTONOMOUS AGENTS](https://www.artefact.com/pdf-newsletters/2026-06-02t10-57-24-019z_email/): In 2026, the focus of AI has shifted from basic implementation to scaling autonomous systems. Gartner projects that, by 2028, one-third of all generative AI interactions will depend on autonomous agents. - [GenAI Newsletter February – The SaaSpocalypse Now, R.I.P. E-Commerce Menu, and more.](https://www.artefact.com/pdf-newsletters/genai-newsletter-february-2026/): #SaaSpocalypse #Davos/WEFRecap #AIImpactSummit #AIRetail #Cowork #Clawbot #AISafetyReport - [FROM INSIGHT TO ACTION: THE AGE OF AGENTIC AI](https://www.artefact.com/pdf-newsletters/from-insight-to-action-the-age-of-agentic-ai/): The role of AI in business is evolving fast. What began as a tool for generating insights is moving toward execution, with systems now able to act on decisions, not just inform them. This shift toward agentic AI marks a new stage of operational maturity. Gartner predicts that by 2028, 33% of enterprise software applications will incorporate agentic AI, up from less than 1% in 2024. This signals a rapid shift from assistive tools to autonomous systems embedded in everyday workflows. - [GenAI Newsletter January – AGI’s Here (maybe), Robots are Working, and Your ChatGPT is Selling Ads!](https://www.artefact.com/pdf-newsletters/genai-newsletter-january-2026/): #AIRobotics #ChatGPTHealth #AGI #Energy-basedModels #AIinGaming #MetaSuperintelligenceLab #Midjourney - [January News | Artefact client cases: Burger King, Groupe Barrière, VINCI Airports | Reports & replays from the Adopt AI Travel and Retail & Consumer stages | Adopt AI – Grand Palais 2025 Aftermovie](https://www.artefact.com/pdf-newsletters/january-news-artefact-client-cases-burger-king-groupe-barri-re-vinci/): The challenge for business leaders today is no longer whether to adopt AI, but how to operationalize AI at scale. As organizations face increasing complexity due to more data, more decisions, and more pressure on teams, they increasingly look to AI to support faster, better-informed decision-making across the enterprise. - [December News | H.ai.ppy Holidays from Artefact! Enjoy watching our gift-movie “The Friend”](https://www.artefact.com/pdf-newsletters/december-news-h-ai-ppy-holidays-from-artefact-enjoy-watching-our-gift/): As the year comes to a close, we wish you a joyful holiday season and a year ahead filled with personal fulfillment and bold ambitions. Just like the most successful AI transformations, the moments that truly matter are driven by people, by creativity, emotion, and the desire to turn ideas into real impact. May the year ahead bring clarity, inspiration, and the confidence to shape meaningful change, both personally and for your business. For a touch of magic this year, Artefact’s elves present a special animated tale crafted with AI. This gift-movie blends human creativity with AI-powered animation to show how technology can spark real emotion and maybe even make you feel like a kid again. - [November News | Adopt AI: Two unforgettable days of AI inspiration! | Discover the video replays of the CEO Stage](https://www.artefact.com/pdf-newsletters/november-news-adopt-ai-two-unforgettable-days-of-ai-inspiration/): French President Emmanuel Macron on the CEO Stage "Exceptional Keynote" - [October News | GenAI adoption | The 4Ps of agentic AI transformation | The hybrid agentic organization | Client cases: ADEO – ARDIAN x Mistral AI x Artefact | Adopt AI program now live!](https://www.artefact.com/pdf-newsletters/october-news-genai-adoption-the-4ps-of-agentic-ai-transformation-the/): Laying the foundations for GenAI adoption: : - [GenAI Newsletter September – Why GenAI pilots fail, AI invented a GenZ coding language, and how people really use ChatGPT.](https://www.artefact.com/pdf-newsletters/genai-newsletter-september-2025/): Dear readers, We're back, and with a new format: 15 days, 15 news! This week, we're diving deep into the buzz, from MIT's eye-opening NANDA report revealing why most enterprise GenAI pilots are hitting a wall (only 5% actually make bank!) to the much-hyped arrival of OpenAI's GPT-5, promising a unified GenAI experience with super-smart reasoning and multimodal magic. Plus, we'll unpack the hottest business trends, exciting new model breakthroughs, and the ever-evolving ethical debates that are shaping the future of AI. Get ready to stay ahead of the curve with the freshest insights and challenges in the thrilling world of Generative AI! - [Septembre News | Marketing in the age of AI | A C-Suite Guide to Marketing Measurement | How conversational engines redefine visibility, transactions, trust | Adopt AI 25-26 Nov: Many CEOs on stage!](https://www.artefact.com/pdf-newsletters/septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to/): For the C-suite, the pressure has never been greater: CMOs must prove the value of every dollar spent, even as AI is rewriting the rules of marketing. From boardrooms to brand teams, leaders are rethinking both how impact is measured and how visibility is won. When it comes to performance measurement, only 41% of marketing leaders are satisfied with their performance. Meanwhile, AI-powered search is already reshaping customer journeys, and its adoption is poised to accelerate. We bring you two perspectives on that transformation: a guide to the future of marketing measurement, and a white paper on how AI is redefining search. Together, they highlight the new paradigm every marketer must navigate. - [GenAI Newsletter July #2 – AI Learns Latin, Deletes Databases, and Plans to Monetize the Internet.](https://www.artefact.com/pdf-newsletters/genai-newsletter-july-2-2025/): First things first, this is our last