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14 December 2020 With the introduction of opt-in permissions for apps, iOS 14 will make it harder for brands to target individual consumers and measure results of marketing activities. Bobby Gray, Head of Analytics and Data Marketing at Artefact, considers the impact and explains how brands can respond using first-party data.

25 November 2020 Marketers have longed to be able to track when, where and how their consumers are interacting with their brands — online and offline. Tools like Facebook Attribution can help brands take a critical step forward in their understanding, says Arnaud Marro, Head of Social Media at Artefact France.

25 November 2020 In this article, Artefact’s Senior Data Scientists Kasra Mansouri and Camille Le Gonidec explain how to create a data science product with limited data and high business constraints. Find out how they were able to reduce product stock outs in hypermarkets with Time Series modelling.

25 November 2020 In this article, Amale El Hamri, Senior Data Scientist at Artefact France explains how to train a language model without having understanding the language yourself.

25 november 2020 At Artefact, we are so French that we applied Machine Learning to croissants. In this article, Pierre-Yves Mousset, Senior Data Scientist, explains how we used Catboost to predict the sales of “viennoiseries”.

25 November 2020 In this article, Senior Data Scientist Rafaelle Aygalenq explains that call centers advisors are starting to see NLU emerging in their day to day lives, helping them answering customers’ requests more easily. For a tool to do that, it must be able to recognize at the same time the customer request and its characteristics, in other words, an intent and named-entities.

24 November 2020 This October, Artefact hosted a webinar with home insurance company HomeServe discussing how speech analytics is helping the company improve its customer experience. In these extracts, Mickael Loreau, Innovation and Products Director at HomeServe, chats with Artefact about the progress they have made so far.

29 October 2020 This summer, big brands boycotted Facebook over allegations it was profiting from hate speech — putting many smaller brands under pressure to follow suit. To avoid such difficult decisions in future, smaller brands should start building more diverse social media strategies says Jack Harrington, Paid Social Manager at Artefact UK.

28 October 2020 Data platforms have revolutionised how brands store, analyse and use data — but to use them more efficiently they need to start embedding data governance as code, writes Justine Nerce, Data Consulting Director, and Jean-Baptiste Charruey, Manager Data Engineering, at Artefact.

16 October 2020 Lockdowns have strengthened the influence of online prosumers – people who consume but also produce their own products. To stay ahead of these ‘microbrands’, marketers can use AI to predict the next craze, says Cyril Fekete, Consulting Partner at Artefact.

12 October 2020 Too many marketers are still relying on inaccurate first-party data. In this article, Joachim Sontag, Consulting Director at Artefact Germany, explains how brands can clean up their dirty data’’, build a connected data loop, and future-proof their data architecture.

30 September 2020 Facebook & Artefact release a practical, step-by-step guide that will help businesses make the most of marketing attribution.

21 September 2020 As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.

15 September 2020 As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros, Data Consulting Director at Artefact France, explains how they can succeed

10 September 2020 Ensuring data quality is difficult for most companies, regardless of their data maturity, size or industry. Fabien Cros, Data Consulting Director and Marine Sortais, Data Consulting Manager at Artefact, share five ways brands can improve the quality of their data.