Navigating the Future of AI for SEO
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in the affiliate programme, so that the largest share of the performance within this channel could ultimately and significantly be reduced to these partners. Often, these partners are also seen as mere grabbers, which would not favor incremental sales.
The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open new revenue streams.