edition before we take a break in August. We know you’ll miss us, but don’t worry; we’ll be back in September with more news, insights, and AI-powered shenanigans! This week, we’ve got everything from AI translating ancient Roman inscriptions to accidentally deleting production databases (oops!). Meanwhile, the internet is gearing up for a paywall revolution as publishers start charging AI crawlers, and OpenAI’s ChatGPT is moonlighting as your personal Shopify shopping assistant. Throw in a $16.5 billion Tesla chip deal, Google calling local businesses for you, and Elon Musk reviving Vine (but with AI), and it’s clear that the AI world is equal parts genius and chaos. - [GenAI Newsletter July #1 – Claude is a terrible business owner.](https://www.artefact.com/pdf-newsletters/genai-newsletter-july-1-2025/): Dear readers, Welcome to the latest edition of Artefact’s GenAI Newsletter! This month, we dive into the fascinating - and sometimes bizarre - developments in artificial intelligence, from an AI’s misadventures as a business owner to groundbreaking advancements in gaming and drug discovery. We also explore key trends in market investment, critical security risks, and the evolving ethical landscape surrounding GenAI. Stay informed on how AI continues to reshape our world! - [July News | Survey on The Future of Agentic Supervision | Key survey highlights & Theater Session | Artefact’s range of Gen AI & Agentic AI offers | Adopt AI: CEOs on stage and lineup of speakers](https://www.artefact.com/pdf-newsletters/july-news-survey-on-the-future-of-agentic-supervision-key-survey/): Artefact’s earlier study on The Future of Work with AI concluded that repetitious and monotonous tasks will be augmented by Agentic AI and transformed into agentic supervision. This new report, "The Future of Agentic Supervision", takes a deep dive into how organizations can prepare to oversee and manage the performance, safety, and strategic value of these new intelligent systems, and, eventually, reinvent work around Agentic AI supervision. “We found that although AI agents will replace humans on tedious and repetitive tasks, a new type of work will appear: agentic supervision,” says Florence Bénézit, Expert Partner Data & AI Governance at Artefact. “Supervision should not be an afterthought, it must be embedded early in the agent’s design and development,” remarks Hanan Ouazan, Managing Partner & Lead Generative AI at Artefact. - [GenAI Newsletter June #2 – Can’t wait for robots to fold my laundry!](https://www.artefact.com/pdf-newsletters/genai-newsletter-june-2-2025/): Hi hi AI enthusiasts, Get ready to blast off into the wonderfully weird world of GenAI! This edition is packed with mind-bending breakthroughs, from robots learning to fold laundry (no, seriously!) to AI spotting plant diseases before they even get a sniffle. We're also looking at how AI is creating totally new job titles (prompt ethnographer, anyone?) and stirring up some wild debates about privacy and copyright. So buckle up, because the future is here, and it's powered by some seriously smart tech! - [GenAI Newsletter June #1 – AIs defy their creators and rewrite their own code now…](https://www.artefact.com/pdf-newsletters/genai-newsletter-june-1-2025/): Dear readers, Hold onto your neural nets and welcome back to the fast lane of innovation! In this edition of our Generative AI newsletter, we're zooming through a landscape that's changing at warp speed. We're talking AIs defying their creators and rewriting their own code (Skynet, is that you?), ChatGPT outages that brought the internet to its knees (we’ve all been there), and even talking to Claude in a voice that sounds almost human. Get ready for a dose of the future, delivered with a healthy side of "what just happened??" - [June News | Artefact dazzled at VivaTech! | Essence of AI by Robertet, Lumina by Lagardère Travel Retail, Gaia & Elia by Legrand | Agentic robots | FutureGuessr: AI game to visualize climate change](https://www.artefact.com/pdf-newsletters/june-news-artefact-dazzled-at-vivatech-essence-of-ai-by-robertet/): From 11 to 14 June, the annual Viva Technology conference dedicated to innovation and AI was a constant hive of activity, welcoming a record-breaking 180,000 attendees and 14,000 companies, representing 171 nationalities. At the Artefact booth, with demo terminals, a “theater zone” and a VIP area, our 80 mini-conferences attracted 500 C-suite executives and 1000+ visitors in total. We were also delighted when French Prime Minister François Bayrou and Clara Chappaz, Minister Delegate for Artificial Intelligence and Digital Technology, stopped by to discuss with our Co-founder and Executive Chairman Vincent Luciani and to appreciate our Artefact perfume co-created through AI with Robertet, international perfume house. - [GenAI Newsletter May #2 – The winners of the AI stock race, and CEOs now send their AI avatars to deliver keynotes.](https://www.artefact.com/pdf-newsletters/genai-newsletter-may-2-2025/): Dear readers, Another week, another avalanche of AI news. Are you dizzy yet? Don't worry, we've sifted through the chaos and pulled out the most interesting and mind-bending updates for you. From AI acting strangely to companies scrambling to adapt, it's all here. Let's make sense of it together, shall we? - [GenAI Newsletter May #1 – Coffee’s cold and AI’s hot: this week’s chaos.](https://www.artefact.com/pdf-newsletters/genai-newsletter-may-1-2025/): Dear readers, Welcome back to your bi-weekly dose of the Artefact Generative AI Newsletter, where we bravely attempt to make sense of the digital whirlwind that is AI development. The last weeks have been... well, let's just say my coffee hasn't had