STRATEGIC PLANNING

Artefact maximises brand performance by combining technology and creativity across all touch points.

Strategic planning is about understanding consumers and uncovering insights that transform client briefs into inspirational opportunities

Artefact is unlike any other digital agency. We design campaigns with an engineering mindset.

 

We are experts in:

  • Analysing the market: We identify product USPs, position them in market, and benchmark against best practices.
  • Segmenting target audiences: We conduct advanced sociodemographic, attitudinal, behavioural and media analysis of target audiences.
  • Defining the communication assets: These assets form the backbone of the strategy. They are defined from the previous two stages and workshops.
  • Defining the communication strategy: The communication strategy sets the media plan in motion. It provides a clear outline of how ideas interact at each touchpoint, how they are supported and how the different parts of the plan work together.

CONSUMER ANALYSIS

Knowledge
Consumer analysis, all types of data

Segmentation
Existing or to be created: prospects, customers, Internet users, fans…
Trends & Forecasts Benchmarks, sector studies, opinion notes

Tests
Quantitative studies, quality groups, pre-tests, post-tests

CREATIVE BRIEFS BASED ON DATA

Communication strategy and creative brief
Insights, messages, creative angle

Brand platform
Brand positioning

Communications Planning
Activation strategy

Strategic boost
Strategic umbrella

Creation pack for startups
Specialised communication support offer for startups

WEB PRODUCTS

UX
Design thinking workshops, customer journey, wireframes

UI
Wireframes, interface briefs and dashboards

Product
Apps, chatbots, voicebots, ad hoc products Tech X Creation, strategic support on product vision