A(I) day at Friends of Search 2024

The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.

2024-03-25T10:00:42+00:0022 March 2024|

Navigating the New Era of Cookieless Advertising

The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.

2024-02-19T09:29:05+00:005 February 2024|

Is the dependence on voucher publishers in affiliate marketing a self-made problem?

Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in the affiliate programme, so that the largest share of the performance within this channel could ultimately and significantly be reduced to these partners. Often, these partners are also seen as mere grabbers, which would not favor incremental sales.

2024-02-19T09:32:05+00:0015 January 2024|

Uncovering the threats and opportunities from the constant industry evolution for my affiliate program

The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.

2024-02-19T09:33:02+00:0015 January 2024|
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