time to get cold. We've seen AI models popping up faster than memes on a Monday, Google's search AI is apparently writing fanfiction now, and AI supercomputers are competing in the 'most power-hungry gadget' category. So buckle up, because we're about to dive into the wild, wonderful, and occasionally weird world of generative AI. Let's see what fresh chaos the AI gods have bestowed upon us! - [May News | Reimagining Marketing with AI Agents | Client cases: Bouygues Telecom, Sanofi, Coty, TF1 | Scaling creativity with GenAI | Adopt AI Summit](https://www.artefact.com/pdf-newsletters/may-news-reimagining-marketing-with-ai-agents-client-cases-bouygues/): Marketing is evolving fast. Generative AI and AI agents are transforming how brands engage, sell, and create, unlocking new levels of personalization, efficiency, and impact. In this edition, explore how industry leaders are leveraging these technologies to shape the future of marketing and consumer experience: 1. The Future of Marketing and Consumer Experience with Generative AI and AI Agents by Artefact. 2. How BOUYGUES TELECOM is revolutionizing digital sales with generative agent-based AI. 3. SANOFI bets on agentic AI to reinvent commercial excellence. 4. Cracking the brand-building code: How COTY scaled insight-driven marketing with Artefact. 5. Graph ID: Data collaboration at the heart of TF1's media strategy. 6. Scaling creativity with GenAI: Boosting media performance in the age of AI-driven campaigns by Artefact 3000 creation agency. - [GenAI Newsletter April – We’re ready to communicate with Dolphins now!](https://www.artefact.com/pdf-newsletters/genai-newsletter-april-2025/): Greetings, fellow humans (and possibly advanced AI entities lurking in our subscriber list). This week, we're diving into the deep end of the GenAI pool, where chatbots are passing Turing tests better than we are, and dolphins are apparently having more complex conversations than our last team meeting. Will our robot overlords be fluent in dolphin by next week? Stay tuned, and try not to let GPT-4.5 make you question your own existence. - [April News | AI in Travel & Tourism | Riyadh Air client case | Lagardère Travel Retail client case | Experts insights: how AI enhances travel | Accor MMM | AI meets new Chinese traveler needs | Adopt AI Summit](https://www.artefact.com/pdf-newsletters/april-news-ai-in-travel-tourism-riyadh-air-client-case-lagard-re/): Data and AI are reshaping the entire travel ecosystem, improving both the consumer experience, while driving more efficiency in operations. Today’s AI-powered tools enable dynamic pricing, automation of administrative tasks, and predictive maintenance that reduces downtime, saves costs, and improves safety. Agentic AI makes problem-solving easier, and increasingly personalized chatbots give customers more travel planning freedom. - [GenAI Newsletter March #2 | Gemini 2.5, more Agentic AI and so many studies…](https://www.artefact.com/pdf-newsletters/genai-newsletter-march-2-2025/): #AgenticAI #CybersecurityAI #OpenAIxMCP #GenAIStudies #AmazonBedrock #ChatGPT4o #Gemini2.5 - [GenAI Newsletter March #1 | OpenAI’s agent invasion, Manus, Mistral OCR…](https://www.artefact.com/pdf-newsletters/genai-newsletter-march-1-2025/): Dear Artefactors and AI enthusiasts, Let's cut to the chase - this week's Gen AI newsletter is packed with the good stuff! We're talking OpenAI's agent invasion (in a good way!), Microsoft's Copilot getting a brain upgrade, and China's AI scene making waves. Basically, if you want to know what's up in AI, you're in the right place. Let's dive in! - [March News | Focus on AI Agents | Articles from our experts Hanan Ouazan and Victor Coimbra on AI Agents | AI Agents and Brands | EuroBERT | Adopt AI Summit](https://www.artefact.com/pdf-newsletters/march-news-focus-on-ai-agents-articles-from-our-experts-hanan-ouazan/): Agentic AI and AI Agents are transforming the AI landscape. Unlike conventional AI, which relies on predefined instructions, Agentic AI operates autonomously, making decisions and completing tasks without constant human input. "An AI Agent is an application that seeks to achieve a goal by observing the world and acting on it with the tools at its disposal. What’s new is its “awareness” of the environment, which enables the agent to adapt to unforeseen events," states Hanan Ouazan, Managing Partner & Global Lead AI Acceleration at Artefact. According to GARTNER: : - [GenAI Newsletter Feb #2 | Tinder’s AI matches, AIs speak in Gibberlink, GPT 4.5 & 5, Claude 3.7…](https://www.artefact.com/pdf-newsletters/genai-newsletter-february-2-2025/): #GPT4.5 #Claude3.7 #Grok3 #MistralSaba #DeepResearch #AgenticAI - [February News | Survey on The Future of Work With AI: key findings & video interview with the CEO of ODOXA Research institute | Contributor of the AI Action Summit and Official Partner of Mistral AI](https://www.artefact.com/pdf-newsletters/february-news-survey-on-the-future-of-work-with-ai-key-findings-video/): Artefact partnered with Odoxa, a leading independent research institute, to conduct a survey titled “Future of Work with AI”. This study analyzes the impact of AI on organizational transformation and the evolution of the workforce, featuring insights from industry leaders and real-world use cases. - [January News | The Global Luxury Market at a turning point | Edouard de Mézérac on the State of Luxury Today | Artefact’s Report on Data & AI for Luxury](https://www.artefact.com/pdf-newsletters/january-news-the-global-luxury-market-at-a-turning-point-edouard-de-m/): Hyper-personalization, improved supply chain management, product creation: AI is reshaping how luxury brands engage, operate, and innovate. - [December News | Artefact wishes you a Happy Holiday Season | Discover our collection of 2024 reports | Adopt AI Summit – November 24th to 26th, 2025](https://www.artefact.com/pdf-newsletters/december-news-artefact-wishes-you-a-happy-holiday-season-discover-our/): As 2024 comes to an end, the Artefact team would like to take a moment to thank you for your trust and collaboration. We wish you a joyful holiday season and a fantastic start to 2025, filled with success, innovation, and new opportunities.Happy Holidays from all of us at Artefact! - [November News | New Report – Revolutionizing Drug Development through AI | Replays of the AI for Health Summit | In September 2025, the Adopt AI International Summit will be at Grand Palais, Paris!](https://www.artefact.com/pdf-newsletters/november-news-new-report-revolutionizing-drug-development-through-ai/): AI is transforming clinical trials by enabling faster, data-driven processes and significantly reducing costs and timelines. Generative AI optimizes trial design, patient recruitment, and data analysis, with decentralized trials and predictive modeling delivering key innovations. - [October News | Replays & Report of the AI for Industry Summit | Register for the AI for Health Summit – Nov. 21st in Paris | In Nov. 2025, the Adopt AI International Summit will be at Grand Palais, Paris!](https://www.artefact.com/pdf-newsletters/october-news-replays-report-of-the-ai-for-industry-summit-register/): Last September Artefact organized the 4th edition of its international Summit AI for Industry where we welcomed 1000+ participants, that brought together: - [September News | Replays & Report of the AI for Finance Summit | In Nov. 2025, Adopt AI International Summit will be at Grand Palais, Paris! | artefact.com: new content, new look](https://www.artefact.com/pdf-newsletters/september-news-replays-report-of-the-ai-for-finance-summit-in-nov/): Toggle Navigation - [July News | AI & GenAI adoption through Artefact Open Innovation’s services: hackathons, GenAI Academy, Data & AI Days | Arte TV, Ardian, Valéo client cases and Adopt AI replays](https://www.artefact.com/pdf-newsletters/july-news-ai-genai-adoption-through-artefact-open-innovation-s/): Widespread adoption of AI and generative AI technologies and products, from top to down in an enterprise, is critical to accelerate business transformation. ​​​​ - [June News | Adopt AI Summit Replays & Report of CEOs keynotes | Pride Month: Fierté GenAI Assistant and Articles for Diversity & Inclusivity at Artefact](https://www.artefact.com/pdf-newsletters/june-news-adopt-ai-summit-replays-report-of-ceos-keynotes-pride-month-2/): In celebration of our 10-year anniversary, Artefact was thrilled to organize Adopt AI, an international summit on the 5th of June, to promote the adoption of data and AI, where we welcomed more than 2000 participants at Station F, Paris. We brought together a panel of high-profile speakers from the AI and business worlds to share their vision, insights, expertise, and use cases. - [May News | BNP Paribas & Robertet client cases: value creation through generative AI | The Artefact x Giskard x Mistral AI consortium wins the GenAI Award by Bpifrance](https://www.artefact.com/pdf-newsletters/may-news-bnp-paribas-robertet-client-cases-value-creation-through-2/): The sweet smell of success is also in the air this month! - [April News | What to know about the AI Act | AI Act : Transforming a regulation into business opportunities | Trustworthy AI: The role of ethics in developing responsible, unbiased models](https://www.artefact.com/pdf-newsletters/april-news-what-to-know-about-the-ai-act-ai-act-transforming-a-2/): The AI Act: a regulatory framework with a risk-based approach to ensure trustworthy use of AI models  - [March News | All about Data Governance | Savencia client case: Deployment of a Data Governance strategy as an AI transformation accelerator | Articles and Reports by our experts](https://www.artefact.com/pdf-newsletters/march-news-all-about-data-governance-savencia-client-case-deployment/): Data and its AI applications are central to achieving increased productivity and overall efficiency. Through specific processes and an adapted organizational structure, data governance enables companies to organize data, improve its quality, and meet the ethical and regulatory challenges of data processing. - [February News | Impact of The Digital Markets Act (DMA) | GA4: The next generation of analytics – The Deezer case | Unlock the power of GMP with our certified experts](https://www.artefact.com/pdf-newsletters/february-news-impact-of-the-digital-markets-act-dma-ga4-the-next/): Companies that protect privacy and consent win big by earning user trust and loyalty. - [January News | On the occasion of its 10 year-anniversary, Artefact organizes an international ADOPT AI Summit | Launch of the Artefact Research Center](https://www.artefact.com/pdf-newsletters/january-news-on-the-occasion-of-its-10-year-anniversary-artefact/): Celebrating 10 years of growth and accelerating the adoption of data and AI to positively impact people and organizations - [December News | Our MROI offer is the winning combination of 3 (MMM, Incrementality Experiments, Attribution) | The key to maximizing marketing strategy and unlocking ROI growth](https://www.artefact.com/pdf-newsletters/december-news-our-mroi-offer-is-the-winning-combination-of-3-mmm/): How can businesses allocate marketing and media budgets between geos, brands and channels? Define the right mix across digital and offline channels? Scale campaign budgets on an ongoing basis? - [November News | Generative AI Report for Healthcare | Unlocking the potential of generative AI for patients, practitioners and pharmaceutical companies](https://www.artefact.com/pdf-newsletters/november-news-generative-ai-report-for-healthcare-unlocking-the/): While AI alone has already begun to improve disease diagnosis through rapid, advanced medical imaging analysis and other techniques, generative AI has the potential to transform clinical workflows and the way doctors work. - [October News | Data Democratization & Gamification | Data supermarkets | Data Governance is a Fun Game | Data Quality Management eBook](https://www.artefact.com/pdf-newsletters/october-news-data-democratization-gamification-data-supermarkets-data/): Data democratization makes data accessible to all members of an organization so that everyone can make data-driven decisions. But not all users are tech-minded, so it’s important to have a culture of data literacy that trains employees on how to use data and AI. - [September News | How Data is Driving the Luxury Market | Artefact’s AI for Luxury & Beauty Conference October 5th in NYC](https://www.artefact.com/pdf-newsletters/september-news-how-data-is-driving-the-luxury-market-artefact-s-ai/): Artificial intelligence is giving luxury fashion brands sophisticated new ways to reach customers and boost revenues - [August News | Artefact Data & AI for Sustainability – How AI can help reduce carbon emissions: an urgent challenge for all companies](https://www.artefact.com/pdf-newsletters/august-news-artefact-data-ai-for-sustainability-how-ai-can-help/): As companies adopt sustainable business practices to meet carbon reduction targets, quality data and AI are critical to success. - [June News | Generative AI survey of 60 industry leaders! | Lots of buzz at Artefact’s booth at VivaTech: GenAI demos and conferences](https://www.artefact.com/pdf-newsletters/june-news-generative-ai-survey-of-60-industry-leaders-lots-of-buzz-at/): Interviews with industry & thought leaders, early adopters in generative AI technology - [May News | How Data & AI are driving growth in the tourism industry | Data forTourism eBook | A perspective on Data & AI for shopping malls](https://www.artefact.com/pdf-newsletters/may-news-how-data-ai-are-driving-growth-in-the-tourism-industry-data/): HOW DATA AND AI ARE DRIVING GROWTH IN THE TOURISM INDUSTRY - [April News | How Generative AI is changing the way businesses work | Artefact conference on Generative AI: videos & article](https://www.artefact.com/pdf-newsletters/april-news-how-generative-ai-is-changing-the-way-businesses-work/): HOW GENERATIVE AI IS CHANGING THE WAY BUSINESSES WORK - [March News | How retail media is transforming digital advertising | Data collaboration | Data monetization](https://www.artefact.com/pdf-newsletters/march-news-how-retail-media-is-transforming-digital-advertising-data/): HOW RETAIL MEDIA IS TRANSFORMING DIGITAL ADVERTISING - [February News | Data Marketing: Doing more with less | Orange Bank & Ubisoft Client Cases | The Rise of Customer Data Platform in a cookieless world](https://www.artefact.com/pdf-newsletters/february-news-data-marketing-doing-more-with-less-orange-bank-ubisoft/): DATA MARKETING: DOING MORE WITH LESS - [January News | Data mesh in 2023 and beyond | Decentralization democratizes data | Data as a Product](https://www.artefact.com/pdf-newsletters/january-news-data-mesh-in-2023-and-beyond-decentralization/): DATA MESH IN 2023 AND BEYOND - [Warmest greetings 2023 from Artefact!](https://www.artefact.com/pdf-newsletters/warmest-greetings-2023-from-artefact/): First of all, I’d like to wish a joyful, healthy and prosperous New Year to all of you. I want to warmly thank every one of our clients and partners who trust Artefact to accelerate their data & digital transformation with many successes. - [DECEMBER News | Happy Holidays and sharing our inclusivity and diversity engagement through Women@Artefact initiatives](https://www.artefact.com/pdf-newsletters/december-news-happy-holidays-and-sharing-our-inclusivity-and/): Artefact wishes you a happy festive season! - [NOVEMBER | AI for HEALTH European Summit: Discover how Data and AI are driving innovation | Conference replays | BAYER client case and more](https://www.artefact.com/pdf-newsletters/november-ai-for-health-european-summit-discover-how-data-and-ai-are/): AI is driving innovation in the health sector, giving people unprecedented insights into personalized treatment possibilities, improved care options, more accurate diagnoses and better patient outcomes.* - [OCTOBER | Discover how Data and AI are changing the way banks and insurers do business | Case studies: Orange Bank, Homeserve and more](https://www.artefact.com/pdf-newsletters/october-discover-how-data-and-ai-are-changing-the-way-banks-and/): New AI technologies are transforming the way banks and insurers do business today: - [SEPTEMBER | Data for impact | Data can help for sustainable and ethical strategic decisions and solutions for enterprises](https://www.artefact.com/pdf-newsletters/september-data-for-impact-data-can-help-for-sustainable-and-ethical/): Artefact Newsletter - September 30th, 2022. - [JUNE | The Data Transformation Edition: CDOs’ challenges | Data governance | Datamesh: path to decentralization | Data engineering | RECKITT](https://www.artefact.com/pdf-newsletters/june-the-data-transformation-edition-cdos-challenges-data-governance/): Artefact Newsletter - June 29th, 2022. - [MAY | MLOps Edition l Video with Artefact CEO l Webhelp Client Case](https://www.artefact.com/pdf-newsletters/may-mlops-edition-l-video-with-artefact-ceo-l-webhelp-client-case-2/): Toggle Navigation - [APRIL | Artefact invests in the future with Data for Sustainability & Ethical Services](https://www.artefact.com/pdf-newsletters/april-artefact-invests-in-the-future-with-data-for-sustainability/): Artefact Newsletter - April 14th, 2022. - [MARCH | Data & ML challenges for 2022 | Scale personalization efforts with data-driven marketing | Carrefour reduces food waste thanks to AI](https://www.artefact.com/pdf-newsletters/march-data-ml-challenges-for-2022-scale-personalization-efforts-with/): Artefact Newsletter - March 8th, 2022. - [JANUARY | Data Governance experience from the field | Podcast on 1st party data with our CEO | Amazon Ads Certification | Insightful articles from our experts](https://www.artefact.com/pdf-newsletters/january-data-governance-experience-from-the-field-podcast-on-1st/): Toggle Navigation - [DECEMBER | Alliance with Ardian and Cathay Capital | 2021 Yearbook | Ubisoft client testimonial | Insightful articles from our experts](https://www.artefact.com/pdf-newsletters/december-alliance-with-ardian-and-cathay-capital-2021-yearbook/): Artefact Newsletter - December 21st, 2021. - [NOVEMBER | Causality-based marketing | CDP for the automotive industry | Latest awards, and more…](https://www.artefact.com/pdf-newsletters/november-causality-based-marketing-cdp-for-the-automotive-industry/): ARTEFACT DATA DIGEST | NOVEMBER 2021 - [OCTOBER | Meet the Artefactors Video Series | The future of mROI | New Artefact Partners in Data Consulting, and more…](https://www.artefact.com/pdf-newsletters/october-meet-the-artefactors-video-series-the-future-of-mroi-new/): ARTEFACT DATA DIGEST | OCTOBER 2021 - [SEPTEMBER 2021 | Expansion ambitions with Ardian | School of Data Launch with VIVADATA | New nominations at Artefact APAC and MENA](https://www.artefact.com/pdf-newsletters/september-2021-expansion-ambitions-with-ardian-school-of-data-launch/): ARTEFACT DATA DIGEST | SEPTEMBER 2021 - [JUNE 2021 | Consumer data strategy ebook | Google video interview at VivaTech | GMP webinar](https://www.artefact.com/pdf-newsletters/june-2021-consumer-data-strategy-ebook-google-video-interview-at/): Toggle Navigation - [MAY 2021 | Google Marketing Platform ebook | Unlock WeChat’s data dam | Understanding responsive search ads](https://www.artefact.com/pdf-newsletters/may-2021-google-marketing-platform-ebook-unlock-wechat-s-data-dam/): Toggle Navigation - [APRIL 2021 | Artefact USA launches | Google Cloud ebook | AI-driven digital transformation](https://www.artefact.com/pdf-newsletters/april-2021-artefact-usa-launches-google-cloud-ebook-ai-driven-digital/): Toggle Navigation - [MARCH 2021 | Delivering personalised ads at scale | Boosting online retail activity | iOS 14 | Nissan interview](https://www.artefact.com/pdf-newsletters/march-2021-delivering-personalised-ads-at-scale-boosting-online/): Toggle Navigation - [JANUARY 2021 | Boost online retail activity | Become an AI Factory | Crack personalisation in China | L’Oréal case study](https://www.artefact.com/pdf-newsletters/january-2021-boost-online-retail-activity-become-an-ai-factory-crack/): Welcome to the first Data Digest of 2021. - [DECEMBER NEWS | The Artefact Reader’s Data Digest: your Christmas gift stuffed with brilliant data insights](https://www.artefact.com/pdf-newsletters/december-news-the-artefact-reader-s-data-digest-your-christmas-gift/): Toggle Navigation - [NOVEMBER NEWS | New tech blog | HomeServe interview | Time series modelling | How to train a language model from scratch](https://www.artefact.com/pdf-newsletters/november-news-new-tech-blog-homeserve-interview-time-series-modelling/): Toggle Navigation - [OCTOBER NEWS | Get more out of data platforms | How to clean up ‘dirty data’ | Discovering microtrends | How to build diverse social strategies](https://www.artefact.com/pdf-newsletters/october-news-get-more-out-of-data-platforms-how-to-clean-up-dirty/): Toggle Navigation - [SEPTEMBER NEWS | The value of people-based attribution | Why TikTok has come of age | How retailers can survive in a socially-distanced world](https://www.artefact.com/pdf-newsletters/september-news-the-value-of-people-based-attribution-why-tiktok-has/): Toggle Navigation - [JULY NEWS | Using Precision Marketing to drive sales | Winning on Google | Social CRM in China | A/B Testing](https://www.artefact.com/pdf-newsletters/july-news-using-precision-marketing-to-drive-sales-winning-on-google/): Toggle Navigation - [MAY NEWS | Emerging from COVID-19 Successfully | The Promise of Media In-Housing | Drive Value with GA360](https://www.artefact.com/pdf-newsletters/may-news-emerging-from-covid-19-successfully-the-promise-of-media-in/): Toggle Navigation - [APRIL NEWS | The challenges facing CDOs | How advertising will change after corona | Behavioural pricing](https://www.artefact.com/pdf-newsletters/april-news-the-challenges-facing-cdos-how-advertising-will-change/): Toggle Navigation - [MARCH NEWS | The latest digital trends and data-driven marketing advice](https://www.artefact.com/pdf-newsletters/march-news-the-latest-digital-trends-and-data-driven-marketing-advice/): Toggle Navigation ## PDF Reports - [Data & AI for Luxury: How Data and AI Are Transforming Luxury](https://www.artefact.com/pdf-reports/data-ai-for-luxury/): “Today’s luxury market is challenged. It is news to no one. Truth is, it has opened a world of opportunities for luxury players. - [Data for Luxury: How Data Is Transforming Luxury in China](https://www.artefact.com/pdf-reports/data-for-luxury-china/): Despite the challenges of the COVID-19 pandemic in 2022, the global luxury industry has shown remarkable resilience, quickly regaining momentum: the industry as a whole is projected to grow at a CAGR of 11% from 2022 to 2025. China leads the charge with a CAGR of 16%1, contributing 60% of industry growth2, with the potential to overtake the US to become the largest luxury market by 2025. This trend is supported by industry leader sales figures. LVMH and Hermès, renowned luxury groups, are off to an impressive start in 2023. The Chinese market has emerged as the strongest performer, with both companies recording significant sales growth of between 15% and 25% in the first quarter of 2023.3 - [Revolutionizing drug development: unleashing the power of AI in clinical trials](https://www.artefact.com/pdf-reports/ai-clinical-trials-drug-development/): By leveraging vast datasets and complex algorithms, these technologies can identify patterns, generate insights, and make predictions at a speed and scale previously unattainable by human researchers alone. GenAI, in particular, brings a new dimension to this transformation with its ability to create, manipulate, and optimize content, potentially automating many time-consuming tasks in trial design and execution. As we delve deeper into the applications of AI and GenAI in clinical trials, we’ll explore how these technologies are not just incremental improvements but potentially game-changing innovations that could reshape the landscape of drug development and patient care. - [Data & AI for Retail](https://www.artefact.com/pdf-reports/data-ai-for-retail/): An interview with Vincent Luciani, CEO & Co-founder, Artefact - [The Future of Work with AI](https://www.artefact.com/pdf-reports/the-future-of-work-with-ai/): We are very pleased to share in this report the results of our study on AI’s impact on work. Even if the AI revolution is not visible yet in productivity figures, it is already silently revolutionizing day to day work and labour. We launched this study to understand where AI’s impact on work will land between two opposite and frequently heard statements: on one extreme “AI is just a superficial technological gadget we will soon stop hearing about”, and on the other extreme “AI will massively automate and replace work”. This study tackles the paradox between Generative AI’s fast adoption at work and the apparent lack of enterprise productivity gains. Through a survey and interviews, we aim at unveiling AI impact mechanisms and at predicting in which conditions and to what extent macroscopic productivity gains will be measured and how work will be transformed. Finally we analyze how enterprises can govern AI for a successful transformation. - [AI Usage in Paid Search](https://www.artefact.com/pdf-reports/ai-usage-in-paid-search/): The evolution of AI in Paid Search continues to accelerate. Announcements from industry leaders such as Google provide a clear outlook on the next generation of AI-driven advertising technologies, which will once again fundamentally change the interaction between users, search engines, and advertisers. - [The AI-Augmented CDP: An Artefact x Treasure Data White Paper](https://www.artefact.com/pdf-reports/ai-augmented-cdp-artefact-treasure-data-white-paper/): This white paper, a collaborative vision from Artefact and Treasure Data, explores the next leap in this evolution: the AI-augmented CDP. The integration of generative AI and intelligent agents is a paradigm shift that supercharges the CDP's capabilities, transforming it from a passive data repository into an active, intelligent ecosystem. - [Agentic AI Orchestration: The Next Evolution of Intelligent Automation](https://www.artefact.com/pdf-reports/agentic-ai-orchestration-e-paper/): This e-paper provides a comprehensive exploration of agentic AI orchestration, a groundbreaking approach poised to redefine how organizations leverage artificial intelligence for automation and innovation. It delves into the fundamental concepts, technological underpinnings, and practical applications of this transformative paradigm. - [Adopt AI Grand Palais 2025 AI for Retail Consumers Report of keynotes and discussion panels Artefact](https://www.artefact.com/pdf-reports/adopt-ai-grand-palais-2025-ai-for-retail-consumers-report-of-keynotes-and-discussion-panels-artefact/): Watch all the AI for Retail & Consumers session replays - [Artefact Adopt AI 2025 AI for Finance Report of keynotes and discussion panels](https://www.artefact.com/pdf-reports/artefact-adopt-ai-2025-ai-for-finance-report-of-keynotes-and-discussion-panels/): Watch all the AI for Finance session replays - [Artefact Adopt AI 2025 AI for Industry Report of keynotes and discussion panels](https://www.artefact.com/pdf-reports/artefact-adopt-ai-2025-ai-for-industry-report-of-keynotes-and-discussion-panels/): Watch all the AI for Industry session replays - [Formation LLM Agents ATF](https://www.artefact.com/pdf-reports/formation-llm-agents-atf/): A comprehensive training on LLM agents: what they are, how tools work, and how to use them safely and effectively. - [Artefact Ebook The Agentic AI Advantage in Healthcare](https://www.artefact.com/pdf-reports/artefact-ebook-the-agentic-ai-advantage-in-healthcare/): The life science industry is at a critical inflection point. Driven by the twin forces of personalized medicine and an explosion of real-world data, the demand for innovative, patient-centric engagement has never been higher. Yet, pharmaceutical marketing remains trapped in a complex ecosystem: channels are fragmented, regulatory review cycles are lengthy, and success hinges on simultaneously influencing three distinct stakeholders: patients, prescribers (HCPs), and payers. ## Persons - [Pedro Sardi](https://www.artefact.com/persons/pedro-sardi/) - [Vinicius Guimarães](https://www.artefact.com/persons/vinicius-guimaraes/) - [Fernando Spinelli](https://www.artefact.com/persons/fernando-spinelli/) - [Don McShee](https://www.artefact.com/persons/don-mcshee/) - [Daniel Alves](https://www.artefact.com/persons/daniel-alves/) - [Gabriell LOPES](https://www.artefact.com/persons/gabriell-lopes/) - [Phil Zhang](https://www.artefact.com/persons/phil-zhang/) - [Giuliano Babbini](https://www.artefact.com/persons/giuliano-babbini/) - [Apple Mao](https://www.artefact.com/persons/apple-mao/) - [Mike Reyes](https://www.artefact.com/persons/mike-reyes/) - [Adele Sader](https://www.artefact.com/persons/adele-sader/) - [Abhishek Singh](https://www.artefact.com/persons/abhishek-singh/) - [Paul Laurent](https://www.artefact.com/persons/paul-laurent/) - [Karl Canty](https://www.artefact.com/persons/karl-canty/) - [Christophe Fourleignie Duc](https://www.artefact.com/persons/christophe-fourleignie-duc/) - [Edam Zhu](https://www.artefact.com/persons/edam-zhu/) - [Faisal Najmuddin](https://www.artefact.com/persons/faisal-najmuddin/) - [Basile Marmoy](https://www.artefact.com/persons/basile-marmoy/) - [Seema Sheoran](https://www.artefact.com/persons/seema-sheoran/) - [Tiago Filomena](https://www.artefact.com/persons/tiago-filomena/) - [Hemanth Mandava](https://www.artefact.com/persons/hemanth-mandava/) - [Johan Walda](https://www.artefact.com/persons/johan-walda/) - [Denis Waurick](https://www.artefact.com/persons/denis-waurick/) - [Nadine Kreier](https://www.artefact.com/persons/nadine-kreier/) - [Charles Moslonka](https://www.artefact.com/persons/charles-moslonka/) - [James Swaith](https://www.artefact.com/persons/james-swaith/) - [Pierre Davicco](https://www.artefact.com/persons/pierre-davicco/) - [Vincent Laquerriere](https://www.artefact.com/persons/vincent-laquerriere/) - [Jan Hendrik Fleury](https://www.artefact.com/persons/jan-hendrik-fleury/) - [Kal Achanta](https://www.artefact.com/persons/kal-achanta/) - [Floris Broekmeulen](https://www.artefact.com/persons/floris-broekmeulen/) - [Maxime Woerdeman](https://www.artefact.com/persons/maxime-woerdeman/) - [Martin Schwarz](https://www.artefact.com/persons/martin-schwarz/) - [Louise Lu](https://www.artefact.com/persons/louise-lu/) - [Anthony Cassab](https://www.artefact.com/persons/anthony-cassab/) - [Kartik Sen](https://www.artefact.com/persons/kartik-sen/) - [Sam Ward](https://www.artefact.com/persons/sam-ward/) - [Jules Lenoir](https://www.artefact.com/persons/jules-lenoir/) - [Jaynaan Parmar](https://www.artefact.com/persons/jaynaan-parmar/) - [Niels Thomsen](https://www.artefact.com/persons/niels-thomsen/) - [Chris de Gruben, FRICS, AssocRTPI](https://www.artefact.com/persons/chris-de-gruben/) - [Paolo Gozdzink](https://www.artefact.com/persons/paolo-gozdzink/) - [Frank ten Kate](https://www.artefact.com/persons/frank-ten-kate/) - [Berber Rienks](https://www.artefact.com/persons/berber-rienks/) - [Angela ASSAF](https://www.artefact.com/persons/angela-assaf-copy/) - [Oualid MOKHANTAR](https://www.artefact.com/persons/oualid-mokhantar/) - [Emmanuel MALHERBE](https://www.artefact.com/persons/emmanuel-malherbe/) - [Isabelle BONNARD](https://www.artefact.com/persons/isabelle-bonnard/) - [Florence BENEZIT](https://www.artefact.com/persons/florence-benezit-copy/) - [Orel MAZOR](https://www.artefact.com/persons/orel-mazor-copy/) - [Armita KHAJEH NASSIRI](https://www.artefact.com/persons/armita-khajeh-nassiri/) - [Rebecca Brandão](https://www.artefact.com/persons/rebecca-brandao/) - [Edouard Destrem](https://www.artefact.com/persons/edouard-destrem/) - [Paolla Furquim](https://www.artefact.com/persons/paolla-furquim/) - [Gustavo Ribeiro](https://www.artefact.com/persons/gustavo-ribeiro/) - [Gustavo Andrade](https://www.artefact.com/persons/gustavo-andrade-2/) - 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[Etienne Roure](https://www.artefact.com/persons/etienne-roure-2/) - [Roland Debbane](https://www.artefact.com/persons/roland-debbane/) - [Carolina Rodrigues](https://www.artefact.com/persons/carolina-rodrigues/) - [Paul Galotto](https://www.artefact.com/persons/paul-galotto/) - [Corentin CAMOUS](https://www.artefact.com/persons/corentin-camous/) - [Andrew Thomas-Derrer](https://www.artefact.com/persons/andrew-thomas-derrer/) - [Kushank Parikh](https://www.artefact.com/persons/kushank-parikh/) - [Delphine Holbecq](https://www.artefact.com/persons/delphine-holbecq/) - [Arlette van Opzeeland](https://www.artefact.com/persons/arlette-van-opzeeland/) - [Veronica Campana](https://www.artefact.com/persons/veronica-campana/) - [Pedro Ippolito](https://www.artefact.com/persons/pedro-ippolito/) - [Gustavo Andrade](https://www.artefact.com/persons/gustavo-andrade/) - [Carolina Dias](https://www.artefact.com/persons/carolina-dias/) - [Letìcia Cabral](https://www.artefact.com/persons/leticia-cabral/) - [Vincent Luciani](https://www.artefact.com/persons/vincent-luciani/) - [Vladimir Girod](https://www.artefact.com/persons/vladimir-girod/) - [Matt Furey](https://www.artefact.com/persons/matt-furey/) - [Allie Haywood](https://www.artefact.com/persons/allie-haywood/) - [Marina Motta Martins](https://www.artefact.com/persons/marina-motta-martins/) - [Vinicius Camargo](https://www.artefact.com/persons/vinicius-camargo/) - [Etienne Roure](https://www.artefact.com/persons/etienne-roure/) - [Sidney Zeder](https://www.artefact.com/persons/sidney-zeder/) - [Charlie KAY](https://www.artefact.com/persons/charlie-kay/) - [Sid MOHAN](https://www.artefact.com/persons/sid-mohan/) - [Rafael SELLI](https://www.artefact.com/persons/rafael-selli/) - [Gustavo Lemos BORBA](https://www.artefact.com/persons/gustavo-lemos-borba/) - [Victor CAMPOS](https://www.artefact.com/persons/victor-campos/) - [Abdoulaye SAKHO](https://www.artefact.com/persons/abdoulaye-sakho-2/) - [Aaron Hordijk](https://www.artefact.com/persons/aaron-hordijk/) - [Dirk Melief](https://www.artefact.com/persons/dirk-melief/) ## Speakers ## Jobs